Green Cuisine

Name

Green Cuisine

Legal name

Green Cuisine Food Products Ltd

Website

https://greencuisine.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Herb and Spice Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

akta.pro secondary industries

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA)

Keywords

• Herb and spice manufacturing
• Seasoning wholesale
• Private label spices
• Organic spice blends
• Culinary herbs supply

Headquarters

HQ city

Watton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Herbs and Spices Sales: Direct retail sales of herbs, spices, and seasoning products through e-commerce platform and private label manufacturing for business customers. The company offers over 150 varieties across multiple product ranges.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Green Cuisine manufactures and wholesales a comprehensive range of over 150 herbs, spices, and seasoning mixes, both conventional and organic, packaged in multiple formats including boxes, jars, tins, grinders, and gift items. The company produces several million packs annually in its modern factory in Watton, Norfolk, for sale throughout the UK and EU, and additionally operates a private label manufacturing service producing custom-branded herb and spice products for large and small business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Cuisine Box Range A value-for-money product line offering 130 different varieties of herbs, spices, and seasonings at a single price point, designed as glass jar refills for retail consumers.
• Green Cuisine Organic Box Range A boxed product range containing 45 of the most popular certified organic herbs and spices, certified by the Organic Accreditation Agency Demeter (UK6), for retail consumers seeking organic options.
• Green Cuisine Grinders Popular seasonings packaged in handy, refillable grinder formats for retail consumer use.
• Farmhouse Grinders A range of seasoning grinders under the Farmhouse brand, offering seasonings in a convenient refillable format for retail consumers.
• Green Cuisine Tins Range A product range of five 100% natural rubs packaged in tins for retail consumers.
• Green Cuisine Cooks Range A wide range of herbs and spices packed in easy-to-use PET bottles designed for professional cooks and caterers in commercial food preparation.
• Green Cuisine Classic Jar Range Traditional herbs and spices packed in heavy glass jars with aluminium lids (all recyclable), offering 75 different varieties for retail consumers.
• Green Cuisine Select Range Hand-tied Bouquet Garni pouchettes, typically sold in packs of five sachets, for retail consumers.
• Green Cuisine Gift Range A selection of mulling spices and herb and spice-related gift items including mulled wine pouchettes, a grater with nutmegs, and curry crackers, for retail gifting occasions.
• Private Label Herb and Spice Manufacturing Custom contract manufacturing of herb and spice products for retail and foodservice brand customers, producing custom-branded SKUs across multiple packaging formats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SALSA (BRC sponsored)coreOthersFood safety accreditation through SALSA, which is BRC (British Retail Consortium) sponsored, providing recognised quality assurance standards.
• BDA OrganiccoreOthersOrganic product certification partnership ensuring organic integrity of products.
• FairTradecoreOthersFairTrade accreditation for ethical sourcing and trading practices.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bart Ingredients: Bart Ingredients is a long-established UK manufacturer of herbs, spices, and seasonings with a broad product range and private label service. It is the closest direct competitor to Green Cuisine in scale, channel mix (retail + private label), and product positioning.
• Steenbergs: Steenbergs is a UK-based herb and spice specialist focused on organic and FairTrade ingredients with extensive private label and wholesale services. Directly comparable to Green Cuisine's organic box range and private label business model.

Emerging players

• Just Spices: Just Spices is a fast-growing European D2C and retail spice-blend brand based in Germany. It overlaps with Green Cuisine in seasoning mixes and direct-to-consumer online channels and represents a competitor targeting similar premium/retail consumer segments.

Broad incumbents

• Schwartz (McCormick): Schwartz is one of the UK's most recognised herb and spice brands, owned by McCormick & Company. While much larger and broader in scope, it competes head-on with Green Cuisine across dried herbs, seasonings, and recipe-mix shelves in the UK.
• Colman's (Unilever): Colman's is an iconic UK condiment and seasoning brand owned by Unilever, with a heritage comparable to Green Cuisine's. It overlaps on mustards, sauces, and seasonings in UK retail and foodservice channels, though it is part of a much larger portfolio.
• McCormick & Company: McCormick is the global market leader in spices, seasonings, and condiments, and owns Schwartz in the UK. It dwarfs Green Cuisine but is the benchmark wholesale and retail competitor across both consumer and private label channels.
• Fuchs Group: Fuchs is one of Europe's largest family-owned spice and seasoning manufacturers, producing industrial and retail spice products across the region. Comparable to Green Cuisine as a manufacturing peer but at substantially greater scale and with broader geographic reach.

Regional players

• Herbie's Spices: Herbie's Spices is an Australian family-run specialist herb and spice retailer and wholesaler. Comparable to Green Cuisine in curation, format diversity (jars, refill bags, blends), and direct-to-consumer focus, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-cuisine-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Cuisine