Interfood Imports

What Interfood Imports does

Interfood Imports is a São Paulo-based importer and online retailer of premium beverages, operating since 1985 and serving individual Brazilian consumers through a direct-to-consumer e-commerce storefront at interfood.com.br. The company lists 1,117 SKUs organized into four product categories: wines (771 SKUs, the dominant assortment), beers (165), spirits (148), and non-alcoholic beverages (30). The platform offers standard e-commerce functionality including category navigation, sorting options by relevance, bestsellers, price, and discount, with 623 of 1,117 products currently promoted at discounted prices on a dedicated promotions page.

The business model is straightforward retail: import premium alcoholic and non-alcoholic beverages, sell them through a proprietary website, and fulfill orders to individual consumers with no disclosed B2B, wholesale, marketplace, or physical retail presence. The company is privately held with no public financial disclosure, no funding rounds, and no M&A activity in the available record. The website is the sole disclosed customer acquisition and engagement channel, with no evidence of paid marketing infrastructure, loyalty programs, subscription tiers, or partnerships. Operational scale is implied by 101-250 employees and a 38-year operating history, but no revenue, GMV, or transaction-volume data is publicly available.

No AI/ML, automation, or proprietary technology stack is disclosed beyond the e-commerce platform itself. No integrations, API surface, mobile app, patents, certifications, leadership team, or ownership structure are documented in the available data, leaving corporate governance and cap table opaque. The company carries no disclosed awards, regulatory actions, or industry recognition.

Name

Interfood Imports

Website

https://interfood.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Interfood Imports is a São Paulo-based online retailer, founded in 1985, that sells premium imported wines, beers, spirits, and non-alcoholic beverages to Brazilian consumers through its DTC e-commerce platform with 1,117 SKUs across four categories.

Ownership category

akta.pro rank

Product category

Imported Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Imported wine distribution
• Premium beverage retail
• Imported spirits sales
• Craft beer import
• Online beverage store

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Beverage Sales: Interfood generates revenue through direct online retail sales of premium imported wines, beers, spirits, and non-alcoholic beverages to consumers. Customers purchase products through the company's e-commerce website with orders fulfilled directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Interfood Imports is a Brazilian specialty beverage importer and online retailer that curates and distributes premium imported wines, beers, distilled spirits, and non-alcoholic beverages directly to consumers in Brazil through its e-commerce platform interfood.com.br. The company sources products from international producers and resells them via a direct-to-consumer storefront with home delivery. Its catalog spans 1,117 SKUs across four main categories: Vinhos (Wines), Cervejas (Beers), Destilados (Spirits), and Sem Álcool (Non-Alcoholic).

Product overview

Interfood Imports is a Brazilian online beverage import platform offering a curated portfolio of 1,117 imported products across four main categories: Vinhos (Wines, 771 products), Cervejas (Beers, 165 products), Destilados (Spirits, 148 products), and Sem Álcool (Non-Alcoholic, 30 products). The platform operates as a B2C/B2B e-commerce marketplace connecting consumers and businesses with international wine, beer, spirit, and non-alcoholic beverage producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinhos (Wines) Curated catalog of 771 imported wines including red, white, rosé, and sparkling varieties sourced from international producers and wine regions, sold to Brazilian consumers through the e-commerce storefront.
• Cervejas (Beers) Imported beers (165 SKUs) from international breweries including craft beers, premium lagers, and specialty brewing styles, sold online to consumers in Brazil.
• Destilados (Spirits) Imported distilled spirits (148 SKUs) including whiskey, vodka, gin, rum, tequila, and other spirit categories from global producers, sold to consumers through the e-commerce platform.
• Sem Álcool (Non-Alcoholic Beverages) Non-alcoholic beverage alternatives (30 SKUs) including non-alcoholic wines and beers for consumers seeking alcohol-free options, sold online in Brazil.
• Promoção (Promotions Section) Dedicated online promotions section featuring 623 SKUs currently on discount, spanning wines, beers, spirits, and non-alcoholic beverages, enabling Brazilian consumers to access imported products at promotional prices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Winebrás: Brazilian wine e-commerce platform specializing in imported wines with promotions and subscription-style offerings. Comparable to Interfood on imported wine focus, promotional intensity, and Brazilian DTC positioning.
• Decanter: Brazilian specialty wine importer and retailer offering a curated imported portfolio through online and physical channels. Directly comparable to Interfood on premium imported wine focus and Brazilian consumer base.
• Wines & Co. Brazilian online wine retailer focused on imported portfolio for consumer and corporate gifting channels. Comparable to Interfood on imported assortment and DTC emphasis, with overlapping premium positioning.
• Evino: Brazilian DTC wine and spirits e-commerce platform with a broad imported portfolio and active promotional engine. Directly comparable to Interfood on business model, customer segment, and product category emphasis.
• Wine.com.br: Brazil's largest online wine and specialty beverage retailer, selling imported wines, beers, and spirits directly to consumers. Closest direct competitor to Interfood given overlapping DTC model, similar category mix, and Brazilian-only geographic focus.
• Mistral Wines: Brazilian specialty wine retailer known for premium imported portfolio and curated assortment. Comparable to Interfood on premium positioning, import-led catalog, and wine-led category mix.
• Superadega: Brazilian online alcohol retailer offering imported wines, beers, and spirits with nationwide delivery. Closely comparable to Interfood on assortment breadth across alcoholic categories and DTC-only fulfillment.
• Grand Cru: Brazilian premium wine and spirits importer/retailer with both e-commerce and physical presence. Overlaps with Interfood in imported premium assortment, though with a stronger wine-and-spirits skew versus Interfood's broader wine/beer/spirits mix.

Broad incumbents

• Mercado Livre Brasil: Latin America's largest online marketplace, with a marketplace-driven assortment of imported wines and spirits in Brazil. Adjacent competitor as a broad incumbent offering alcohol SKUs alongside non-specialist categories.
• Amazon Brasil: Large generalist e-commerce marketplace operating in Brazil, with a growing alcoholic beverage category. Overlaps with Interfood on online distribution of imported alcohol but competes as a broad incumbent rather than a specialist.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/interfoodimportacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interfood Imports