360 Total Security
360 Total Security is a Beijing-based cybersecurity company offering a multi-engine antivirus suite and endpoint security products to consumers, SMBs, and Chinese government and enterprise customers, serving 915+ million users across 220+ countries via a freemium and per-device subscription model.
- Company typePublic
- Founded2005
- HeadquartersBeijing, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What 360 Total Security does
360 Total Security is the consumer and business antivirus brand operated by Beijing Qihu Keji Co. Ltd. (Qihoo 360), a Beijing-headquartered cybersecurity company founded in 2005 that has been listed on China's A-share market since February 2018. The product combines a multi-engine antivirus architecture — 360 Cloud Scan Engine, 360 QVMII AI Engine, QEX unknown-threat detection, and the KunPeng engine — with cloud-based real-time protection, behavioral monitoring, and a 28+ billion sample malware library to deliver detection, anti-ransomware, internet protection, privacy, and system-optimization features across Windows, macOS, Android, iOS, and major browser extension stores.
The business runs a freemium model: a free Essential tier for individual consumers and a Premium subscription tier priced from $26.98 per year, alongside a 360 Total Security for Business endpoint suite (Essential at $14.99 and Advanced at $19.99 per device per year) sold via direct sales and a global reseller, distributor, and MSP partner program. The company reports 915+ million users protected across 220+ countries, with 500M+ monthly DAU on PC security and 460M+ on mobile security, and serves Chinese state agencies and enterprises through security consulting, O&M, and training services. The broader portfolio extends beyond antivirus into 360 Zip, 360 Document Protector, 360 Vulnerability Immunity Tool, browser extensions (360 Internet Protection, 360 Anti-mining Protection), specialized recovery tools (Ransomware Decryption, WannaCry Recovery, NSA Cyber Weapons Defense, CPU Vulnerability Fix), and the recently unveiled Yitian Tulong AI suite for vulnerability discovery and automated cyber defense, all supported by a patent portfolio of nearly 10,000 original and core-technology filings.
360 Total Security firmographics
Firmographics- Name
- 360 Total Security
- Legal name
- Beijing Qihu Keji Co. Ltd.
- Website
- https://360totalsecurity.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 360 Total Security is a Beijing-based cybersecurity company offering a multi-engine antivirus suite and endpoint security products to consumers, SMBs, and Chinese government and enterprise customers, serving 915+ million users across 220+ countries via a freemium and per-device subscription model.
- Ownership category
- akta.pro rank
360 Total Security industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Software Publishers (5132), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Deception & Anti-Ransomware (HDADAEAL)
- akta.pro secondary industries
- Endpoint Vulnerability & Patch Management (HDADAEAH), Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG), Endpoint Application Control & Allowlisting (HDADAEAI), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where 360 Total Security is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
360 Total Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Consumer Subscription: Free antivirus product with basic features, premium tier priced from $26.98/year offering ad-free experience, advanced features including Privacy Antitracker, Duplicate Cleaner, Driver Updater, Firewall, Data Shredder, and priority tech support
- Business Endpoint Security Licensing: Per-device annual licensing for business endpoints: 360 Business Essential at $14.99/device/year and 360 Business Advanced at $19.99/device/year, with centralized management features
- Mobile Security Services: 360 Security mobile app for Android with anti-theft, junk-cleaning, memory and battery boosting, and virus protection features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Essential tier with basic antivirus protection |
| Subscription | Annual | Premium Personal - 1 PC |
| Subscription | Annual | Premium Personal - 3 PCs |
| Subscription | Annual | Premium Personal - 5 PCs |
| Subscription | Annual | Business Essential - per device |
| Subscription | Annual | Business Advanced - per device |
| Subscription | Annual | Premium Poland region pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
360 Total Security product offering
Product offeringCore offering
360 Total Security develops and distributes multi-engine antivirus and endpoint protection software for Windows PCs, mobile devices, and enterprise networks. Its core offering is a freemium consumer antivirus combining five proprietary detection engines with anti-ransomware, internet protection, cleanup, and sandbox features, alongside a Premium subscription and a separate Business endpoint security line sold on annual per-device subscriptions.
Product overview
360 Total Security offers a comprehensive cybersecurity product portfolio centered on its core 360 Total Security antivirus solution. The portfolio includes free and premium tiers (360 Total Security Essential free, 360 Total Security Premium subscription) and enterprise offerings (360 Total Security for Business with Essential and Advanced tiers). Related products include 360 Zip compression utility, 360 Document Protector anti-ransomware tool, 360 Vulnerability Immunity Tool (SysVulTerminator), and mobile security through 360 Security and 360 JIAGU. Browser extensions include 360 Internet Protection and 360 Anti-mining Protection. Specialized recovery tools cover Ransomware Decryption Tool, WannaCry Recovery Tool, NSA Cyber Weapons Defense Tool, and CPU Vulnerability Assessment. In June 2026, the company launched Yitian Tulong AI suite (Tulongfeng and Yitianzhen) for automated vulnerability discovery and cyber defense, positioning it as a domestic alternative to Anthropic's Mythos system.
Differentiator
Problem solved
Functional benefit
Brands
- 360 Total Security Premium: Premium subscription tier offering ad-free experience, advanced privacy protection, driver updates, and professional technical support
- 360 Total Security for Business
- 360 Security (Mobile)
- 360 Zip
- 360 Document Protector
- 360 Vulnerability Immunity Tool
- Yitian Tulong (Tulongfeng)
- 360 Brain of Security
Products and services
- 360 Total Security Free unified PC antivirus and utility product for individual users, offering virus detection, full protection, anti-ransomware, internet protection, cleanup, and sandbox features powered by five antivirus engines.
- 360 Total Security Premium Premium subscription for individual users providing ad-free experience plus advanced features including Privacy Antitracker, Duplicate Cleaner, Data Shield, Firewall, Driver Updater, Desktop Organizer, important data protection, and priority tech support.
- 360 Total Security for Business Business endpoint protection product with centralized management for multiple devices, behavior shield, cloud-based security engines, and anti-ransomware tools; available in Essential and Advanced tiers for organizations and managed service providers.
- 360 Zip Free file decompression/compression software for consumers supporting 42 compression formats, with integrated 360 cloud security engine for malware scanning and 40% faster compression.
- 360 Document Protector Standalone ransomware protection tool providing real-time monitoring and automatic backup of modified documents, retaining backups for 30 days to prevent data hijacking.
- 360 Vulnerability Immunity Tool (SysVulTerminator) One-click vulnerability immunity and repair tool using 360's billion-level big data to discover, patch, and repair high-risk software vulnerabilities on Windows PCs.
- 360 Internet Protection Browser extension for Chrome, Firefox, Opera, and Microsoft Edge that uses cloud-based technology to check site safety against malicious URL databases and alert users in real time.
- 360 Anti-mining Protection Browser extension that detects and terminates cryptomining script execution in the browser to prevent CPU overload and maintain system performance.
- Ransomware Decryption Tool Free decryption utility that can decrypt files infected by more than 300 ransomware variants including GandCrab, Jsworm, and x3m.
- WannaCry Recovery Tool Specialized recovery tool that restores files encrypted by the WannaCry ransomware by analyzing the virus mechanism to find the most efficient decryption method.
- NSA Cyber Weapons Defense Tool Tool that assesses a computer's immunity to exploits from the leaked NSA hacking arsenal and applies necessary security updates to defend against cyber attacks.
- CPU Vulnerability Assessment and Fix Tool Utility that checks PCs for Intel CPU vulnerabilities such as Meltdown or Spectre and helps download and install patches with 1-click functionality.
- 360 Security (Mobile) Mobile security application for Android and iOS offering anti-theft, junk-cleaning, memory boosting, battery optimization, and virus protection.
- 360 Brain of Security World's largest distributed intelligent security system that powers 360's overall defense strategy across consumer, enterprise, and government deployments in the big security era.
- 360 JIAGU Mobile application protection and security service for Android users and developers, offered through jiagu.360.com.
- Yitian Tulong (Tulongfeng and Yitianzhen) AI-powered cybersecurity suite comprising Tulongfeng for automated vulnerability discovery and Yitianzhen for automated cyber defense, unveiled at the ISC.AI 2026 conference in Beijing and positioned as a Chinese alternative to Anthropic's Mythos vulnerability-detection system.
Companies that use 360 Total Security
Customer profileSegments4 records
Ideal customer profiles3 records
360 Total Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature8 records
360 Total Security partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Government Agencies and State Enterprises (China)core360 provides comprehensive security services including security consulting, security operation and maintenance, and security training for millions of state agencies and enterprises in China. Active participant in national security construction.
- Microsoft Storemajor360 Total Security Windows 10 Universal App distributed through Microsoft Store with deep integration including Windows tiles for protection status and security news
- MicrosoftcoreRecognition as most selected and highest ranked security vendor in Microsoft Top100 global security contribution list. Multiple 360 employees recognized for security contributions. Vulnerability information referenced against Microsoft CVEs.
- China Academy of Information and Communications Technology (CAICT)minorCollaboration on AI agent standards development focusing on quality control, user permissions, and execution transparency
- Resellers and DistributorsmajorPartnership program for resellers and distributors to sell 360 Total Security Business solutions to enterprise customers
- Managed Service Providers (MSPs)majorMSP partnership program for delivering 360 Total Security business solutions to end customers
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
360 Total Security competitors and assessment
Company assessmentBroad incumbents
- Sophos: SMB-focused endpoint security vendor (now within Thoma Bravo's Sophos/Skyhigh group); directly comparable in Business Essential vs Advanced tiered device licensing and centralized management for MSPs.
- Gen Digital (Norton/Avast): Owner of Norton, Avast, AVG and Avira; the largest global consumer security incumbent with overlapping freemium consumer antivirus and SMB endpoint offerings that compete head-to-head with 360 Total Security outside China.
- McAfee: Global consumer and SMB endpoint security incumbent with comparable freemium entry point, premium upgrade tiers, and cross-device pricing that competes with 360 Total Security Premium in international markets.
- Trend Micro: Broad incumbent in endpoint and cloud workload security with consumer, SMB and enterprise offerings; similar vulnerability-research heritage and comparable multi-engine architecture to 360.
Direct peers
- Bitdefender: Direct competitor offering multi-engine consumer and SMB antivirus with strong independent lab detection scores; comparable freemium-to-premium commercial model and similar endpoint security breadth to 360 Total Security.
- Kaspersky: Direct competitor in consumer and SMB endpoint security with comparable engine-based architecture, broad international retail distribution, and similar exposure to geopolitical scrutiny of origin-country vendors.
- ESET: Direct peer in SMB and prosumer antivirus with a freemium-adjacent product line (ESET Smart Security) and similar per-device subscription pricing; comparable freemium-to-B2B upgrade motion.
- Malwarebytes: Direct competitor in endpoint protection (anti-malware, anti-ransomware, browser-level protection) targeting consumers and SMBs, with overlapping browser-extension and Device Protection products analogous to 360's Internet Protection and Document Protector.
Regional players
- Quick Heal: India-based consumer and SMB antivirus vendor with freemium and per-device premium tiers; comparable product architecture and competitive overlap in emerging APAC markets where 360 also distributes.
Others
- CrowdStrike: Next-gen endpoint leader defining the EDR/XDR category that 360 would need to credibly compete with to monetize Yitian Tulong at the enterprise level; not a direct consumer overlap but the strategic reference point for AI-native endpoint detection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
360 Total Security social profiles
Digital presence360 Total Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 Total Security leadership team
Management profileNumber of profiles
Profiles2 records
360 Total Security subsidiaries and ownership
Company hierarchySubsidiaries5 records
360 Total Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 Total Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 Total Security
What does 360 Total Security do?
360 Total Security develops and distributes multi-engine antivirus and endpoint protection software for Windows PCs, mobile devices, and enterprise networks. Its core offering is a freemium consumer antivirus combining five proprietary detection engines with anti-ransomware, internet protection, cleanup, and sandbox features, alongside a Premium subscription and a separate Business endpoint security line sold on annual per-device subscriptions.
Is 360 Total Security a public or private company?
360 Total Security is a public company. It is classified as public and is currently operating.
When was 360 Total Security founded?
360 Total Security was founded in 2005. It employs 1 to 10 people.
Where is 360 Total Security based?
360 Total Security is headquartered in Beijing, China, in the Asia region.
How does 360 Total Security make money?
Three revenue lines are on record. Freemium Consumer Subscription is the primary driver. The others are business Endpoint Security Licensing and mobile Security Services.
Who are 360 Total Security's main competitors?
Broad incumbents on record are Sophos, Gen Digital (Norton/Avast), McAfee and Trend Micro. Direct peers are Bitdefender, Kaspersky, ESET and Malwarebytes. Quick Heal is listed as a regional player. CrowdStrike is listed as an others.
Does 360 Total Security have an API?
No public API is recorded for 360 Total Security.
What industry is 360 Total Security in?
360 Total Security's product category is Cybersecurity Software. Its primary akta.pro industry code is HDADAEAL, Endpoint Deception & Anti-Ransomware, with a secondary code of HDADAEAH, Endpoint Vulnerability & Patch Management. Its NAICS code is 5132 and its SIC code is 7372.