Studio Liddell
Studio Liddell is a UK-based creative technology studio delivering animation, VR/AR experiences, app development, and 4D ride installations for entertainment, media, museum, and enterprise clients. Founded 2019 in Manchester, the founder-owned studio serves BBC, Sky Kids, Epic Games, and major museums using Unity/Unreal pipelines.
- Company typePrivate
- Founded2019
- HeadquartersSalford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Studio Liddell does
Studio Liddell is a UK-based creative technology studio that delivers animation, virtual and augmented reality experiences, app development, intellectual property creation, design, and 4D ride installations for entertainment, media, museum, and enterprise clients. The company was founded in 2019 (legal entity Liddells Limited, company number 12137395) by Ian Liddell and Tracy Liddell and operates from the Manchester/Salford area with a team of approximately 12-15 specialists across 3D modelling, animation, development, design, and production.
The studio's technical foundation is built on real-time 3D production using Unity and Unreal game engines, with additional capabilities spanning VR/AR/XR development across Meta Quest and iPad, native mobile app development for iOS and Android, and AI-assisted animation production pipelines. Notable proprietary technology includes a real-time audio-synchronized mouth animation tool originally built for the BBC Daleks YouTube series. The studio has delivered a diverse project portfolio including Aurora (Ireland's first VR short film), the BBC Daleks YouTube animation series, BooSnoo preschool series for Sky Kids, the Washington 4D Ride for the Museum of the Bible, the Engine Shed AR for Historic Scotland, and the Going Subsea installation for the Norway Oil Museum.
Studio Liddell operates on a project-based professional services model, generating revenue primarily through fixed-price commissions for defined creative deliverables, supplemented by original IP development with potential licensing and royalty upside, and NFT service work. The customer base spans four primary segments: entertainment and media companies (BBC, Sky Kids, Epic Games/Mediatonic, Gearbox, Pink Kong Studios), museums and heritage institutions (Historic Scotland, Museum of the Bible, Norway Oil Museum, Yorkshire Museum, Immotion Studios), enterprise and corporate clients (Merck Pharmaceutical), and government and education projects (CatchmentCARE, funded through UKRI/SEUPB/BGS/GSNI/GSI via the EU INTERREG VA Programme). The studio is founder-owned, with no disclosed external venture or private equity investment, and goes to market through direct enterprise engagement, industry referrals, and reputation-driven acquisition supported by BAFTA, BIG CHIP, and Royal Television Society award recognition.
Studio Liddell firmographics
Firmographics- Name
- Studio Liddell
- Legal name
- Liddells Limited
- Website
- https://studioliddell.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio Liddell is a UK-based creative technology studio delivering animation, VR/AR experiences, app development, and 4D ride installations for entertainment, media, museum, and enterprise clients. Founded 2019 in Manchester, the founder-owned studio serves BBC, Sky Kids, Epic Games, and major museums using Unity/Unreal pipelines.
- Ownership category
- akta.pro rank
Studio Liddell industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Software Publishers (5132), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Indie Game Studios (MPAFAAAC), VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Studio Liddell is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Studio Liddell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Production Services: Project-based commissions for animation, VR/AR experiences, app development, and design services. Revenue generated through fixed-price contracts for specific project deliverables including full production from concept to delivery.
- IP Development: Development and co-production of original intellectual property and brands, potentially generating revenue through licensing, production partnerships, and platform launches (TV, VOD, AR/VR, Apps, Museum installations, packaging).
- NFT Services: NFT-focused creative services including design, animation, PFP projects, and P2E games, as well as development of original NFT-focused IPs ready for further development and collaboration.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Studio Liddell product offering
Product offeringCore offering
Studio Liddell is an independent creative technology studio that delivers end-to-end animation, VR/AR/XR experiences, app development, IP creation, design, NFT services, and 4D ride installations for enterprise clients. The studio combines real-time 3D production using Unity and Unreal game engines with proprietary AI-assisted animation pipelines to produce content for broadcasters, streamers, game publishers, museums, pharmaceutical companies, and government bodies. It also develops original intellectual property (e.g., Camp Furly, BooSnoo) for global cross-platform audiences.
Product overview
Studio Liddell is a creative technology studio operating as a full-service creative production company that develops next-generation storytelling experiences. The company offers a unified portfolio of interconnected services: VR & AR Services for immersive experiences, Animation Services for 3D CGI and 2D character work, IP Development for original intellectual property creation, App Development for native mobile applications, Design & Motion for branding and visual design, NFT Services for blockchain-based creative projects, and 4D Rides for immersive installations. The studio utilises real-time animation production technology using Unity and Unreal game engines, and is developing AI-assisted animation production pipelines. Their work spans broadcast television, streaming platforms, VR/AR headsets, mobile apps, museums, and theme park attractions, serving clients including BBC, Sky Kids, museums, and entertainment brands worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- VR & AR Services Design, development, and delivery of virtual reality and augmented reality experiences for enterprises, broadcasters, museums, and game publishers. Includes immersive VR, room-scale VR, AR apps, and XR educational content delivered on Meta Quest, iPad, and other platforms.
- Animation Services 3D CGI and 2D character animation services for TV series, films, game trailers, VR experiences, and marketing content. Includes rigging, character animation, creature animation, and virtual production shots.
- IP Development Original intellectual property creation including character design, world-building, episodic scripts, story outlines, pitch bibles, and brand development for broadcast, VOD, XR, apps, and museum installations.
- App Development Native mobile app development for iOS and Android including business apps, customer-facing mobile products, internal operational tools, and game development with backend services for monitoring and monetisation.
- Design & Motion Services Comprehensive design services including brand identity, TV series pitch bibles, UI/UX design, motion graphics, compositing, print design for packaging, exhibition and museum installations, games gamification, and website design and build.
- NFT Services NFT creative studio services including PFP projects, P2E games, character design for NFT collections with unique traits, image-based NFT projects, and blockchain marketplace delivery in collaboration with blockchain specialists.
- 4D Rides Immersive installation experiences for theme parks and museums combining animation, motion effects, and sensory experiences including sound and movement for visitor attractions.
Quantifiable outcome
- Aurora VR - Multi-award winning project, Ireland's first VR short film
- +2 more outcomes
Companies that use Studio Liddell
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Studio Liddell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Studio Liddell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mackinnon & SaunderscoreCollaborated with creator Julian Bashford and Mackinnon & Saunders on development and production of BooSnoo, a preschool mixed media series for Sky Kids. Mackinnon & Saunders handled live action elements while Studio Liddell created CG elements.
- Pink Kong StudioscoreApproached by Pink Kong Studios to assist with development of Aurora VR experience - Ireland's first VR short film. Studio Liddell translated their 2D designs into a beautifully designed, interactive 3D world.
- V StarscoreCollaborative development with V Stars and Studio Liddell on Dance! Dance! Dance! VR game for Meta Quest. V Stars contributed creative minds for this ambitious collaborative development.
- The Trailer FarmcoreMultiple collaborations with The Trailer Farm on game trailers including Fall Guys crossovers (King of Fighters, Pusheen) and Blanc game trailer. Studio Liddell handled animation, layout, light, render, and VFX.
- Gearbox PublishingminorBlanc game published by Gearbox. Studio Liddell worked on look-dev and animation for the game's trailer.
- NelvanaminorJane Cooper, Vice President at Nelvana, provided testimonial: 'We are very proud to be working with such strong partners and given the opportunity would most definitely work with them in the future.'
- Visionality MediaminorJulian Bashford, Executive Producer at Visionality Media, provided testimonial recommending Studio Liddell's team for visual requirements including 2D, 3D, and interactive projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Studio Liddell competitors and assessment
Company assessmentDirect peers
- Framestore: London-based award-winning creative studio offering animation, VFX, VR/AR and immersive experiences. Highly comparable to Studio Liddell as a UK-headquartered full-service animation and immersive content producer, though at significantly larger scale.
- Rewind: UK-based immersive content studio specialising in VR, AR and real-time 3D experiences for enterprise and entertainment. Closely matches Studio Liddell's VR/AR/XR services, real-time engine workflow, and museum/installation client base.
- The Imaginarium Studios: Andy Serkis-founded performance capture and immersive storytelling studio. Comparable as a UK creative-tech studio building original IP and immersive content for film, games and VR — overlapping with Studio Liddell's IP development and XR work.
- Blue Zoo Animation Studio: Award-winning UK animation studio producing children's content for broadcast and streaming. Comparable to Studio Liddell's Sky Kids 'BooSnoo' preschool animation work and IP-driven model, with overlap in animation services and original IP.
- Mackinnon & Saunders: Manchester-based puppet fabrication and stop-motion animation studio. Already a co-development partner on BooSnoo, making it a directly comparable and adjacent UK animation/character production peer.
- Unit 9: London-based creative production studio with dedicated VR/AR and experiential divisions. Comparable as a mid-sized creative studio producing immersive experiences, animation, and interactive content for global brands.
- Visualise: UK immersive content studio specialising in 360° video, VR and AR for brands, agencies and broadcasters. Comparable in service offering (VR/AR production), client mix (broadcasters and museums), and UK-headquartered mid-size positioning.
- Humain: London-based creative AI and immersive studio producing VR/AR and AI-driven experiences for global brands. Comparable as a UK boutique creative-tech studio combining AI, real-time 3D and immersive content delivery.
Broad incumbents
- Moving Picture Company (MPC): Global VFX and animation powerhouse with broad immersive/VR capabilities. Comparable as a supplier of animation and immersive content to enterprise clients, but operating at significantly greater scale and across wider verticals.
- Industrial Light & Magic (ILM): Legendary VFX and immersive experience division of Lucasfilm. Comparable on VR/AR/immersive installation work (ILM Immersive) but serves a much broader portfolio of Hollywood IP and global enterprise clients than Studio Liddell.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio Liddell social profiles
Digital presenceStudio Liddell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Liddell leadership team
Management profileNumber of profiles
Profiles11 records
Studio Liddell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Liddell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Liddell
What does Studio Liddell do?
Studio Liddell is an independent creative technology studio that delivers end-to-end animation, VR/AR/XR experiences, app development, IP creation, design, NFT services, and 4D ride installations for enterprise clients. The studio combines real-time 3D production using Unity and Unreal game engines with proprietary AI-assisted animation pipelines to produce content for broadcasters, streamers, game publishers, museums, pharmaceutical companies, and government bodies. It also develops original intellectual property (e.g., Camp Furly, BooSnoo) for global cross-platform audiences.
Is Studio Liddell a public or private company?
Studio Liddell is a private company. It is classified as family owned and is currently operating.
When was Studio Liddell founded?
Studio Liddell was founded in 2019. It employs 11 to 50 people.
Where is Studio Liddell based?
Studio Liddell is headquartered in Salford, United Kingdom, in the Europe region.
How does Studio Liddell make money?
Three revenue lines are on record. Creative Production Services are the primary driver. The others are IP Development and NFT Services.
Who are Studio Liddell's main competitors?
Direct peers on record are Framestore, Rewind, The Imaginarium Studios, Blue Zoo Animation Studio, Mackinnon & Saunders, Unit 9, Visualise and Humain. Broad incumbents are Moving Picture Company (MPC) and Industrial Light & Magic (ILM).
Does Studio Liddell have an API?
No public API is recorded for Studio Liddell.
What industry is Studio Liddell in?
Studio Liddell's product category is Creative Production Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 512 and its SIC code is 7812.