Nakata

What Nakata does

Nakata is a Brazilian automotive aftermarket parts manufacturer founded in 1952 by the Nakata brothers in São Paulo, now operating as a brand within Frasle Mobility (part of Randoncorp / Empresas Randon) following its 2021 acquisition by Grupo Fras-le. The company manufactures replacement components across five product categories - transmission (homokinetic joints, drive shafts, differentials, crowns, pinions), suspension (shock absorbers, trays, springs, stabilizer bars, pivots, bushings - the flagship line, anchored by the HG pressurized shock absorber pioneered in Brazil in 1984), steering (hydraulic pumps, steering boxes, tie rod ends), motorcycle parts (brakes, suspension, transmission kits covering approximately 80% of the circulating motorcycle fleet), and engine components (water pumps, oil pumps, engine mounts).

Nakata operates three manufacturing sites in Brazil - the original Diadema (SP) facility, an ISO 9001/14001/45001-certified plant in Osasco (SP), and a 34,000 m² Industry 4.0 damper plant inaugurated in 2021 in Extrema (MG), which incorporates online equipment control, real-time machine data, and a R$3.6 million sustainable powder coating station that eliminates roughly 137 tonnes of paint sludge per year. The Extrema plant produces around 500 active part numbers serving light vehicles, heavy vehicles, and motorcycles in the replacement market.

Commercially, Nakata sells exclusively through a multi-tier distribution model (distributors → auto parts retailers → workshops/mechanics), complemented by an electronic catalog (catalogonakata.com.br), a Mercado Livre storefront, a partnership with Autozone, and an unusual content/community footprint for an industrial parts maker: a dedicated YouTube channel (35M+ views), Instagram sub-brands (Feras da Oficina, Feras da Venda with 800+ posts and 55,000+ followers), an EAD training platform, and participation in the 120,000+ user Oficina Brasil mechanic forum. Customers span mechanics, independent repair shops, car owners, motorcyclists, fleet operators, truck drivers, and auto parts retailers/distributors across Brazil, with additional export activity through the broader Frasle Mobility network. Revenue is not disclosed; the Frasle Mobility parent has stated a consolidated R$4.5 billion 2025 revenue vision across its portfolio of brands.

Name

Nakata

Legal name

Nakata

Website

https://nakata.com.br

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nakata is a 71-year-old Brazilian automotive aftermarket manufacturer of suspension, steering, transmission, engine, and motorcycle replacement parts, operating as a brand within Frasle Mobility (Randoncorp) and serving mechanics, repair shops, vehicle owners, and distributors across Brazil.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Manufacturing

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Motorcycle, Bicycle, and Parts Manufacturing (336991), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Passenger Vehicle Chassis, Suspension, Steering & Braking Manufacturing (ICE) (IMACAAAJ)

Keywords

• Automotive aftermarket parts
• Suspension components
• Shock absorbers
• Transmission components
• Motorcycle parts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts Manufacturing and Sales: Nakata generates revenue through the manufacture and sale of automotive replacement parts, including shock absorbers, suspension components, steering parts, transmission parts, braking parts, engine parts, and motorcycle parts. Products are sold through distributors and auto parts retailers to mechanic workshops and end consumers across Brazil. Nakata serves both the national market and export markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nakata is a Brazilian manufacturer of automotive aftermarket parts, producing shock absorbers, suspension, steering, transmission, engine, and motorcycle components for light vehicles, heavy vehicles, and motorcycles. Founded in 1952 and now operating under Frasle Mobility, the company manufactures parts sold through distributors and auto parts retailers to mechanic workshops across Brazil, complemented by technical support, an electronic parts catalog, and an EAD training platform.

Product overview

Nakata is a Brazilian automotive aftermarket parts manufacturer and market leader in suspension components for vehicles, heavy trucks, and motorcycles. The company operates under Frasle Mobility (part of Randoncorp) with over 70 years of history since its founding in 1952. The product portfolio is organized into five main categories: Transmissão (Transmission - homokinetic joints, drive shafts, differentials, crowns and pinions), Suspensão (Suspension - shock absorbers, trays, springs, stabilizer bars, pivots, bushings - the company's flagship area where Nakata pioneered pressurized dampers in Brazil in 1984), Direção (Steering - hydraulic pumps, steering boxes, tie rods), Motopeças (Motorcycle parts - covering 80% of circulating fleet including brakes, suspension, transmission), and Motor (Engine - water pumps, oil pumps, engine mounts). Supporting the physical products, Nakata offers digital services including an electronic catalog (Catálogo Eletrônico), technical training via EAD and the Auto Experts platform, technical assistance, and a newsletter for market updates. The company operates manufacturing facilities in Osasco and Extrema (MG) with Industry 4.0 technology, serving both the Brazilian domestic market and export.

Differentiator

Problem solved

Functional benefit

Brands

• Feras da Oficina: Digital channel focused on technical tips and knowledge sharing for mechanics, part of Nakata's digital ecosystem for automotive professionals.
• Feras da Venda

Products and services

• Transmissão (Transmission) Transmission components including homokinetic joints, drive shafts, differentials, crowns and pinions, and crosses for light and heavy vehicles, for mechanics and auto parts retailers.
• Suspensão (Suspension) Complete suspension system components including shock absorbers, trays, springs, stabilizer bars, tie rods, pivots, and bushings for light vehicles, heavy vehicles, and motorcycles.
• Direção (Steering) Steering system components including hydraulic steering pumps, steering boxes, Pitman arms, and tie rod ends for vehicles.
• Motopeças (Motorcycle Parts) Motorcycle components including shock absorbers, internal tubes, brake pads, control cables, brake shoes, brake discs, and transmission kits, covering 80% of the circulating fleet in Brazil.
• Motor (Engine) Engine components including water pumps for light and heavy vehicles, oil pumps, and engine mounts.
• Bomba D'Água (Water Pump) Water pumps for light and heavy vehicles with silent bearings, aluminum rotors and advanced sealing technology.
• Kit Transmissão (Motorcycle Transmission Kit) Motorcycle transmission kits including chains with 4-point riveted pins, high-quality 1045 steel crowns and pinions with thermal treatment for enhanced durability and performance.
• Disco de Freio de Moto (Motorcycle Brake Disc) Motorcycle brake discs with heat dissipation technology and high durability, including ventilated, solid and waved discs covering over 80% of the most sold motorcycles in Brazil.
• Assistência Técnica (Technical Support and Warranty) Technical support and warranty service including product replacement or reimbursement for manufacturing defects, with dedicated SAC support for mechanics, retailers, and end consumers.
• Capacitação/Treinamento (EAD Training and Auto Experts Platform) Technical training programs including EAD courses on transmission, suspension and other automotive topics, available on the Auto Experts platform and cursodomecanico.com.br for mechanics and auto parts professionals.
• Catálogo Eletrônico Nakata (Electronic Catalog) Online parts catalog enabling search by product codes and vehicle applications for cars, motorcycles and trucks, available to mechanics, retailers, and end consumers.

Quantifiable outcome

• Nakata leads with over 1.3 million social media followers, far ahead of other brands in 10 product lines in the automotive aftermarket
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Frasle Mobility (Grupo Fras-le / Empresas Randon)coreStrategic or Co-development Partner · 1 January 2021Nakata was acquired by Grupo Fras-le, part of Empresas Randon, in 2021. Fras-le is a global leader in friction materials and brake system components. Nakata is now a brand within Frasle Mobility, which unites strong brands in the automotive industry. The Fras-le group supplies original friction materials to 95% of heavy vehicle manufacturers and operates in 120 countries. Nakata's products complement Frasle Mobility's portfolio, strengthening presence in the automotive aftermarket.
• AutozoneminorChannel Partner/ Reseller/ DistributorNakata partners with Autozone retail stores to conduct the Auto Stop Nakata roadshow, offering free damper inspections to vehicle owners at Autozone locations in Brazil.
• Oficina Brasil ForumcoreStrategic or Co-development PartnerNakata participates in the largest online mechanic community in Brazil (Oficina Brasil Forum with 120,000+ annual users). Nakata's technical team interacts with mechanics, provides application tips, and contributes weekly technical articles to help with vehicle repair diagnostics. This partnership extends Nakata's reach and support to mechanics across the country.
• Randon AuttomcoreTechnology or IntegrationRandon Auttom, the innovation and industrial technology solutions arm of the Randon group, collaborated on developing the Industry 4.0 manufacturing capabilities at Nakata's Extrema plant, bringing world-class factory standards and advanced automation systems.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fras-le: Sister company under Frasle Mobility (Randoncorp) and co-located with Nakata at the Extrema complex. Fras-le is a global leader in friction materials and brake system components and is Nakata's most direct portfolio peer for chassis/braking aftermarket products, sharing customers, distributors, and parent-driven global expansion.
• Fremax: Brazilian brake disc manufacturer and another Frasle Mobility sister brand co-located with Nakata at the Extrema complex. Direct peer in vehicle braking components sold through the same distributor and auto-parts retailer channels in Brazil and Latin America.
• Monroe (Tenneco): Global shock absorber and suspension brand, the most established premium competitor to Nakata's HG line in the Brazilian aftermarket. Direct peer in ride-control components for passenger and light commercial vehicles, competing head-to-head for mechanic and distributor specification.
• KYB Corporation: Japanese hydraulic damper and suspension manufacturer and one of the largest global suppliers of shock absorbers. Direct peer in the same core product category as Nakata, selling into the Brazilian aftermarket through regional distributors and competing on technology and OEM fitments.
• Sachs (ZF Friedrichshafen): ZF's aftermarket brand for clutches, shock absorbers, and drivetrain components. Direct peer in transmission and ride-control aftermarket products, with strong global distribution and an overlapping product portfolio to Nakata's transmission kits and dampers.
• Cofap (Mahle): Iconic Brazilian aftermarket brand (now part of Mahle) covering suspension, engine, and transmission components. Direct peer in the Brazilian independent aftermarket, competing for the same mechanic and distributor customers and shelf space in auto parts retailers.
• Controil: Frasle Mobility sister brand specializing in hydraulic components and oil filters, co-located with Nakata at the Extrema complex. Direct peer in adjacent hydraulic/oil-related aftermarket products sharing the same parent, distributors, and Brazilian mechanic customers.

Broad incumbents

• TRW (ZF Aftermarket): ZF Aftermarket's TRW brand offers steering, braking, and suspension components globally. Broad incumbent peer with overlapping product lines (steering, suspension) but a much larger portfolio and global service network, putting ongoing pressure on Nakata's premium-positioned SKUs.
• Bosch Mobility Aftermarket: Global automotive parts giant with broad coverage in braking, electronics, fuel, and chassis systems. Broad incumbent that competes with Nakata in several overlapping product categories, particularly braking components, water pumps, and engine management, with deeper R&D and global reach.
• Mahle Aftermarket: Global automotive parts manufacturer with deep presence in engine and powertrain components. Broad incumbent peer in engine and chassis aftermarket products, with a Brazilian footprint through Cofap and competing in the same independent aftermarket channels as Nakata.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ComponentesNakata
• Facebookfacebook.com/componentesnakata
• LinkedInlinkedin.com/company/nakataautomotiva
• Instagraminstagram.com/ferasdaoficinanakata
• Xx.com/nakataoficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nakata