RDC Viagens

What RDC Viagens does

RDC Viagens is a Brazilian travel subscription club (Clube de Assinatura de Viagens) operating since 1991/1992, headquartered in São Caetano do Sul in greater São Paulo. The company sells monthly subscription plans — principally Plano Gold (R$319.90/month plus a one-time R$880 adhesion fee, 7 annual hotel nights for up to 3 people with 24-month validity) and the newer Plano Superior luxury tier launched in 2021 — that entitle subscribers to flexible daily credits redeemable across hotels, flights, car rentals, park tickets, transfers, and tours through a network of 3,000+ curated hotel partners plus access to 200,000+ hotels globally.

Distribution runs through a self-service Portal do Assinante with 24/7 booking autonomy, an AI-powered chatbot persona called 'Monica' for guided inquiries, a toll-free Televendas phone sales operation, regional representatives across all Brazilian states, and a corporate travel unit (Para Empresas). The company monetizes via recurring subscription fees, one-time adhesion fees, transaction/booking commissions from hotel and travel-service partners, and a Clube de Vantagens discount program with 50+ partner brands.

RDC Viagens serves primarily individual/family consumer subscribers (80,000-100,000+ lifetime, with 22,000+ new subscribers added in 2020 alone) and a secondary B2B segment via white-label partnerships with Brazilian banking associations including Caixa Econômica Federal employee groups (APCEF/AGECEF/FENAG), Banco de Brasília (BRB), Banco da Amazônia, and CAMED. Strategic positioning emphasizes first-mover status as Brazil's original subscription travel company, with growth through bank-association joint ventures (PAR FÉRIAS 2010, FENAG FÉRIAS 2017), product portfolio expansion (Plano Superior 2021), and digital platform modernization (self-service portal 2021).

Name

RDC Viagens

Legal name

RDC Férias Hotéis e Turismo Ltda.

Website

https://rdcviagens.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

RDC Viagens is Brazil's first travel subscription club, founded 1991, selling monthly plans that provide annual hotel credits and flexible booking across 3,000+ hotel partners to 80,000-100,000+ consumer and corporate subscribers.

Ownership category

akta.pro rank

Product category

Travel Subscription Services

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Travel subscription club
• Vacation club services
• Hotel booking services
• Corporate travel management
• Travel planning services

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription Fees: Recurring monthly payments for travel subscription plans providing annual daily credits for hotel stays and travel services
2. Travel Services Transaction Fees: Commissions from booking flights, car rentals, park tickets, transfers, tours and other travel services through the platform
3. Hotel Partner Commissions: Revenue from partnerships with over 3,000 hotel partners through booking commissions
4. Adhesion Fees: One-time membership/activation fee paid when subscribing to travel plans

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RDC Viagens operates as a travel subscription club (Clube de Assinatura de Viagens) that sells monthly subscription plans, primarily the Plano Gold and Plano Superior plans. Members receive annual hotel daily stays (7 per year for Gold) and flexible credits redeemable across a curated network of 3,000+ partner hotels and 200,000+ global hotels, plus flights, car rentals, park tickets, transfers, and tours. Bookings are managed via the Portal do Assinante self-service platform and supported by human travel consultants and Televendas phone sales. The company also provides dedicated corporate travel management (Para Empresas) for business clients.

Product overview

RDC Viagens operates as a travel subscription club model (Clube de Assinatura de Viagens), offering a unified platform for travel planning and booking. The core offering consists of subscription plans (Plano Gold and Plano Superior) that provide annual hotel nights and flexible credits usable across hotels, flights, car rentals, and other tourism services. The Portal do Assinante serves as the central platform for self-service booking and account management, complemented by a network of over 3,000 partner hotels and access to 200,000+ hotels globally. Additional services include the Indique e Ganhe referral loyalty program, corporate travel services (Para Empresas), travel insurance, and the Clube de Vantagens discount program. The company also provides human-assisted channels via Televendas and specialized travel consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Gold Core monthly subscription travel plan providing 7 annual hotel daily stays for up to 3 people, valid for 24 months. Members gain access to 200,000+ hotels in Brazil and abroad, with flexibility to convert daily stays into flights, car rentals, park tickets, and other tourism services. Priced at R$319.90/month (base March 2026) plus a one-time R$880 adhesion fee; includes PointBack, exclusive discounts up to 60%, and self-service booking via the Portal do Assinante. Targeted at individual consumers and families in Brazil seeking prepaid, advisory-supported travel.
• Plano Superior Premium-tier travel subscription plan occupying the luxury segment of RDC Viagens' portfolio, featuring the unprecedented PointBack differential that returns unused daily credit differences as redeemable points. Targeted at high-end individual and family subscribers seeking luxury accommodation and travel experiences through the same self-service portal and consultant support model.
• Para Empresas (Corporate Travel Management) Dedicated corporate travel management service for businesses, offering customized travel packages that include flights, accommodations, car rentals, and full advisory support. Companies submit travel requirements and RDC Viagens builds tailored itineraries through dedicated account management, supported by regional representatives across all Brazilian states. Targeted at mid-market and enterprise organizations in Brazil seeking simplified, efficient, and economical business travel.

Quantifiable outcome

• Up to 60% discount on exclusive hotel rates
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CAMED CorretoracoreStrategic or Co-development Partner · 1 January 2018Partnership with CAMED Insurance Broker for launching 'Nordeste Férias' travel subscription plan
• FENAG FÉRIAScoreStrategic or Co-development Partner · 1 January 2017Joint venture between RDC and FENAG launching FENAG FÉRIAS and '+Plan' travel subscription product
• BRB Férias (Banco de Brasília)coreStrategic or Co-development Partner · 1 January 2014Launch of BRB Férias plan in partnership with Banco de Brasília, including partnership with BRB Insurance Broker
• PAR FÉRIAS (RDC Férias + Par Finances, Grupo PAR, FENAE)coreStrategic or Co-development Partner · 1 January 2010Joint venture PAR FÉRIAS combining RDC Férias with Par Finances from Grupo PAR (FENAE - Caixa bank employees association) to launch Premium and Classic Plans
• Paratur (Pará State Tourism)coreStrategic or Co-development Partner · 1 January 2005Partnership to develop Servitur program - tourism incentive program benefiting associates and public servants in Pará state
• CNTUR (Confederação Nacional do Turismo)minorStrategic or Co-development Partner · 1 January 1998Partnership with CNTUR for tourism development and promotion activities
• Banco da AmazôniacoreStrategic or Co-development Partner · 1 January 1996Partnership for 'Plano Amazônia Férias' - first bank in Brazil to launch and commercialize a social tourism vacation club product
• FENAG (Federação Nacional das Associações dos Gestores da Caixa Econômica Federal)coreStrategic or Co-development Partner · 1 January 1995Partnership agreement with FENAG federation expanding travel program coverage to Caixa bank managers nationwide
• APCEF/AGECEF (Caixa Econômica Federal associations)coreStrategic or Co-development Partner · 1 January 1993Partnership agreements with APCEF (Caixa Econômica Federal personnel association) and AGECEF (Caixa managers association) in cities/states throughout Brazil, providing travel benefits to bank employees
• 3,000+ Hotel PartnerscoreOthersOver 3,000 hotel partners curated by internal hospitality team across 250+ Brazilian destinations and internationally
• Major Hotel Chains (Marriott, Hilton, IHG, Wyndham, Radisson, Vila Galé)coreOthersPartnerships with major international hotel chains providing access to properties in 100+ countries
• Airlines and Travel Service ProviderscoreOthersPartnerships with airlines and travel service providers for flights, car rentals, cruise lines, transfers, and attraction tickets
• 50+ Brand Partners (Clube de Vantagens)minorGTM or Marketing PartnerDiscount program with 50+ partner brands offering up to 50% discounts for subscribers on products and services

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CVC Brasil: Brazil's largest travel agency operator, offering retail and online packages, hotels, flights, and bundled travel products to consumers. Highly comparable to RDC because it serves the same Brazilian leisure traveler with multi-channel distribution (stores + digital) and competing inventory partnerships.
• Hurb (formerly Hotel Urbano): Brazilian online travel platform selling discounted hotel nights, packages, and experiential travel to consumers. Directly comparable to RDC as a domestic digital travel brand competing for the same price-sensitive Brazilian leisure traveler and overlapping hotel supplier network.
• Decolar (Despegar): Latin American OTA serving Brazil with flights, hotels, and package bookings via web and mobile. Comparable to RDC as a Brazilian-facing online travel seller targeting leisure customers with similar supplier relationships and bundled offerings.
• Viajar.com: Brazilian online travel agency offering flights, hotels, packages, and car rentals to leisure consumers. Comparable to RDC as a Brazil-based multi-product travel seller competing for the same SMB/individual traveler with overlapping supplier partnerships.

Broad incumbents

• LATAM Travel (LATAM Fidelidade / Multiplus): Airline-affiliated travel program in Brazil selling flights, hotels, packages, and points-based loyalty redemption. Comparable as a broad incumbent in Brazilian travel with subscription/loyalty mechanics, though anchored to an airline rather than hotel daily credits.
• Booking.com (Brazil): Global OTA dominant in Brazil with massive hotel inventory, pricing power, and brand recognition. Comparable as a broad incumbent competing for the same Brazilian hotel-booking demand that RDC's subscribers generate, with overlap in many of RDC's partner hotels.

Emerging players

• Inspirato: US-based luxury travel subscription club offering members access to a curated portfolio of vacation residences. Comparable as a subscription-driven travel club model with annual fees and curated inventory, but in a different geography and price tier (US luxury vs Brazilian mass-affluent).
• C6 Bank Viagens: Brazilian digital bank that bundles travel discounts, points, and package bookings into its financial product. Comparable as a newer entrant seeking to monetize Brazilian bank customers' travel demand through subscription-like mechanics, partly overlapping RDC's B2B2C bank-distribution channel.

Others

• Marriott Bonvoy: Global hotel chain loyalty/subscription program offering points-based room redemption and member rates. Comparable as a hotel-anchored subscription/loyalty framework that overlaps RDC's value proposition for frequent travelers, while operating as a supplier ecosystem rather than a travel agency.
• Wyndham Hotels & Resorts (Vacation Clubs): Global hotel group with vacation club and timeshare subscription products monetized through annual fees and credit systems. Comparable as an established international subscription/vacation-club model that informs how RDC's daily-credit subscription could evolve, but operates as a supplier/operator rather than a Brazilian agency.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@rdc.viagens
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• Instagraminstagram.com/rdc.viagens
• TikToktiktok.com/@rdc.viagens

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDC Viagens