Viajar.com

What Viajar.com does

Viajar.com is the Spanish online travel agency operating the es.lastminute.com website under license from lastminute.com Group. The legal entity, Bravoventure Spain, S.L.U., is headquartered in Madrid and operates alongside a sister entity, Red Universal de Marketing y Bookings Online S.A.U., within the group structure. The platform serves Spanish consumers with a direct-to-consumer model, offering dynamic flight + hotel packages, standalone flight bookings, hotel reservations, and travel experiences, distributed through the website, native iOS and Android mobile applications, and phone-based reservations.

The underlying technology is a cloud-based OTA platform with a dynamic packaging engine that bundles flights and hotels into exclusive-priced packages unavailable on individual bookings. The platform supports integrated ancillary upsells (travel insurance, luggage upgrades, car rental via Rentalcars.com affiliate) and Buy Now Pay Later functionality through Klarna and Scalapay. Pricing is fully dynamic, varying by destination, dates, hotel category, and availability, with sample packages starting from 411 EUR per person.

The business model is commission-based across five streams: travel package bookings, individual flight bookings, hotel reservations, ancillary services, and affiliate/referral fees. Customer acquisition relies on a multi-channel approach spanning email/newsletter, mobile app engagement, seasonal promotional campaigns, and SEO for destination-specific keywords. The target segments are individual Spanish travelers seeking last-minute deals, families, couples, and sun-and-beach vacationers. The competitive positioning is anchored by group-level brand equity from lastminute.com and exclusive dynamic-package pricing.

Name

Viajar.com

Legal name

Bravoventure Spain, S.L.U.

Website

https://viajar.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Viajar.com is the Spanish online travel agency operating es.lastminute.com under lastminute.com Group, offering commission-based flight + hotel packages, individual flights, hotels, and travel ancillaries to Spanish consumers via website, mobile app, and phone.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151)

akta.pro primary industry

Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

akta.pro secondary industries

Last-Minute Travel & Hotel Deal Apps (THAKAAAF), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), BNPL & Consumer Travel Financing (THALAHAC), Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)

Keywords

• Online travel agency
• Flight hotel packages
• Last-minute travel deals
• Hotel booking platform
• Flight reservations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Travel Package Bookings: Revenue from commission on flight + hotel dynamic packages sold to consumers. Packages offer exclusive pricing not available on individual bookings.
2. Flight Bookings: Commission revenue from standalone flight reservations across domestic and international routes
3. Hotel Bookings: Commission from hotel room reservations across various destinations and hotel categories
4. Ancillary Services: Revenue from add-on services including travel insurance, luggage upgrades, and car rental bookings
5. Affiliate/Referral Fees: Referral fees from partner services including car rental (Rentalcars.com) and other travel-related offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Viajar.com (es.lastminute.com) is a Spanish-market online travel agency that sells last-minute flight + hotel dynamic packages, standalone flight and hotel reservations, and travel experiences to individual consumers. The platform integrates flexible BNPL payment options (Klarna, Scalapay) and travel add-ons (insurance, luggage, car rental) into a single booking flow, distributed via website, mobile app, and phone reservations.

Product overview

lastminute.com operates as an online travel agency offering a unified platform for travel bookings. The core products include flight + hotel package deals (Vuelo + Hotel), standalone flight bookings (Vuelos), hotel reservations (Hoteles), and travel experiences. The platform features dynamic packaging capabilities, allowing customers to combine flights and hotels for exclusive pricing, along with flexible payment options including BNPL services. The site also drives users to its mobile application for exclusive deals and priority support.

Differentiator

Problem solved

Functional benefit

Brands

• Top Secret Hotels: A registered trademark brand under lastminute.com Group.
• Top Secret

Products and services

• Flight + Hotel Packages (Vuelo + Hotel) Dynamic packaging product that bundles flights and hotels into a single reservation with exclusive pricing not available on standalone bookings. Targeted at Spanish consumers seeking flexible, value-oriented holiday packages with optional BNPL deposit-and-balance payment.
• Standalone Flight Bookings (Vuelos) Reservation of standalone domestic and international flight tickets across multiple classes, offered through the website and mobile app without bundled hotel requirements.
• Hotel Bookings (Hoteles) Reservation of hotel room nights across multiple destinations, categories (3-star to 5-star), and price points, available independently of flight bookings.
• Travel Experiences Destination activities and travel experiences bookable through the platform for leisure travelers seeking guided tours and on-the-ground experiences.
• Travel Add-ons (Insurance, Luggage, Car Rental) Optional ancillary services including travel insurance, luggage upgrades, and car rental that can be added to flight or package bookings within the same checkout flow. Car rentals are fulfilled via an affiliate partnership with Rentalcars.com.
• Last Minute Mobile App (iOS and Android) Native mobile application (iOS and Android) enabling travelers to browse and book flights, hotels, packages, and add-ons, with exclusive app-only pricing and a 20 EUR discount code (APP20) for first-time users on flight + hotel bookings.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• lastminute.com GroupcoreStrategic or Co-development PartnerParent company and brand umbrella. Bravoventure Spain S.L.U. and Red Universal de Marketing y Bookings Online S.A.U. operate the Spanish website under license from lastminute.com Group.
• IAB-certified Data Partners (218 providers)minorOthersAdvertising and data ecosystem partners certified through IAB for personalized marketing, audience measurement, and ad targeting purposes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• eDreams ODIGEO: eDreams ODIGEO is a Barcelona-based online travel agency group (eDreams, Prime, Opodo, Travellink) operating across Europe with strong overlap in Spain. Directly comparable to Viajar.com in flight + hotel packages, dynamic packaging, and last-minute positioning, and is the most direct Spanish-market peer.
• Logitravel: Logitravel is a Spanish online travel agency focused on packaged holidays, cruises, and flight + hotel deals targeted at Spanish-speaking markets. Closely comparable in business model and customer base to Viajar.com's lastminute.com Spain proposition.
• Atrápalo: Atrápalo is a Barcelona-headquartered Spanish OTA offering flights, hotels, and dynamic package holidays to the same Spanish consumer base. Comparable to Viajar.com on package deals, leisure positioning, and ancillary add-ons like shows and experiences.

Broad incumbents

• Expedia: Expedia is a global online travel agency with flight, hotel, package, and car rental products. It is a broad incumbent with overlapping capabilities in dynamic packaging and last-minute deals, competing with Viajar.com for Spanish consumer bookings.
• Booking.com: Booking.com is the global OTA leader and the dominant hotel-reservation platform in Spain. While broader and more accommodation-centric than Viajar.com, it competes head-on for Spanish traveler bookings and is the most important incumbent for the same target demographic.
• Trip.com Group: Trip.com Group (Tripadvisor, Trip.com, Ctrip) is a broad travel marketplace incumbent spanning OTAs, metasearch, and corporate travel. Comparable to Viajar.com at the category level for flights, hotels, packages, and experiences worldwide.

Emerging players

• Kiwi.com: Kiwi.com is a Czech-headquartered OTA specializing in cheap flight combinations and virtual interlining. While primarily flight-led rather than package-led, it overlaps with Viajar.com in price-sensitive Spanish leisure traveler demand and last-minute promotions.
• Skyscanner: Skyscanner is a UK-based travel metasearch and booking platform used heavily by Spanish consumers for flight and hotel price comparison. Adjacent to Viajar.com in price-discovery for the same demand moments, though it does not own the in-house packages and ancillaries.
• Google Travel / Google Flights: Google Travel (Flights, Hotels, Vacations) is a metasearch and increasingly transactional surface that competes for Spanish travel-intent queries that Viajar.com relies on for organic SEO. It is an emerging overlay incumbent with potential to disintermediate OTAs in the price-discovery moment.

Others

• Hotelbeds: Hotelbeds is a Mallorca-based B2B travel distribution platform supplying hotel inventory to OTAs and tour operators including Spanish ones. Comparable as an upstream supplier/distribution partner to Viajar.com's hotel and ancillaries flows rather than a retail competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/viajar_com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viajar.com