Rosalind Bakery

What Rosalind Bakery does

Rosalind Bakery is a privately held, founder-owned artisan bakery headquartered in Pacifica, California, established in 2016 by Matt Kosoy and named for his grandmother. The company produces naturally-leavened sourdough breads and hand-laminated pastries using wild fermentation — no commercial yeast — in a slow, low-temperature process that the operator links to the humid, salty, temperature-stable coastal air of Pacifica. Its product portfolio spans a two-pound signature Coastside Sourdough (recognized by the SF Chronicle as among the Bay Area's best), specialty loaves (Einkorn Chocolate Sourdough, 100% Rye, Sesame Rye, Walnut Rosemary, Olive Citrus Herb, 60/40 Whole Wheat), croissants, Danish, kouign-amann, cookies, muffins, scones, and dietary-specific items such as wheat-free Seed Bread and vegan olive oil cake.

The business operates three concurrent go-to-market motions. Direct-to-consumer retail runs through a flagship Pacifica counter (450 Manor Plaza, open daily 7am-6pm), a downtown San Francisco counter (Four Embarcadero Center, Tue-Fri 8am-3pm), and weekly farmers' markets in Pacifica and Half Moon Bay. A wholesale program supplies 30+ Bay Area cafés, restaurants, hotels, and specialty markets — including The Ritz-Carlton, Niku Steakhouse, and Beach House Hotel — on standing delivery schedules. A Toast-powered order-ahead channel enables pickup, with phone ordering preserved for accessibility. Pricing is unit-based ($3.75 cookies to $60 whole seed loaves), with wholesale pricing negotiated per account. Marketing is community-driven: Instagram, farmers' market presence, and earned press in SF Chronicle, J-Weekly, and SFGATE — no paid advertising.

Name

Rosalind Bakery

Legal name

Rosalind Bakery

Website

https://rosalindbakery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosalind Bakery is a Pacifica, California-based artisan bakery (founded 2016) that produces naturally-leavened sourdough breads and hand-laminated pastries, selling direct-to-consumer via two retail counters and farmers' markets and wholesaling to 30+ Bay Area cafés, restaurants, and hotels.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bakery & Desserts Distribution (CRAOABAE), In-Store / Supermarket Bakeries (THAFAFAE)

Keywords

• Artisan bakery
• Naturally leavened sourdough
• Hand laminated pastries
• Wholesale bread supply
• Specialty croissants

Headquarters

HQ city

Pacifica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail bakery sales: Direct sales of sourdough bread and pastries to consumers at physical locations and farmers' markets
2. Wholesale bread and pastry supply: Supplying cafés, restaurants, hotels, and markets across the Bay Area with fresh bread and hand-laminated pastry on standing schedules
3. Online ordering: Order-ahead system via Toast platform for pickup, generating transaction-based revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rosalind Bakery manufactures and sells naturally-leavened sourdough breads and hand-laminated pastries baked fresh daily at its Pacifica flagship and San Francisco Embarcadero counter, through farmers' markets, online pickup ordering via Toast, and a wholesale program supplying cafés, restaurants, hotels, and markets across the Bay Area. The product line spans signature two-pound Coastside Sourdough loaves, specialty breads, croissants, danishes, kouign-amann, cookies, muffins, scones, and cakes, all crafted without commercial yeast using wild fermentation.

Product overview

Rosalind Bakery is a Pacifica, California-based artisan bakery established in 2016, operating as a unified retail and wholesale bakery offering. The core product portfolio centers on naturally-leavened sourdough breads (including signature Coastside Sourdough, specialty varieties like 60/40 Whole Wheat, Sesame Rye, Walnut Rosemary, Einkorn Chocolate Sourdough, and 100% Rye) and hand-laminated pastries (croissants in multiple varieties, Danish pastries, cookies, muffins, scones, cakes, and morning buns). The bakery also operates a wholesale program supplying Bay Area cafés, restaurants, hotels, and markets with bread and pastry, plus special orders for events. All products are crafted by hand, made fresh daily, and naturally leavened using wild fermentation without commercial yeast. The company operates two retail locations (Pacifica flagship and San Francisco downtown counter) and participates in farmers' markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastside Sourdough

Quantifiable outcome

• Recognized by SF Chronicle as among the best sourdoughs in the Bay Area

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• FreshGen FoodsminorOthersDelivery service partner for wholesale distribution across the Bay Area

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arizmendi Bakery: Worker-cooperative Bay Area bakery chain producing artisan breads and pastries across multiple East Bay locations. Competes for similar consumer and small-wholesale customers with a craft, community-driven brand.
• Model Bakery: Napa Valley-based artisan bakery known for its English muffins and naturally-leavened breads, with multiple retail locations and a strong wholesale reputation. Comparable craft positioning and B2B/wholesale channel mix in Northern California.
• Beautiful Bakery (beautifull): San Francisco-based artisan bakery offering naturally-leavened breads and pastries from a Sunset District storefront with online ordering. Direct neighborhood-level competitor with similar craft-sourdough positioning.
• La Boulangerie de San Francisco: Multi-location Bay Area bakery and café chain producing artisan breads and French-style pastries with both retail and wholesale presence. Broader scale but overlapping menu and target customer with Rosalind.
• Acme Bread Company: Berkeley-based artisan bakery producing naturally-leavened breads with a strong wholesale focus to Bay Area restaurants, retailers, and farmers' markets. Directly comparable to Rosalind on production philosophy and B2B/wholesale channel mix.
• Tartine Bakery: Iconic San Francisco artisan bakery specializing in naturally-leavened sourdough and laminated pastries with wholesale and retail distribution. The closest direct competitor to Rosalind, sharing the same craft-sourdough positioning, Bay Area geography, and B2B/wholesale model.
• Starter Bakery: Bay Area artisan bakery with multiple retail locations offering naturally-leavened breads and pastries. Similar in size and positioning to Rosalind, serving overlapping customer segments in the East Bay and beyond.
• Companion Bakeshop: Santa Cruz-based artisan bakery and café producing naturally-leavened breads and pastries with wholesale accounts along the Northern California coast. Comparable craft positioning, geographic proximity, and retail-plus-wholesale model.

Emerging players

• Bread SRSLY: San Francisco-based gluten-free sourdough bakery producing naturally-leavened loaves. Adjacent positioning with shared fermentation philosophy, competing for similar health-conscious Bay Area consumers and specialty wholesale accounts.

Broad incumbents

• Boudin Bakery: Heritage San Francisco sourdough bakery with broad retail footprint, branded products, and wholesale distribution across the Bay Area. Operates at much larger scale than Rosalind but competes for the same naturally-leavened sourdough consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rosalindbakery
• Xx.com/rozbaked
• Facebookfacebook.com/rosalindbakery
• LinkedInlinkedin.com/company/rosalind-bakery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosalind Bakery