Central Wyoming Counseling Center

What Central Wyoming Counseling Center does

Central Wyoming Counseling Center (CWCC) is a 501(c)(3) non-profit community behavioral health center founded in 1959 and headquartered in Casper, Wyoming. It operates a comprehensive continuum of care spanning outpatient behavioral health, intensive outpatient treatment, psychiatric medicine and medication management, on-site pharmacy, medical monitoring, residential treatment, withdrawal management, medication-assisted treatment (MAT), crisis stabilization, mobile crisis response, the 988 Suicide & Crisis Lifeline, jail-based treatment at the Natrona County Detention Center, and school-based therapy. Services are delivered through two physical Casper sites (main campus at 1430 Wilkins Circle and a 2025 downtown location at 500 S. Wolcott), telehealth, school clinics across four Wyoming counties (Natrona #1, Uinta #1, Park #16, Big Horn #1/#2/#3), and a mobile crisis response team, serving 4,000+ individuals and families annually with a 100+ multi-disciplined clinical staff.

CWCC's revenue model is a hybrid of insurance billing (in-network with Medicare, Medicaid, Equality Care, and most private insurers), state-funded behavioral health services for clients at or below 200% of the federal poverty line, a sliding fee scale, grants from the Wyoming Department of Health and private foundations (notably the LOR Foundation), and donations via WyoGives and the Hope Tree program. It is CARF-accredited and serves as Wyoming's first in-state suicide prevention hotline operator. The organization is governed by an independent Board of Directors and led by CEO Jim Cowser alongside COO Sarah Sulzen, CFO Steve Morgan, CCO Stephanie Authement, and Medical Director Dr. Mark Vuolo.

The core technology stack is conventional clinical infrastructure rather than a proprietary platform: NetSmartCloud (myhealthplayer) client portal for EHR and patient access, DocuSign PowerForms for digital intake and consent, a telehealth product for online counseling, PayPal for donation processing, and a WordPress website with cookie consent tooling. CWCC's competitive moat derives from 60+ years of regulatory standing, CARF accreditation, deep institutional partnerships with schools, courts, law enforcement, and the Wyoming Department of Health, and a multi-modal rural distribution footprint that is difficult for new entrants to replicate. Notable 2025 strategic moves include the downtown Casper expansion, a LOR Foundation-funded mobile mental health program for energy and construction workers, court diversion expansion into Circuit Court, and coordination of the Natrona County Suicide Prevention Task Force.

Name

Central Wyoming Counseling Center

Legal name

Central Wyoming Counseling Center

Website

https://cwcc.us

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Central Wyoming Counseling Center is a 501(c)(3) community behavioral health center in Casper, Wyoming, providing outpatient, residential, crisis, and school-based mental health and substance use treatment to 4,000+ individuals and families annually through a 100+ multi-disciplined clinical staff.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), School Counseling Services (Individual & Group) (EDAKAMAB)

Keywords

• Behavioral health services
• Mental health treatment
• Substance use recovery
• Crisis intervention services
• Psychiatric medication management

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: CWCC is in-network with most insurance providers and bills insurance on behalf of clients, including Medicare, Medicaid, and private insurance.
2. State-Funded Services: State-funded behavioral health services for clients meeting eligibility criteria (household income at or below 200% FPL without insurance, or priority populations per Wyoming state law).
3. Sliding Fee Scale: Discounted fee schedule based on family size and income for eligible individuals who do not qualify for other payment sources.
4. Grant Funding: Funding from grants offered by the state of Wyoming and private foundations such as the LOR Foundation for specific programs and initiatives.
5. Donations: Non-profit organization relies on donations and fundraising campaigns including WyoGives and annual Hope Tree program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Central Wyoming Counseling Center operates as a comprehensive community behavioral health center delivering outpatient therapy, intensive outpatient programs, residential substance use treatment, psychiatric medication management, crisis stabilization, withdrawal management, jail-based treatment, telehealth counseling, and court diversion services. The organization serves adults, children, adolescents, and families across central Wyoming through a multi-disciplinary staff of more than 100 professionals including licensed clinicians, nurse practitioners, peer specialists, and psychiatrists. Services are funded through insurance billing, state grants, sliding fee scale payments, and community donations as a non-profit 501(c)(3) entity.

Product overview

Central Wyoming Counseling Center (CWCC) operates as a behavioral health facility offering a comprehensive suite of services organized into three major programs: Outpatient Services, Residential Services, and Recovery Support Services. The core adult services include Behavioral Health Outpatient, Intensive Outpatient Treatment, Psychiatric Medicine, Medical Monitoring, Jail Based Treatment, Pharmacy, and Telehealth. Child and adolescent services encompass Early Intervention, Wrap Around Services, School Based Therapies, Community Based Services, and Adolescent Addiction Treatment. Substance use recovery includes Residential Treatment, Withdrawal Management, Medication Assisted Treatment, and Outpatient Recovery Services. Crisis services feature Crisis Stabilization, Mobile Crisis Response, and the 988 Suicide & Crisis Lifeline. Additional programs include Court Diversion, Mobile Mental Health for Energy Workers, Insurance Enrollment Assistance, and a Sliding Fee Scale. CWCC has grown from a volunteer-operated mental health clinic in 1959 to serving over 4,000 individuals and families annually through a staff of 100+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Outpatient Services Outpatient treatment services for adults including individual therapy, group counseling, couples counseling, family therapy, EMDR, and DBT for mental health, substance use, and daily stressors.
• Intensive Outpatient Treatment Intensive outpatient program allowing clients to maintain daily activities while receiving individual and group counseling services for mental health and substance use disorders.
• Psychiatric Medicine Services Medication monitoring and management provided as an adjunct to therapy services for clients actively engaged in therapy.
• Medical Monitoring Healthcare services bridging psychiatric and physical health through on-site prescribers and nurses ensuring medication effectiveness and safety.
• Jail Based Treatment Mental health and symptom management services provided at Natrona County Detention Center for individuals with severe mental illness and activities of daily living challenges.
• Pharmacy Services On-site general pharmacy and pharmacist providing all medications including prescriptions from primary care physicians or outside prescribers, open Monday-Friday 8:30am-5:00pm.
• Telehealth Services Online treatment services providing one-on-one services, couples or family counseling via chat for all ages through licensed clinicians.
• Child, Adolescent and Family Services Comprehensive therapy services for children and adolescents including culturally competent individual, family, and group therapy provided at facility, home, school, and community settings.
• Early Intervention Services Therapeutic services for children under age 5 and their families addressing behavior challenges, provided in home or community settings.
• Wrap Around Services Intensive therapeutic services for children and adolescents at risk for out-of-home placement meeting Serious Emotional Disorder (SED) criteria, including intensive family therapy and care management.
• School Based Therapies Therapy services delivered in school settings including group therapy, case management, and family therapy across Natrona County #1, Uinta County #1, Park County #16, and Big Horn County school districts.
• Adolescent Addiction Treatment Services Substance abuse residential and outpatient treatment for adolescents including individual and group therapy, family support, relapse prevention, MAT, and EMDR.
• Substance Use Residential Treatment Residential recovery services for substance use disorders including therapy groups, parenting classes, peer support, case management, and co-occurring psychiatric services with dedicated units for men, women, and mothers with children (newborn to 8 years).
• Withdrawal Management / Detox Program 24-hour medical services for stabilizing intoxicated clients, managing withdrawal, and facilitating access to substance use disorder treatment.
• Medication Assisted Treatment (MAT) FDA-approved medication program (MOUD/MAUD) offering medication, peer support, case management, and outpatient therapy for addiction recovery.
• Crisis Stabilization Services Support for individuals experiencing intense psychiatric or behavioral health crises in calm, supervised, non-hospital settings with 24/7 admissions availability.
• Mobile Crisis Response Team Behavioral health experts deployed into the community to assist during mental health or substance use-related crises as an alternative to law enforcement response.
• 988 Suicide and Crisis Lifeline 24/7 access to trained crisis counselors for individuals experiencing mental health-related distress via call or text.
• Court Diversion Program Alternative to incarceration program connecting low-level, nonviolent offenders with counseling, treatment, and recovery services through municipal and circuit courts in Natrona County.
• Mobile Mental Health Services for Energy Workers Mobile behavioral health services bringing counseling, case management, and peer support directly to energy and construction worksites in rural locations.

Quantifiable outcome

• 93 individuals eligible for diversion (Oct-Dec 2024), 134 offered diversion (Q1 2025), nearly half completing treatment
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Enroll WyomingcoreStrategic or Co-development PartnerPartnership to help clients and community members sign up for health insurance through the marketplace. Free service available to the public regardless of client status.
• Boys & Girls Clubs of Central WyomingmajorStrategic or Co-development PartnerCollaborative partner in LaCROSSe Out Violence & Suicide event combining lacrosse with mental health education for youth.
• USA LacrossemajorStrategic or Co-development PartnerPartner in inaugural LaCROSSe Out Violence & Suicide event, providing lacrosse clinics and the 'Medicine Game' concept for mental health awareness.
• PROSPER TogethermajorStrategic or Co-development PartnerOrganization providing evidence-based mental agility training integrated with lacrosse activities for youth resilience and suicide prevention.
• Casper-Natrona County Health DepartmentmajorStrategic or Co-development PartnerCollaborative partner in community health initiatives and mental wellness events.
• Wyoming Supreme CourtcoreStrategic or Co-development PartnerSupported the expansion of court diversion program into Circuit Court, providing alternatives to incarceration for behavioral health treatment.
• Natrona County CourtscoreStrategic or Co-development PartnerCasper Municipal Court and Circuit Court diversion programs connecting nonviolent offenders to treatment instead of incarceration.
• Wyoming Department of HealthcoreStrategic or Co-development PartnerState agency providing Behavioral Health Division funding and payment reform implementation for behavioral health services.
• Natrona Collective Health TrustminorStrategic or Co-development PartnerCommunity health organization supporting mental wellness initiatives and events.
• St. Mark's Episcopal ChurchminorStrategic or Co-development PartnerPartner in Stone Soup Supper community program providing meals and connection for clients in recovery.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Seneca Family of Agencies: Community-based non-profit providing wraparound behavioral health services for children, adolescents, and families, including school-based and juvenile justice-linked services. Highly comparable on school-embedded therapy, court diversion, and wraparound care model.
• Compass Health: Non-profit community behavioral health provider serving rural and mid-sized markets in the Pacific Northwest. Comparable operating model: outpatient, crisis, residential, and substance use services delivered across multiple sites with school and court partnerships.
• FrontLine Service: Community-based non-profit behavioral health provider offering crisis response, outpatient, substance use, and justice diversion services. Comparable operating model with embedded crisis, court, and community partnerships.
• Northern Wyoming Mental Health Center: Wyoming-based community mental health center serving Sheridan and surrounding counties. Directly comparable as a non-profit, CARF-aligned community behavioral health provider with a similar rural Wyoming service mix including outpatient, crisis, and substance use services.
• Gateway Foundation: Non-profit substance use treatment provider operating residential, outpatient, MAT, and recovery services across multiple states. Comparable on addiction continuum (residential, MAT, withdrawal management, outpatient) and community-based mission-driven delivery.

Broad incumbents

• Volunteers of America: National non-profit operating behavioral health, substance use, and supportive housing programs across the U.S. Comparable as a non-profit community-based behavioral health and recovery services provider with similar state/federal funding mix and mission-driven operating model.
• Universal Health Services (UHS) - Behavioral Health Division: Large multi-state hospital and behavioral health operator with acute psychiatric and residential treatment facilities. Comparable on inpatient/residential behavioral health and addiction services, but operates from a publicly traded acute-care platform rather than a community non-profit model.
• Centerstone: Large national non-profit behavioral health provider delivering outpatient, residential, crisis, and addiction services across multiple states. Comparable on continuum-of-care breadth, payer mix (Medicaid-heavy), and community-based mission, though at materially larger scale.
• Acadia Healthcare: National for-profit behavioral health operator running psychiatric hospitals, residential treatment, and outpatient programs. Overlaps with CWCC on residential mental health/substance use treatment and outpatient services, though at much larger scale and with for-profit capital structure.

Regional players

• Yellowstone Behavioral Health Center: Wyoming-based community mental health organization serving Park and Big Horn counties. Comparable non-profit community mental health model operating in adjacent rural Wyoming geographies with overlapping school-based and outpatient services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centralwyomingcounselingcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Wyoming Counseling Center