College Mall Veterinary Hospital

What College Mall Veterinary Hospital does

College Mall Veterinary Hospital is a single-location companion animal veterinary practice in Bloomington, Indiana, operating continuously since 1974. The hospital provides general small animal medical, surgical, and preventive care for dogs and cats, including wellness exams, vaccinations, parasite control, microchipping, in-house diagnostics (digital radiography, diagnostic ultrasound, EKG/echocardiography, in-house laboratory), soft tissue and dental surgery, therapeutic laser treatment, nutrition counseling, end-of-life care, and federally accredited domestic and international health certificates. The facility is staffed by three DVMs (Dr. Shelby Puterbaugh as Managing DVM, Dr. Christina Swanson, Dr. Laura Gibson), two site managers, four client service representatives, two registered veterinary technicians, and nine or more veterinary assistants, totaling approximately 21 personnel. The practice holds AAHA accreditation, Fear-Free certification, and Cat Friendly Practice Gold designation, and operates Monday through Friday at 4517 E Morningside Drive.

The hospital is a wholly owned subsidiary of National Veterinary Associates (NVA), a diversified veterinary management company that provides back-office infrastructure, the PetOne Veterinary mobile platform, content systems, and overall operational support. Technology stack is standard for a mid-sized American general practice: digital radiography, ultrasound, EKG, in-house lab, full dental suite with radiography, and a therapeutic laser, with no documented AI/ML or proprietary software. Customer-facing digital channels include the collegemallvet.com website, online appointment booking via Vetstoria, the PetOne Veterinary app, an online pharmacy (shop.collegemallvet.com), and ScratchPay for installment financing. After-hours emergencies are referred to Indianapolis partner hospitals (Airport Animal Emergi-Center, Indyvet, Noah's Animal Hospital).

The business model is primarily fee-for-service professional services delivered in-person at the single Bloomington facility, supplemented by a subscription-style Pet Annual Wellness (PAW) Plan offering monthly payment for preventive care, online pharmacy retail, and ScratchPay-issued payment plans. Customer acquisition is driven by local SEO, Google reviews, multi-decade word-of-mouth referrals, AAHA/Cat Friendly/Fear-Free trust signals, and the online scheduling system. The hospital is owned by NVA (itself a portfolio company of private equity historically), operates as a private single-site practice, has no disclosed external funding, and has no M&A, geographic expansion, or product-line expansion beyond the capabilities listed above.

Name

College Mall Veterinary Hospital

Legal name

College Mall Veterinary Hospital

Website

https://collegemallvet.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

College Mall Veterinary Hospital is a single-location, AAHA-accredited companion animal veterinary practice in Bloomington, Indiana, founded in 1974 and owned by National Veterinary Associates. It serves dog and cat owners with comprehensive medical, surgical, dental, and preventive care, including a subscription wellness plan and online pharmacy.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

Keywords

• Veterinary hospital services
• Small animal healthcare
• Pet dental care
• Preventive pet care
• Veterinary diagnostic services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Professional Services: Fee-for-service veterinary medical care including wellness exams, diagnostics (lab work, radiography, ultrasound, EKG), surgery (soft tissue, spay/neuter, dental), and therapeutic services (laser therapy). Revenue generated per visit/procedure on a per-service basis.
2. Pet Annual Wellness (PAW) Plans: Monthly subscription-style wellness plans covering preventive care services (exams, vaccinations, lab tests, dental cleanings, spay/neuter). Budget-friendly monthly payments that ensure ongoing preventive care while generating predictable recurring revenue.
3. Pharmacy and Retail (Food & Medicine): In-house and online pharmacy sales of medications, supplements, preventatives (flea/tick/heartworm), and pet food. Online ordering through shop.collegemallvet.com with in-store pickup/delivery.
4. Travel and Health Certificates: Domestic and international health certificates for pet travel, issued as a federally accredited practice. Fees for examination and certification documentation.
5. Microchipping and Identification: Microchip implantation and registration services for permanent pet identification.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

College Mall Veterinary Hospital is a full-service small animal veterinary hospital in Bloomington, Indiana, providing medical, surgical, preventive, and dental care for cats and dogs. The practice delivers wellness exams, vaccinations, diagnostics (radiography, ultrasound, EKG, in-house lab), soft tissue and dental surgery, therapeutic laser treatment, microchipping, pharmacy, and domestic/international health certificates. Services are delivered on a fee-for-service basis at the physical hospital, supplemented by an online pharmacy, a mobile app, and subscription-style PAW wellness plans.

Product overview

College Mall Veterinary Hospital is a single-location veterinary practice offering a comprehensive suite of companion animal healthcare services. The core offering consists of general wellness and preventive care, diagnostic services (radiography, ultrasound, EKG, laboratory), surgery services (soft tissue, spay/neuter), dentistry, vaccinations, parasite control, and microchipping. Additional specialized services include laser therapy, end-of-life care, and domestic/international health certificates for travel. The hospital integrates with third-party platforms including Vetstoria for appointment booking, ScratchPay for payment plans, PetOne app for mobile access, and the Universal Pet Microchip Lookup service. Optional add-on programs include PAW Plans (wellness payment plans) and an online pharmacy for medications and food delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Preventive Care Comprehensive wellness exams and preventive care services including annual health evaluations, vaccinations, and disease screening for cats and dogs of all life stages.
• Dentistry Comprehensive dental services including oral assessments, full-mouth dental radiographs, cleaning and polishing, and surgical tooth extraction under general anesthesia with pain management including nerve blocks.
• Diagnostic Services In-house diagnostic services including digital radiography (X-ray), diagnostic ultrasound, electrocardiography (EKG), in-house laboratory testing, and allergy testing for dogs and cats.
• Surgery Services Surgical procedures including soft tissue surgery, spay and neuter, hernia repairs, mass removals, cystotomy, and abdominal exploratory surgery.
• Vaccinations Preventive vaccination services protecting dogs and cats against viral and bacterial diseases including rabies, parvovirus, distemper, and feline leukemia.
• Parasite Control Prevention and treatment of internal and external parasites in dogs and cats, including fleas, ticks, heartworms, roundworms, hookworms, whipworms, and tapeworms.
• Microchipping Microchip implantation and registration for permanent pet identification, integrated with the Universal Pet Microchip Lookup service to reunite lost pets with owners.
• Diet & Nutrition Nutritional counseling and diet planning tailored to life stage, breed, activity level, and underlying health conditions to maintain healthy weight and overall well-being in dogs and cats.
• Laser Therapy Therapeutic laser treatment using photo-bio-modulation to reduce pain and inflammation and accelerate healing in dogs and cats. Used for post-surgical recovery, chronic conditions such as arthritis and hip dysplasia, traumatic wounds, and dermatological conditions.
• Euthanasia Compassionate end-of-life care providing peaceful euthanasia options and support for pet owners facing difficult decisions for their dogs and cats.
• International Health Certificates Federally accredited issuance of international travel health certificates (Certificate of Veterinary Inspection) for healthy dogs and cats traveling abroad.
• Domestic Health Certificates Travel health certificates for domestic travel within the USA, issued as a federally accredited veterinarian practice.
• Cat Friendly Practice Services Specialized feline healthcare delivered under the American Association of Feline Practitioners Cat Friendly Practice Gold designation, with feline-only exam rooms and reduced-stress handling protocols.
• PAW Plans (Pet Annual Wellness Plans) Subscription-style wellness plans bundling preventive care services such as exams, vaccinations, lab tests, dental cleanings, and spay/neuter into affordable monthly payments for dogs and cats.
• Online Pharmacy Online storefront at shop.collegemallvet.com offering pet medications, supplements, preventatives (flea/tick/heartworm), and pet food for delivery or in-hospital pickup.

Quantifiable outcome

• Studies show 50% of all dogs and cats have periodontal disease, jumping to 75% in pets 3+ years; annual dental care recommended to prevent systemic health issues
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Veterinary Associates (NVA)coreStrategic or Co-development PartnerNVA is the parent company/owner of College Mall Veterinary Hospital. NVA is a major veterinary practice management company providing operational support, resources, branding, technology platforms (PetOne app), and access to a network of veterinary practices. NVA's privacy policy governs data collection for the hospital.
• VetstoriacoreTechnology or IntegrationVetstoria provides the online appointment booking platform powering the hospital's website scheduling system, enabling 24/7 online appointment booking for clients.
• PetOne VeterinarycoreTechnology or IntegrationPetOne Veterinary is a mobile app platform (petonevet.app.link) that enables pet owners to manage appointments, access health records, and receive care information. College Mall Vet Hospital is featured on the PetOne platform.
• ScratchPayminorChannel Partner/ Reseller/ DistributorScratchPay provides pet care financing and payment plans, integrated on the College Mall Vet website. Allows pet owners to pay for veterinary services through installment plans, improving affordability.
• American Veterinary Medical Foundation (AVMF)minorStrategic or Co-development PartnerCollege Mall Veterinary Hospital participates in AVMF's Veterinary Care Charitable Fund, which helps animals rescued from abuse/neglect and pets of clients facing personal hardships. The hospital encourages tax-deductible donations through this program.
• Airport Animal Emergi-CenterminorChannel Partner/ Reseller/ DistributorEmergency and referral hospital in Indianapolis (5235 W. Washington St., Indianapolis, IN 46241). College Mall Vet refers after-hours emergencies to this facility.
• IndyvetminorChannel Partner/ Reseller/ DistributorEmergency and referral hospital in Indianapolis (5425 Victory Drive, Indianapolis, IN 46203). College Mall Vet refers complex cases and after-hours emergencies to this facility.
• Noah's Animal HospitalminorChannel Partner/ Reseller/ DistributorEmergency and referral hospital in Indianapolis (5510 Millersville Road, Indianapolis, IN 46226). College Mall Vet refers after-hours emergencies and specialized care needs to this facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VCA Animal Hospitals: VCA operates a national network of general practice and specialty veterinary hospitals across the US, including multiple AAHA-accredited sites. It is a broad incumbent in the same companion animal GP/specialty space, competing for the same pet-owner customer base with a much larger footprint and similar service menu (wellness, surgery, diagnostics, dental, pharmacy).
• Banfield Pet Hospital: Banfield is the largest general practice veterinary chain in the US, typically co-located with PetSmart. It competes directly for routine wellness, vaccination, and preventive-care visits, and is a relevant comparable for subscription/wellness-plan economics similar to College Mall's PAW Plans.
• BluePearl Pet Hospital: BluePearl is a national network of specialty and emergency veterinary hospitals. While College Mall is a GP, BluePearl represents the specialty/emergency tier that absorbs referrals and overflow from primary-care clinics like College Mall, shaping the broader regional competitive landscape.
• MedVet: MedVet operates specialty and emergency veterinary hospitals across multiple US states, including Indianapolis-area facilities. It is a relevant comparable for the referral ecosystem around a GP clinic and for specialty/emergency competitive dynamics in Indiana.
• PetVet Care Centers: PetVet Care Centers is a consolidator and operator of companion animal general practice and specialty veterinary hospitals across the US. As a multi-site operator in the same category, it is comparable for network-level economics, multi-clinic operating models, and competitive overlap with College Mall's service mix.
• Mission Veterinary Partners: Mission Veterinary Partners is a national network of companion animal veterinary hospitals with a similar GP-and-some-specialty mix. It is comparable as another scaled consolidator competing for both pet owners and veterinary talent in the same category.

Regional players

• Noah's Animal Hospital: Noah's Animal Hospital operates multiple GP and emergency locations in the Indianapolis metro and is an active referral partner for College Mall. It is a direct regional comparable in Indiana for companion animal GP services and after-hours care.
• Indyvet Emergency Veterinary Specialty Center: Indyvet is an emergency and specialty veterinary provider in Indianapolis and a documented referral partner for College Mall. It is a relevant regional peer because it directly shapes where College Mall's overflow and complex cases are routed.
• Airport Animal Emergi-Center: Airport Animal Emergi-Center is an Indianapolis-based emergency and referral veterinary practice and an active referral partner for College Mall. It is a regional peer relevant to after-hours acute care and specialty referrals in central Indiana.

Direct peers

• Arbor Lane Animal Hospital: Arbor Lane Animal Hospital is an AAHA-accredited small-animal general practice in Bloomington, IN. It is the closest direct local competitor, offering wellness, surgery, and dentistry services to the same pet-owner base in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CollegeMallVet
• Facebookfacebook.com/collegemallvet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Mall Veterinary Hospital