What LEADING BROKERS UNITED GmbH does

LEADING BROKERS UNITED GmbH (LBU) is a German insurance broker (Versicherungsmakler) operating as an owner-managed federation of partner brokerages. The company is headquartered in Köln (Cologne) at Stadtwaldgürtel 42 and is positioned among the Top-3 insurance brokers in the DACH region. Through its partner network, LBU delivers specialized brokerage services to mid-market and enterprise commercial clients across more than 40 industry verticals, including agriculture, automotive, construction, energy, healthcare, logistics, manufacturing, real estate, and transport. Distribution is executed through a direct field-sales motion via 80+ office locations spanning Germany, Austria, Switzerland, the Netherlands, France, Poland, Spain, and Iceland, complemented by representation in global insurance networks for cross-border placements.

The company generates revenue through insurance brokerage commissions earned on policies placed with insurers across commercial, industrial, and specialty lines. Its revenue model is transaction-fee based, with pricing determined by individual risk profile, coverage scope, and client circumstance rather than disclosed standardized pricing. The offering is broadened by a wholly-owned subsidiary, LEADING BROKERS UNITED - Credit & Finance GmbH (established 2008), which provides surety, credit, fidelity insurance, factoring, leasing, financing, and advisory services, and by LBU Versicherungsmakler GmbH, a core operating subsidiary. No proprietary technology platform is disclosed; core operations rely on broker expertise, partner specialization, and direct client relationships rather than a unified digital product. The company is a privately held German GmbH under the GGW Group conglomerate, with no public funding history and no AI/ML capabilities disclosed in the source data.

Name

LEADING BROKERS UNITED GmbH

Legal name

LEADING BROKERS UNITED GmbH

Website

https://leading-brokers-united.de

Company type

Private

Operating status

Operating

Short description

LEADING BROKERS UNITED GmbH is an owner-managed German insurance broker network ranked among the Top-3 DACH Versicherungsmakler, serving mid-market and enterprise clients across 40+ industries via 80+ offices in eight European countries on a commission-based revenue model.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: LEADING BROKERS UNITED acts as an insurance broker earning commissions from insurance providers for placing business. As a network of independent broker partners, the company generates revenue through brokerage commissions on insurance policies placed with insurers across multiple lines of coverage including commercial, industrial, and specialty lines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

LEADING BROKERS UNITED GmbH is an insurance broker network that places commercial, industrial, and specialty insurance coverage on behalf of mid-market and enterprise clients. Acting as an association of partner brokerages, the company delivers tailored insurance solutions across more than 40 industries and product lines, earning commissions from insurers for placing business.

Product overview

LEADING BROKERS UNITED GmbH is a leading insurance broker (Versicherungsmakler) operating as a network/association of partner companies. The company offers a comprehensive range of insurance brokerage services covering over 40 industries and product categories, including agriculture, automotive, construction, chemical, energy, food, healthcare, logistics, machinery, real estate, retail, and more. The organization operates as a unified network of specialized broker partners rather than a single unified product platform, providing tailored insurance solutions through their member firms across Germany, Austria, Switzerland, Netherlands, France, Poland, Spain, and Iceland.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial and Commercial Insurance Brokerage Brokerage services placing commercial and industrial insurance coverage with insurers on behalf of mid-market and enterprise clients across more than 40 industries. Delivered via a network of partner broker offices with specialization in areas such as manufacturing, construction, automotive, logistics, and real estate.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

63 partnerships are on record, tiered minor and core.

• GGW Insurance-Broker GmbHminorOthers · 1 January 2022Insurance broker in Stuttgart, Baden-Baden, Heidelberg, and Kirchheimbolanden, Germany. Founded 2022. Serves international industrial and mid-market customers. 33 employees.
• Alternative Green Insurance GmbHminorOthers · 1 January 2019Insurance broker in Munich, Germany. Founded 2019. Specializes in renewable energy insurance solutions. 6 employees.
• AutoProtect GmbHminorOthers · 1 January 2017Insurance broker in Celle, Germany. Founded 2017. Specialist for automotive insurance, partner of auto dealer groups, manufacturer banks, and dealer associations. 28 employees.
• HCA Assekuranzmakler GmbHminorOthers · 1 January 2016Insurance broker in Verl near Gütersloh, Germany. Founded 2016. Customized risk coverage for industrial and commercial customers, particularly from demolition, construction, and recycling sectors. 9 employees.
• Dynamic Reliance GmbHminorOthers · 1 January 2015Insurance broker in Berlin, Germany. Founded 2015. Focus on real estate industry, hotel industry, forwarding industry, and craft businesses. 8 employees.
• conTRact Versicherungsmakler GmbHminorOthers · 1 January 2014Insurance broker in Hamburg, Germany. Founded 2014. Serves commercial and industrial companies. 5 employees.
• Absolut All Insurance AGminorOthers · 1 January 2013Insurance broker in Bronschhofen, Switzerland. Founded 2013. Generalist with focus on retirement planning and welfare benefits. 11 employees.
• BEICHT GmbH & Co. KGminorOthers · 1 January 2012Insurance broker in Heiligenroth, Germany. Founded 2012. Specialist for mechanical and plant engineering, forwarding and logistics, commercial and industrial customers, and entrepreneurial families.
• erpam GmbHminorOthers · 1 January 2011Insurance broker in Starnberg and Wolftratshausen, Germany. Event and entertainment specialist. 35 employees.
• Falcon Insurance BrokersminorOthers · 1 January 2011Insurance broker in Windhoek, Namibia. Tailored insurance solutions for private, business, and corporate customers. Commercial insurance including engineering and construction insurance to tourism, agriculture, and renewable energy sectors.
• GGW Aviation GmbHminorOthers · 1 January 2011Insurance broker in Hamburg, Cologne, and Iffeldorf (Munich), Germany. Aviation specialist for aircraft, airports/landing sites, aviation-related businesses, suppliers, engine insurance, reinsurance in aviation sector.
• GGW Vorsorge GmbHminorOthers · 1 January 2011Insurance broker founded 2011. Design, accompaniment, and restructuring of occupational pension measures, company health insurance supplements. 10 employees.
• InvestSuisse AGminorOthers · 1 January 2011Insurance broker in Zurich, Switzerland. Insurance management for national and international customers.
• Kancelaria Brokerska KBBminorOthers · 1 January 2011Insurance broker in Zielona Góra, Poland. Motor insurance, TSL (transport, forwarding, logistics), property insurance, life and health insurance, credit insurance. 15 employees.
• LBU Versicherungsmakler GmbHcoreOthers · 1 January 2011Insurance broker with offices in Düsseldorf, Essen, and Nettetal, Germany. Active in the market for over 45 years. Commercial and industrial, trade and association concepts, real estate industry, fleet and fleet solutions, wealthy private clients, complex D&O insurance, retirement solutions, time value accounts. 55+ employees.
• maiergroup versicherungsmakler GmbHcoreOthers · 1 January 2011Insurance broker group in Tuttlingen, Germany. Medical and precision technology, mechanical engineering, manufacturing industry. 125 employees. Parent of multiple subsidiaries including AKL, aschmann, assekuranzmakler, behringer, seguro, unternehmensberatung, and sekura.
• Mondsee Finanz GmbHminorOthers · 1 January 2011Insurance broker in Mondsee, Austria. Generalist with comprehensive insurance services for industrial and private customers.
• novitas special risk Versicherungsmakler GmbHminorOthers · 1 January 2011Insurance broker in Ahrensburg and Berlin, Germany. Special risks, entertainment and event specialist. 12+ employees.
• Grupa Brokerska ODYS Sp. z o.o.minorOthers · 1 January 2011Insurance broker with offices in Bydgoszcz, Warsaw, Gdansk, and Katowice, Poland. Focus on supply and disposal companies, logistics industry as well as municipal clients. 45 employees.
• RVA Associati SAminorOthers · 1 January 2011Insurance broker with offices in Lugano, Mendrisio, Bellinzona, and Geneva, Switzerland. Insurance brokerage and risk management for industrial and commercial customers. 23 employees.
• SAGER GROUPminorOthers · 1 January 2011Insurance broker in Augsburg, Germany. Focus on private customer business, including special emphasis on high-net-worth individuals (HNWI), with comprehensive spectrum of insurance services in home and living, health and retirement, motor as well as accident, liability, and legal protection insurance; servicing of industrial and commercial customers. 17 employees.
• SHL Versicherungsmakler GmbHminorOthers · 1 January 2011Insurance broker. Franchise systems, mobility and startups, liquidity management and sureties. 50+ employees.
• SMR Strategische Management- und Risikoberatung GmbHminorOthers · 1 January 2011Insurance broker. Focus on strategic management and risk consulting. 1+ employees.
• STATUS Organisationsgesellschaft mbHminorOthers · 1 January 2011Insurance broker in Oldenburg, Germany. Specialization in development, communication, and implementation of company pension schemes.
• True Partners AGminorOthers · 1 January 2011Insurance broker in Effretikon, Switzerland. Founded 1998. Technical broker; specialist for complex requirements and individual contract wordings.
• BAI-Broker Assicurativo ItalianominorOthers · 1 January 2009Insurance broker with offices in Trieste, Venice, Milan, and Turin, Italy. Founded 2009. Specialized broker for customized insurance and surety solutions. 12 employees.
• LEADING BROKERS UNITED - Credit & Finance GmbHcoreOthers · 1 January 2008Subsidiary company founded 2008 in Filderstadt, Germany. Surety, credit, and fidelity insurance, factoring, leasing, financing, advisory services. 20+ employees. Part of the LBU network with subsidiaries fuchs-fm GmbH, see finance Consulting GmbH, and see finance Schweiz AG.
• pisa bpa Versicherungsmakler GmbHminorOthers · 1 January 2006Insurance broker in Schondorf am Ammersee, Hamm, Hamburg, and Würzburg, Germany. Founded 2006. Construction planning industry, architects, engineers, developers, and IT service providers, thermal and wellness baths.
• FVO Versicherungsmakler GmbHminorOthers · 1 January 2005Insurance broker in Taufkirchen near Munich, Berlin, and Cologne, Germany. Founded 2005. Truck, taxi, and rental car insurance, fleet insurance as well as motor, classic car, and motorhome insurance for commercial and private customers.
• ab port UBEZPIECZENIAminorOthers · 1 January 2004Insurance broker based in Warsaw, Poland. Founded 2004. Specializes in motor vehicle insurance, property and building insurance, travel insurance, health and life insurance, and accident insurance for schools. 30+ employees.
• Koch Assekuranz GmbHminorOthers · 1 January 2002Insurance broker in Speyer, Germany. Founded 2002. Focus on customized insurance solutions for manufacturing industry.
• Aélia AssurancesminorOthers · 1 January 2001Insurance broker with offices in Geneva, Levallois-Perret (France), and Luxembourg. Founded 2001. Specialist for customized insurance solutions for a wide range of aviation technical services. 30 employees.
• Geisselhofer Versicherungskonzepte GmbHminorOthers · 1 January 2001Insurance broker in Vienna, Austria. Composite insurance for main construction and construction trades, liability insurance. 25 employees.
• rahming GmbHminorOthers · 1 January 2000Insurance broker founded 2000. Focus on real estate and commercial insurance, as well as private customers and private finance consulting (fund investments). 4 employees.
• 3er-VERSICHERUNGSMAKLER GmbHminorOthers · 1 January 1999Insurance broker in Schramberg and Schwäbisch Gmünd, Germany. Founded 1999. Generalist with broad portfolio for commercial, industrial, and private customers, special concepts for gastronomy and hospitality, as well as professional sports and sports clubs.
• BAUER AG VersicherungsmaklerminorOthers · 1 January 1997Insurance broker in Emmendingen near Freiburg, Germany. Founded 1997. Focus on automotive suppliers, special vehicle construction, commercial vehicles, motor fleets, and motorsport. 18+ employees.
• ARIS – ALL RISK INSURANCE SERVICE Versicherungsmakler und Vermögensberatungs GmbHminorOthers · 1 January 1996Insurance broker in Klosterneuburg, Austria. Founded 1996. Specialist for international organizations, embassies, diplomats; pharmacies; and small to medium businesses. 7 employees.
• GGW Kreditversicherungs-Makler GmbHminorOthers · 1 January 1995Insurance broker founded 1995. Receivables management and financing, sureties, guarantees, protection against economic crime. 16 employees.
• BARTA Managing Art InsuranceminorOthers · 1 January 1994Art insurance specialist in Vienna and Zurich. Founded 1994. Specializes in artworks, inventory management, conservation and restoration, storage and logistics, research and valuation, claims and refunds.
• Cover GrupminorOthers · 1 January 1992Insurance broker in Mataró, Spain. Founded 1992. Specialization in classic cars, recreational vehicles, and leisure vehicles as well as insurance for extreme sports. 37 employees.
• DOM UBEZPIECZEŃ 1991minorOthers · 1 January 1991Insurance broker in Kraków and Bochnia, Poland. Founded 1991. Motor insurance, property insurance, travel insurance, life insurance, health insurance, accident/school insurance. 13 employees.
• Costa Serra SLminorOthers · 1 January 1989Insurance broker in Badalona, Manresa, and Gava, Spain. Founded 1989. Focuses on life, health, and accident insurance. 41 employees.
• ASSUREVERminorOthers · 1 January 1988Insurance broker in Paris, France. Founded 1988. Specializes in travel insurance policies and bus fleet insurance. 18 employees.
• Nutzinger Zucker GmbH & Co. KG AssekuranzmaklerminorOthers · 1 January 1987Insurance broker founded 1987. Commercial insurance business with specific industry expertise in wine and sparkling wine cellars as well as exhibition construction. 14 employees.
• ARWO Versicherungsservice GmbHminorOthers · 1 January 1984Insurance broker in Cologne, Germany. Founded 1984. Specialist for welfare associations and social institutions. 14+ employees.
• AMSCHLER Versicherungsmakler GmbHminorOthers · 1 January 1982Insurance broker in Hohenthann near Munich, Germany. Founded 1982. Focuses on transport and logistics sector as well as shipping industry in Germany and Italy.
• Aktiv Assekuranz Makler GmbHcoreOthers · 1 January 1980Insurance broker with offices in Munich, Düsseldorf, Erfurt, Hamburg, and Saarbrücken, Germany. Founded 1980. Focus on transport and logistics as well as other specialist areas. 68 employees. Parent company of AMSCHLER and HCA.
• Hammonia Versicherungsvermittlungen GmbHminorOthers · 1 January 1978Insurance broker founded 1978. Specialist with comprehensive services for the housing industry.
• Jurkowitsch GmbHminorOthers · 1 January 1974Insurance broker founded 1974. Specialists for airports, airlines, pilots, flight students, air traffic controllers. 3 employees.
• Koch + Pillmann GmbH + Co. KGminorOthers · 1 January 1973Insurance broker in Remscheid, Germany. Founded 1973. Comprehensive range of products and services in all classic insurance topics for commercial and smaller industrial customers as well as private customers.
• Peter F. E. Zlobinski GmbH VersicherungsmaklerminorOthers · 1 January 1968Insurance broker founded 1968. Generalist with broad range of insurance services for business and private customers.
• Kaiser & Schmedding GmbHminorOthers · 1 January 1967Insurance broker in Münster, Germany. Founded 1967. Furniture retail, mineral oil and energy trading, cranes and stages, security industry.
• Dr. Ellwanger & Kramm Versicherungsmakler GmbH & Co. KGcoreOthers · 1 January 1961Insurance broker in Stuttgart, Germany. Founded 1961. Industrial insurance broker and retirement planning specialist. 120+ employees. Parent company of subsidiaries including Dr. Ellwanger & Kramm Vorsorgemanagement GmbH and Dr. Ellwanger & Kramm Versicherungs- und Risikoberatung GmbH.
• NDB GroepminorOthers · 1 January 1954Insurance broker in Volendam, Schagen, Den Helder, De Goorn, 's Gravendeel, and Stolwijk, Netherlands. Founded 1954. Composite insurance, mortgage loans, consumer credits. 150+ employees.
• BERNHARD Assekuranzmakler GmbHminorOthers · 1 January 1950Insurance broker with offices in Munich, Berlin, Hamburg, Bielefeld, and Frankfurt am Main, Germany. Founded 1950. Specialist for digital processes, mid-market commercial customers, associations and organizations. 80+ employees.
• GGW am Brunnen GmbHminorOthers · 1 January 1939Insurance broker in Düsseldorf, Stuttgart, and Leipzig, Germany. Founded 1939. Construction and real estate industry, building and rent loss insurance, terrorism insurance, combined project protection, pension funds. 40+ employees.
• Billerbeck GmbHminorOthers · 1 January 1926Insurance broker in Hanover, Germany. Founded 1926. Focus on commercial and industrial customers, particularly in real estate industry.
• COGESA Comercial Gestora S.A.minorOthers · 1 January 1917Insurance broker with offices in Barcelona, Madrid, Palma de Mallorca, and Terrassa, Spain. Founded 1917. Generalist with wide insurance offering for private and commercial customers. 32 employees.
• Karl W. Blome GmbHminorOthers · 1 January 1908Insurance broker in Bremen, Germany. Founded 1908. Generalist for private customers, self-employed, and small to medium-sized businesses.
• Gottschalk GruppeminorOthers · 1 January 1905Insurance broker group founded 1905. Generalist with broad portfolio for industrial, commercial, and private customers.
• Wolfgang Gaedertz & Co. - Friedrich Schneider GmbHminorOthers · 1 January 1887Insurance broker with offices in Einbeck, Groß Sarau, Haldensleben, Kiel, Lauenburg, Leipzig, Meerbusch, Paretz, Pöttmes, Rostock, Schwerin, Schwörstadt, and Tüschenbek, Germany. Founded 1887. Agriculture and forestry, hunting, commercial and industrial, private and retirement planning. 60 employees.
• O. Giffey GmbHminorOthers · 1 January 1883Insurance broker founded 1883. Specialization in commercial and industrial customers.
• GGW GmbHcoreOthers · 1 January 1758Insurance broker group founded 1758 with offices in Hamburg, Essen, Erkrath, Berlin, Düsseldorf, Frankfurt a.M., Cologne, Leipzig, Munich, Pirmasens, Saarbrücken, Stuttgart, Baden-Baden, Nuremberg, and Würzburg, Germany. Commercial and industrial specialist. 750+ employees. Parent company of multiple subsidiaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MRH Trowe: MRH Trowe is a leading German insurance and risk management broker with strong specialization in mid-market and industrial clients. It competes head-to-head with LBU's partner network in commercial lines across DACH.
• Ecclesia Group: Ecclesia Group is a major German insurance broker with a federated partner structure similar to LBU and strong specialization in industrial, healthcare, and public-sector risks. It is one of the most direct structural analogs in the DACH market.
• Funk Gruppe: Funk Gruppe is one of the largest independent insurance brokers in Germany, serving mid-market and enterprise clients across multiple industries. It is a direct DACH peer of LEADING BROKERS UNITED with comparable owner-managed positioning and industry specialization.
• BCA AG: BCA AG is a German insurance broker network that aggregates independent partner brokers, serving mid-market commercial clients. Its federation model and industry specialization make it a structural peer to LEADING BROKERS UNITED.

Broad incumbents

• Willis Towers Watson: WTW is a leading global insurance broker serving large and complex commercial risks across Europe, including Germany. It represents the global incumbent benchmark against which LBU's specialized mid-market and vertical positioning competes.
• Aon: Aon is a global professional services firm with a substantial insurance brokerage presence in Germany and across Europe. It competes with LBU on enterprise risks while LBU's owner-managed Mittelstand focus positions it differently in the mid-market.
• Arthur J. Gallagher: Gallagher is a major global insurance broker with a growing European footprint, particularly in Germany and the Netherlands. It competes with LBU in mid-market and specialty commercial lines and pursues an aggressive acquisition strategy across European broker networks.
• Marsh: Marsh is the world's largest insurance broker and risk advisor, with a significant German operation serving enterprise and mid-market accounts. It competes with LBU on larger commercial accounts and benefits from global carrier relationships LBU accesses only through partner networks.

Emerging players

• Howden Group: Howden is a fast-growing European insurance broker built largely through acquisition of regional specialists across DACH and the broader continent. It is a meaningful emerging competitor actively consolidating the same fragmented mid-market that LBU's network addresses.

Others

• Gossler, Gobert & Wolters Gruppe (GGW): GGW is the parent group context for the largest core partner in the LEADING BROKERS UNITED network. It is highly comparable in business focus (commercial and industrial insurance brokerage in Germany) but is structurally a constituent of, rather than a competitor to, LBU's network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leading-brokers-united

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEADING BROKERS UNITED GmbH