Romida

What Romida does

Romida is a UK-based specialist sporting goods retailer headquartered in Hemel Hempstead that sells cricket, hockey, and darts equipment through a multi-channel model. The company carries more than 40 brands (including Gray Nicolls, Kookaburra, Gunn & Moore, New Balance, Masuri, Adidas, Grays, Opro, Harrows, Target, Unicorn, and Winmau) across a catalog of 1,754+ cricket SKUs alone, with equipment spanning bats, pads, gloves, helmets, footwear, bags, clothing, coaching, training, and wicket-keeping products from junior to professional price points, and cricket items priced from under £10 to £999.95. The technology layer is an e-commerce retail platform with integrated inventory management and multi-channel sales capabilities, built and maintained with website partner Rusty Monkey.

The business operates four distribution channels: an e-commerce storefront at romida.co.uk, multiple UK physical stores for in-person fitting and product inspection, telephone ordering via +44 (0)1706 882444, and branded club webshops running on behalf of 40+ cricket clubs (including 54th OCA CC, Aythorpe Roding CC, and Hemel Hempstead Town) for team-level kit and personalized teamwear purchasing, with darts products sold exclusively online. Romida serves individual cricket, hockey, and darts players across all ability levels, cricket clubs requiring team equipment, and hockey and darts enthusiasts, segmenting horizontally across these three sports. Revenue is generated through one-time retail product sales at unit pricing across multiple price tiers, with payment options including card, PayPal, Apple Pay, gift vouchers (£10–£100), and additional services such as bat knocking-in, helmet safety guidance, and teamwear embroidery. Delivery is offered within the UK mainland, Jersey, Guernsey, Australia, New Zealand, South Africa, and the United States, with continental Europe, Northern Ireland, and certain UK outlying areas excluded from current shipping or free delivery.

Name

Romida

Legal name

Romida

Website

https://romida.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Romida is a UK-based specialist retailer selling cricket, hockey, and darts equipment from 40+ brands via e-commerce, UK physical stores, phone ordering, and 40+ cricket club webshops, serving individual players of all skill levels and amateur cricket clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Romida generates revenue through direct retail sales of cricket, hockey, and darts equipment. The business operates on a one-time purchase model where customers buy individual products at listed prices. The company offers products across multiple price points from budget to professional level, enabling sales to players at all ability levels. Gift vouchers are available for in-store use. The company maintains high stock levels to ensure immediate order fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Romida is a UK-based multi-channel sporting goods retailer selling cricket, hockey, and darts equipment through its e-commerce platform romida.co.uk and physical retail stores. The company stocks products from over 40 brands including Gray Nicolls, Kookaburra, Gunn & Moore, New Balance, Masuri, and Adidas, serving players from beginners to professionals across price points from under £10 to nearly £1,000. Additional offerings include dedicated club webshops for cricket team kit procurement and gift vouchers for in-store use.

Product overview

Romida is a UK-based specialist retailer offering an extensive portfolio of sports equipment across three core categories: cricket, hockey, and darts. The company operates both e-commerce and physical stores, with darts sold exclusively online. Their cricket range includes bats (adult and junior), batting gloves, pads, helmets, protective gear, clothing, footwear, bags, balls, ground equipment, and wicket-keeping supplies from major brands like Gray Nicolls, Gunn & Moore, Kookaburra, New Balance, Masuri, and Adidas. Hockey offerings encompass sticks, shoes, bags, and goalkeeping equipment from Grays, Adidas, and Kookaburra. Darts products include darts, flights, shafts, boards, and accessories with endorsements from professional players. Romida also provides Club Webshops—customized online stores for cricket clubs—and offers gift vouchers. The company targets players from beginners to professionals with products ranging from entry-level to pro-range equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Equipment Comprehensive range of cricket equipment including bats (adult and junior), batting gloves, pads, helmets, balls, bags, clothing, footwear, protective gear, training equipment, coaching supplies, wicket-keeping gear, and accessories for players from beginners to professionals.
• Hockey Equipment Field hockey equipment including sticks, balls, footwear, bags, goalkeeping gear, and protective equipment from brands such as Grays, Adidas, Kookaburra, and Opro, covering beginner through professional levels.
• Darts Equipment Darts equipment sold exclusively online, including darts, flights, shafts, points, cases, surrounds, dartboards, and accessories from brands such as Harrows, Target, Unicorn, Winmau, and Mission, including professional-endorsed products.
• Club Webshops

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Club Webshops PartnershipminorChannel Partner/ Reseller/ DistributorRomida provides dedicated club webshop services to cricket clubs including 54th OCA CC, Aythorpe Roding CC, Badgers CC, and 40+ other clubs. These partnerships enable clubs to offer organized team kit purchasing through branded storefronts with potential for embroidery and teamwear customization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Direct Cricket: UK-based specialist cricket equipment retailer offering bats, protective gear, and teamwear from major brands. Direct competitor in cricket specialty retail with similar multi-channel and price-tier positioning.
• All Rounder Cricket: UK cricket equipment retailer carrying premium brands (Gray-Nicolls, Gunn & Moore, Kookaburra) across bats, pads, gloves, and teamwear. Competes head-to-head with Romida on product assortment and customer segments.

Broad incumbents

• Pro:Direct Sport: Larger UK-based multi-sport retailer with a dedicated cricket category carrying similar brands. Broader assortment across running, football, and training makes it a broad incumbent versus Romida's specialist focus.
• Sports Direct (Frasers Group): UK's largest multi-sport discount retailer with a cricket subcategory offering brand-name bats, footwear, and apparel at aggressive price points. Represents the dominant broad-line competition for value-tier cricket equipment.
• Decathlon UK: Global sports retailer with growing UK store footprint carrying own-brand and third-party cricket equipment. Competes on price-value positioning across sporting goods broadly, including hockey and accessories that overlap Romida's catalog.
• J D Sports Fashion: UK multi-brand sportswear and equipment retailer with cricket footwear and apparel lines. A broader incumbent whose scale and brand partnerships overlap Romida's footwear/clothing categories for the same end customers.

Emerging players

• Gray-Nicolls: Iconic English cricket brand operating a direct-to-consumer storefront for bats, pads, gloves, and protective gear. Represents brand-D2C vertical integration that threatens third-party specialist retailers like Romida.
• Kookaburra UK: Major cricket and hockey manufacturer with growing direct retail operations. While Romida is a multi-brand reseller, Kookaburra's brand-direct channel signals margin pressure on the wholesale-distribution model.
• Harrows Darts: UK-based darts equipment brand operating a direct online store for darts, flights, shafts, and accessories. Mirrors Romida's darts-only online channel with single-brand direct competition for the darts enthusiast segment.
• Woodworm Cricket: British cricket brand with a direct-to-consumer shop for bats and apparel. Competes for the junior and amateur player segments by combining branded products with direct retail economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/romidacricket
• Facebookfacebook.com/RomidaCricket
• LinkedInlinkedin.com/company/romida-sports-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romida