What Halal Network International does

Halal Network International (HNI), operating through its legal entity PT Herba Penawar Al-Wahida Indonesia (PT HPAI), is an Indonesia-headquartered multi-level marketing company founded in 2002 that manufactures and distributes MUI-certified halal products through an exclusive direct-selling partner network. The product portfolio spans herbal wellness products, health foods and beverages, cosmetics and home care, and fashion and lifestyle goods, with individual SKUs (e.g., Redacough herbal respiratory product) launched on a rolling basis. HNI's business system is supervised by the Majelis Ulama Indonesia (MUI) Dewan Syariah, with compensation structured through the Islamic al-Ju'alah (conditional commission) contract — a structural differentiator from conventional MLM operators.

The company distributes exclusively through a tiered partner (mitra) network rather than any retail or direct e-commerce channel. Partners purchase at partner prices and earn multi-level commissions and royalty bonuses (Bonus Royalti) calculated through a Point (Poin) system based on personal and downline volume. Four Stockist tiers — Stock Center, Distribution Center, Agency Center, and Business Center — serve as local distribution hubs, with higher tiers reserved for partners achieving Manager, Executive Director, and Loyal Executive Director (LED) ranks respectively. Supporting infrastructure includes the Agent Virtual Office (AVO) web application (avo.hni.net) for partner business management and the HALO HNI multi-channel CRM operating across telephone, WhatsApp, Telegram, and email. Demand generation is event-driven — Grand GIAT events in major cities, KHT (Kuliah Herba Thibbun Nabawi) prophetic-medicine training, Home Sharing sessions, and the annual LED Inauguration — supplemented by a website featuring dozens of leader success-story testimonials.

HNI serves two intertwined customer segments: Muslim end consumers who purchase halal-certified personal and household products, and individual Muslim entrepreneurs who register as Mitra to build a network-marketing income stream. The company markets across multiple language locales (Indonesian, English, Thai, Arabic, Hong Kong), with documented partner activity extending from Sabang to Merauke within Indonesia and into Malaysia, Thailand, and Hong Kong. Leadership includes H. Agung Yulianto, S.E., Ak., M.Kom as Direktur Utama (chief executive) and Amir Hamzah as Director of Marketing, with CELLS (Cooperation of Executive Loyal Leaders) functioning as the internal representative body for top-tier LED leaders. The company is a registered member of APLI (Asosiasi Penjual Langsung Indonesia) under registration APLI-000041.

Name

Halal Network International

Legal name

PT Herba Penawar Al-Wahida Indonesia

Website

https://hni.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Halal Network International (PT HPAI) is an Indonesia-based multi-level marketing company that manufactures and distributes MUI-certified halal herbal, food, cosmetics, and home care products through an exclusive tiered partner (Mitra) network across Indonesia, Malaysia, Thailand, and Hong Kong.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Product Sales — Direct Selling: HNI generates revenue through the sale of halal herbal, food & beverage, cosmetics, and home care products. Products are sold through a multi-level marketing (network marketing) structure where registered partners (mitra) purchase products at a designated partner price and earn commissions and bonuses based on their personal sales volume and the sales volume of their recruited downline network, calculated using a Point (Poin) system. Revenue is driven by product consumption at both the partner and end-consumer level.
2. Royalty Bonus from International Network Volume: Partners who achieve higher ranks (Manager and above) earn royalty bonuses (Bonus Royalti) calculated based on International Point Revenue (Omset Poin Internasional), shared according to applicable provisions under the al-Ju'alah (conditional commission) Islamic contract.
3. Stockist / Distribution Center Operations: Partners at various ranks can own Stockist units (Stock Center, Distribution Center, Agency Center, or Business Center) that serve as local distribution points. These units generate revenue through product markup to end consumers and sub-distributors in their territory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HNI manufactures and distributes halal-certified herbal products, health foods and beverages, cosmetics and home care products, and fashion and lifestyle products through a Sharia-compliant multi-level marketing network in Indonesia and select international markets. Revenue is generated via product sales to registered partners (Mitra) at Partner Prices, with partners earning multi-level commissions, royalty bonuses, and operating Stockist/Distribution Center units for further resale to end consumers.

Product overview

Halal Network International (HNI) operates a multi-level marketing (MLM) distribution network for halal-certified products. The portfolio includes herbal products, health foods and beverages, cosmetics and home care, fashion and lifestyle products, and marketing tools. The company utilizes an Agent Virtual Office (AVO) platform for partner management. Products are distributed through a Sharia-compliant network marketing system with multiple partner tiers including Stockist, Distribution Center, Agency Center, and Business Center levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Herbal Products Halal herbal wellness product line including herbal supplements and traditional remedies, sold to registered Mitra at Partner Price for personal consumption and resale to end consumers in Indonesia and select international markets.
• Health Foods & Beverages Halal-certified health food and beverage products including nutritional supplements and functional drinks, distributed via the HNI Mitra network for personal use and resale to Muslim consumers.
• Cosmetics & Home Care Halal cosmetics and home care products including personal care items and household products, sold to Mitra for personal use and resale through the HNI network.
• Fashion & Lifestyle Halal fashion and lifestyle products distributed through the HNI partner network to Muslim consumers seeking Sharia-compliant lifestyle offerings.
• Redacough Herbal respiratory health product for cough relief, part of the HNI halal herbal product portfolio and sold through the Mitra network to Muslim consumers seeking traditional remedies.
• Marketing Tools Marketing support materials, brochures, and business-building tools purchased by HNI Mitra to support their product promotion and partner recruitment activities.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PT Herba Penawar Al-Wahida Indonesia (PT HPAI)coreOthersPT HPAI is the legal corporate entity that owns and operates the Halal Network International (HNI) brand. The company is an Indonesian legal entity (badan hukum Indonesia) established under Indonesian law, responsible for product manufacturing, vendor relationships, partner management, and overall business operations. HNI (Halal Network International) is described as a trademark/service mark owned by the company.
• MUI — Majelis Ulama Indonesia (Indonesian Ulema Council) Dewan SyariahcoreOthersHNI's business system is supervised and certified by MUI's Sharia Council (Dewan Syariah), which reviews and approves the compensation structure (using al-Ju'alah Islamic contracts), ensuring the business complies with Islamic law. The MUI Sharia certification distinguishes HNI from conventional network marketing companies and provides credibility to Muslim partners and consumers.
• CELLS — Cooperation of Executive Loyal LeaderscoreOthersCELLS is the official representative body for all Loyal Executive Director (LED) leaders within HNI, functioning as a support system, coordination institution for LED leaders to synergize efforts, and leadership development organization. It is described as an official institution under the company's umbrella that supports the broader HNI partner ecosystem.
• APLI — Asosiasi Penjual Langsung Indonesia (Indonesian Direct Selling Association)minorOthersHNI is a registered member of APLI (association registration number APLI-000041), the Indonesian Direct Selling Association, indicating formal membership in the national industry body for direct selling companies.
• Halal Product Vendors / SuppliersminorOthersHNI sources its products from certified halal vendors (Vendor) who have signed cooperation agreements with the company. Vendors supply various halal herbal, food, cosmetics, and home care products that HNI distributes through its partner network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Forever Living Products: Global MLM in aloe-based and herbal wellness products with broad Indonesia presence; comparable to HNI on herbal-product positioning and multi-level partner structure.
• Oriflame: Global cosmetics direct-selling company with significant Indonesia presence; overlaps with HNI's cosmetics/home-care category and partner-led distribution model.
• Herbalife Nutrition: Global nutrition and wellness MLM; overlaps with HNI on herbal/supplement category and on direct-selling channel in Indonesia and across ASEAN markets.
• Tupperware Brands: Iconic consumer-goods direct seller with party-plan / network-marketing model in Indonesia; comparable to HNI on direct-selling distribution mechanics even though product category differs.
• Nu Skin Enterprises: Global direct-selling company selling personal care and wellness products; overlaps with HNI on partner-channel structure and on herbal/personal-care categories in ASEAN.
• Amway Indonesia: Global MLM leader with a large Indonesia footprint spanning nutrition, home, and personal care; broader portfolio than HNI but competes directly for the same Indonesian partner-recruitment pool and consumer household spend.

Direct peers

• K-Link International: Malaysia-headquartered halal-focused network marketing company with significant Indonesia operations; competes directly with HNI in halal herbal, F&B, and personal care categories via the same direct-selling / MLM channel targeting Muslim consumers.
• PT Melia Sehat Sejahtera (Melia Biyung): Established Indonesian halal network marketing company distributing herbal wellness and consumer products through an MLM partner network; directly comparable to HNI on target market, sharia positioning, and compensation structure.
• PT Cahaya Inti Nusantara (CNI): Indonesian consumer goods MLM distributing F&B, herbal, and personal care products through a multi-level partner network; comparable to HNI on business model and Indonesian Muslim-consumer target segment.
• PT Natural Nusantara (NASA): Indonesian network marketing company focused on herbal, agricultural, and consumer health products; comparable to HNI on channel model and on category emphasis on herbal and wellness SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HNIOfficialPage
• LinkedInlinkedin.com/company/halalnetworkinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halal Network International