Poppy Ridge Golf Course

What Poppy Ridge Golf Course does

Poppy Ridge Golf Course is a public-access golf facility located at 4280 Greenville Road in Livermore, California, owned and operated by the Northern California Golf Association (NCGA), a 501(c)(6) nonprofit founded in 1901. The property serves as the home course for NCGA's 220,000+ members across 1,300+ clubs while remaining open to non-members and the general public. It operates an 18-hole championship course designed by architect Jay Blasi (completed May 2025) plus a par-34 nine-hole course called The Ridge 9, both featuring Santa Ana Bermuda fairways, Prestige Bentgrass greens, capillary concrete bunkers (the same technology used at Pebble Beach and The Olympic Club), and a six-tee-box configuration accommodating all skill levels.

The business generates revenue across multiple streams: green fees and cart rentals (bookable 90 days in advance for 18-hole, 30 days for Ridge 9), food and beverage operations (The Grill full-service restaurant, The Outlook quick-service venue, and Tagmarshal-enabled in-cart ordering), Golf Shop retail (Titleist, FootJoy, Puma Golf, Oakley, TravisMathew, Draw & Fade Modern), PGA professional lessons and clinics, a $99/year Poppy Ridge Club loyalty membership, driving range, weddings (up to 240 guests), corporate events, banquets, and group outings of 16-216+ players. Youth on Course rounds are priced at $5 for ages 8-18.

Go-to-market combines direct online and phone tee-time booking, an NCGA-member-driven acquisition channel, an event sales team for weddings and corporate bookings, and earned-media positioning through editorial coverage from Golf Digest, Sports Illustrated, Golfweek, The Fried Egg, The Knot, and WeddingWire. Poppy Ridge was named NCGA's first allied-association-owned dual-course facility when it opened in 1996 and is the sister course to Poppy Hills in Pebble Beach. The course will host the 59th Pacific Coast Amateur Championship in July 2026.

Name

Poppy Ridge Golf Course

Legal name

Poppy Ridge Golf Course

Website

https://poppyridgegolf.ncga.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Poppy Ridge Golf Course is an NCGA-owned public golf facility in Livermore, California, operating an 18-hole championship course and The Ridge 9, serving 220,000+ NCGA members and the general public with green fees, F&B, retail, instruction, weddings, and group events.

Ownership category

akta.pro rank

Product category

Public Golf Course & Clubhouse Hospitality

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf courses
• Golf club membership
• Golf instruction services
• Wedding event venues
• Food and beverage services

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Cart Rentals: Core revenue from 18-hole and 9-hole green fees for NCGA members and public golfers. Tee times bookable 90 days in advance for 18-hole, 30 days for The Ridge 9. Carts available at 2 per group maximum.
2. Food and Beverage: The Grill restaurant (lunch and weekend brunch), The Outlook quick-service venue, Mulligan's Snack Bar. In-cart food ordering via Tagmarshal GPS system. Full bar capabilities for events.
3. Golf Shop Merchandise: Apparel, equipment, and accessories sales. Brands include Titleist, Footjoy, Puma Golf, Oakley, TravisMathew, Straight Down. Gift cards available.
4. Golf Lessons and Instruction: PGA professional instruction for adults, juniors, and seniors. Individual and group lessons. Golf clinics for Poppy Ridge Club members and public.
5. Poppy Ridge Club Membership: $99 annual membership providing complimentary golf clinics, club fittings, priority tee times, points earning on purchases redeemable for complimentary rounds at NCGA courses, NCGA member benefits.
6. Events and Banquets: Wedding venues (up to 150 guests indoor, outdoor capacity 160-240), corporate events, banquets, rehearsal dinners, group golf outings and tournaments. Full catering and event planning services.
7. Driving Range: Range balls sold in small buckets ($8 for 45 balls) and large buckets ($14 for 90 balls). Range cards available at discounted values.
8. Youth on Course Program: $5 rounds for Youth on Course members, available Monday-Thursday after 12 PM and Friday-Sunday after 3 PM.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Poppy Ridge Golf Course operates a rebuilt 18-hole championship golf course and a 9-hole course in Livermore, CA, offering public green fee play, cart rentals, driving range, and golf instruction. The facility also runs a clubhouse restaurant (The Grill) with quick-service venues, an on-site golf retail shop, dedicated wedding and banquet venues (capacity up to 240 guests), and an annual Poppy Ridge Club loyalty membership ($99/year) providing member rates, points redeemable for complimentary rounds, and priority tee time access.

Product overview

Poppy Ridge Golf Course operates two distinct golf products: the All-New 18-Hole Championship Course (designed by Jay Blasi) and The Ridge 9 (Par 34 nine-hole course). The property offers comprehensive golf services including a fully stocked Golf Shop, professional instruction (private lessons and group clinics), and extensive practice facilities. Dining operations include The Grill restaurant, The Outlook quick-service venue, and Mulligan's Snack Bar. Event services encompass weddings (up to 240 guests), banquets, and group golf outings. The resort also offers a Poppy Ridge Club annual membership ($99/year) providing loyalty points, discounted tee times, and NCGA membership benefits. Golf merchandise is sold through both the physical Golf Shop and online gift card purchasing via ForeUp Software.

Differentiator

Problem solved

Functional benefit

Products and services

• All-New Poppy Ridge 18-Hole Golf Course Championship 18-hole golf course designed by Jay Blasi, featuring six tee boxes, Santa Ana Bermuda grass fairways, Prestige Bentgrass greens, and capillary concrete bunkers. Open to NCGA members and public golfers, serving as the home course for the NCGA's 220,000+ members.
• The Ridge 9 Par 34 nine-hole golf course combining modified holes from the former Poppy Ridge Merlot and Chardonnay courses with three new holes and two new green complexes. Features four tee sets ranging 1,953 to 2,781 yards.
• The Grill at Poppy Ridge Full-service restaurant and bar located in the clubhouse with indoor-outdoor dining, panoramic views of Livermore Valley, and extensive lunch and weekend brunch menus. Open to the public with reservations via Yelp or phone.
• The Outlook Quick-service food and beverage venue for golfers at the turn, offering order-ahead capability via Tagmarshal GPS-integrated cart screens, allowing golfers to order directly from their cart during play.
• Poppy Ridge Golf Shop Fully stocked on-site golf shop offering apparel, equipment, and accessories. Brands include Titleist, FootJoy, Puma Golf, Oakley, TravisMathew, Straight Down, and Draw & Fade Modern women's golf apparel.
• Poppy Ridge Gift Cards Digital and physical gift cards valid for any purchase including golf, merchandise, and food and beverage. Purchasable online via ForeUp Software for non-NCGA members and via the NCGA Member Area for members.
• Poppy Ridge Club Membership Annual membership program at $99/year offering complimentary golf clinics, complimentary club fittings, best tee time rates, NCGA membership benefits, and points earning on purchases redeemable for complimentary rounds at NCGA-owned courses.
• Golf Lessons Professional golf instruction from PGA-certified instructors Mike Copp and John Chester-Bradt, offering individual and group lessons for adults ($85/30 min, $125/hour), juniors, and seniors ($75/hour).
• Golf Clinics Complimentary monthly clinics for Poppy Ridge Club members plus Spring Junior and Women's golf clinics covering putting, chipping, bunkers, irons, hybrids, fairway woods, and driver techniques for golfers of all experience levels.
• Practice Facilities Driving range plus 1.25 acres of natural grass hitting areas, 6,000 sq ft chipping green with two practice bunkers, and 17,000 sq ft putting green. Range balls sold in small buckets ($8 for 45 balls) and large buckets ($14 for 90 balls); range cards offer volume discounts.
• Weddings at Poppy Ridge Award-winning wedding venue with indoor and outdoor ceremony and reception spaces, panoramic views of Livermore Valley vineyards, full catering, and dedicated event coordination for events up to 240 guests.
• Banquets and Private Events Event hosting services for corporate meetings, holiday parties, birthdays, anniversaries, and other celebrations with customizable catering menus and full bar capabilities across indoor and outdoor spaces.
• Group Outings and Tournaments Customized golf event packages for groups of 16 to 216+ players, including charity fundraisers, corporate golf events, associate club tournaments, NCGA championships, and high-profile amateur championships such as the 59th Pacific Coast Amateur (July 21-24, 2026).

Quantifiable outcome

• 6 tee box options accommodate golfers of all abilities
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Draw & Fade ModernminorOthersWomen's golf apparel brand carried in the Poppy Ridge Golf Shop. Draw & Fade Modern specializes in elevated knitwear for female golfers, blending luxury aesthetics with on-course performance. Founded by Taylor Olson to create apparel that empowers women to feel comfortable and confident on the course.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stanford Golf Course: Public-access course on Stanford's campus recently redesigned by Tom Doak. Directly competes for Bay Area public golfers seeking top-100-caliber conditioning and tournament-ready layouts.
• Pasatiempo Golf Club: Alister MacKenzie-designed public-access course in Santa Cruz. Comparable championship pedigree, public access model, and Northern California tournament-hosting history targeting similar premium recreational golfers.
• Corica Park: Recently renovated public golf complex in Alameda with multiple course layouts and on-site F&B. Comparable post-renovation repositioning story targeting East Bay public golfers and event clients.
• Baylands Golf Links: Public links course in Palo Alto designed by Forrest Richardson. Competes for the same Silicon Valley–driven public golf, corporate outing, and event business as Poppy Ridge.
• Poppy Hills Golf Course: Sister course to Poppy Ridge, also owned and operated by NCGA in Pebble Beach. Same membership base, same operational standards, and identical nonprofit ownership structure, making it the most directly comparable facility.
• The Course at Wente Vineyards: Greg Norman-designed public course set among Livermore Valley vineyards. Direct geographic competitor with comparable wine-country wedding and event business targeting overlapping customer demographics.
• Ruby Hill Golf Club: Public-access championship course in nearby Pleasanton serving the same Tri-Valley market. Director of Golf Mike Copp joined Poppy Ridge from Ruby Hill, signaling direct talent and operational overlap in the Livermore Valley public golf segment.
• TPC Stonebrae: TPC-branded public-access championship course in Hayward, CA. Director of Golf Mike Copp previously worked here; comparable positioning as a premium public course with tournament pedigree in the Bay Area.
• Half Moon Bay Golf Links: Coastal public resort course complex in Half Moon Bay with two 18-hole layouts, on-site lodging, and a substantial wedding/event business — a directly analogous dual-course public golf + events business model.

Broad incumbents

• KemperSports: Third-party golf course management company operating hundreds of public, private, and resort courses across the U.S. Represents the broader incumbent management model that NCGA's in-house operation must benchmark against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poppyridgegc
• Facebookfacebook.com/poppyridge
• Instagraminstagram.com/poppyridgegc/?hl=en
• LinkedInlinkedin.com/company/poppy-ridge-golf-course-reserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy Ridge Golf Course