Red Rooster Coffee Roaster
Red Rooster Coffee Roaster is a privately held Virginia-based specialty coffee roaster founded in 2010, selling single-origin and blended coffees via DTC e-commerce, subscriptions, wholesale, and a single cafe in Floyd, VA.
- Company typePrivate
- Founded2010
- HeadquartersFloyd, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Red Rooster Coffee Roaster does
Red Rooster Coffee Roaster is a privately held specialty coffee roaster founded in 2010 and headquartered in Floyd, Virginia (population 432), operating from a single location at 823 E Main St. that also houses the Red Rooster Cafe. The company roasts small batches of premium single-origin and blended coffees sourced directly from artisan producers globally, emphasizing transparent trading and equitable treatment of workers at origin. Its core technology is small-batch roasting expertise refined since 2010, with sourcing as a key differentiator rather than software or digital platforms.
The business operates across five revenue streams: direct-to-consumer e-commerce (single origins priced $28-$31 per 12oz and signature blends $18-$24), four subscription products (The Fix micro-lot monthly curation at $20-$24/month, Roaster's Choice, Classic Coffee Subscriptions, and prepaid gift subscriptions in 3-, 6-, and 12-month terms), a wholesale program to cafes, restaurants, and grocery stores with SCA-certified barista training and equipment sales, branded merchandise and brewing equipment, and a physical cafe. Pricing on annual subscription plans includes free shipping on orders $50+ and free high-end brew gear (Fellow Stagg EKG kettle or Moccamaster brewer) on the first annual plan, signaling deliberate LTV expansion. The company employs approximately 50 people, is one of the largest employers in Floyd, and is led by Co-Founder and CEO Haden Polseno-Hensley.
Customer segments span direct consumers and home brewers (primary), cafes and restaurants (primary), grocery stores (secondary), and subscription members. The company holds no patents, has no external funding, no parent company, and no M&A history. It has earned Coffee Review Top 30 placement in seven years (2015-2018, 2020-2021, 2023), three Good Food Awards, and 100+ coffees scoring 90+ on Coffee Review. Its Our Forest initiative has planted 57,454 trees since 2024. The firm operates exclusively in the United States with primary East Coast distribution.
Red Rooster Coffee Roaster firmographics
Firmographics- Name
- Red Rooster Coffee Roaster
- Legal name
- Red Rooster Coffee
- Website
- https://redroostercoffee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Rooster Coffee Roaster is a privately held Virginia-based specialty coffee roaster founded in 2010, selling single-origin and blended coffees via DTC e-commerce, subscriptions, wholesale, and a single cafe in Floyd, VA.
- Ownership category
- akta.pro rank
Red Rooster Coffee Roaster industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Red Rooster Coffee Roaster is headquartered
LocationHeadquarters
- HQ city
- Floyd
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rooster Coffee Roaster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Coffee Sales: Retail sales of roasted coffee beans through e-commerce website with various sizes and grind options
- Coffee Subscriptions: Recurring monthly or annual subscriptions for coffee delivery including Roaster's Choice rotating single origins, signature blends, and fixed favorites
- Wholesale Program: B2B sales to cafes, restaurants, and grocery stores with equipment sales, barista training, and consulting services
- Equipment and Merchandise: Sales of brewing equipment (Chemex, Fellow, Moka pots) and branded merchandise including apparel and drinkware
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffees |
| Subscription | Monthly | The Fix Monthly Subscription |
| Subscription | Monthly | Roaster's Choice Subscriptions |
| Subscription | Monthly | Classic Coffee Subscriptions |
| Subscription | Pay-as-you-go | Gift Subscriptions |
| Unit Pricing | Pay-as-you-go | Signature Blends |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Red Rooster Coffee Roaster product offering
Product offeringCore offering
Red Rooster Coffee Roaster is a specialty coffee roaster that sources single-origin and blended green coffees from artisan producers worldwide, roasts them in small batches at its facility in Floyd, Virginia, and sells the finished coffee direct-to-consumers through an e-commerce storefront, monthly subscriptions (The Fix, Classic, Roaster's Choice, Gift), and a physical café. The company also operates a wholesale program supplying cafes, restaurants, and grocery stores with award-winning coffee, espresso equipment, and SCA-certified barista training and consulting services.
Product overview
Red Rooster Coffee Roaster is a specialty coffee company offering a comprehensive portfolio of products and services centered around premium roasted coffee. The core offerings include single-origin coffees and signature blends (Farmhouse Blend, Funky Chicken, 4&20 French Roast, Old Crow Cuppa Joe), complemented by subscription services like 'The Fix' monthly curation program and classic subscription options. The company also provides equipment (brewing tools, espresso machines), merchandise (apparel, drinkware), tea, syrups, and a wholesale program for businesses including barista training and consulting services. Founded in 2010 in Floyd, Virginia, the company employs nearly 50 people and has earned numerous Coffee Review accolades with 50+ coffees scoring 90+.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Origin Coffees Premium single-origin coffees sourced directly from farms and estates globally, featuring transparently traded green coffee and unique flavor profiles from regions including Ethiopia, Kenya, Colombia, Rwanda, Uganda, and more. Sold in 12oz bags at unit pricing such as $28-$31 per bag.
- Signature Blends House blends combining coffees from multiple origins to create balanced, consistent flavor profiles. Includes Organic Floyd Farmhouse Breakfast Blend, Cold Brew Blend, Organic Funky Chicken, Organic Old Crow Cuppa Joe, and 4&20 French Roast.
- The Fix Subscription Monthly subscription service delivering curated small-lot coffees from artisan producers around the world, roasted to order and shipped fresh. Pricing: $24/month, $22/month on annual plan, $20.83/month on 2-year plan; up to $365 in free brew gear on annual plans.
- Classic Coffee Subscriptions Recurring delivery of specific signature blend coffees with customizable quantity, grind preferences, and delivery frequency. Includes Organic Funky Chicken, Organic Floyd Farmhouse Breakfast Blend, and Waxwing All-Purpose Blend, with 10% discount on all sizes.
- Roaster's Choice Subscriptions Subscription options where Red Rooster selects rotating single origins or signature blends on behalf of the subscriber, available as monthly or annual plans (e.g., Rotating Single Origins 12oz at $22 monthly or $279 annually, Rotating Signature Blends at $18 monthly or $259 annually).
- Gift Subscriptions Prepaid subscription gift options available in 3-month ($72), 6-month ($138), and 12-month ($260) terms, delivered monthly with fresh roasted coffee.
- Wholesale Coffee Program B2B wholesale program giving specialty shops, grocery stores, and cafes access to Red Rooster's award-winning coffees along with SCA-certified training, equipment sales, and consulting services.
- Barista Training SCA-certified intensive two-day Coffee 101 and Espresso 101 training programs for wholesale partner staff, covering cupping, recipes, manager training, and equipment training.
- Brewing Equipment Brewing equipment sold alongside coffee including Chemex Wood Collar Brewer, Fellow Stagg EKG Electric Kettle, Grosche Milano Moka Pot, and other manual brewing tools.
- Branded Merchandise Branded merchandise including apparel (t-shirts, hoodies, hats, tank tops), drinkware (tumblers, mugs), stickers, and accessories.
- Tea Selection of loose-leaf and bagged teas available alongside coffee offerings in the product catalog.
- J.T. Copper Syrup J.T. Copper Syrup available for adding flavor to coffee and other beverages.
- Digital Gift Cards Digital gift cards available starting at $10, redeemable toward any Red Rooster products.
Quantifiable outcome
- Over 100 coffees scoring 90+ on Coffee Review
- +2 more outcomes
Companies that use Red Rooster Coffee Roaster
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Red Rooster Coffee Roaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Red Rooster Coffee Roaster partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Red Rooster Coffee Roaster competitors and assessment
Company assessmentDirect peers
- Onyx Coffee Lab: Arkansas-based specialty roaster known for award-winning competition coffees and an active subscription program. Comparable to Red Rooster on quality positioning, competition wins, and East-of-Mississippi D2C/wholesale mix.
- Counter Culture Coffee: Durham, NC-based specialty coffee roaster with strong direct-trade and sustainability credentials, serving D2C, wholesale cafes, and training programs. Highly comparable to Red Rooster on mission, product positioning, and B2B services model.
- Verve Coffee Roasters: California-origin specialty roaster and cafe operator with strong D2C subscription and East/West Coast wholesale. Comparable on subscription mechanics, single-origin focus, and retail/cafe hybrid model.
- Equator Coffees: California-based specialty roaster emphasizing sustainable sourcing, award-winning coffees, and a multi-channel D2C/wholesale/cafe model. Closely comparable to Red Rooster in size, values-led positioning, and channel mix.
- Heart Coffee Roasters: Portland-based specialty roaster focused on transparently sourced single-origin coffees with D2C subscriptions and a small wholesale footprint. Highly comparable in scale, sourcing ethos, and product mix to Red Rooster.
Broad incumbents
- Blue Bottle Coffee: Oakland-origin specialty roaster (owned by Nestlé) with national cafe, D2C subscriptions, and broad wholesale. Operates in the same single-origin/specialty category as Red Rooster but at materially greater scale.
- Peet's Coffee: Large U.S. specialty coffee roaster and retailer (parent of Stumptown and Intelligentsia) with national grocery, foodservice, and D2C. Provides the broader-incumbent competitive backdrop for a craft roaster like Red Rooster.
- Stumptown Coffee Roasters: Portland-origin craft roaster (now part of Peet's Coffee) with national wholesale, D2C, and cafe presence. Larger and more broadly distributed than Red Rooster but operates in the same craft/specialty D2C + wholesale category.
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster with national D2C, wholesale draft latte, and extensive cafe footprint. Overlaps with Red Rooster on East Coast specialty D2C and cafe channels at a larger scale.
- Intelligentsia Coffee: Chicago-based specialty roaster (owned by Peet's) with national wholesale, Direct Trade sourcing program, and barista training. Comparable in direct-trade narrative and training-led B2B approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Red Rooster Coffee Roaster social profiles
Digital presenceRed Rooster Coffee Roaster compliance and trust
Trust signalCompliance3 records
Red Rooster Coffee Roaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rooster Coffee Roaster leadership team
Management profileNumber of profiles
Profiles1 record
Red Rooster Coffee Roaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rooster Coffee Roaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rooster Coffee Roaster
What does Red Rooster Coffee Roaster do?
Red Rooster Coffee Roaster is a specialty coffee roaster that sources single-origin and blended green coffees from artisan producers worldwide, roasts them in small batches at its facility in Floyd, Virginia, and sells the finished coffee direct-to-consumers through an e-commerce storefront, monthly subscriptions (The Fix, Classic, Roaster's Choice, Gift), and a physical café. The company also operates a wholesale program supplying cafes, restaurants, and grocery stores with award-winning coffee, espresso equipment, and SCA-certified barista training and consulting services.
Is Red Rooster Coffee Roaster a public or private company?
Red Rooster Coffee Roaster is a private company. It is classified as family owned and is currently operating.
When was Red Rooster Coffee Roaster founded?
Red Rooster Coffee Roaster was founded in 2010. It employs 11 to 50 people.
Where is Red Rooster Coffee Roaster based?
Red Rooster Coffee Roaster is headquartered in Floyd, United States, in the North America region.
How does Red Rooster Coffee Roaster make money?
Four revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, wholesale Program and equipment and Merchandise.
Who are Red Rooster Coffee Roaster's main competitors?
Direct peers on record are Onyx Coffee Lab, Counter Culture Coffee, Verve Coffee Roasters, Equator Coffees and Heart Coffee Roasters. Broad incumbents are Blue Bottle Coffee, Peet's Coffee, Stumptown Coffee Roasters, La Colombe Coffee Roasters and Intelligentsia Coffee.
Does Red Rooster Coffee Roaster have an API?
No public API is recorded for Red Rooster Coffee Roaster.
What industry is Red Rooster Coffee Roaster in?
Red Rooster Coffee Roaster's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 2080.