Till Financial
Till Financial is a U.S. fintech that issues FDIC-insured Visa debit cards to children and teens through Coastal Community Bank, paired with a collaborative family banking app featuring parental controls, automated allowance, and savings goals. It serves parents of kids ages 5–18 and was acquired by Western & Southern Financial Group in April 2026.
- Company typePrivate
- Founded2018
- HeadquartersNantucket, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Till Financial does
Till Financial is a U.S. family banking fintech that issues Visa-branded debit cards to children and teens through FDIC-insured partner Coastal Community Bank, paired with a collaborative mobile banking app for parents and kids. The platform operates as a BaaS-built product: cards are issued by Coastal Community Bank under a Visa license, ACH connectivity runs through Plaid, and instant card deposits and the Give Link third-party contribution feature are powered by Astra. The product surface centers on parental controls, automated recurring allowance and chores with task-completion payouts, custom savings goals with parental matching, real-time spending notifications, and instant peer-to-peer transfers within the family. Till monetizes via a freemium model: the core banking experience is free, while Till Premium ($7.99/month or $79/year) layers 1% cash back (capped at $300/month per child), 2% save rewards, free instant debit deposits, two-day early direct deposit, waived foreign transaction fees, and advanced category-level spending controls; ancillary revenue comes from $5 physical card fees, $25 expedited shipping, and up to 3% transaction fees on Give Link and instant non-Premium deposits.
The company serves parents with children ages 5–18 as its primary segment, with secondary use cases in student travel (Education First partnership) and school fundraising (Snap! Mobile). Distribution is product-led and digital-only: self-serve downloads via iOS App Store, Google Play, and QR-code web redirects, supplemented by content marketing (financial literacy blog, allowance calculator) and social channels. Till was founded in 2018 in Nantucket/Massachusetts, raised seed capital from Bill Gates via Gates Ventures in April 2021, and was acquired by Western & Southern Financial Group in April 2026, becoming part of the Gerber Life Insurance family and gaining access to 6.3 million customers. Headcount is reported at 1–10 employees across an executive team of four.
Till Financial firmographics
Firmographics- Name
- Till Financial
- Legal name
- Till Financial, Inc.
- Website
- https://tillfinancial.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Till Financial is a U.S. fintech that issues FDIC-insured Visa debit cards to children and teens through Coastal Community Bank, paired with a collaborative family banking app featuring parental controls, automated allowance, and savings goals. It serves parents of kids ages 5–18 and was acquired by Western & Southern Financial Group in April 2026.
- Ownership category
- akta.pro rank
Till Financial industry classification
Industry- Product category
- Family Banking
- NAICS
- Credit Card Issuing (52221)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industry
- General-Purpose Debit Card Schemes (FSAMAAAB)
Keywords
Where Till Financial is headquartered
LocationHeadquarters
- HQ city
- Nantucket
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Till Financial business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Till Premium Subscription: Monthly or annual subscription providing premium features including cash back (1% on up to $300/month per child), save rewards (2% annual rate), free instant debit deposits, early payday (2 days), priority support, free physical cards for up to 5 children, and waived foreign transaction fees
- Physical Card Fees: Physical debit card issuance fee of $5 per card; expedited shipping $25 per card; replacement fee $5 per card (first replacement free with Premium)
- Instant Debit Deposits (Non-Premium): Non-Premium members subject to 3% fee for instant debit card deposits; ACH transfers available fee-free to all users
- Give Link Transaction Fees: Up to 3% fee charged to sender for Give Link transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core banking features for kids and teens |
| Subscription | Monthly | Premium subscription with enhanced rewards and benefits |
| Subscription | Annual | Annual Premium subscription with discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Till Financial product offering
Product offeringCore offering
Till Financial provides a Visa-issued debit card for kids and teens paired with a collaborative family banking mobile app available on iOS and Android. The core platform delivers FDIC-insured accounts through Coastal Community Bank, real-time parental controls, automated allowance and chores payouts, savings goals with parental matching, and a Give Link feature that enables extended family to contribute to a child's card. A free tier covers core features, while an optional Till Premium subscription ($7.99/month or $79/year) adds 1% cash back, 2% save rewards, free instant debit deposits, advanced spend controls, early direct deposit, and priority support.
Product overview
Till Financial is a family banking fintech platform built around a Visa-issued debit card for kids and teens, paired with a collaborative family banking mobile app. The free core platform (Till Financial) provides FDIC-insured accounts through Coastal Community Bank, a digital debit card, real-time spending notifications, savings goals, automated allowance and chores, and the Give Link feature for extended family contributions. An optional paid subscription, Till Premium ($7.99/month), adds 1% cash back, 2% save rewards, free instant debit deposits, early direct deposit, no foreign transaction fees, advanced spend controls, and priority support. The platform is available on iOS and Android and serves families with children from early childhood through young adulthood.
Differentiator
Problem solved
Functional benefit
Brands
- Till Premium: Premium subscription service offering cash back rewards, 2% save rewards, free instant deposits, early payday, priority support, and fee-free international transactions for family banking.
Products and services
- Till Financial (Family Banking Platform) Family banking platform combining a Visa-issued debit card for kids and teens (issued through Coastal Community Bank, FDIC-insured) with a collaborative mobile app providing parental controls, automated allowance and chores, savings goals, spending alerts, and the Give Link feature for extended-family contributions. Free core tier.
- Till Premium Subscription Optional paid subscription ($7.99/month or $79/year) that adds 1% cash back on up to $300 monthly spend per child, 2% save rewards on savings balances, free instant debit card deposits, 2-day early direct deposit, advanced spending controls by merchant category, no foreign transaction fees on kid accounts, free physical cards for up to 5 children, and priority customer support.
- Till Visa Debit Card (Physical) Visa-branded physical debit card for kids and teens, FDIC-insured through Coastal Community Bank. Available at $5 per card on the free plan and free on Till Premium for up to 5 children per family. Protected by Visa's Zero Liability policy.
- Student Travel Debit Solution (EF Partnership) Fee-free digital banking and debit card offering for students traveling internationally on EF Educational Tours and EF Explore America programs, enabling cashless spending and school fundraising via cash-back rewards.
Quantifiable outcome
- 9,135 U.S. families using allowance features
- +3 more outcomes
Companies that use Till Financial
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Till Financial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Till Financial partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Coastal Community BankcoreCoastal Community Bank is the FDIC-insured banking partner that issues Till-branded debit cards pursuant to a Visa license. All Till accounts are FDIC insured up to $250,000 per depositor through Coastal Community Bank, Member FDIC.
- PlaidcorePlaid provides ACH funds transfer services, gathering user data from external financial institutions connected to Till accounts via the mobile application.
- AstracoreAstra provides debit card deposit services (instant funding) and powers the Give Link feature for third-party contributions to children's accounts.
- Education First (EF)minorEducation First partnership provides Till's fee-free debit card app to students traveling on EF Educational Tours and EF Explore America programs, enabling cashless experiences for student travelers.
- Snap! MobileminorSnap! Mobile partners with Till to provide a debit card program for students that supports school fundraising through cash back rewards on spending.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Till Financial competitors and assessment
Company assessmentDirect peers
- Greenlight: Greenlight is the leading debit card and family banking platform for kids and teens, offering parental controls, allowance automation, and investing features. It is the most direct competitor to Till, targeting the same parent–child segment with a similar freemium-plus-subscription model.
- Step: Step offers a banking platform for teens and families with a Visa-issued debit card, FDIC-insured accounts, and early credit-building features. It competes head-to-head with Till in the under-18 debit card category with similar parental oversight and financial education positioning.
- Current: Current provides a mobile banking platform with a dedicated teen banking product (Current Teen) featuring parental controls, instant alerts, and spending insights. It targets the same parents-of-teens segment with comparable FDIC-insured debit card functionality.
- Copper Banking: Copper Banking (acquired by Robinhood) provides a teen debit card and banking app with parental monitoring and financial education tools. It is a direct peer in the teen-focused banking niche, with similar parental controls and educational content offerings.
- FamZoo: FamZoo is a long-standing family banking and prepaid card platform for parents to teach kids money management. It is comparable to Till in target user, parental controls, and chore/allowance automation, though FamZoo operates with a longer independent history.
- GoHenry: GoHenry is a UK-founded kids' debit card and financial education app now operating in the U.S., offering parental controls, allowance automation, and savings goals. It is a direct peer competing with Till in family banking with an international footprint.
Broad incumbents
- Chase First Banking: Chase First Banking is JPMorgan Chase's debit card and app for kids (ages 6–17) tied to a parent Chase checking account. It is a broad incumbent alternative in the same category, leveraging Chase's massive existing retail deposit base rather than a freemium DTC funnel.
- Capital One MONEY Teen Checking: Capital One's teen checking account offers a debit card for teens (ages 8–18) with parental monitoring via the Capital One mobile app. It is a broad incumbent alternative serving the same parent–teen banking need within a much larger retail bank portfolio.
- Axos Bank (First Checking for Teens): Axos Bank offers a teen checking account with debit card and parental oversight as part of its broader digital banking suite. It is comparable to Till as a bank-affiliated option for teen banking, though it operates as a full-service digital bank rather than a family-specialist.
Emerging players
- BusyKid: BusyKid is a kids' allowance and financial literacy platform with an associated debit card, focused on chore-based earning, saving, and donating. It overlaps with Till on the allowance/chores and parental oversight dimension but is a smaller, niche player.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Till Financial social profiles
Digital presenceTill Financial compliance and trust
Trust signalCompliance3 records
Till Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Till Financial leadership team
Management profileNumber of profiles
Profiles4 records
Till Financial funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Till Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Till Financial
What does Till Financial do?
Till Financial provides a Visa-issued debit card for kids and teens paired with a collaborative family banking mobile app available on iOS and Android. The core platform delivers FDIC-insured accounts through Coastal Community Bank, real-time parental controls, automated allowance and chores payouts, savings goals with parental matching, and a Give Link feature that enables extended family to contribute to a child's card. A free tier covers core features, while an optional Till Premium subscription ($7.99/month or $79/year) adds 1% cash back, 2% save rewards, free instant debit deposits, advanced spend controls, early direct deposit, and priority support.
Is Till Financial a public or private company?
Till Financial is a private company. It is classified as corporate owned and is currently operating.
When was Till Financial founded?
Till Financial was founded in 2018. It employs 1 to 10 people.
Where is Till Financial based?
Till Financial is headquartered in Nantucket, United States, in the North America region.
How does Till Financial make money?
Four revenue lines are on record. Till Premium Subscription is the primary driver. The others are physical Card Fees, instant Debit Deposits (Non-Premium) and give Link Transaction Fees.
Who are Till Financial's main competitors?
Direct peers on record are Greenlight, Step, Current, Copper Banking, FamZoo and GoHenry. Broad incumbents are Chase First Banking, Capital One MONEY Teen Checking and Axos Bank (First Checking for Teens). BusyKid is listed as an emerging player.
Does Till Financial have an API?
No public API is recorded for Till Financial.
What industry is Till Financial in?
Till Financial's product category is Family Banking. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of FSAMAAAB, General-Purpose Debit Card Schemes. Its NAICS code is 52221 and its SIC code is 6199.