Jones Chevrolet Buick

What Jones Chevrolet Buick does

Jones Chevrolet Buick (legal entity: Jones Chevrolet, INC.) is a fourth-generation, family-owned authorized General Motors franchise dealership founded in 1922 and headquartered at 2035 HWY 14 East in Richland Center, Wisconsin. The dealership sells new Chevrolet, Buick, and GMC vehicles — including trucks (Silverado), SUVs (Traverse, Tahoe, Suburban, Blazer, Equinox), the full Chevrolet EV portfolio (Bolt EV, Equinox EV, Blazer EV, Silverado EV), and performance vehicles (Corvette, Camaro) — alongside certified pre-owned inventory through GM's CarBravo program and a multi-make used vehicle selection. It serves individual consumers, families, and commercial/work-truck buyers across southwestern Wisconsin, including Madison, Viroqua, Reedsburg, Boscobel, Sauk City, and Muscoda.

The business operates a unified sales-service-parts model. The certified service department performs routine maintenance, brake and battery work, tire services, transmission service, and collision repair (including Vortex Paint), using GM Genuine Parts and ACDelco components. The parts department supports online ordering through GM Parts Direct and Chevrolet Accessories, and the finance department originates loans and leases through GM Financial with backstop by additional lending partners. F&I revenue is supplemented by extended vehicle protection plans, including an EV-specific protection plan, prepaid maintenance, GAP coverage, and tire and wheel protection.

Revenue is generated through one-time vehicle sales (new and used), transactional service and parts fees, and finance/insurance commissions on each vehicle deal. Marketing is omnichannel but modest: a DealerOn-hosted website with SEO-optimized inventory, Google Analytics/DoubleClick paid search and remarketing, an active Facebook page, and participation in GM manufacturer promotional programs (e.g., 0% APR for 5 years offers). The dealership has 11-50 employees and remains under founding-family control with no institutional capital, no disclosed acquisitions, and no public revenue disclosure.

Name

Jones Chevrolet Buick

Legal name

Jones Chevrolet, INC.

Website

https://joneschev.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Richland Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new Chevrolet and Buick vehicles, plus pre-owned vehicles of various makes including Chevrolet, GMC, Jeep, Chrysler, Dodge, Toyota, Ford, Hyundai, Buick, and others.
2. Service and Maintenance: Certified service department providing routine maintenance, repairs, collision services, and GM-approved parts installation including oil changes, brake service, battery service, and tire services.
3. Parts and Accessories: Sale of GM Genuine Parts, ACDelco parts, and Chevrolet accessories for vehicle maintenance and customization.
4. Finance and Insurance Products: Financing through GM Financial, vehicle protection plans including EV protection, prepaid maintenance, GAP coverage, tire and wheel protection, and Chevrolet Protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jones Chevrolet Buick is a fourth-generation, family-owned authorized Chevrolet, Buick, and GMC franchise dealership in Richland Center, Wisconsin, founded in 1922. It sells new GM vehicles and pre-owned vehicles (including via the CarBravo certified program), provides certified GM vehicle service, collision repair, and OEM parts, and arranges financing through GM Financial along with vehicle protection plans.

Product overview

Jones Chevrolet Buick is a family-owned Chevrolet, Buick, and GMC dealership operating since 1922 in Richland Center, Wisconsin. The dealership operates as a traditional automotive dealership offering a unified sales and service model. Its product portfolio centers on new Chevrolet vehicle sales (including trucks, SUVs, electric vehicles, and performance cars), pre-owned vehicle sales through its CarBravo program, comprehensive vehicle service and maintenance using genuine ACDelco parts, collision repair services including Vortex Paint, OEM parts and accessories ordering, vehicle financing through GM Financial, and vehicle protection plans. The dealership also offers trade-in appraisals, special manufacturer promotions, and GM Rewards loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full lineup of new Chevrolet automobiles including trucks (Silverado), SUVs (Traverse, Tahoe, Suburban, Blazer, Equinox), electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV), and performance cars (Corvette, Camaro), sold through the authorized franchise to individual consumers, families, and commercial buyers in southwestern Wisconsin.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from multiple manufacturers including Chevrolet, Buick, GMC, and other brands, sold via the CarBravo certified pre-owned program to individual consumers and families seeking inspected, warrantied used vehicles.
• Vehicle Service and Maintenance Certified GM service department providing routine maintenance (oil changes, tire rotations), brake service, battery service, multi-point inspections, transmission service, and collision repair for Chevrolet, Buick, and GMC vehicles, delivered by GM-trained technicians to vehicle owners in the region.
• OEM Parts and Accessories Genuine ACDelco and GM parts including oil filters, brake pads, rotors, batteries, wiper blades, cabin air filters, and engine air filters, plus Chevrolet accessories, sold to vehicle owners and service customers for maintenance and customization.
• Vehicle Financing

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet and Buick franchise dealer operating under GM's authorized dealer network. Offers GM Rewards program, GM Financial financing, GM Genuine Parts, ACDelco parts, OnStar services, GM Energy products, and participates in GM promotional programs including stackable rebates and special financing offers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarMax: The largest used-vehicle retailer in the US, operating a no-haggle model across more than 240 stores. Directly comparable to Jones Chevrolet's CarBravo certified pre-owned business and represents the primary disruptor of traditional used-car sales channels.

Broad incumbents

• AutoNation: The largest US auto retailer with roughly 300 locations across multiple brands and Sunbelt geographies. Comparable as a multi-brand franchise dealer but operating at vastly greater scale and geographic diversification than Jones Chevrolet.
• Lithia Motors: One of the largest US automotive dealer groups with operations across the US, UK, and through the Driveway online channel. Comparable as a multi-brand franchise retailer with both physical and digital sales channels.
• Group 1 Automotive: Large US/UK automotive retailer operating 200+ dealerships and collision centers. Comparable to Jones Chevrolet as a multi-brand franchise dealer with extensive parts, service, and F&I operations at significantly greater scale.
• Asbury Automotive Group: Large US automotive retailer with 150+ dealerships across Sunbelt and other US regions. Comparable to Jones Chevrolet as a multi-brand franchise dealer with extensive F&I and service operations.
• Sonic Automotive: Large US automotive retailer with 140+ dealerships across multiple states plus EchoPark used-vehicle stores. Comparable to Jones Chevrolet's franchise and used-car business at much greater scale.

Regional players

• Kunes Auto Group: Wisconsin-based regional dealer group with multiple locations across the state selling Chevrolet, Buick, GMC, Ford, Chrysler, and other brands. The most directly comparable peer to Jones Chevrolet as a regional Wisconsin multi-brand franchise dealer.
• Bergstrom Automotive: Family-owned regional dealer group based in Wisconsin with multiple locations selling multiple brands including Chevrolet, Buick, and GMC. Directly comparable to Jones Chevrolet as a family-owned Wisconsin dealer group with similar community positioning.
• Vande Hey Brantmeier: Wisconsin-based Chevrolet-Buick-GMC dealer group serving the Fox Valley and surrounding area. Comparable to Jones Chevrolet as a regional Wisconsin authorized GM franchise dealer with similar brand mix.
• Holz Motors: Wisconsin-based automotive dealer group serving southeastern Wisconsin. Comparable to Jones Chevrolet as a family-owned Wisconsin dealer with similar community-based positioning and multi-brand franchise operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/joneschevy
• LinkedInlinkedin.com/company/jones-chevrolet-buick-cadillac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Chevrolet Buick