What SafetySign.com does

SafetySign.com is a US-based direct-to-consumer e-commerce supplier of OSHA-, ANSI-, MUTCD-, and ADA-compliant safety signage, traffic signs, parking signs, property and security signs, lockout/tagout devices, and personal protective equipment. Founded in 1988 and operating as a division of Brimar Industries, LLC, the company manufactures its products at a single facility in Garfield, New Jersey using materials sourced from US suppliers, and ships thousands of stock items within 24 hours with custom orders fulfilled in 2-5 days. Its catalog spans 10,000+ unique legends and 50,000+ total product options, with online customization supporting custom text, logos, colors, fonts, and file uploads in PDF, AI, EPS, PS, BMP, JPG, PNG, PSD, SVG, and TIF formats via a proprietary in-browser design tool.

The company monetizes through one-time purchases across safety signs, safety labels, lockout/tagout products, PPE, traffic signs, parking signs, property signs, facility signs, and accessories (bollard posts, sign posts, cones, evacuation map holders), with tiered volume discounts of up to 30% for 40+ units and a Low Price Guarantee. Its go-to-market combines self-serve e-commerce, inside sales via toll-free and local phone lines, and a Brimar Net30 distributor channel, supported by nine wholly-owned sister websites (TrafficSign.com, ParkingSign.com, PipeMarker.com, CrowdControlWarehouse.com, TagYourAssets.com, UATSupply.com, WaferSeals.com, Brimar.com) that capture adjacent long-tail search demand. Customers are spread across industrial and manufacturing, construction and infrastructure, commercial property management, private property owners, and facility safety segments, with no named enterprise accounts disclosed, indicating a horizontally distributed SMB and mid-market buyer base.

Name

SafetySign.com

Legal name

Brimar Industries, LLC

Website

https://safetysign.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

SafetySign.com is a US e-commerce supplier of OSHA, ANSI, and MUTCD-compliant safety signs, traffic signs, parking signs, lockout/tagout devices, and PPE, serving industrial, construction, commercial property, and private property buyers since 1988.

Ownership category

akta.pro rank

Product category

Industrial Safety Signs & Equipment

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

akta.pro secondary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

Keywords

• Safety signs
• OSHA compliance
• Lockout tagout
• Traffic signs
• PPE supplies

Headquarters

HQ city

Garfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safety Sign Products: One-time purchase revenue from sale of OSHA and ANSI compliant safety signs, traffic signs, parking signs, property signs, and facility signs in various materials including aluminum, plastic, and vinyl
2. Custom Sign Design Services: Custom sign orders with personalized text, logos, and specifications generating recurring design and production revenue
3. PPE and Safety Equipment: Sale of personal protective equipment including safety vests, gloves, hard hats, safety glasses, hearing protection, and safety rainwear
4. Lockout/Tagout Products: Industrial safety devices including padlocks, hasps, valve lockouts, electrical lockouts, and lockout stations/kits for OSHA compliance

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SafetySign.com manufactures and sells OSHA and ANSI compliant safety signs, traffic signs, parking signs, property signs, lockout/tagout devices, and personal protective equipment (PPE) through a direct e-commerce storefront. The company offers an extensive catalog of 10,000+ unique sign legends with 50,000+ total product options, including custom sign design services via online tools, and ships stock items within 24 hours.

Product overview

SafetySign.com offers a comprehensive portfolio of safety and compliance signage products, primarily a single unified e-commerce platform selling OSHA and ANSI compliant safety signs alongside complementary product categories. The core offering consists of Safety Signs (10,000+ unique legends) and Safety Labels, supplemented by Lockout/Tagout products (devices, padlocks, tags, kits), Personal Protective Equipment (vests, gloves, hard hats, glasses), Traffic Signs (MUTCD-compliant), Parking Signs, Property/Security Signs, Emergency Signs, and Facility Signs. The company also provides Custom Signs with online design tools and sells related accessories including Sign Posts & Hardware, Bollard Posts, Evacuation Map Holders, and Safety Cones. All products are manufactured in New Jersey with materials from US suppliers, with offerings spanning standard stock items and fully customizable options.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Signs OSHA and ANSI compliant safety signs for workplace hazard communication, including Danger, Warning, Caution, and Notice signs with 10,000+ unique legends and 50,000+ total options. Designed for manufacturing plants, warehouses, and industrial facilities.
• Safety Labels Product safety labels used to communicate hazard prevention and safety information on equipment and products, including machine safety labels.
• Lockout/Tagout Products Complete selection of LOTO products including lockout devices, padlocks, hasps, tags, labels, and signs designed to meet OSHA 29 CFR 1910.147 requirements for control of hazardous energy.
• Personal Protective Equipment (PPE) Safety vests, work gloves, hard hats, safety glasses, face masks, hearing protection, and safety rainwear meeting ANSI standards.
• Traffic Signs Traffic control signs including crossing signs, regulatory signs, road work signs, roll-up signs, school zone signs, speed limit signs, stop signs, and yield signs meeting MUTCD standards.
• Parking Signs Parking lot signs including commercial, reserved, handicap, permit, and no parking signs in various materials and reflective options.
• Property/Security Signs Property control and security signs including no trespassing, restricted area, surveillance, and private property signs for deterring unauthorized access.
• Emergency Signs Fire exit, emergency equipment, fire extinguisher, and NFPA signs for emergency preparedness and building code compliance.
• Facility Signs Interior and exterior facility signs including 5S/Lean, bathroom, door, floor safety, shipping/receiving, and workplace signs.
• Custom Signs Customizable safety, property, parking, and traffic signs with options for custom text, logos, colors, and materials using online design tools supporting multiple image formats (PDF, AI, EPS, PS, BMP, JPG, PNG, PSD, SVG, TIF).
• LED Signs LED illuminated signs for enhanced visibility including custom LED signs for traffic and safety applications.
• Braille Signs ADA-compliant braille signs for accessibility requirements.
• Sign Posts & Accessories Sign mounting hardware including U-channel posts, square posts, round posts, portable stands, surface mount bases, brackets, reflectors, and installation tools.
• Steel Bollard Posts Powder-coated steel bollard posts for physical protection in work areas, storefronts, and pedestrian walkways, available in heights from 24 to 60 inches.
• Safety Cones Orange safety cones and traffic cones for temporary hazard marking and visibility enhancement, including 28 inch 7 lb performance cone packs.
• Asset Tags Asset identification and tracking tags for equipment inventory management, available through the TagYourAssets.com sister brand.

Quantifiable outcome

• Stock signs ship within 24 hours; custom orders ship in 2-5 days
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brimar Industries, LLCcoreOthersSafetySign.com is a division of Brimar Industries, LLC. Brimar manufactures safety signs in New Jersey using materials from US suppliers. The company operates multiple related websites including SafetySign.com, Brimar.com, CrowdControlWarehouse.com, TrafficSign.com, ParkingSign.com, PipeMarker.com, TagYourAssets.com, UATSupply.com, and WaferSeals.com. Parent company established in 1988.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brady Corporation: Public safety identification leader (NYSE: BRC) that manufactures and sells workplace safety signs, lockout/tagout products, and visual communication solutions to industrial customers; directly overlaps with SafetySign.com's OSHA-compliant catalog across signs and LOTO devices.
• Accuform Signs: Manufacturer and online retailer specializing in OSHA/ANSI safety signs, facility identification, and custom signage; nearly identical product focus, customer base, and direct-to-customer e-commerce model to SafetySign.com.
• Seton (Brady): Brady-owned retail brand selling safety signs, facility identification, and lockout/tagout products to industrial buyers; closest catalog-overlap and target customer set to SafetySign.com and the most direct head-to-head competitor.
• Emedco: Online safety sign and facility identification specialist offering OSHA-compliant signage, custom signs, and lockout/tagout products to industrial and facility customers.
• ComplianceSigns.com: Online-only retailer focused on regulatory and compliance signage (OSHA, ANSI, ADA, NFPA) serving the same SMB and facility manager buyer; pure-play e-commerce model very similar to SafetySign.com.
• Zumar Industries: Manufacturer of traffic signs, pavement markings, and safety signage with custom production capabilities; relevant overlap on traffic, parking, and MUTCD-compliant signage.
• TAPCO: Manufacturer and distributor of traffic signs and roadway safety products, including MUTCD-compliant and reflective signage; comparable offering for traffic and parking categories.

Broad incumbents

• Grainger: Fortune 500 MRO distributor carrying safety signs, PPE, lockout/tagout, and facility products as part of a multimillion-SKU industrial catalog; competes with SafetySign.com on breadth, B2B contracts, and procurement scale rather than on specialist safety expertise.
• McMaster-Carr: Major industrial supplier with deep catalog of safety signs, labels, barricades, and facility products; indirect competitor because the safety sign category is a small slice of its much larger offering.
• ULINE: Large industrial and shipping supplies distributor selling safety signs, PPE, cones, and warehouse identification; competes in the same procurement channels but as part of broader shipping/MRO assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safetysign
• LinkedInlinkedin.com/company/brimar-industries
• Xx.com/safetysigncom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetySign.com