Equipment Zone

What Equipment Zone does

Equipment Zone is a US-based privately held company headquartered at 568 Commerce Street, Franklin Lakes, New Jersey, with a second training studio in Tempe, Arizona. It operates as a specialized manufacturer and authorized reseller of direct-to-garment (DTG) and direct-to-film (DTF) printing equipment, alongside complementary Epson product lines covering UV, dye-sublimation, solvent, photo, and signage printers. The company employs 11–50 people and has been an Epson Premier Elite Reseller since 2019, with its New Jersey site operating as an Epson Certified Solution Center.

Its core product set is anchored by Epson industrial printers such as the SureColor F2270 ($15,495) and F3070 MAX ($39,995) for DTG/DTF, the SureColor G6070 and G9070 for DTFilm roll-to-roll production (packages from $21,349 to $42,995), and the full Epson F-series dye-sublimation, P-series photo, S-series solvent, R-series resin, V-series UV, and T-series technical printer lines. Equipment Zone also manufactures proprietary equipment in New Jersey — the SpeedTreater-TX automatic pretreatment machine (sold at $3,999.95) and the EZ-JET PRO family of DTF printers and integrated powder shakers/dryers (17-, 24-, 32-, 36-inch sizes) — and resells third-party finishing equipment from Vastex, Geo Knight, Hotronix, Graphtec, and GFP.

Equipment Zone makes money primarily through hardware sales of printers and finishing equipment, supplemented by recurring revenue from consumables (DTF films, adhesive powders, Epson UltraChrome inks, transfer papers) via store.equipmentzone.com, paid "Training The EZ Way" services for non-customers, and EZ-Lease financing arranged through American Bank Equipment Finance. Its go-to-market is sales-led, combining direct phone and web sales, e-commerce, in-person DTG Academy and EZ DTF PRO DAY training events, roadshows, trade shows (Impressions Expo, PRINTING United, ASI, DAX, ISS), and a 100+ video training library, with free full-day training and unlimited technical support bundled into hardware purchases. Its primary customer base is small-to-medium apparel decorators, print shops adding DTG/DTF capacity, sign shops expanding into UV and dye-sub, and dye-sublimation users serving textile and promotional-product markets.

Name

Equipment Zone

Legal name

Equipment Zone, Inc.

Website

https://equipmentzone.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipment Zone is a US-based Epson Premier Elite Reseller and manufacturer serving small and medium apparel decorators with DTG, DTF, UV, dye-sublimation, and signage printing equipment, proprietary EZ-JET PRO systems and the SpeedTreater-TX pretreater, plus consumables, training, and lease financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Equipment Zone generates revenue primarily through the sale of printing equipment including DTG printers, DTF printers, UV printers, dye-sublimation printers, solvent printers, photo printers, heat presses, conveyor dryers, screen printing equipment, and accessories. Major product lines include Epson SureColor printers, EZ-JET PRO systems, SpeedTreater-TX, and third-party equipment from brands like Vastex, Geo Knight, Hotronix, Graphtec, and GFP Laminators.
2. Supplies and Consumables: Ongoing revenue from inks, DTF films, adhesive powders, transfer papers, and other consumables through the online store (store.equipmentzone.com).
3. Training Services: Paid training services offered through 'Training The EZ Way' for non-customers who own EPSON DTG printers. Also provides free full-day training with printer purchases. Training conducted remotely with trainers at studio locations in New Jersey and Arizona.
4. Equipment Financing: EZ-Lease financing program through partnership with American Bank Equipment Finance, offering multi-year lease-to-own options with reduced first-year payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Equipment Zone manufactures and distributes direct-to-garment (DTG), direct-to-film (DTF), UV, dye-sublimation, solvent, photo, and technical printing equipment. The company manufactures its own proprietary products (SpeedTreater-TX automatic pretreater, EZ-JET PRO DTF printers and powder shakers/dryers) and resells Epson printers, Vastex conveyor dryers, Geo Knight/Hotronix heat presses, Graphtec cutters, and GFP laminators, supported by consumables, training, technical support, and EZ-Lease financing.

Product overview

Equipment Zone is a specialized reseller of Epson printing equipment and proprietary DTF printing systems, offering a comprehensive portfolio of digital printing solutions for apparel decoration and signage. The core product lines include: (1) DTG/DTF Printers - Epson SureColor F1070, F2270, F3070 MAX and proprietary EZ-JET PRO series for direct-to-garment and direct-to-film printing on apparel; (2) DTFilm Printers - Epson SureColor G6070 and G9070 for roll-to-roll DTF transfer production; (3) UV Printers - Epson V1070 desktop and V4000 flatbed UV printers plus EZ-JET PRO UV DTF printers; (4) Dye-Sublimation Printers - Full Epson F-Series lineup from F170 to F9570H for fabric and hard substrate decoration; (5) Photo Printers - Epson P-Series from 17-inch P5370 to 64-inch P20570; (6) Solvent and Resin Printers - Epson S-Series and R-Series for signage; (7) T-Series technical printers for CAD/engineering applications. Supporting equipment includes SpeedTreater-TX pretreatment machines, Vastex conveyor dryers, Geo Knight and Hotronix heat presses, GFP laminators, Graphtec cutters, and screen printing equipment. Equipment Zone provides training, technical support, and EZ-Lease financing as part of its after-sale service.

Differentiator

Problem solved

Functional benefit

Brands

• SpeedTreater-TX: The #1 Automatic Pretreatment Machine In The Industry - a tabletop machine for pretreating garments with adjustable spray area up to 17" x 24"
• EZ-JET PRO
• EZ-SHAKE
• EZ-CURE
• DTG Academy
• Training The EZ Way
• EZ Lease

Products and services

• Epson SureColor F2270 DTG/DTF Printer Dual DTG/DTF printer featuring a PrecisionCore MicroTFP printhead with Nozzle Verification Technology, UltraChrome DG2 cartridge-free bulk ink system, automatic garment thickness adjustment, up to 20% faster printing on dark garments, and easy user maintenance. Designed for small to mid-sized apparel decorators and print shops.
• Epson SureColor F3070 MAX DTG/DTF Printer Industrial DTG/DTF production printer with dual 2.6-inch PrecisionCore printheads totaling 16,000 nozzles, bulk ink system, and automatic garment thickness adjustment. Targeted at high-production print shops requiring industrial throughput.
• EZ-JET PRO DTF Printer Series Equipment Zone's proprietary DTF printer line available in 17-inch, 24-inch, and 32-inch models with integrated powder shakers and dryers for a complete DTF printing workflow. Manufactured in-house and targeting apparel decorators and DTF transfer businesses.
• Epson SureColor G6070 DTFilm Printer

Quantifiable outcome

• Epson SureColor F2270 delivers up to 25% faster print speed with automatic height adjustment
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EpsoncoreStrategic or Co-development Partner · 4 April 2019Equipment Zone is an Epson Premier Elite Reseller and operates an Epson Certified Solution Center at their New Jersey headquarters. They offer the complete line of Epson printing solutions including DTG, DTF, UV, dye-sublimation, solvent, photo, and technical printers. The partnership includes exclusive access to training, support, and demonstration facilities.
• VastexcoreChannel Partner/ Reseller/ DistributorEquipment Zone is an authorized reseller of Vastex conveyor dryers including the D-1000, LoE Series, Little Red X1D, Little Red X2D, Little Red X3D, and Big Red 4D models. These are recommended as DTG and screen printing dryers.
• Geo KnightcoreChannel Partner/ Reseller/ DistributorEquipment Zone is an authorized reseller of Geo Knight heat presses, described as the most popular large format sublimation and heat transfer presses in the world, made in USA.
• HotronixcoreChannel Partner/ Reseller/ DistributorEquipment Zone is an authorized reseller of Hotronix heat press machines for imprinting designs onto plates, mugs, t-shirts and more.
• GraphteccoreChannel Partner/ Reseller/ DistributorEquipment Zone is an authorized reseller of Graphtec precision cutting solutions including the CE8000 and FC9000 series cutters for signage, vinyl graphics, DTF apparel, print & cut, and automotive markets.
• GFP (Graphic Finishing Partners)minorChannel Partner/ Reseller/ DistributorEquipment Zone resells GFP laminators including the 200 Series, 300 Series, 500 Series, and 800 Series for pressure-sensitive applications, thermal encapsulation, and mounting.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kornit Digital: Global incumbent in DTG printing systems for apparel, serving enterprise and mid-market decoration shops. While at higher scale and price points, Kornit overlaps directly with Equipment Zone on industrial-grade DTG equipment for on-demand apparel printing.
• Mutoh: Manufacturer of wide-format printers including UV, dye-sublimation, and solvent/resin models. Comparable to Equipment Zone's wide-format equipment portfolio targeting sign shops and apparel decorators expanding into adjacent print technologies.
• AnaJet (Durst Group): DTG printer manufacturer (now part of Durst) competing in the direct-to-garment equipment market with industrial-grade systems. Overlaps with Equipment Zone's higher-end F3070 MAX / industrial DTG positioning.
• Roland DGA: Broad incumbent in wide-format UV, dye-sublimation, and sign printing equipment, overlapping with Equipment Zone's UV, dye-sublimation, and solvent/resin printer offerings for sign shops and apparel decorators.

Emerging players

• DTF Superstore: Emerging DTF equipment and supplies retailer serving apparel decorators transitioning to DTF printing. Comparable to Equipment Zone's DTF product line, training content, and consumables model.

Others

• Graphtec: Precision cutting plotter manufacturer — Equipment Zone is an authorized Graphtec reseller. Comparable as a complementary equipment supplier to DTF and apparel decoration workflows with shared end customers.
• Vastex: Manufacturer of conveyor dryers and screen printing equipment — Equipment Zone resells Vastex products and recommends their dryers alongside DTG/DTF printers. Comparable as an apparel decoration equipment manufacturer with overlapping end customers.

Direct peers

• M&R Companies: Manufacturer and distributor of screen printing and digital printing equipment including DTG systems. Overlaps with Equipment Zone's apparel decoration equipment portfolio and shared customer base of screen printers expanding into digital.
• OmniPrint International: Direct competitor manufacturing and distributing DTG printers and related equipment to small and mid-sized apparel decorators, with comparable product positioning, training services, and SMB customer overlap.
• ColDesi / DTG Digital: Direct competitor in DTG and DTF equipment for apparel decorators, offering their own DTG printer lines, training, and consumables — overlapping heavily with Equipment Zone's core DTG/DTF product line and SMB apparel decoration customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/equipmentzone
• LinkedInlinkedin.com/company/equipment-zone

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Zone