Surf Camp Pacifica

What Surf Camp Pacifica does

Surf Camp Pacifica is a privately held surf instruction business operating since 2000 from Linda Mar Beach in Pacifica, California, approximately 15 minutes south of San Francisco. The company serves families with children ages 6-15 seeking structured summer surf programs, individual adults seeking surf instruction, and small groups including corporate teams and private events. Its core products are Small Group Surf Lessons priced at $212 per 2-hour session (maximum 6 participants) and a week-long Summer Surf Camp priced at $450 per week, with all equipment (wetsuit, surfboard, boogie board) included in pricing. A combined Surf & Skate Camp extends the offering to include skateboarding instruction for children.

The Summer Surf Camp integrates a proprietary ISURF curriculum covering Introduction, Safety, Understanding, Respect, and Fun, which provides structured teaching of surf fundamentals, ocean awareness, wave judgment, surf etiquette, and water safety. The company employs approximately 8-11 staff including co-owner Rob, Program Director Vivianne, Skate Camp Coordinator Crystal, and named instructors Todd, Owen, Ryan, John, and Paige. Operations are conducted exclusively at Linda Mar Beach (Parking Lot B, 5200 Pacific Coast Hwy).

The business operates as a direct-to-consumer model with no intermediaries, generating revenue through one-time payments for lessons and camp registrations. Bookings are processed via the FareHarbor online platform integrated into the company website, by phone (650.758.SURF), or via email. The company has built a referral ecosystem with at least 13 local partners including Nor-Cal Surf Shop, Sonlight Surf Shop, Anderson's Swim School, Pacifica Education Foundation, and Pedro Point Surf Club. Marketing relies on the company website, Facebook (@surfpacifica), Instagram (@surfcamppacifica), and word-of-mouth referrals. The company has no proprietary technology systems, no AI/ML capabilities, and no institutional investors or parent company affiliations.

Name

Surf Camp Pacifica

Legal name

Surf Camp Pacifica

Website

https://surfcamppacifica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf Camp Pacifica is a privately held surf school operating since 2000 at Linda Mar Beach in Pacifica, California, offering Small Group Surf Lessons ($212/session), week-long Summer Surf Camps ($450/week) for children ages 6-15, and combined Surf & Skate Camp programs under the proprietary ISURF curriculum.

Ownership category

akta.pro rank

Product category

Surf Instruction and Youth Summer Camps

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Surf instruction
• Summer camps
• Outdoor recreation
• Skateboard lessons
• Youth camps

Headquarters

HQ city

Pacifica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Summer Surf Camp Registration: Weekly summer camp programs for kids aged 6-15, priced at $450 per week. Programs run Monday through Friday with morning surf sessions from 9am to 12pm. Includes wetsuit, surfboard, and boogie board rental.
2. Small Group Surf Lessons: Two-hour small group surf lessons priced at $212 per session. Maximum of six participants per class. Includes all equipment (wetsuit, surfboard, boogie board). Perfect for beginners or those looking to refine their skills.
3. Surf & Skate Camp: Combined surf and skate camp programs for children, with instructors providing instruction in both activities throughout the camp session.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Surf Camp Pacifica is a surf school and youth summer camp located at Linda Mar beach in Pacifica, California. The company delivers small-group surf lessons and week-long summer camps for children, combining surf instruction with skateboarding. All equipment (wetsuits and surfboards) is provided, and instruction is delivered in cohorts capped at six students per instructor.

Product overview

Surf Camp Pacifica offers a unified suite of surf instruction programs centered around two core offerings: Small Group Surf Lessons and Summer Surf Camp. The ISURF Program is embedded within Summer Surf Camp as a structured curriculum module, providing a systematic approach to teaching surf fundamentals, ocean safety, and surf culture. Programs prioritize water safety and awareness while fostering enthusiasm for surfing and the ocean.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Surf Lesson

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor.

• JZ SurfboardsminorOthersLocal surfboard shaper and retailer. Website link provided suggests referral/partnership relationship for surfboard recommendations or purchases by camp participants.
• I Know JoeminorOthersLocal organization or business with partnership connection to Surf Camp Pacifica.
• Rosalind BakeryminorOthersLocal bakery partner. May provide refreshments or be a community referral partner.
• Anderson's Swim SchoolminorOthersSwim school that shares similar customer base (families with children learning water activities). Cross-referral relationship likely.
• Pacifica Education FoundationminorOthersLocal educational foundation serving Pacifica community. Community support and educational partnership.
• Pacific Beach CoalitionminorOthersBeach environmental organization. Partnership likely focuses on environmental education and beach stewardship integrated into camp curriculum.
• Pedro Point Surf ClubminorOthersLocal surf club community organization. Connection to Pacifica surf culture and community.
• DFW SurfminorOthersSurf-related business partner.
• Nor-Cal Surf ShopminorChannel Partner/ Reseller/ DistributorPartner surf shop that rents gear. Since SCP includes gear rental in programs, this is a referral relationship where Nor-Cal directs customers who need gear-only rentals to SCP programs, and SCP directs customers needing equipment-only rentals to Nor-Cal.
• Sonlight Surf ShopminorChannel Partner/ Reseller/ DistributorPartner surf shop that rents gear. Cross-referral relationship with Surf Camp Pacifica for customers needing equipment-only rentals vs. full instruction programs.
• Lava RubberminorOthersSurf wax/product brand partner.
• SunbumminorOthersSun care and skincare product brand for surfers. Likely provides product samples or recommendations for camp participants.
• StormblademinorOthersSurf/snow outerwear brand. Product partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maverick's Surf Academy: Surf school operating out of Half Moon Bay, a few miles north of Pacifica on the same Bay Area coastline; offers private/group lessons and youth camps in a near-identical format and customer demographic, making it the closest direct regional competitor.
• Santa Cruz Surf School / Richard Schmidt Surf School: Long-standing Northern California surf school offering beginner and intermediate lessons plus youth camps to families and adult learners; directly comparable in target customer, pricing tier, and small-group instruction format.
• San Diego Surf Lessons: San Diego-based surf school offering group, private, and kids' surf lessons plus summer camps; directly comparable to Surf Camp Pacifica across product mix (camp + lessons), customer segments, and DTC booking model.
• Goofy Foot Surf School: Established La Jolla / San Diego surf school providing group and private lessons along with kids' surf camps; closely comparable structure (small group sizes, included equipment, kids + adult segments) and similar lessons-plus-camp product set.
• Pacific Beach Surf School: Southern California surf school running beginner group lessons, private lessons, and youth surf camps with included equipment; competes for the same beginner/intermediate and family-camper segments with the same unit-pricing model.
• Surf Diva: Carlsbad-based surf school and camp operator focused on women, teens, and kids, offering multi-day camps and small-group lessons; comparable in DTC camp format, kids/parent segments, and packaged lesson offerings.
• Liquid Blue Surf: Encinitas-based surf shop and school offering private and group lessons, youth camps, and rentals; comparable small-group product, family audience, and bundled-gear model to Surf Camp Pacifica.

Broad incumbents

• Wavehouse / Wave WATERS: Larger water-recreation operator running FlowRider-style attractions and surf lessons across multiple locations; broader incumbent with overlapping lessons business but a more entertainment/theme-park go-to-market versus Pacifica's pure-instruction beach model.

Others

• Anderson's Swim School: Documented partnership / cross-referral peer for Surf Camp Pacifica; teaches swim instruction in the same Pacifica family demographic and represents the adjacent 'water safety' category customers graduate into surf lessons from.
• Nor-Cal Surf Shop: Bay Area retail and rental surf shop and documented channel partner; comparable on customer base (Bay Area families and recreational surfers) and a mutual-referral ecosystem partner for gear-only needs versus full-instruction programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/surfpacifica
• Instagraminstagram.com/surfcamppacifica
• LinkedInlinkedin.com/company/surf-camp-pacifica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Camp Pacifica