What Startr Company does

Startr Co. is a privately held, boutique strategic communications agency founded in 2015 and headquartered at 523 W. 6th Street in Los Angeles, with a regional office at 1 Rockefeller Plaza in New York. The firm specializes in public relations, earned media, influencer and affiliate marketing, brand storytelling, event support, and crisis communications for consumer packaged goods (CPG) brands and emerging consumer companies across food and beverage, lifestyle, kids and family, pets, wellness, and franchise categories. Its named client portfolio spans both startups (Goodles, Painterland Sisters, Petlibro, Fera Pets, Bloomi, Ghost, Highland) and enterprise accounts (Popchips, Sender-One).

The company's service portfolio comprises nine integrated offerings: strategic advisement, brand storytelling, media relations, press material creation, affiliate marketing, influencer marketing, monitoring and reporting, event support, and crisis communications. Service delivery is human-led rather than technology-led, with AI referenced only as an advisory subject around generative-engine discoverability rather than as proprietary technical infrastructure. The team of 11-50 employees reports 140+ years of combined PR experience, supports an 80% client retention rate and a 75% team retention rate, and reports 125+ billion impressions generated for clients in 2025.

Revenue is generated through professional services fees on a quote-based model tailored to client scope and growth stage, with no publicly disclosed pricing or revenue figures. Go-to-market is sales-led and relationship-based, with the firm operating as a privately held, bootstrapped agency with no disclosed funding rounds, parent company, or institutional ownership. Geographic operations are limited to the United States, anchored in the Los Angeles and New York media markets.

Name

Startr Company

Legal name

Startr Co.

Website

https://startrco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Startr Co. is a privately held boutique strategic communications agency in Los Angeles and New York providing public relations, influencer marketing, affiliate marketing, media relations, and crisis communications primarily to CPG and emerging consumer brands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Influencer marketing
• Consumer brand PR

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Relations Services: Startr Co. generates revenue through providing strategic communications, media relations, brand storytelling, press material creation, affiliate marketing, influencer marketing, monitoring and reporting, event support, and crisis communications services to consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Startr Co. is a boutique strategic communications agency that sells public relations and marketing services to CPG and emerging consumer brands. The firm delivers a unified service suite spanning strategic advisement, brand storytelling, media relations, press material creation, affiliate marketing, influencer marketing, monitoring and reporting, event support, and crisis communications for clients in food and beverage, lifestyle, kids and family, pets, and franchise categories.

Product overview

Startr Co. is a boutique strategic communications agency that offers a unified suite of PR and marketing services for CPG and emerging consumer brands. The service portfolio comprises nine integrated offerings: Strategic Advisement (ongoing counsel and AI visibility guidance), Brand Storytelling (narrative and messaging architecture), Media Relations (earned media outreach with search/AI optimization), Press Material Creation (press releases, fact sheets, bios, award submissions), Affiliate Marketing (program setup across ShareASale, Impact, Commission Junction, Skimlinks), Influencer Marketing (creator partnerships and seeding programs), Monitoring and Reporting (performance tracking and sentiment analysis), Event Support (planning and on-site coordination), and Crisis Communications (rapid response and reputation management). These services are designed to work together cohesively, supporting brands from early-stage launches through growth-stage scaling across food & beverage, lifestyle, kids & family, pets, and franchise categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisement Ongoing strategic PR counsel providing brands with guidance on launches, fundraising, awards, expansions, and mergers, including AI visibility advisory to support discovery in search and generative AI environments.
• Brand Storytelling Narrative development service that helps brands define voice, values, and messaging architecture, including master brand statements, supporting pillars, key talking points, and audience-specific messaging for media, retailers, and consumers.
• Media Relations Targeted earned media outreach connecting brand stories to relevant editors, writers, and producers through personalized pitches, relationship management, deskside meetings, and interview coordination, with focus on search visibility and AI discoverability.
• Press Material Creation Development of press assets including press releases, media alerts, fact sheets, executive biographies, bylined articles, award submissions, and media briefing materials designed for specific outlet types and audiences.
• Affiliate Marketing Affiliate program setup and management including platform selection (ShareASale, Impact, Commission Junction, Skimlinks), offer optimization, publisher relations, and integration with PR calendars and launches.
• Influencer Marketing Creator partnership programs including strategy development, creator identification and vetting, seeding programs, paid partnership negotiation, content guidance, and performance reporting.
• Monitoring and Reporting Earned media and influencer performance tracking across print, digital, broadcast, and online platforms with sentiment analysis, competitive monitoring, KPI alignment, and strategic optimization recommendations.
• Event Support Event strategy, concept development, venue guidance, media and influencer integration, logistics planning, on-site execution, and post-event follow-up and coverage support.
• Crisis Communications Crisis response services including crisis manual creation, assessment and response strategy, message development, media relations management, stakeholder communications, real-time monitoring, and post-crisis recovery.

Quantifiable outcome

• 125+ billion impressions generated for clients in 2025
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 5W Public Relations: 5W Public Relations is a well-known boutique PR agency with a strong focus on consumer brands, lifestyle, food & beverage, and CPG categories. It directly competes with Startr Co. for similar startup and growth-stage consumer brand clients using comparable earned-media-led strategies.
• Maven Public Relations: Maven is a boutique agency specializing in consumer lifestyle, food and beverage, and wellness PR for emerging and high-growth brands. It is closely comparable to Startr Co. in size, vertical focus, and boutique full-service positioning.
• Walker Drawas Communications: Walker Drawas is a boutique consumer PR agency focused on food, beverage, beauty and lifestyle brands. Like Startr Co., it serves emerging and growth-stage consumer brands with earned media and integrated marketing services.
• The Pollack Group: The Pollack Group is an integrated PR and marketing firm with a strong consumer and lifestyle practice serving emerging and mid-market brands. Its service mix and client profile closely mirror Startr Co.'s startup and CPG orientation.
• Kelly Brady Public Relations: Kelly Brady PR is a boutique consumer PR agency focused on food, beverage, beauty and lifestyle brands, particularly emerging and digitally native companies. It is closely comparable in scope, size, and vertical focus to Startr Co.
• EVINS Communications: EVINS Communications is a boutique PR and communications agency with a strong consumer, food and beverage, and lifestyle practice. It competes directly with Startr Co. for similar emerging brand clients and integrated PR mandates.
• Hotwire PR: Hotwire is a global communications and marketing agency with strong consumer technology and lifestyle practices. It overlaps with Startr Co. on consumer brand PR and integrated marketing services for growth-stage companies.
• Buchanan Public Relations: Buchanan PR is a boutique strategic communications firm with a consumer and lifestyle practice. It is comparable to Startr Co. in scale and focus on emerging consumer brands seeking integrated PR and influencer support.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a deep consumer goods practice and global footprint. It competes with Startr Co. for enterprise CPG and consumer brand retainers, but operates at much greater scale and breadth than the boutique firm.
• Weber Shandwick: Weber Shandwick is a top global PR network with substantial consumer marketing and influencer practices. It is a broad incumbent competitor for enterprise consumer brand PR work that Startr Co. also pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/startr-co.
• Instagraminstagram.com/startrco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startr Company