Evino
Evino is Brazil's largest omnichannel wine retailer, selling curated wines, spirits, and accessories via e-commerce, a mobile app, a subscription club, and 12+ WineBar stores under the Víssimo Group alongside Grand Cru.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Evino does
Evino is a São Paulo–headquartered, privately held direct-to-consumer wine retailer operating as the digital flagship of the Víssimo Group, a holding formed in early 2022 when Evino acquired 100% of rival Grand Cru. The legal entity is E-vino Comércio de Vinhos S.A. (CNPJ 17.392.519/0001-65), founded in 2013, and the company self-describes as Brazil's largest omnichannel wine retailer, with 251–500 employees. Its core product is a curated catalog of wines (tinto, branco, rosé, espumante, frisante, fortificado), spirits, and accessories distributed through the evino.com.br e-commerce storefront, iOS/Android mobile applications with app-exclusive pricing, and a network of 12+ company-owned and franchise WineBar retail locations in São Paulo, Belo Horizonte, São Luís, Teresina, Uberlândia, Salto, and Anápolis. Ancillary lines include the Evino Clube monthly subscription, Evino BOX subscription gifting, Evino Empresas for B2B corporate procurement and gifting, the Víssimo Group's foodservice distribution to restaurants, hotels, bars, supermarkets, and empórios under the Grand Cru import brand, and a live-commerce channel.
The underlying technology is a standard e-commerce and mobile-app stack with payment integrations to Google Pay, Apple Pay, credit-card installment billing from R$50, and boleto, plus WhatsApp-based customer support and Google Maps–powered store locators; no proprietary technology, AI/ML systems, patents, or trademarks are described in the available sources. Revenue mechanics are primarily one-time retail transactions supplemented by monthly Clube subscription billings, with marketing-driven conversion levers including birthday coupons, influencer codes (e.g., CAMPEAO15), free shipping above R$250, and a tiered loyalty program (Crédito na Conta / Agosto do Freguês). The customer base is overwhelmingly long-tail Brazilian individual consumers; B2B volumes flow through foodservice distribution and the Evino Empresas channel but no anchor enterprise logos are disclosed. Capital structure includes a March 2022 private-equity round led by Vinci Partners' VCP III fund with JCR Group and XP Private, plus Google for Startups participation in September 2022, supporting post-acquisition integration and the franchise-led retail expansion.
Evino firmographics
Firmographics- Name
- Evino
- Legal name
- E-vino Comércio de Vinhos S.A.
- Website
- https://evino.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Evino is Brazil's largest omnichannel wine retailer, selling curated wines, spirits, and accessories via e-commerce, a mobile app, a subscription club, and 12+ WineBar stores under the Víssimo Group alongside Grand Cru.
- Ownership category
- akta.pro rank
Evino industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Retail-Food Stores (5400), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
- akta.pro secondary industries
- Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Evino is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices12 records
Markets served
Evino business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Wine Sales: Evino generates revenue through direct retail sales of wines, accessories, and spirits via its e-commerce website, mobile app, and physical WineBar stores. The model is primarily one-time transaction-based with recurring engagement through the Evino Clube subscription club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard retail pricing with tiered discounts |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Evino product offering
Product offeringCore offering
Evino is a Brazilian omnichannel wine retailer selling wines, spirits, and accessories through its e-commerce site, mobile app, network of WineBar physical stores, and Evino Clube subscription service. It curates a broad catalog across categories (tinto, branco, rosé, espumante, frisante, fortificado) and provides exclusive member discounts, free shipping above R$250, and B2B corporate sales via Evino Empresas. The company also distributes wines to restaurants, hotels, bars, and supermarkets through its parent Víssimo Group.
Product overview
Evino is Brazil's largest omnichannel wine retailer, operating as a unified platform combining e-commerce at evino.com.br, mobile applications, physical retail stores with wine bars, and the Evino Clube subscription service. The company acquired Grand Cru in 2022, creating the Víssimo Group holding company. The portfolio includes the core Evino e-commerce platform offering wines, spirits, and accessories; Evino Clube for subscription deliveries; Evino Empresas for B2B corporate sales; and Grand Cru for premium wine imports. Physical stores across major Brazilian cities integrate with the digital platform, while the Evino Blog provides educational wine content.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Cru: Wine import and retail brand acquired by Evino in 2022, now part of Víssimo Group portfolio
- Evino Clube
- Evino BOX
Products and services
- Evino E-commerce Platform The primary online retail storefront at evino.com.br selling wines, spirits, and accessories to Brazilian consumers, with exclusive discounts, free shipping above R$250, and multiple payment options.
- Evino Clube (Wine Club Subscription) Recurring monthly subscription club delivering curated wine selections to members, with exclusive member pricing and personalized offerings.
- Evino Mobile App iOS and Android app offering exclusive app-only deals, early access to promotions, and order tracking for Brazilian wine shoppers.
- Evino Empresas (B2B Corporate Sales) B2B portal offering wine procurement, corporate gifting, and bulk purchasing solutions for businesses, restaurants, hotels, and event organizers.
- Evino WineBar Physical Stores Network of physical retail stores offering in-store wine purchases, tastings, and WhatsApp-based customer support across São Paulo, Belo Horizonte, São Luís, Teresina, Uberlândia, Salto, and Anápolis.
- Grand Cru (Acquired Brand) Premium wine import and retail brand acquired by Evino in 2022, now part of the Víssimo Group portfolio alongside the Evino brand.
Quantifiable outcome
- Over 50,000 glasses of wine filled daily
- +1 more outcomes
Companies that use Evino
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Evino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Evino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grand CrucoreEvino acquired 100% of Grand Cru's operations in early 2022, and the two brands merged to form the Víssimo Group. This union created Brazil's largest and most qualified collection of national and imported wine labels. The Víssimo Group now encompasses franchises, company-owned stores, live commerce, app, e-commerce, subscription wine clubs, and foodservice distribution.
Scale indicators3 records
Recent moves8 records
Expansion highlights2 records
Evino competitors and assessment
Company assessmentDirect peers
- Vivino: Global wine discovery and marketplace app with a large Brazilian user base; competes with Evino's app and curation experience and increasingly intersects with the buy-side wine journey.
- Wine.com.br: Brazil's other major online wine retailer and the most direct head-to-head competitor to Evino in Brazilian DTC wine e-commerce, with overlapping assortment, subscription, and promotional mechanics.
- Naked Wines: DTC wine subscription club with a similar curated, member-funded model to Evino Clube; comparable in recurring-revenue wine club mechanics and customer-lifetime-value orientation.
- Cantu Importadora: Brazilian wine importer and multi-brand distributor competing with Grand Cru's premium import business and Evino's B2B foodservice distribution channel.
- Decanter (Brazil): Brazilian wine retail chain with both e-commerce and brick-and-mortar stores, comparable to Evino's hybrid WineBar and digital footprint strategy.
Broad incumbents
- Magazine Luiza: One of Brazil's largest general e-commerce platforms, carrying wine and liquor SKUs; competes with Evino on assortment breadth and last-mile logistics for non-wine-specialist shoppers.
- Drizly: Large-scale online alcohol delivery platform (now part of Uber) that competes with Evino's last-mile wine delivery proposition in markets where it operates, though with a broader alcoholic beverage catalog.
Emerging players
- iFood: Brazil's dominant food delivery platform expanding into alcohol delivery via partnerships; represents a fast-scaling emerging channel that could disintermediate Evino's delivery value proposition.
Others
- Wineries of Brazil (association/portal): Industry portal aggregating Brazilian domestic wineries — adjacent ecosystem player representing the supply side that Evino curates from and that competes for direct-to-consumer attention.
Regional players
- Reserva (wine): Brazilian wine retailer and importer with a curated catalog and physical presence; overlaps with Evino/Grand Cru in premium national and imported label distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Evino social profiles
Digital presenceEvino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evino leadership team
Management profileNumber of profiles
Profiles4 records
Evino subsidiaries and ownership
Company hierarchySubsidiaries1 record
Evino funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evino M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evino
What does Evino do?
Evino is a Brazilian omnichannel wine retailer selling wines, spirits, and accessories through its e-commerce site, mobile app, network of WineBar physical stores, and Evino Clube subscription service. It curates a broad catalog across categories (tinto, branco, rosé, espumante, frisante, fortificado) and provides exclusive member discounts, free shipping above R$250, and B2B corporate sales via Evino Empresas. The company also distributes wines to restaurants, hotels, bars, and supermarkets through its parent Víssimo Group.
Is Evino a public or private company?
Evino is a private company. It is classified as private equity controlled and is currently operating.
When was Evino founded?
Evino was founded in 2013. It employs 251 to 500 people.
Where is Evino based?
Evino is headquartered in São Paulo, Brazil, in the Latin America region.
How does Evino make money?
One revenue line is on record: retail Wine Sales.
Who are Evino's main competitors?
Direct peers on record are Vivino, Wine.com.br, Naked Wines, Cantu Importadora and Decanter (Brazil). Broad incumbents are Magazine Luiza and Drizly. iFood is listed as an emerging player. Wineries of Brazil (association/portal) is listed as an others. Reserva (wine) is listed as a regional player.
Does Evino have an API?
No public API is recorded for Evino.
What industry is Evino in?
Evino's product category is Online Wine Retail. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise), with a secondary code of CRAFAEAM, Tobacco, Alcohol & Cannabis Omnichannel. Its NAICS code is 44532 and its SIC code is 5400.