ETTV America

What ETTV America does

ETTV America (東森美洲電視), founded in February 2003 and headquartered in City of Industry, California, is a privately held Chinese-language television broadcasting network that delivers 24-hour multi-channel programming to overseas Chinese communities across the United States, Canada, and Central and South America. The company is the American regional arm of the ETTV (東森) Taiwanese media network and self-describes as the largest Chinese television network in the US, serving hundreds of thousands of Chinese-American families. Its technical platform spans satellite (DISH Network), cable (Comcast, Time Warner, Cablevision), IPTV (AT&T, Verizon), and an owned digital terrestrial channel launched in Greater Los Angeles in February 2011.

The core product is ETTV America TV Broadcasting, supplemented by a portfolio of original content programs: MDTalk (蔣亮話) talk shows covering health, immigration, and lifestyle; NewsBuzz (明目張膽) news commentary; online lecture series (線上講座) on tax, college, and financial planning; the annual 東森新人王 (ETTV New Star) singing talent competition for Chinese-American youth; and the 東森特賣會 (ETTV Shopping) television shopping program backed by the etmall.tv e-commerce storefront. Sub-brands include 東森美洲ING news commentary and the 東森幼幼基金會 children's charity foundation.

Revenue is generated through two streams: subscription/affiliate revenue derived from carriage on major pay-TV platforms (pricing handled by DISH, Comcast, Time Warner, Cablevision, AT&T, and Verizon) and advertising sales, with substantial sponsor placements visible across the website and programming. The company markets primarily through ettvamerica.com, Facebook, and YouTube. No external funding rounds, institutional investment, public listing, M&A activity, or revenue figures are disclosed in the available data.

Name

ETTV America

Legal name

ETTV America Corporation

Website

https://ettvamerica.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International Multilingual/Diaspora Broadcasters (MPABAEAG)

akta.pro secondary industries

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International/Multilingual Cable Networks (MPABAFAL), International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Chinese-language broadcasting
• TV broadcasting services
• Satellite television distribution
• Cable television programming
• Multilingual media network

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. TV Broadcasting and Subscription: 24-hour multi-channel Chinese-language television broadcasting to Chinese diaspora families across the Americas via satellite, cable, and IPTV platforms
2. Advertising: Television advertising space sold to sponsors, with prominent sponsor placements visible on the website and during programming

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

ETTV America delivers 24-hour multi-channel Chinese-language television programming to Chinese-speaking diaspora families across the United States, Canada, and Central/South America. Content is distributed via satellite (DISH Network), cable (Comcast, Time Warner, Cablevision), IPTV (AT&T, Verizon), and local digital wireless broadcast platforms. The network supplements its broadcasting with original talk shows, news commentary, shopping programs, educational webinars, and a youth talent competition.

Product overview

ETTV America operates as a multi-platform Chinese-language media company offering traditional broadcast television alongside digital content services. The core offering consists of 24-hour TV broadcasting via satellite (DISH Network), cable (Comcast, Time Warner, Cablevision), IPTV (AT&T, Verizon), and digital wireless channels. Supporting this are content programs including MDTalk talk shows, NewsBuzz commentary, and 線上講座 educational webinars. The company also operates 東森特賣會 (ETTV Shopping) with e-commerce at etmall.tv, and runs the annual 東森新人王 singing competition talent show.

Differentiator

Problem solved

Functional benefit

Brands

• MDTalk: Talk show program featuring health and lifestyle topics including immigration, education, and cultural content
• NewsBuzz
• 東森美洲ING
• 東森特賣會
• 東森幼幼基金會

Products and services

• ETTV America TV Broadcasting Traditional Chinese-language television broadcasting service delivering 24-hour multi-channel content to overseas Chinese communities across North and South America via satellite, cable, IPTV, and digital wireless platforms.
• MDTalk (蔣亮話) Talk show program segment covering topics including health, immigration, education, and lifestyle content for the Chinese-American community.
• NewsBuzz (明目張膽) Video news commentary program covering current events, political analysis, and social commentary topics.
• ETTV Shopping (東森特賣會) Television shopping program featuring health products, household items, and lifestyle goods with e-commerce capabilities via etmall.tv.
• Online Lectures (線上講座) Educational webinar series covering topics such as tax planning, college applications, insurance, and financial planning for the Chinese-American community.
• ETTV New Star (東森新人王) Annual singing competition talent show targeting Chinese-American youth, featuring judges, mentoring, and performance opportunities.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Time Warner CablecoreChannel Partner/ Reseller/ Distributor · 1 January 2007Partnership since 2007 with Time Warner Cable for East Coast distribution serving Greater New York and New Jersey Chinese-speaking viewers.
• DISH NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Partnership since 2003 with DISH Network, a major satellite TV provider. ETTV America provides Chinese programming packages combined with English channels, which were warmly welcomed by Chinese-American families nationwide.
• ComcastcoreChannel Partner/ Reseller/ DistributorCable partnership with Comcast reaching 24 million subscribers, expanding coverage to San Francisco Bay area and other major Chinese-populated cities.
• CablevisionminorChannel Partner/ Reseller/ DistributorCable distribution partner for East Coast coverage including New York, New Jersey, and Connecticut regions.
• AT&TminorChannel Partner/ Reseller/ DistributorIPTV media partnership with AT&T for new emerging media distribution channels.
• VerizonminorChannel Partner/ Reseller/ DistributorIPTV media partnership with Verizon for new emerging media distribution channels.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• CCTV America (China Global Television Network): CGTN America is the US-facing arm of China state broadcaster CCTV, distributing Chinese-language programming across North America via cable and satellite. It is a much larger, state-backed incumbent competing for the same Chinese-diaspora audience in the Americas.
• KBS World: KBS World is the international English- and Korean-language channel of South Korea's national broadcaster, available in the US via cable and satellite. It mirrors ETTV America's model of bringing Asian-language content to overseas audiences in the Americas.
• SBS International (SBS America): While Australian-based, SBS International distributes multilingual content to diaspora audiences globally. It is comparable as a publicly-funded multicultural broadcaster serving immigrant communities, with a similar niche-diaspora content model to ETTV America.
• CTi TV (中國電視公司): CTi TV is one of Taiwan's major terrestrial broadcasters and a corporate relative within the broader Taiwanese media landscape. While primarily domestic, it competes with ETTV America for Taiwanese-content rights and brand affinity among Taiwan-origin diaspora viewers.

Direct peers

• Phoenix Television (Phoenix Info News Channel): Phoenix TV is a Hong Kong-based Chinese-language broadcaster that distributes internationally including in North America via satellite and cable platforms. It directly competes with ETTV America in delivering Chinese-language news and entertainment to overseas Chinese viewers.
• Zee TV Americas: Zee TV Americas is the US-distribution arm of India's Zee Entertainment, delivering Hindi- and other Indian-language content to the South Asian diaspora. It is comparable to ETTV America as a major ethnic-broadcast network serving an Asian-diaspora audience in the Americas.
• MBC America: MBC America distributes Korean-language programming from South Korea's MBC network to Korean-diaspora viewers in the US. It is a close analog to ETTV America as a foreign-language ethnic broadcaster targeting an Asian-diaspora audience in North America.
• GMA Pinoy TV / GMA Life TV: GMA Pinoy TV and GMA Life TV distribute Filipino-language programming to the Filipino diaspora in North America. They are a strong functional analog to ETTV America as a diaspora-focused ethnic broadcaster using cable/satellite distribution in the Americas.
• TVB (Television Broadcasts Limited): TVB is Hong Kong's dominant Chinese-language broadcaster with international distribution including in North America. It directly competes with ETTV America for overseas Chinese-speaking viewers seeking Cantonese- and Mandarin-language programming.
• SinoVision: SinoVision is a New York-based Chinese-language television network serving the Chinese diaspora in the US. It is a direct competitor to ETTV America, operating in the same niche of Chinese-language broadcast content for overseas Chinese communities in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnPFekXZy67zHjX8p3uyGdw
• Facebookfacebook.com/ETTVAmericaTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETTV America