Maiergroup

What Maiergroup does

Maiergroup (legal entity maiergroup versicherungsmakler GmbH) is a family-owned, third-generation German insurance brokerage headquartered in Tuttlingen, Baden-Württemberg, founded in 1965 and operating under managing director Rolf Maier. The firm specializes in product liability and technical insurance solutions for industrial Mittelstand clients in medical technology, precision technology, mechanical engineering, and broader producer/service-provider sectors, while also serving private customers with personal lines coverage. The offering is organized around three business areas: insurance brokerage (Versicherungsmakler), management consulting (Unternehmensberatung, including liability management), and capital investments (Kapitalanlagen). Core proprietary elements include the co-developed Liability Management System (HMS/Haftungsmanagement-System) built with Dr. Nickel Rechtsanwaltsgesellschaft mbH, which delivers pre-claim legal protection, and the maiergroup Exzedent excess liability community product, both of which differentiate the firm from standard commercial brokers. Distribution is delivered through a direct, field-led sales motion with annual client reviews and integrated risk-analysis-to-claims support, executed across a network of at least seven German offices and ten wholly-owned subsidiary broker brands (Behringer, Aschmann, Seguro, Sekura, Goll & Schulz, 3er Beratung, SEKURA, EVM, AKL and related entities).

Revenue is generated primarily through insurance brokerage commissions (courtage) paid by carriers and embedded in premiums, supplemented by advisory and consulting fees for risk analysis, claims management, liability management, and capital investment services. Pricing is transaction-based and not publicly disclosed; for net products where commission is not embedded in the premium, separate fee (honorary) arrangements are made directly with clients. The firm is a member of two influential broker networks — Leading Brokers United (top-3 DACH broker network with 60+ locations across Germany, Austria, Switzerland and Turkey) and the international UnisonSteadfast network — which provide cross-border placement capacity and negotiating leverage with insurers. The company holds a statutory Versicherungsmakler license under §34d GewO (registration D-JE8D-XB6EE-11) and operates without ownership participation from or in any insurance carrier, preserving buyer-side independence. Headcount is approximately 125 employees and the technology footprint consists of standard SaaS tools (Microsoft Teams, Google Analytics, Google Maps, SalesViewer, Cookiebot) with no proprietary platform disclosed.

Name

Maiergroup

Legal name

maiergroup versicherungsmakler GmbH

Website

https://maiergroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Maiergroup is a third-generation, owner-managed German insurance brokerage specializing in product liability and technical insurance for industrial Mittelstand clients in medical technology, precision technology, and mechanical engineering, with ~125 employees across multiple wholly-owned regional subsidiaries.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Product Liability Umbrella / Excess (FSAJANAI)

akta.pro secondary industries

Medical Malpractice Liability (FSAJADAK), Directors & Officers (D&O) Liability (FSAJADAF)

Keywords

• Commercial insurance brokerage
• Product liability insurance
• Industrial risk management
• Medical technology insurance
• Precision engineering coverage

Headquarters

HQ city

Tuttlingen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission (Courtage): As a Versicherungsmakler (insurance broker), Maiergroup earns commission (courtage) from insurance companies for placing policies. This commission is customary and typically paid by the insurer, embedded in the insurance premium. For net products where commission is not included in the premium, separate fee arrangements (honorary) are made with clients. Additional performance-based commissions may be received from insurers based on risk experience.
2. Advisory and Consulting Services: Services include risk analysis, risk inventory and assessment, calculation of insured sums, claims management, and staff training. Additional services in liability management and capital investments contribute to revenue through fee arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maiergroup is a specialized German insurance broker (Versicherungsmakler) providing industry-specific insurance solutions, primarily product liability coverage, for medical technology, precision technology, mechanical engineering, and manufacturing/service-provider companies. The firm bundles risk analysis, customized policy placement, ongoing claims support, and its proprietary Liability Management System (HMS) into an integrated insurance management offering for commercial and private customers.

Product overview

Maiergroup is a leading German insurance broker group offering a comprehensive portfolio of insurance, consulting, and capital investment services. The core offering includes industry-specific insurance solutions for Medical Technology, Precision Technology, Mechanical Engineering, and Manufacturing sectors, supported by the proprietary maiergroup Exzedent (excess liability insurance) and Liability Management System (HMS). The group also provides private customer insurance products, management consulting, and capital investment services. With approximately 125 employees and international network partnerships, Maiergroup delivers integrated risk management from risk analysis through claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Broker Services (Versicherungsmakler) Comprehensive insurance brokerage services for commercial and private customers, including risk analysis, risk inventory, annual client meetings, transfer of coverage at better conditions, fire protection advice, and claims management.
• Management Consulting (Unternehmensberatung) Business consulting services including liability management, contract reviews, annual updates, and legal support delivered through specialized cooperation partners, operated via the maiergroup unternehmensberatung GmbH subsidiary.
• Capital Investments Advisory (Kapitalanlagen) Advisory services for financing, leasing, capital investments, and real estate, including financing advice, investment advice, leasing offers, and portfolio management provided through independent network partners.
• maiergroup Exzedent (Excess Liability Insurance) An excess liability insurance product that supplements existing business liability basic coverage by the agreed insured sum, offering a cost-effective alternative to increasing the basic cover's insured sum. Uses a community principle providing low premiums and double the specified insured sum available annually to all policyholders.
• Liability Management System (HMS / Haftungsmanagement-System) An exclusive legal protection service for manufacturer liability that includes measures to prevent or minimize claims against the company or to create and maintain claims against third parties, developed in cooperation with Dr. Nickel Rechtsanwaltsgesellschaft mbH.
• Product Liability for Medical Technology Customized product liability insurance specifically developed for medical technology companies, identifying potential and existential risks and developing precisely matched exclusive insurance products.
• Product Liability for Precision Technology Individual framework concepts and specialized product liability insurance for precision technology companies and automotive suppliers, leveraging decades of industry experience.
• Insurance Solutions for Mechanical Engineering Customized insurance products and special solutions for the specific risks of mechanical engineering companies, including individual industry concepts built around each customer profile.
• Technical Insurance for Manufacturers and Service Providers Individual framework concepts and engineering insurance products for manufacturing companies, precisely tailored to general and specific risks with annual risk analysis.
• Private Customer Insurance Products Individual private insurance products including health insurance, pension schemes, automobile insurance, property insurance, legal protection, accident insurance, and income protection products for private individuals.

Quantifiable outcome

• Nearly 60 years of continuous operation since 1965
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Leading Brokers UnitedcoreStrategic or Co-development PartnerLeading Brokers United is among the top 3 insurance brokers in the DACH region. The owner-managed, long-term planning company focuses on small and medium-sized businesses. They are globally networked and personally on site at more than 60 locations in Germany, Austria, Switzerland and Turkey, offering market-leading special solutions for over 30 industries.
• UnisonSteadfastcoreStrategic or Co-development PartnerInternational broker network providing Maiergroup with international insurance coverage capabilities for clients with global operations. Enables 'everything from one source' international service.
• Bundesverband Deutscher VersicherungsmaklerminorStrategic or Co-development PartnerFederal Association of German Insurance Brokers - national industry association providing networking and industry representation.
• Dr. Nickel Rechtsanwaltsgesellschaft mbHcoreStrategic or Co-development PartnerLeading European law firm that shares decisive responsibility for the Liability Management System (HMS/LMS) development. Provides exclusive legal protection service for manufacturer liability. Offers customers more economical hourly rates through this cooperation.
• SegurominorChannel Partner/ Reseller/ DistributorPartner company within the Maiergroup network operating from Balingen location.
• SekuraminorChannel Partner/ Reseller/ DistributorPartner company within the Maiergroup network operating from Nürtingen location.
• Goll & SchulzminorChannel Partner/ Reseller/ DistributorAffiliated partner company operating from Rottenburg am Neckar location.
• BehringerminorChannel Partner/ Reseller/ DistributorPartner company within the Maiergroup network operating from Bad Kreuznach location (maiergroup behringer versicherungsmakler GmbH).
• AntonminorChannel Partner/ Reseller/ DistributorAffiliated partner company operating from Rottenburg am Neckar location.
• Regional Banks and Building SocietiesminorStrategic or Co-development PartnerCooperating with regional banks and building societies for financing advice services.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Ecclesia Gruppe: Largest German insurance broker with deep specialty industry practice (including medical technology and industrial liability). Directly comparable to Maiergroup in being a large German broker focused on complex, vertical-specific commercial risks rather than mass-market consumer lines.
• Funk Gruppe: Independently owned, family-influenced German insurance broker serving mid-market and large commercial clients with specialty industry solutions. Closely comparable to Maiergroup's owner-managed structure, German footprint and emphasis on bespoke risk concepts over commodity placement.
• MRH Trowe: German mid-market insurance broker that has grown aggressively through acquisitions of regional broker brands across Germany. Comparable to Maiergroup for its German focus, acquisition-driven subsidiary structure and commercial-customer orientation in specialty P&C lines.
• GrECo Group: Austrian-headquartered, family-influenced insurance broker expanding across the DACH region. Comparable to Maiergroup for DACH specialty focus, owner-managed heritage and growing footprint of regional offices in Germany, Austria and Switzerland.
• Schunck Group: Independently owned German insurance broker with regional offices and specialty focus on commercial risks. Comparable to Maiergroup for owner-managed structure, multi-office German presence and mid-market commercial client base.

Broad incumbents

• Marsh GmbH: German arm of the global Marsh brokerage; competes with Maiergroup for large commercial and specialty risks including medtech product liability. Relevant as a broader portfolio incumbent that Maiergroup must differentiate against in the upper-mid-market.
• Aon Germany: German subsidiary of Aon plc; provides risk, reinsurance and brokerage services to corporate clients across sectors including life sciences and industrials. Comparable in serving the same German commercial clients but with much broader international scope.
• Willis Towers Watson Germany: German operations of WTW, offering risk and brokerage services to mid- and large-market companies. Comparable in addressing complex industrial and medtech risk profiles but as part of a global portfolio rather than vertical specialty.
• Arthur J. Gallagher Germany: German arm of global broker Gallagher; serves commercial clients with risk management and placement services. Comparable as a competitor in mid-market commercial brokerage but with vastly larger international scale and recent German M&A activity.

Regional players

• BIB Bundeseigener Versicherungsmakler: German specialty broker with strong niche positioning, including public-sector and regulated-industry clients. Comparable to Maiergroup for German mid-market specialty focus but with a different vertical mix and limited overlap with the medtech/precision engineering core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/maiergroupversicherungsmaklergmbh
• Facebookfacebook.com/maiergroupversicherungsmakler
• LinkedInlinkedin.com/company/maiergroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maiergroup