What Artec does

Artec Co., Ltd. (株式会社アーテック) is a privately held Japanese manufacturer founded in 1960 and headquartered in Yao, Osaka, with 251-500 employees and a Tokyo branch office. The company produces and sells educational toys, teaching materials, STEM/robotics kits, ICT classroom accessories, stationery, craft supplies, disaster prevention goods, and Class I-IV medical devices under proprietary brands including ArtecRobo (and ArtecRobo 2.0), ArtecLinks, ArtecIntelligence, Artec Block, Miratoy, and the Studuino robotics board family. Underlying technology spans Arduino-compatible robotics controllers, programming education software platforms, and generative AI-driven educational content (Artec Intelligence, launched in 2026) targeting the Japanese GIGA School Initiative and post-GIGA curriculum cycles.

Artec serves kindergartens, elementary, middle, and high schools, vocational schools, tutoring centers, corporate CSR clients, and individual consumers across Japan through dedicated B2B sales divisions (Kindergarten/Education, Art Techno, Corporate), a regional office network (Osaka HQ and Tokyo branch), and a wholesaler/distributor layer. The company also operates OEM/custom imprinting services, hosts the Universal Robotics Challenge, sells CSR robot programming workshops at 300,000 JPY per session, and participates in D2C online exhibitions such as the Online Stationery Girls Fair. In 2021 it obtained advanced medical device distribution licenses in both Osaka and Tokyo, and in 2026 was selected for Japan's METI "New World-Cutting Toy Industry Companies 20" in the Global Expansion category, signaling intent to scale internationally beyond its current Japan-only footprint.

Name

Artec

Legal name

株式会社アーテック (Artec Co., Ltd.)

Website

https://artec-kk.co.jp

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Artec Co., Ltd. is a Japanese manufacturer (founded 1960) of educational toys, STEM/robotics kits, programming platforms, stationery, and medical devices, serving Japanese kindergartens, K-12 schools, corporate clients, and consumers via dedicated B2B sales divisions and a distributor network.

Ownership category

akta.pro rank

Product category

Educational Toys and Teaching Materials

NAICS

Doll, Toy, and Game Manufacturing (33993), Stationery Product Manufacturing (322230), Office Supplies (except Paper) Manufacturing (33994), Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

akta.pro secondary industries

Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics) (EDAEAIAH), School Office & Administrative Supplies/Equipment (Copiers, Mailroom, Office Furniture) (EDAEAIAI), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Educational robotics kits
• STEM learning materials
• Programming education tools
• Educational toys manufacturing
• School teaching materials

Headquarters

HQ city

Yao

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Toys and Materials Sales: Artec manufactures and sells educational toys, teaching materials, and craft supplies to kindergartens, schools, and educational institutions across Japan.
2. ICT and Robotics Products: Sale of ICT-related educational products including touch pens, keyboard covers, and educational robotics kits to schools and institutions.
3. Stationery and Novelty Products: Sale of stationery, custom imprinted items (name printing), calendars, and novelty goods through retailers and direct B2B orders.
4. OEM and Custom Manufacturing: OEM/custom manufacturing services for corporate clients including custom imprinted products, event merchandise, and bespoke educational materials.
5. CSR Robot Programming Workshops: Corporate CSR robot programming workshop services, priced at 300,000 JPY per session, including instructor dispatch and robot lending.
6. Medical Device Sales: Sales of medical devices (oxygen generators) under licensed medical device distribution permits in Osaka and Tokyo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Artec manufactures and sells educational toys, teaching materials, robotics kits, programming platforms (Artec Intelligence, ArtecLinks, ArtecRobo), ICT tools, stationery, and craft supplies. The company primarily serves Japanese kindergartens, elementary schools, secondary schools, and corporate clients through dedicated B2B sales divisions and regional offices. It also provides OEM/custom manufacturing services and CSR robot programming workshops.

Product overview

Artec is a Japanese manufacturer of educational materials, toys, and stationery products. The company operates a multi-product portfolio consisting of core educational technology products (Artec Intelligence AI programming platform, Artec Links programming education system, Artec Robo 2.0 robot kits with Studuino:bit), educational construction toys (Artec Block, Miratoy sub-brand), general stationery and craft products, ICT educational goods, disaster prevention products, and healthcare/medical devices. The company serves educational institutions from kindergarten through university, corporate clients for CSR activities, and general consumers. Artec also provides custom printing services and OEM/OEM manufacturing for various products.

Differentiator

Problem solved

Functional benefit

Brands

• ArtecRobo: Educational robotics kit and programming platform for learning robotics and coding.
• ArtecRobo2.0
• ArtecLinks
• ArtecIntelligence
• Miratoy (ミラトイ)
• Studuino
• Studuino Lite
• Studuino mini

Products and services

• Artec Intelligence (アーテックインテリジェンス) AI-powered programming educational content using generative AI, designed to provide interactive programming learning experiences for students in classroom environments.
• ArtecLinks (アーテックリンクス) Programming education platform for schools and educational institutions, providing tools and curriculum for teaching programming to students.
• ArtecRobo 2.0 (アーテックロボ2.0) Educational robotics kit (Studuino:bit-compatible) that enables students to learn robotics and programming through hands-on robot building and coding activities.
• Artec Block (アーテックブロック) Educational block system for children to build various structures, supporting STEM education and creative play-based learning.
• Miratoy (ミラトイ) Educational toy series from a teaching-materials manufacturer, focused on learning through play for young children.
• Studuino Software Family Software lineup including Studuino Lite, Wireless Studuino, Studuino mini, and PGCon for programming educational robots and kits.
• CSR Robot Programming Workshop Service Corporate CSR service offering 3-hour robot programming workshops (300,000 JPY per session) including instructor dispatch and robot lending; participants also receive annual Universal Robotics Challenge gold sponsorship benefits.
• OEM and Custom Imprinted Manufacturing OEM and custom imprinted merchandise services for corporate clients, including calendars, T-shirts, stationery, novelty items, and bespoke educational materials.
• Medical Device Sales (Oxygen Generators) Sales of medical devices such as oxygen generators under Advanced Management Medical Device Sales/Leasing licenses held in Osaka and Tokyo.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Universal Robotics Challenge (URC)minorOthersURC is an international robotics competition held annually. Corporate clients who purchase Artec's CSR robot programming workshop service (300,000 JPY/session) receive annual gold sponsorship, including logo display on posters, website, and pamphlets.
• Online文具女子博 (Online Stationery Girls Fair)minorChannel Partner/ Reseller/ DistributorArtec participates as a vendor in the Online Stationery Girls Fair, selling stationery, masking tape, stamps, and novelty products through the virtual exhibition platform.
• 関西教育ICT展 (Kansai Education ICT Exhibition)minorGTM or Marketing PartnerArtec exhibits at the annual Kansai Education ICT Exhibition, showcasing ICT products including touch pens, keyboard cases, and AI-powered Artec Intelligence programming content to educators from the Kansai region.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VEX Robotics: Educational robotics kits and competitions widely adopted in K-12 STEM programs. Comparable to ArtecRobo kits and Artec's hosting of the Universal Robotics Challenge.
• Fischertechnik: German manufacturer of STEM construction kits for schools. Direct comparable to Artec's Artec Block and ArtecRobo construction-based robotics kits in the educational STEM category.
• Lego Education: Global STEM/robotics construction-kit brand used in K-12 classrooms. Directly comparable to Artec's ArtecRobo kits, Studuino boards, and Artec Block system in the educational robotics category.
• Makeblock: Educational robotics and STEM coding platform (mBot, Codey Rocky) sold globally to schools. Highly comparable to Artec's ArtecRobo + ArtecLinks programming education offerings.

Broad incumbents

• Kokuyo: Major Japanese stationery, office supplies, and educational materials manufacturer. Comparable to Artec's stationery, novelty, and educational supplies business lines.
• Bandai Namco Holdings: Large Japanese toy and entertainment conglomerate with educational toy and character product lines. Adjacent competitor in the Japanese educational toy retail channel.
• Gakken Holdings: Major Japanese publisher of educational books, learning materials, and educational toys for kindergartens through high schools. A broad incumbent whose K-12 educational materials portfolio competes with Artec's core offerings in Japan.
• Takara Tomy: Large Japanese toy and educational product manufacturer with strong K-12 retail and school-channel presence. Comparable as a broad Japanese incumbent in the educational toys and STEM kits category.
• Benesse Corporation: Major Japanese education and publishing group with school-district and tutoring-channel products. Comparable as a Japanese incumbent with K-12 institutional sales motion overlapping Artec's education divisions.

Emerging players

• Wonder Workshop: U.S.-based educational robotics company (Dash, Dot, Cue) targeting K-12 STEM classrooms. Emerging player with overlapping programming/robotics curriculum content vs. ArtecLinks and ArtecRobo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClxJUHwNBXuP-Swe7MRS2sA
• Facebookfacebook.com/artec.international
• Xx.com/ArtecKokusai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artec