Love & Green

Name

Love & Green

Legal name

GREEN FAMILY

Website

https://loveandgreen.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Care & Hygiene Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Ecological baby diapers
• Organic feminine hygiene
• Natural personal care
• Eco household cleaning
• Reusable menstrual products

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct sales of ecological baby care, feminine hygiene, light incontinence, and household cleaning products through owned e-commerce platform. Products sold at retail prices with regular promotional discounts.
2. Subscription Model: Recurring subscription revenue from regular deliveries of diapers, diaper-pants, and feminine hygiene products. Subscriptions offer discounted prices and free delivery. Subscriptions are modifiable and cancellable at any time.
3. Third-party Retail Distribution: Wholesale distribution through marketplace partners including Amazon, Bébé au Naturel, Greenweez, and Maman Naturelle.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Love & Green designs, manufactures and distributes ecological personal care and household hygiene products, organized around four universes: baby diapers and care, feminine hygiene (pads, tampons, reusable underwear), light urinary incontinence protections, and certified ecological household cleaners. Products are formulated with natural-origin materials (organic cotton, FSC-certified cellulose, corn starch and sugarcane derivatives), sold through direct-to-consumer e-commerce with subscription options and through selected retail partners.

Product overview

Love & Green is a French family SME founded in 2011 offering ecological hygiene and care products organized across four product universes: Baby and Family (ecological diapers, training pants, and baby care products), Feminine Hygiene (menstrual pads, reusable menstrual underwear, tampons, and intimate care), Urinary Incontinence (absorbent underwear and pads), and Household Care (ecological certified cleaning products). The company positions itself as a pioneer of transparent, natural-origin products with rigorous certifications including European Ecolabel, Nordic Swan, FSC, COSMOS Organic, GOTS, and Dermatest. Products are sold through subscriptions offering convenience and discounts, individual purchases via e-commerce, and retail partners including Amazon, Greenweez, and Bébé au Naturel.

Differentiator

Problem solved

Functional benefit

Products and services

• Couches Écologiques (Ecological Diapers) Hypoallergenic ecological diapers available in sizes T1 to T6, certified eco-labeled with a natural-origin veil in contact with baby's skin and FSC-certified cellulose. Sold to parents of babies across France.
• Couches-Culottes Écologiques (Ecological Training Pants) Ecological training pants for toddlers transitioning from diapers, available in sizes T4 to T6. Sold to parents of potty-training toddlers.
• Couches Écologiques Pure Nature Premium ecological diapers with enhanced natural composition, available in sizes T1 to T5. Sold to parents seeking diapers with even higher natural-origin content.
• Kit d'essai couches (Diaper Trial Kit) Trial kit allowing parents to test the right diaper size for their baby before committing to subscriptions. Aimed at first-time buyers.
• Sous-vêtements absorbants de Nuit (Absorbent Night Underwear) Absorbent underwear for children for nighttime use, addressing bedwetting for ages 8 to 15 years. Sold to parents of older children.
• Hygiéne & Soins Bébé (Baby Hygiene & Care Range) Bio-certified baby hygiene and care range including washing gels, wet wipes, micellar water, cotton pads, and moisturizing cream. Sold to parents of babies and toddlers.
• Serviettes Périodiques Écologiques (Ecological Menstrual Pads) Ecological menstrual pads available in multiple absorbency levels (Normal, Super, Ultra Super, Ultra Night) for different flow levels. Sold to menstruating women.
• Culottes Menstruelles Lavables Écologiques (Ecological Reusable Menstrual Underwear) Reusable washable menstrual underwear available in sizes XXS to XXL, offering sustainable period protection. Sold to women seeking reusable menstrual solutions.
• Shortys Menstruels Lavables (Reusable Menstrual Shorts) Reusable menstrual shorts providing period protection, available in sizes XXS to XXL. Sold to women seeking reusable alternatives to pads and tampons.
• Protège-Slips Écologiques (Ecological Panty Liners) Ecological panty liners available in Normal, Large, and Flexi styles for different protection needs. Sold to women for daily and end-of-cycle use.
• Tampons BIO 100% Coton (100% Organic Cotton Tampons) 100% GOTS-certified organic cotton tampons available with or without applicator, in Normal and Super sizes. Sold to women seeking organic menstrual protection.
• Gel Lavant Intime BIO (Bio Intimate Wash) Bio-certified intimate washing gel available in Hydrating and Soothing variants, pH-balanced for intimate zone health. Sold to women for daily intimate hygiene.
• Lingettes Intimes Apaisantes Écologiques (Ecological Soothing Intimate Wipes) Ecological intimate soothing wipes for gentle feminine hygiene. Sold to women for on-the-go intimate care.
• Protège-Slips pour Fuites Urinaires (Urinary Incontinence Panty Liners) Ecological panty liners for light urinary incontinence, available in Ultra Mini, Normal, and Extra absorbency levels. Sold to adults with light urinary incontinence.
• Serviettes pour Fuites Urinaires (Urinary Incontinence Pads) Ecological pads for urinary incontinence with varying absorbency levels including Extra and Night options. Sold to adults needing incontinence protection.
• Culottes pour Fuites Urinaires (Urinary Incontinence Underwear) Absorbent ecological underwear for urinary incontinence with Plus and Plus Night variants, available in sizes M and L. Sold to adults with light to moderate incontinence.
• Lessives certifiées Ecodétergent (Ecological Certified Laundry Detergents) Ecological certified laundry detergents and refills, available with or without fragrance, certified Ecodétergent by Ecocert. Sold to eco-conscious households.
• Liquides Vaisselles certifiés Ecodétergent (Ecological Certified Dishwashing Liquids) Certified ecological dishwashing liquids with ultra-degreaser formula, available with or without fragrance. Sold to eco-conscious households.
• Nettoyants certifiés Ecodétergent (Ecological Certified Surface Cleaners) Certified ecological multi-surface, bathroom, and glass cleaners with concentrated refill options. Sold to eco-conscious households.
• Papier Toilette Recyclé (Recycled Toilet Paper) Recycled hypoallergenic ecological toilet paper with triple thickness. Sold to households seeking sustainable bathroom supplies.
• Coffret Naissance Premiers Instants (First Moments Birth Gift Box) Birth gift box containing essential baby care products including nappy change cream, cotton pads, diapers, and cleansing gel. Sold as a gift set for new parents.
• Bioliniment Certifié Bio (Bio-certified Liniment) Bio-certified hypoallergenic liniment for baby nappy changing. Sold to parents seeking natural diaper-area care.
• Carrés 100% Coton BIO Non Blanchis (100% Organic Unbleached Cotton Squares) 100% organic unbleached cotton squares for gentle baby care. Sold to parents seeking natural cotton care accessories.
• Abonnement Couches et Couches-culottes (Diaper and Training Pants Subscription) Subscription service for regular delivery of diapers and training pants with customizable frequency (every 3, 4, or 5 weeks), offering convenience, discounted pricing, and free delivery. Cancellable at any time.
• Abonnement Hygiène Féminine et Fuites Urinaires (Feminine Hygiene and Incontinence Subscription) Subscription service for feminine hygiene and incontinence products allowing customers to select 12 products delivered quarterly at reduced prices with a fully customizable box.

Quantifiable outcome

• 300,000+ parents have chosen Love & Green products
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Industrial manufacturing partnerscoreOthersLove & Green partners with industrial manufacturers who share environmental, quality, and transparency commitments. Partners hold certifications including Ecolabel, Nordic Swan, and Cosmos. Regular visits to production facilities are conducted. The diaper and feminine hygiene manufacturer uses 100% renewable electricity from photovoltaic panels for all Love & Green productions.

Scale indicators4 records

Recent moves7 records

Emerging players

• Attitude (Bio Spectra): Canadian EWG-verified brand offering eco-certified baby care, household cleaners, and personal care products. Comparable to Love & Green's household cleaning extension (Ecodétergent-certified) and baby care portfolio, with overlap in eco-certifications and natural formulations.

Direct peers

• Bambo Nature: Danish ecological diaper brand certified with Nordic Swan and EU Ecolabel. Closely comparable to Love & Green in eco-certification portfolio, target customer (eco-conscious parents), and product range spanning diapers, training pants, and incontinence.
• Organyc: Italian brand producing 100% organic cotton feminine hygiene products. Directly comparable to Love & Green's feminine hygiene range in material sourcing (organic cotton), certifications, and target consumer segment.
• Natracare: UK-based brand specializing in organic cotton feminine hygiene (pads, tampons, liners). Direct comparable to Love & Green's feminine hygiene line with similar GOTS-certified organic cotton positioning and eco-certifications.
• Moltex (Moltex Oekotex): European eco-diaper brand with Oeko-Tex certification and FSC cellulose. Comparable to Love & Green in using certified cellulose, FSC materials, and targeting environmentally aware parents in European markets.
• Andy Pandy (The Natural Diaper Company): Eco-friendly disposable diaper brand focused on biodegradable and chlorine-free baby diapers. Direct comparable in the natural-origin diaper segment targeting similarly eco-conscious European families.
• Naty (Nature Babycare): Swedish eco-diaper brand selling biodegradable, plant-based baby diapers and feminine hygiene across Europe. Direct competitor to Love & Green in the natural-origin diaper and baby care niche, with similar DTC + retail distribution.

Broad incumbents

• Pampers Pure Protection (Procter & Gamble): P&G's premium "pure" diaper sub-line made with plant-based materials. Represents the largest incumbent threat to Love & Green, offering an eco-credentialed alternative with massive distribution, marketing, and pricing power.
• Huggies Special Delivery (Kimberly-Clark): Kimberly-Clark's eco-positioned diaper line with plant-based materials. Broad incumbent peer to Love & Green bringing global scale, retailer relationships, and pricing flexibility to the ecological diaper segment.
• Ontex: European-listed personal hygiene manufacturer producing private-label and branded baby diapers, feminine hygiene, and incontinence products. Comparable to Love & Green in product categories and European market presence, but operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/love_and_green_
• TikToktiktok.com/@love_and_green
• YouTubeyoutube.com/channel/UCCuCgVCDvWLHlVJCZnC4Q_g

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love & Green