Influencer

Name

Influencer

Legal name

Influenza, by Marco Gouveia

Website

https://influenza.pt

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Agencies & Talent Management Networks (MPACAGAC), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Influencer marketing services
• Talent representation management
• Brand activation campaigns
• Recording studio rental
• Digital marketing consulting

Headquarters

HQ city

Alfragide

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Talent Representation & Management: Influenza represents and manages a roster of 15+ digital influencers, connecting them with brand partnership opportunities and managing the business side of creator careers.
2. Brand Campaigns & Activations: Full-service influencer marketing campaigns for brands, from strategy and creator briefing to activation and performance measurement. Includes brand activations that generate real audience impact.
3. Consulting & Strategy: Advisory services helping brands define and execute their influencer marketing strategy, including market studies and audience identification.
4. Personal Branding Services: Services helping influencers build and expand their personal brand, positioning them for greater commercial opportunities.
5. Studio Rental: Professional recording studio rental in Lisbon for video, podcast, photography, chroma key, kitchen, and audio production. Equipment is included in the rental price. Duration options range from 1 hour to a full day (8 hours).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Influenza is a Portugal-based influencer marketing agency that connects brands with a curated roster of 15+ digital influencers through talent representation, full-service brand campaigns, personal branding services, and marketing strategy consulting. The agency also rents professional recording studios in Lisbon for video, podcast, photography, chroma key, kitchen, and audio production. Operating as 'Influenza, by Marco Gouveia,' the agency combines agency services with content production infrastructure to serve both brands and individual creators.

Product overview

Influenza is a comprehensive influencer marketing agency offering a unified service platform that connects brands with digital influencers. The portfolio includes six core service modules: Influencer Management (Agenciamento) for talent representation, Personal Branding for building influencer identities, Brand Activations for campaign execution, Consulting & Strategy for campaign planning, Market Studies for audience research, and Recording Studios for professional content production. The agency acts as a bridge between influencers and brands, supporting both parties in expanding their digital influence.

Differentiator

Problem solved

Functional benefit

Brands

• Estúdios de Gravação da Influenza: Professional recording studios for rent in Lisbon, offering spaces for video production, podcast recording, photography, chroma key, kitchen content, and audio production.

Products and services

• Agenciamento (Influencer Representation & Management)
• Personal Branding
• Brand Activations
• Consultoria & Estratégia (Consulting & Strategy)
• Estudos de Mercado (Market Studies)
• Estúdios de Gravação (Recording Studio Rental)

Quantifiable outcome

• 85% sales growth for brands working with Influenza
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marco Gouveia - Digital Marketing Training & ConsultingcoreStrategic or Co-development PartnerMarco Gouveia is the parent company and strategic partner behind Influenza. The agency operates with the support and expertise of Marco Gouveia's digital marketing training and consulting practice, providing a broad range of services backed by experienced professionals from diverse backgrounds. Influenza is officially referred to as 'Influenza, by Marco Gouveia' in legal and privacy policy documents.

Scale indicators8 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Babbler Portugal: Lisbon-based influencer and content marketing agency specializing in creator partnerships and branded campaigns for Portuguese and international brands targeting the Portuguese market.
• HRD Digital Agency: Portugal-based digital agency offering influencer marketing, social media management and content production — comparable service mix to Influenza including creator campaigns for national brands.
• BuzzBird: Portuguese influencer marketing agency that connects brands with creators across social platforms; competes head-to-head with Influenza for the same Lisbon-based brand budgets and creator talent pool.
• Lia Agency: Portuguese digital marketing and influencer agency headquartered in Lisbon offering social media management, influencer marketing and content creation — directly overlapping Influenza's geography, services and target brand customers.

Broad incumbents

• Dentsu Portugal / Dentsu Creative: Global network with Portuguese presence providing end-to-end advertising including influencer/content commerce; serves the same enterprise brand segment as Influenza but at significantly larger scale.
• Publicis Portugal: Global holding company's Portugal operation covering creative, media, digital and influencer marketing — a broader incumbent offering that competes for the same brand advertising budgets as Influenza.
• Ogilvy Portugal: Global network's Portuguese office providing full-service advertising, social and influencer/creator commerce — comparable on influencer campaigns but bundled into a much broader creative/media offering.

Emerging players

• Aspire (AspireIQ): Global influencer marketing SaaS platform offering creator discovery, campaign management and analytics — competes with Influenza on the tooling layer brands increasingly use instead of boutique agencies.
• IZEA: Influencer marketing technology and services company providing sponsored content marketplaces and campaign management; an emerging platform-based competitor to the agency model Influenza operates.

Regional players

• Tier One / Influencer Marketing Agency (Iberian): Iberian influencer and digital marketing agency serving Spain and Portugal with similar creator/brand campaign services — comparable offering but operating across a broader regional footprint than Influenza.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/influenza.pt
• Facebookfacebook.com/influenza.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer