What Full Stack Modeller does

Full Stack Modeller is a London-based, privately-held training company that delivers structured Excel and financial modelling education to finance professionals and corporate finance teams globally. The platform is built on an online learning environment with native iOS and Android applications, offering more than 150 hours of CPD-accredited content organised across three pillars: Excel Mastery (core functions, dynamic arrays, Power Query, Excel Tables, best-practice modelling), Advanced Financial Modelling (three-statement modelling, scenario/sensitivity analysis, valuations, FMI exam preparation), and Data Visualisation (dashboards, chart design, dynamic-array charting). The company is co-founded and led by Giles Male — one of only two experts globally holding both the Microsoft MVP and Master Financial Modeler (MFM) awards — and Myles Arnott (AFM-certified), with an extended delivery team of Microsoft MVPs. Note that firmographics list a 2012 founding date while company-history material places the start of training operations in 2020; the discrepancy is unresolved in the input.

Full Stack Modeller monetises through a multi-tier subscription model: individual plans span a £48/month Subscription, an £800/year Bootcamp, a £1,200/year Pro tier (bundling an FMI exam sitting worth £530), and a £1,675 Full Stack Bundle that adds Maven Analytics and competition season passes. Enterprise offerings include Business subscriptions at £48/seat/month, Supported team training at £1,000/person/year with a 10-person minimum cohort, and bespoke Tailored programmes. Go-to-market combines product-led self-serve, direct enterprise sales, cohort-based bootcamps, and community-led referrals. Named enterprise customers include KPMG, Lloyds, Dyson, Arup, PageGroup, UPS, Enfield Council, Energy Aspects, Vorboss, Tunstall, ComfortDelgro, and Mulalley, spanning 11 industries.

The company is a recognised training provider for both the Financial Modeling Institute (FMI) and the FAST Standard Organisation, won Training Provider of the Year at the 2022 Digital Finance Function Awards, and operates as a bootstrapped entity with no disclosed external funding. The affiliated Excel meetup ecosystem spans 19 countries with approximately 100,000 community members, providing a network-driven acquisition and retention engine. Core team size is 1–10 employees, indicating a lean operation that leverages founder brand and an extended MVP delivery network rather than large in-house headcount.

Name

Full Stack Modeller

Legal name

Full Stack Modeller Ltd

Website

https://fullstackmodeller.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Stack Modeller is a London-based, bootstrapped training company that delivers structured Excel and financial modelling education through an online platform and mobile apps to finance professionals and corporate teams worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscriptions: Monthly and annual subscription plans for individual access to training content, community, and live events. Subscription tier at £48/seat/month or £800/year for bootcamp access.
2. Team and Enterprise Training: Customisable team training programmes with private sessions, progress reports, and bespoke content. Supported plan at £1,000/person/year with minimum cohort of 10.
3. Certification Exam Packages: Pro Package including bootcamp access plus FMI exam sitting. Bundle package combining Full Stack Premium, FMI exam, Maven Analytics membership, and Financial Modelling World Cup season pass at £1,675.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Full Stack Modeller delivers structured Excel and financial modelling training programmes for finance professionals through an online learning platform and mobile app. Offerings include tiered individual memberships (Subscription, Bootcamp, Pro), team training plans (Business, Supported, Tailored), standalone courses, and FMI/FAST exam preparation, all supported by an active global community of finance professionals.

Product overview

Full Stack Modeller is a global Excel and financial modelling training platform that offers structured, award-winning training programmes for finance professionals. The platform operates as a unified training ecosystem combining a core learning platform with multiple membership tiers and standalone courses. The product portfolio is built around three interconnected pillars: Excel Mastery training (covering core functions, dynamic arrays, Power Query, Excel Tables, and best practice modelling), Advanced Financial Modelling training (covering three-statement modelling, scenario analysis, valuations, and FMI certification preparation), and Data Visualisation training (covering dashboards, design guidelines, and charting with dynamic arrays). These are delivered through tiered membership plans — Subscription, Bootcamp, and Pro — and team training options (Business, Supported, and Tailored), alongside standalone courses including the FMI AFM Bootcamp, Excel Mastery Bootcamp, Data Visualisation Course, and Fundamentals of FAST Modelling course. The platform also integrates FMI exam preparation and FAST Standard accreditation pathways into its training journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Stack Modeller Membership (Individual & Team) Core subscription training platform providing self-paced access to 150+ hours of CPD-accredited Excel, financial modelling, and data visualisation content. Offered in individual tiers (Subscription, Bootcamp, Pro) for finance professionals and team tiers (Business, Supported, Tailored) for corporate finance teams, with optional FMI exam sittings and dedicated coaching.
• FMI AFM Bootcamp Quarterly intensive virtual bootcamp focused on the skills, tools, and techniques required to pass the Financial Modeling Institute Advanced Financial Modeller (AFM) certification exam, delivered live by Myles Arnott (AFM) and Giles Male (MFM).
• Excel Mastery Bootcamp Standalone virtual Excel Mastery Bootcamp combining online learning with trainer-led virtual classes and practical case studies with feedback, priced at $495 per person.
• Data Visualisation Course Free standalone course covering the skills needed to create exceptional presentations and reports using Excel data visualisation techniques, delivered over 18 days of content.
• Fundamentals of FAST Modelling Course Standalone course teaching FAST (Flexible, Appropriate, Structured, Transparent) modelling principles to build high-quality financial models, priced at $198 with three months of access.

Quantifiable outcome

• Over 150 hours of CPD-accredited content available
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Financial Modeling Institute (FMI)coreStrategic or Co-development PartnerFull Stack Modeller is an accredited and recognised training provider by the Financial Modeling Institute. The partnership includes exam preparation training for FMI certifications (AFM, CFM, MFM), exclusive exam sittings, and co-development of training curriculum aligned with FMI exam requirements. Pro Package includes FMI exam sitting worth £530.
• FAST Standard Organisation (FSO)coreStrategic or Co-development PartnerFull Stack Modeller is a FAST Standard accredited training centre, one of the first in the UK to achieve this accreditation. Also a sponsoring body for FAST Level 1 certification exam. Training programme has been certified by FSO. Signatory to The Fast Standard.
• Maven AnalyticsminorGTM or Marketing PartnerMaven Analytics 12-month membership included in the Full Stack Bundle package. Partnership provides cross-promotional access to Maven's analytics training content alongside Full Stack's financial modelling curriculum.
• Financial Modelling World CupminorGTM or Marketing PartnerSeason pass for the Financial Modeling World Cup included in Full Stack Bundle. Partnership enables members to participate in competitive Excel events and access to FMWorldCup community.
• Excel Battle SeriesminorGTM or Marketing PartnerSeason pass for the Excel Battle Series included in Full Stack Bundle. Partnership provides access to competitive Excel challenges and community events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wall Street Prep: Long-established provider of financial modelling and Excel training for finance professionals and corporate teams. Closest direct competitor with similar curriculum depth, certification-aligned content, and corporate team-training offerings.
• XelPlus: Excel training platform led by Leila Gharani, focused on advanced Excel, Power Query and data analytics for professionals. Directly comparable content library, individual subscription model, and global audience of finance professionals.
• Corporate Finance Institute (CFI): Major online financial modelling and corporate finance training platform serving individual learners and enterprises. Directly competes for the same finance professional audience with comparable certification and subscription models.
• Simon Sez IT: Online Excel, Power BI and business software training library serving individual learners and corporate teams. Competes on breadth of Excel training content and enterprise licensing.
• Breaking Into Wall Street: Specialist financial modelling and Excel training provider targeting investment banking and finance candidates. Strong overlap in subject matter, certification prep, and bootcamp-style cohort delivery.
• MyOnlineTrainingHub (Mynda Treacy): Excel and Power BI training provider serving finance and business professionals worldwide. Comparable subscription model, focus on Excel mastery, and active community.
• Excel Campus (Mike Girvin): Excel training brand built around advanced formulas, Power Query and Power Pivot content. Targets a similar finance-professional learner base with structured online courses and certifications.

Emerging players

• Maven Analytics: Analytics training platform offering Excel, Power BI and data analysis courses. Bundled partner in Full Stack's flagship package — overlaps on individual Excel subscriptions but extends deeper into BI/analytics.

Broad incumbents

• Udemy Business: Large enterprise learning marketplace with deep Excel and financial modelling course catalogue from third-party instructors. Competes indirectly at the budget end of the corporate training market.

Regional players

• Financial Edge: UK-based provider of corporate finance, investment banking and modelling training courses. Comparable subject matter and enterprise training angle, primarily serving UK/European financial services clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuoziCnwjx_SUd8vc5T_xyQ
• Xx.com/FullModeller

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Stack Modeller