Hygiene Links

What Hygiene Links does

Hygiene Links is a UAE-based manufacturer, importer, and exporter of cleaning, hygiene, and related products, headquartered in Abu Dhabi with regional offices in Dubai, Umm Al Quwain, Barka (Oman), and a distribution presence in Qatar through partner Hi-Care Trading. Founded in 2005 and operating with 51–100 employees, the company runs a 500+ SKU portfolio spanning cleaning chemicals (detergents, disinfectants, hand soaps, hand sanitizers, bleaches, carpet care, dish wash), cleaning equipment (TTS tools imported from Italy, mop buckets, brooms, mops, wipers), paper and tissue products, waste management solutions (bins, dispensers, garbage bags including oxo-biodegradable variants), personal protective equipment (safety helmets, shoes, jackets, gloves), and specialty lines such as swimming pool chemicals and accessibility equipment. Own brands include HI-CARE detergent powder, Super Care all-purpose cleaners and disinfectants, and Hi-Care hand soaps and sanitizers; the company also distributes third-party international brands (Tide, Ariel, Harpic, Clorox) alongside its private-label manufacturing service for clients selling under their own brand.

The business operates a hybrid B2B model: direct enterprise sales through regional offices and a website-based enquiry system with WhatsApp support, supplemented by channel partnerships with facility management companies (Imdaad, Tanzifco, Dussmann, Bin Butti, Al Raha, Al Shirawi, Duserve, Lavajet) and a separate distribution partner for Qatar. Core customer segments are commercial and industrial businesses, healthcare facilities, hospitality, construction and manufacturing, and residential consumers across the UAE, Oman, and Qatar. Revenue streams derive from one-time sales of manufactured branded products, distribution of third-party brands, and private-label/licensing-style manufacturing contracts. Pricing is quote-based with bulk ordering incentives for commercial clients; no public pricing or revenue disclosures are available. Founder and Chairman Mubarak Thallab Al Hajeri leads the company, which is privately held with no parent entity, funding rounds, M&A, or external institutional ownership on record.

Name

Hygiene Links

Legal name

Hygiene Links

Website

https://hygienelinks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Hygiene Links is a UAE-based manufacturer, importer, and distributor of 500+ cleaning, hygiene, PPE, and waste management products, serving facility management, healthcare, hospitality, and industrial clients across UAE, Oman, and Qatar through own brands HI-CARE and Super Care plus third-party brands.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Supplies

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Laundry & Textile Care Chemicals & Supplies Distribution (CRAOAGAI)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Brooms, Brushes & Dustpans (CRAJAIAA), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Cleaning products manufacturing
• Industrial cleaning supplies
• Hygiene products distribution
• Janitorial equipment supply
• Cleaning chemicals

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing and Sale of Cleaning Products: Hygiene Links manufactures and sells their own branded cleaning products including HI-CARE detergent powder, disinfectants, hand soaps, and cleaning chemicals. Products are sold to commercial and residential customers across UAE and Oman.
2. Branded Product Distribution: Distribution of third-party branded cleaning products including Tide, Ariel, Harpic, Jif, Lux, Vim, Clorox, Fairy, and other international brands. Products sourced and distributed at rational prices.
3. Private Label Manufacturing: Private label business providing custom formulation and manufacturing of cleaning products for clients who want to sell under their own brand. Known for high-quality private label hand soaps and sanitizers in Muscat, Oman.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hygiene Links manufactures and distributes a comprehensive portfolio of over 500 cleaning, hygiene, and safety products, including detergents, disinfectants, hand sanitizers, plastic bags, mops, brooms, PPE, and waste management solutions. The company serves commercial, industrial, hospitality, healthcare, and residential customers across UAE, Oman, and Qatar through direct sales offices, e-commerce, and distribution partnerships, including private-label manufacturing for third-party brands.

Product overview

Hygiene Links is a cleaning products manufacturer and supplier operating in UAE and Oman, offering a comprehensive portfolio of over 500+ products. The company's product offering spans multiple categories including: cleaning chemicals (detergents, disinfectants, bleaches, hand soaps, hand sanitizers, multi-purpose cleaners, carpet care products), cleaning equipment (TTS Products from Italy, mop buckets and trolleys, brooms and mops, floor and glass wipers), paper products (tissue products), waste management solutions (garbage bins, plastic bags including oxo biodegradable options, garbage bags), personal protective equipment (safety shoes, helmets, jackets, gloves), specialty products (swimming pool chemicals and lifts, pet cleaning products, aerosol products), and industrial supplies (cable ties, aluminum handles). The company operates as both manufacturer (of HI-CARE branded cleaning chemicals) and distributor (of branded products like Harpic, Jif, Lux, Vim, Tide, Ariel, CLOROX, Fairy). Products serve diverse sectors including commercial, industrial, hospitality, and residential markets across UAE, Oman, and Qatar.

Differentiator

Problem solved

Functional benefit

Products and services

• TTS Cleaning Tools and Equipment Professional cleaning tools and equipment imported from Italy for commercial cleaning operations, including dust mops, hand frames, cobweb brushes, flat mops, dust pans, glass cloths, window washers, and squeegees.
• Detergents and Disinfectants Cleaning chemicals including hand sanitizers, disinfectants, bleaches, washroom products, multi-purpose detergents, carpet care products, and dish wash solutions for commercial and residential use.
• Plastic Bags and Garbage Bags Plastic bags including oxo biodegradable bags, carry bags, laundry bags, and garbage bags for commercial and residential waste disposal.
• Tissue Products Tissue paper products including toilet tissues, paper towels, and disposable hygiene products.
• Bins and Dispensers Garbage bins, waste segregation bins, and dispensers for waste management and hygiene solutions in commercial facilities.
• Brooms and Mops Soft brooms, hard brooms, hand brushes, mops and clips, feather dusters, toilet brushes, and wire brushes for various cleaning applications.
• Mop Buckets and Trolleys Mop buckets with wringing mechanisms and trolleys for commercial cleaning operations, featuring two-bucket systems for clean and dirty water separation.
• Hand Sanitizer Hand sanitizers with 70-75% alcohol concentration, kills 99.99% of germs, dermatologically tested, and methanol-free.
• Hand Soap Liquid hand soaps and hand washes that are eco-friendly and effective in both soft and hard water conditions.
• Disinfectants (Super Care Brand) Disinfectants based on Quaternary Ammonium Compound (Lauryl-Di-methyl Ammonium Chloride) available in Pine, Citrus Pine, and Lavender fragrances; eco-friendly, no VOCs, no toxic substances.
• Detergent Powders Detergent powders including own HI-CARE brand with color guard technology (dermatologically tested, suitable for front and top loading machines) and distributed brands such as Tide, Ariel, Taj, and Ayam.
• Personal Protective Equipment (PPE) Protective gloves (rubber, cotton, leather, vinyl, latex), safety shoes with steel toe protection, high-impact safety helmets meeting ANSI Z89.1 and EN 397, and high-visibility safety jackets and reflective vests.
• Swimming Pool Cleaning Chemicals Specialized chemicals for swimming pool maintenance and cleaning in hospitality and residential settings.
• Green and Organic Products Environmentally friendly and organic cleaning products for customers seeking sustainable hygiene solutions.
• Aerosol Products Aerosol-based cleaning products including air fresheners, polishes, and insect killers.
• Waste Management Products Products for waste segregation and management including garbage bins and steel bins for commercial facilities.
• Hotel Supplies Hotel and hospitality industry supplies including hygiene kits, amenities, and room cleaning supplies.
• Pet Cleaning Products Pet grooming and cleaning products including pet shampoo, conditioner, combs, and brushes for pet owners and pet care facilities.
• Private Label Manufacturing Custom formulation and manufacturing of cleaning products for clients who want to sell under their own brand, known for high-quality private label hand soaps and sanitizers.
• Branded Cleaning Products Distribution Distribution of third-party branded cleaning products including Tide, Ariel, Harpic, Jif, Lux, Vim, Clorox, Fairy, and other international brands sourced and distributed at competitive prices.

Quantifiable outcome

• 99.99% of germs killed by disinfectants
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered regional and minor.

• Hi-Care Trading (Qatar)regionalChannel Partner/ Reseller/ DistributorHi-Care Trading serves as the distribution partner for Hygiene Links products in Qatar. Located in Doha with Post Box No. 96289, they handle sales and distribution in the Qatari market.
• Tide (Procter & Gamble)minorChannel Partner/ Reseller/ DistributorHygiene Links distributes Tide branded detergent products alongside their own HI-CARE brand, sourcing and distributing at rational prices.
• Ariel (Procter & Gamble)minorChannel Partner/ Reseller/ DistributorDistribution partner for Ariel branded cleaning products in UAE and Oman markets.
• CloroxminorChannel Partner/ Reseller/ DistributorHygiene Links distributes Clorox branded cleaning products including DAC and CLOROX formulations.
• Harpic (Reckitt)minorChannel Partner/ Reseller/ DistributorSupplier of Harpic branded toilet cleaners distributed by Hygiene Links in Oman market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecolab: Global leader in water, hygiene, and infection prevention solutions, supplying commercial cleaning chemicals and dispensers to facility management, hospitality, and healthcare customers. Overlaps directly with Hygiene Links' chemical, dispenser, and FM customer focus.
• Kärcher: Global manufacturer of cleaning equipment, tools, and accessories (mops, brushes, scrubbers, window cleaners). Comparable to the TTS-style cleaning tools and equipment range that Hygiene Links imports and distributes, especially for commercial and industrial cleaning customers.
• National Detergent Company (NDC): UAE-based manufacturer of detergents, cleaning products, and hygiene solutions with a regional Gulf distribution footprint. NDC is a direct regional competitor in the same cleaning-chemical manufacturing and distribution category that Hygiene Links operates in, including private label and branded product lines.
• Diversey (Solenis): Global manufacturer of cleaning, sanitization, and hygiene chemicals for facility management, hospitality, and healthcare. Directly comparable to Hygiene Links' commercial cleaning chemical offering, particularly for B2B FM and hospitality accounts in the Middle East.

Regional players

• Al Kout Industrial Projects: Kuwait-based manufacturer and distributor of detergents, cleaning products, and hygiene supplies serving the GCC. Comparable regional peer to Hygiene Links in product range and B2B distribution, though operating primarily in Kuwait and the broader Gulf rather than UAE/Oman/Qatar.

Broad incumbents

• SC Johnson: Global manufacturer of household cleaning products (Mr. Muscle, Kiwi, Pledge) and disinfectants. Overlaps with Hygiene Links' cleaning chemical and disinfectant product lines across both consumer and B2B channels.
• Henkel AG: Global manufacturer of laundry, home care, and cleaning products (Persil, Purex, Vernel/Silan). Operates broadly in the same detergent and cleaning chemical categories as Hygiene Links with a much larger global footprint and brand portfolio.
• Reckitt Benckiser: Global consumer goods company whose brands (Harpic, Lysol, Dettol, Finish) compete in the same hygiene and cleaning categories Hygiene Links operates in. Reckitt is also one of Hygiene Links' distribution partners, making it both a peer and supplier relationship.
• The Clorox Company: Global manufacturer of cleaning and disinfecting products (Clorox bleach, Formula 409). Clorox is one of Hygiene Links' distribution partners and a direct competitor in disinfectants and sanitation products sold through FM and institutional channels.
• Procter & Gamble: Global consumer goods major with leading laundry and cleaning brands (Tide, Ariel). P&G products are distributed by Hygiene Links in UAE and Oman, making it both a supplier partner and a competitive incumbent in the same chemical product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hygiene_links
• YouTubeyoutube.com/results?search_query=hygiene+links
• Facebookfacebook.com/hygienelinks
• LinkedInlinkedin.com/company/hygiene-links
• Instagraminstagram.com/hygiene_links

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygiene Links