Healiant

What Healiant does

Healiant is a Tampa, Florida-based wound care education and training company founded in 2018 by Robert Crousore and Josh Heuchan. It operates through three divisions: Healiant Training Solutions (certification and continuing education content), Healiant Staffing Solutions (placement of certified wound care clinicians), and HealiaX (virtual product support for wound care products and devices). The company serves three primary customer segments: practicing wound care clinicians seeking NAWCO-recognized credentials, healthcare organizations requiring workforce training, and medical device and pharmaceutical companies (including HARTMANN USA, Joerns Healthcare, and Organogenesis) that need certified commercial sales teams.

The core product portfolio includes the Wound Care Concepts certification prep course (priced at $1,494 per learner), the WoundHero subscription platform for ongoing wound care training, the AWPS (Advanced Wound Product Specialist) credential developed in partnership with NAWCO, the Wound Care Boot Camp, and Covid Safety Training. Content is anchored by the founders' clinical and commercial expertise, supported by clinical advisors such as Dr. Heather Hettrick. The "until you pass" guarantee on Wound Care Concepts and the NAWCO credential pathway create brand differentiation against generic CE providers.

Healiant monetizes through a mix of one-time course fees, recurring WoundHero Plus subscriptions, enterprise training contracts with medical device and pharma companies, and channel distribution via VGM Education/CE Solutions, which provides access to 73,500 HME/DME provider users. The company states that 40,000+ wound care specialists have been certified or served through its ecosystem. Operating with 1-10 employees and no disclosed external funding, Healiant is a bootstrapped, founder-led business that has scaled reach primarily through partnerships rather than internal sales investment.

Name

Healiant

Legal name

Healiant

Website

https://healiant.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Healiant is a wound care education company offering NAWCO-aligned certification courses, a subscription training platform (WoundHero), virtual product support (HealiaX), and clinician staffing, serving individual clinicians, healthcare organizations, and medical device sales teams.

Ownership category

akta.pro rank

Product category

Wound Care Education and Training

NAICS

Home Health Care Services (62161), Temporary Help Services (561320)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wound, Ostomy & Continence Care (WOC) at Home (HSABACAE)

Keywords

• Wound care training
• Healthcare certification
• Continuing education
• Medical sales training
• Wound care education

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Training Programs: WoundHero Plus subscription plan providing access to 3 wound care prep programs for licensed clinicians. Subscription model with ongoing recurring revenue.
2. Individual Course Sales: One-time purchase of specific courses such as Wound Care Concepts ($1,494 for 24 CE/CME program) and Advanced Wound Care Concepts
3. Certification Exam Fees: Additional exam fee of $69 per person for proctored exams, certificates of completion, and digital certification badges
4. Covid Safety Training Program: $99 per person for 90-day access to Covid Safety Training course with periodic updates; additional $69 for exam and certification

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Healiant provides online wound care training, certification preparation, and continuing education for clinicians (nurses, NPs, PTs) and commercial sales teams in the wound care industry. The company delivers subscription-based prep courses for the Wound Care Certified (WCC) and Advanced Wound Care Certified (AWCC) exams, on-demand and live webinar content, a virtual product support platform (HealiaX), and per diem wound care staffing services.

Differentiator

Problem solved

Functional benefit

Brands

• WoundHero: Subscription program offering wound care training, board prep courses, and certifications for clinicians
• AWPS (Advanced Wound Product Specialist)
• HealiaX
• Wound Care Boot Camp
• Wound Care Concepts
• Covid Safety Training (CST)

Products and services

• Wound Care Concepts Course

Quantifiable outcome

• Higher healing rates and reduced readmission rates for facilities implementing wound care training
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Alliance of Wound Care Scholarship Foundation (IAWCSF)coreStrategic or Co-development Partner · 21 December 2021Joint scholarship program to award hundreds of wound care scholarships. Healiant matches up to 100 scholarships donated by wound care product community sponsors for deserving healthcare providers.
• VGM Education/CE SolutionscoreChannel Partner/ Reseller/ Distributor · 7 July 2021Partnership to bring high quality online wound care education to VGM's 73,500 users. The partnership makes wound care training accessible and affordable to a broader audience of healthcare professionals. VGM members receive free Wound Care Boot Camp access and discounted courses.
• Elevated Health (Elevated Internet Marketing)minorStrategic or Co-development Partner · 10 September 2020Joint venture 'Elevated Health WC' to deliver virtual sales solutions for wound care manufacturers. Services include virtual showroom development, conference support, sales tools, and lead generation.
• HARTMANN USAcoreStrategic or Co-development Partner · 8 July 2020Entire HARTMANN USA commercial staff enrolled in Advanced Wound Product Specialist program for certification. Deep insights for commercial representatives to understand and offer credible guidance to wound care clinicians.
• Aria Consulting InternationalminorGTM or Marketing Partner · 10 June 2020Joint creation of innovative Strategic Planning Tools and Live webinar series for remote corporate strategic planning in healthcare industry.
• Joerns HealthcarecoreStrategic or Co-development Partner · 10 March 2020Partnership to provide advanced wound care training and education to support Joerns' internal and customer clinicians. Joerns Account Managers becoming first industry professionals to achieve AWCC certification.
• United Wound HealingcoreStrategic or Co-development Partner · 16 October 2019Partnership to advance wound care in skilled nursing and assisted living continuum. United Wound Healing wound specialists prepared for AWCC certification through Healiant Training Solutions prep courses.
• National Alliance of Wound Care and Ostomy (NAWCO)coreStrategic or Co-development Partner · 16 September 2019Healiant provides the first online AWCC certification prep course meeting NAWCO criteria. First cohort of AWCC credentials awarded to clinicians who completed Healiant training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medical Sales Academy: Medical Sales Academy provides training and certification programs for medical and pharmaceutical sales professionals — directly comparable to Healiant's AWPS program targeting wound care commercial teams. Listed as a Healiant partner but operates adjacent programs in the same customer segment.
• Corstrata: Corstrata provides wound, ostomy, and continence consulting, education, and telehealth services to healthcare providers. Its wound care specialty focus and clinician education offerings make it a direct comparable peer to Healiant's training and clinical support businesses.
• National Alliance of Wound Care and Ostomy (NAWCO): NAWCO is the credentialing body that issues WCC, AWCC, and related certifications, and operates its own educational pathways. While Healiant is a partner, NAWCO is also the gatekeeper and a competitor for direct candidate relationships in wound care certification training.
• Wound Care Education Institute (WCEI): WCEI is the longest-standing wound care certification prep provider, offering WCC prep courses to clinicians. It is Healiant's most direct competitor in the wound care certification prep market with overlapping content, NAWCO-aligned curriculum, and similar B2B/B2C clinician audience.

Broad incumbents

• MedBridge: MedBridge is a healthcare continuing-education platform for physical therapists, occupational therapists, and nurses with accredited CE courses. Its specialty therapy focus overlaps Healiant's clinician segments and could expand into wound care certification prep.
• Relias: Relias is a large healthcare workforce education and LMS platform serving hospitals, SNFs, and home health organizations. It competes for organizational training budgets with broad content libraries and could enter wound care specialty content, pressuring Healiant's enterprise pipeline.
• HealthStream: HealthStream provides healthcare workforce development, compliance training, and credentialing solutions to large hospital systems. Its enterprise reach and accredited CE/CME infrastructure make it a potential broad incumbent threat in clinical wound care education.

Emerging players

• Swift Medical: Swift Medical provides digital wound care imaging and management software to clinicians and post-acute providers. As a listed Healiant partner, it represents the technology-enabled wound care category and overlaps on clinician education and clinical workflow enablement.
• WoundSource (Kestrel Health Information): WoundSource is an educational resource and digital media platform serving wound care clinicians with content, CE opportunities, and product directories. It competes for clinician attention and ad/partnership dollars in the same wound care audience Healiant addresses.

Regional players

• Healing Partners: Healing Partners operates wound care management and provider services across post-acute settings in the US. As a listed Healiant partner, it shares the wound care clinical focus and represents a downstream customer profile for Healiant's training and staffing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healiant

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healiant