Vande Hey Brantmeier

What Vande Hey Brantmeier does

Vande Hey Brantmeier Automotive Group is a privately held, family-founded automotive dealership group headquartered in Chilton, Wisconsin. Founded in 1978 by Tom Vande Hey as a single used-car lot in Little Chute with eight vehicles and one employee, the group has since grown to three dealerships plus a collision center, with a second retail showroom in Appleton. The company is an authorized franchise dealer for five OEM brands — Chevrolet, Chrysler, Dodge, Jeep, and RAM — and also retails late-model used vehicles that are inspected and reconditioned before sale.

The core product set spans new vehicle sales, used vehicle sales, full-service maintenance and repair (oil changes, tires, brakes, transmission, engine work) staffed by factory-trained technicians using OEM parts, a body and collision repair center, and an in-house finance and leasing operation supported by GM Financial and Stellantis Financial Services. The technology stack is standard for the sector: a DealerOn-hosted website providing inventory search, trade valuation, online credit applications, and service scheduling, with Google Analytics/AdWords driving top-of-funnel digital marketing. No proprietary technology, AI/ML capability, or differentiated digital platform is evident from source materials.

Revenue mechanics are conventional dealership economics: gross profit on new and used vehicle unit sales (one-time), fee-for-service maintenance and collision repair (professional services), and financing income/leasing spread via in-house and OEM-affiliated lenders (transaction fees). Customer acquisition is sales-led, combining traditional showroom traffic with a digital storefront; the stated value proposition emphasizes transparent, low-pressure dealing and long-term repeat relationships in the Wisconsin consumer and small-business market.

Name

Vande Hey Brantmeier

Legal name

Vande Hey Brantmeier Automotive Group

Website

https://drivevhb.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chilton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new vehicles from Chevrolet, Chrysler, Dodge, Jeep, and RAM brands. Multiple financing and leasing options offered through dealership.
2. Used Vehicle Sales: Sales of quality pre-owned vehicles. Late model vehicles from various automakers, subjected to battery of tests and reconditioning before sale.
3. Auto Service and Repairs: Regular maintenance (oil changes, tire rotations, brake service) and major repairs (transmission, engine replacements). Factory trained and certified technicians with state-of-the-art diagnostic equipment and original factory parts.
4. Collision Center: Body and collision repair services with free estimates available.
5. Financing and Leasing: In-house financing center helping customers find loan or lease deals. Works with multiple lenders. Online credit application available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vande Hey Brantmeier Automotive Group is a multi-franchise car dealership that sells new vehicles from Chevrolet, Chrysler, Dodge, Jeep, and RAM, along with quality-reconditioned pre-owned vehicles. The group also operates state-of-the-art service centers for routine maintenance and major repairs, a collision repair center, and a finance and leasing department that arranges loans and leases through multiple lenders. All operations are anchored at physical dealership locations in Chilton and Appleton, Wisconsin, supported by an online platform for inventory browsing, credit applications, and service scheduling.

Product overview

Vande Hey Brantmeier Automotive Group operates as a car dealership offering new and used vehicle sales across Chevrolet, Chrysler, Dodge, Jeep, and RAM brands. The company provides complementary services including auto service/repairs, vehicle financing/leasing, and collision center work. The core offering consists of new vehicle sales, used vehicle sales with quality-reconditioned inventory, and service operations staffed by factory-trained technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Authorized retail sale of new vehicles from Chevrolet, Chrysler, Dodge, Jeep, and RAM, including sedans, coupes, SUVs, trucks, vans, and electric models for individual consumers and small businesses in Wisconsin.
• Used Vehicle Sales Retail sale of pre-owned late-model vehicles from multiple automakers, each subjected to a documented battery of tests and reconditioning before sale for Wisconsin individual consumers and small businesses.
• Auto Service and Repairs Routine maintenance (oil changes, tire rotations, brake service) and major repairs (transmission, engine replacements) performed by factory-trained and certified technicians using original factory parts and modern diagnostic equipment.
• Finance and Leasing Center In-house financing and leasing service that helps customers arrange vehicle loans or leases through multiple lenders, supported by a secure online credit application.
• Collision Center Body and collision repair services for vehicle damage assessment and repair, with free estimates provided to customers in the Chilton service area.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise for sales of new Chevrolet vehicles and parts/services.
• Stellantis (Chrysler, Dodge, Jeep, RAM)coreChannel Partner/ Reseller/ DistributorAuthorized dealership franchise for Chrysler, Dodge, Jeep, and RAM brands. Offers manufacturer incentives, lease programs, and customer cash through Stellantis Financial Services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drivevhb
• LinkedInlinkedin.com/company/vandeheybrantmeier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vande Hey Brantmeier