Ashfield Event Experiences

What Ashfield Event Experiences does

Ashfield Event Experiences, operating commercially as Emota, is a UK-headquartered experiential event agency that designs and delivers global experiences primarily for pharmaceutical and healthcare clients. The firm partners with 19 of the top 20 global pharmaceutical companies and delivers thousands of global experiences each year across three core service lines: Congress and Conventions, Meetings and Events, and Exhibitions and Brand Experiences. Its named accounts include Roche UK, AstraZeneca, Merck, and Arup, with project work spanning medical congress booths, employee engagement conferences, and milestone corporate events.

The company's core capability is end-to-end experiential design and delivery rather than a software platform; it combines creative, logistical, and scientific communication expertise to produce regulated healthcare events and selective corporate engagements. A differentiated sustainability module, Enviroplan, applies a methodology for reducing carbon and waste in event production, and has been deployed at flagship pharma congresses such as ERS 2025 and ESMO 2025. The firm also invests in category thought leadership, including the IPCAA Report 2026 on the new rules of engagement for congresses.

Commercially, Emota operates as a privately held, wholly-owned subsidiary of Inizio Engage within the broader Inizio health communications network, and is run as a project-based professional services business rather than a product or subscription model. Pricing is not publicly disclosed and is quoted on a custom project basis. Go-to-market is direct enterprise sales focused on healthcare and selected adjacent verticals, supported by content marketing, industry awards presence, and accounts-based client retention that averages three times the industry-standard relationship length.

Name

Ashfield Event Experiences

Legal name

Emota

Website

https://ashfieldeventex.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

Ashfield Event Experiences (Emota) is a UK-based experiential agency that designs and delivers global congresses, meetings, and brand experiences, primarily serving 19 of the top 20 global pharmaceutical companies alongside selected enterprise clients.

Ownership category

akta.pro rank

Product category

Experiential Event Services

NAICS

Convention and Trade Show Organizers (561920), All Other Amusement and Recreation Industries (713990)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Experiential event services
• Pharmaceutical event management
• Healthcare congress services
• Brand experience design
• Meeting event production

Headquarters

HQ city

Ashby De La Zouch

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Event Services: Design and delivery of global experiences including Congress & Conventions, Meetings & Events, and Exhibitions & Brand Experiences for healthcare and corporate clients. Project-based fee structure for custom event solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ashfield Event Experiences (operating as Emota) is a global experiential agency that designs and delivers event experiences for healthcare and corporate clients. The company delivers thousands of global experiences annually across three core service lines: Meetings & Events, Exhibitions & Brand Experiences, and Congress & Conventions, complemented by Enviroplan, a sustainability-focused experience design program.

Product overview

Emota (part of Inizio Engage) operates as an experiential agency offering a unified portfolio of event experience services. The core offerings include three interconnected service lines: Meetings & Events, Exhibitions & Brand Experiences, and Congress & Conventions. These are complemented by Enviroplan, a sustainability-focused module for sustainable design. The company primarily serves the healthcare sector, partnering with 19 of the top 20 global pharmaceutical companies. The offerings are delivered as professional services rather than a software platform product.

Differentiator

Problem solved

Functional benefit

Products and services

• Meetings & Events

Quantifiable outcome

• Average client relationship lasts three times as long as industry average

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Inizio EngagecoreStrategic or Co-development PartnerParent organization of Emota. Inizio Engage is part of the Inizio health communications network, providing strategic alignment and shared resources across the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency delivering experiential marketing, events, and brand activations for major B2B and consumer clients - directly comparable to Emota's event design and delivery model across corporate sectors.
• George P. Johnson Experience Marketing: Long-established experiential agency focused on events, brand experiences, and conferences for technology and enterprise clients - closely mirrors Emota's experiential offering and large-scale event delivery.
• MCI Group: Global association, congress, and event management firm with strong healthcare and association verticals - directly comparable in congress/convention and meetings services to Emota.
• Sparks: Experiential marketing agency specialising in brand experiences, exhibits, and event design for enterprise clients across healthcare and technology - directly competes with Emota on healthcare congress booths and event activations.
• Freeman: World's largest brand experience company delivering exhibits, events, and digital experiences at scale; trades against Emota particularly on large congress booths and corporate meetings for healthcare clients.
• MKG Experiences: Independent experiential agency focused on immersive event design and brand activations for enterprise clients, operating with similar service-line structure to Emota across meetings, exhibitions, and brand experiences.
• Pico Group: Asia-headquartered global experiential and events agency providing face-to-face engagement, exhibitions, and congress services - comparable in global scale and a direct peer especially in international congress delivery.
• BCD Meetings & Events: Global corporate meetings and events management provider with significant healthcare and pharmaceutical client work - directly competitive with Emota's Meetings & Events practice for similar enterprise pharma clients.

Broad incumbents

• Havas Creative (Havas Events): Major advertising holding company with an experiential and event marketing arm serving multinational healthcare and consumer clients - operates as a broader incumbent portfolio player versus Emota's specialist focus.

Regional players

• MCH Group / Messe Schweiz: Swiss-headquartered live-marketing and exhibition venue operator with event-services extensions - serves an adjacent European regional market relative to Emota's UK base and trades in congress services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ashfieldeventex
• Facebookfacebook.com/AshfieldEventEx
• LinkedInlinkedin.com/company/ashfield-event-experiences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashfield Event Experiences