Kidcoin
Kidcoin is a mobile family-finance platform where parents issue a virtual currency (Kidcoins, pegged 1:1 to USD) to children ages 5+ for chores, goals, and sponsor-funded micro scholarships, monetized via freemium-to-premium subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersJersey City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Kidcoin does
Kidcoin is a family financial-literacy platform operating a mobile app on iOS and Android, plus a web-based sponsor portal (admin.kidcoin.com). The app uses a dual-interface model in which parents act as the "bank," issuing Kidcoins (a virtual currency pegged 1:1 to the U.S. dollar) to children as young as age five, while children set savings goals, create wish lists, complete chores, and earn additional Kidcoins through Micros — micro scholarships funded by external sponsors. Core product modules include Chores (parent-assigned tasks with configurable Kidcoin rewards), Goals (child-led savings targets with optional family contributions), and Micros (sponsor-defined achievement challenges with dollar payouts of $10–$100 per criteria met).
The technology stack is mobile-first, built on standard app-store distribution, with a blockchain component layered through a partnership with Basement Sports for NFT-based rewards on the Polygon network. Kidcoin is a wholly-owned subsidiary of b.labs Ventures, sits alongside sibling brands Blend FC and Basement Sports in the Golden Square ecosystem, and retains the predecessor 401kid brand for education savings planning aimed at older children.
The business model combines freemium app access with paid Premium Membership subscriptions that lift per-family Kidcoin reserve caps, billed monthly or annually by credit card. A secondary revenue stream is the Micros sponsorship marketplace, where sponsors fund dollar rewards that flow to parents upon child achievement — generating transaction economics, though no fee structure or take-rate is publicly disclosed. Kidcoin markets through its blog, Facebook, Instagram, and community-driven events, with stated plans to add banking and cryptocurrency connectivity and expand internationally.
Kidcoin firmographics
Firmographics- Name
- Kidcoin
- Legal name
- Kidcoin, LLC
- Website
- https://kidcoin.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kidcoin is a mobile family-finance platform where parents issue a virtual currency (Kidcoins, pegged 1:1 to USD) to children ages 5+ for chores, goals, and sponsor-funded micro scholarships, monetized via freemium-to-premium subscriptions.
- Ownership category
- akta.pro rank
Where Kidcoin is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kidcoin business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium App Model: Basic features are available free of charge. Premium services are billed on a monthly or annual basis via credit card. The freemium model allows broad adoption while monetizing power users and families wanting additional features.
- Premium Membership Subscriptions: Paid subscription service with higher Kidcoin limits per family compared to free accounts. Billed monthly or annually on credit card.
- Micros Sponsorship: Sponsors pay actual cash to fund micros scholarships. When children achieve sponsored criteria and redeem Kidcoins, sponsors wire dollars to parents who then fulfill the redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Family Account - Basic features with limited Kidcoin reserves |
| Subscription | Monthly | Premium Membership - Higher limits and expanded features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Kidcoin product offering
Product offeringCore offering
Kidcoin provides a mobile-first family finance platform built on a virtual currency (Kidcoin), where $1 USD = 1 Kidcoin, available via iOS and Android apps. Parents act as the bank, issuing Kidcoins to children, assigning chores with reward amounts, approving redemptions, and tracking goals, while children as young as 5 set goals, create wish lists, and earn Micros (Micro Scholarships) from external sponsors. A web-based Micros Portal (admin.kidcoin.com) lets sponsors create achievement-based challenges with $10–$100 payouts, and the 401kid brand (acquired) provides education savings planning for older children.
Product overview
Kidcoin is a family financial education platform built around a virtual currency ecosystem. The core offering is the Kidcoin App — a rewards-based hybrid digital wallet for iOS and Android — combined with the Kidcoin Micros Portal (admin.kidcoin.com) for sponsors to create Micro Scholarships. Within the app, key modules include Chores (parental task assignment with Kidcoin rewards), Goals (children's savings goal-setting), and Micros (Micro Scholarships for achievement). Kidcoin's virtual currency system operates at a 1:1 ratio with USD ($1 USD = 1 Kidcoin). The company also acquired 401kid, an education savings planning tool for older children. Premium Membership expands family Kidcoin reserve limits beyond free account caps. The platform is a wholly owned subsidiary of b.labs Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Kidcoin App A rewards-based hybrid digital wallet for kids and families available on iOS and Android, where parents manage allowances, assign chores with Kidcoin rewards, and approve redemptions, while children set goals, create wish lists, and earn Kidcoins (1 USD = 1 Kidcoin) redeemable for cash or items approved by parents.
- Kidcoin Micros Portal A web-based portal for sponsors to create and manage Micros (Micro Scholarships), set criteria for child eligibility, designate reward amounts (typically $10–$100) and quantities, and track application status and payouts.
- 401kid (Acquired Brand) A predecessor savings and education-planning tool acquired by Kidcoin, designed to help children (particularly 13+) plan and save for education with their parents and learn about investing.
Quantifiable outcome
- Children as young as 5 years old can use the app
- +2 more outcomes
Companies that use Kidcoin
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Kidcoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kidcoin partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Basement SportscoreBasement Sports is a mixed reality gaming company and key partner for Kidcoin's NFT and gamification integration. Gamers can earn Kidcoins as reward points when using NFT Teams in the Basement Sports app. The partnership includes the World Cup Player & Team NFT release where NFT owners can earn Kidcoin rewards through gameplay and livestreaming. Basement Sports Founder Arman Rousta also founded Kidcoin's parent company b.labs.
- BluelinercoreBlueliner is a global digital agency that built the Basement Sports app and NFT system with Kidcoin payment integration. The creative team led by CTO Kaiyes Ansary built the NFT architecture on the Polygon network. Blueliner's creative director Mustafa Farhad designed the NFT avatars for the World Cup release. Blueliner is also the core development team behind Kidcoin's app.
- Jersey City Soccer AssociationminorCommunity partnership for Kidcoin's market launch. The Kidcoin team attended the Jersey City Soccer Association's Caven Point Field for five Saturdays starting October 15, 2022 to introduce the app to families. The partnership provided local market validation and initial customer acquisition.
- Blend FCcoreBlend FC is a health food company within the Golden Square ecosystem. Kidcoin connects with Blend FC through micros scholarships where healthy eating goals can earn children Kidcoins. Blend FC can offer micro scholarships in the Kidcoin app for children who achieve healthy eating milestones. Both companies are part of b.labs Ventures' Golden Square group.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kidcoin competitors and assessment
Company assessmentDirect peers
- Goalsetter: Goalsetter offers youth banking, savings, debit card, gifting, and financial literacy tools aimed at children and families. It overlaps with Kidcoin's savings-goal, gift-giving, and youth financial education focus.
- Greenlight Financial Technology: Greenlight offers a family finance app with debit cards, allowance, chores, savings, investing, and parental controls for kids and teens. It is highly comparable because Kidcoin also targets parents and children with allowance management, chores, goals, and financial literacy workflows.
- GoHenry: GoHenry provides prepaid debit cards and a money management app for children, including allowance, tasks, savings goals, and parental oversight. It directly overlaps with Kidcoin's family money-management and youth financial education use cases.
- FamZoo: FamZoo offers family prepaid cards and an allowance-management platform for teaching kids budgeting, saving, and spending. It is comparable because both products use parent-managed financial controls to teach money habits to children.
- Till Financial: Till Financial provides a collaborative banking and family finance app for children and teens, focused on spending, saving, chores, and parent-guided money management. It is comparable to Kidcoin's parent-child financial education and goal-setting model.
- BusyKid: BusyKid is a chore, allowance, and prepaid-card platform that helps children earn, save, spend, donate, and invest under parent supervision. It is comparable to Kidcoin's chore rewards, allowance logic, and financial responsibility positioning.
Broad incumbents
- Current: Current is a consumer fintech offering mobile banking features, including teen banking with parent controls. It is a broader incumbent relative to Kidcoin because it overlaps in youth money management but serves a wider consumer banking market.
- Step: Step provides banking-style accounts, cards, savings, and financial tools for teens and young adults. It is comparable as a youth-focused financial services app, though it skews older and more toward banking than Kidcoin's early-childhood rewards and allowance workflows.
Regional players
- Gimi: Gimi is a European financial education and money app for children and families, including allowance, chores, savings goals, and learning content. It is comparable to Kidcoin's child financial literacy mission but is more regionally focused outside Kidcoin's U.S. launch market.
- NatWest Rooster Money: NatWest Rooster Money provides a pocket-money, chores, savings, and prepaid-card app for families in the UK. It is comparable to Kidcoin's allowance and parent-controlled money-management workflows, with a primarily UK/regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kidcoin social profiles
Digital presenceKidcoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidcoin leadership team
Management profileNumber of profiles
Profiles1 record
Kidcoin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidcoin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidcoin
What does Kidcoin do?
Kidcoin provides a mobile-first family finance platform built on a virtual currency (Kidcoin), where $1 USD = 1 Kidcoin, available via iOS and Android apps. Parents act as the bank, issuing Kidcoins to children, assigning chores with reward amounts, approving redemptions, and tracking goals, while children as young as 5 set goals, create wish lists, and earn Micros (Micro Scholarships) from external sponsors. A web-based Micros Portal (admin.kidcoin.com) lets sponsors create achievement-based challenges with $10–$100 payouts, and the 401kid brand (acquired) provides education savings planning for older children.
Is Kidcoin a public or private company?
Kidcoin is a private company. It is classified as corporate owned and is currently operating.
When was Kidcoin founded?
Kidcoin was founded in 2017. It employs 1 to 10 people.
Where is Kidcoin based?
Kidcoin is headquartered in Jersey City, United States, in the North America region.
How does Kidcoin make money?
Three revenue lines are on record. Freemium App Model is the primary driver. The others are premium Membership Subscriptions and micros Sponsorship.
Who are Kidcoin's main competitors?
Direct peers on record are Goalsetter, Greenlight Financial Technology, GoHenry, FamZoo, Till Financial and BusyKid. Broad incumbents are Current and Step. Regional players are Gimi and NatWest Rooster Money.
Does Kidcoin have an API?
No public API is recorded for Kidcoin.