What Zumar Industries does

Zumar Industries is a privately held, family-owned manufacturer of traffic safety signs and related products, founded in 1947 in Tacoma, Washington by Paul Lemcke and currently led by second-generation principal Pete Lemcke. The company manufactures MUTCD- and FHWA-compliant regulatory, warning, and informational signs; MASH TL-3 approved SQR-LOC® perforated single post sign support systems (state-approved in California and Washington); K71 bike lane bollards; Vis-Z-Shield® work-zone safety barriers; delineators and channelizers; preformed thermoplastic pavement markings; and sign blanks, posts, and hardware. Zumar is also a value-added reseller of TraffiCalm electronic traffic-calming products, including radar-based driver feedback signs, Push 2 Cross pedestrian-activated crosswalk systems, and sequential LED chevrons. Manufacturing capabilities include in-house custom routing, welding and fabrication, digital and screen printing, and painting, all anchored by 3M Certified Sign Fabricator status that authorizes use of 3M reflective sheeting materials.

The company operates three regional locations in Tacoma WA (headquarters), Santa Fe Springs CA, and Glendale AZ, supported by a direct sales motion via phone, walk-in service, and online quote requests. Its customer base spans four primary verticals: state and municipal departments of transportation (DOTs, Caltrans, WSDOT), schools and educational institutions, contractors and construction firms (served through a dedicated Contractors Corner resource), and homeowners associations and residential communities. Revenue is generated primarily through one-time product sales of traffic safety equipment and professional custom-fabrication services, all priced via custom quote requests with no publicly disclosed pricing tiers.

The business is structurally stable — 75+ years of continuous operation, no external institutional funding, no public listing — but geographically concentrated in the Western US despite nationwide shipping. Growth levers are visible in recent product expansion into MASH-certified sign posts and electronic traffic-calming devices, but the company faces an inherent ceiling as a regional, physical-goods manufacturer without disclosed expansion into Eastern US production capacity or high-margin software/data offerings.

Name

Zumar Industries

Legal name

Zumar Industries, Inc.

Website

https://zumar.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Zumar Industries is a family-owned manufacturer of traffic safety signs, MASH TL-3 approved sign posts, bike lane bollards, and electronic driver feedback systems, serving state DOTs, schools, contractors, and HOAs across the Western US since 1947.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Traffic Safety Products: One-time product sales of traffic signs, sign posts, hardware, bollards, delineators, thermoplastics, and other traffic safety equipment. Products are sold directly to contractors, government agencies, schools, HOAs, and businesses.
2. Custom Manufacturing Services: Custom fabrication services including custom routing, welding and fabrication, custom sign manufacturing, digital and screen printing, and painting services for specialized traffic control and signage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zumar Industries manufactures and supplies traffic safety signs, sign posts, bollards, delineators, thermoplastics, and electronic traffic control devices (driver feedback signs, push-to-cross systems), along with custom fabrication services (welding, routing, digital/screen printing, painting). Products are sold directly to contractors, government/municipal agencies, schools, and HOAs primarily across the Western United States through quote-based pricing from three physical locations.

Product overview

Zumar Industries is a manufacturer and supplier of traffic safety signs and products, serving contractors, government agencies, schools, and businesses since 1947. The company offers a comprehensive portfolio of physical products organized into two main categories: traffic safety products (signs, posts, bollards, delineators, thermoplastics, and electronic control devices) and sign-making components and hardware. The core product line includes MASH TL-3 approved sign posts for California and Washington, the K71 bike lane bollard system, TraffiCalm electronic traffic control devices (driver feedback signs, push-to-cross systems), Traffix sleds, LDS panels, sign blanks, Vis-Z-Shield safety barriers, preformed thermoplastics, and delineators. Supporting these are component products like sign posts (square, round, U-channel), hardware (Band-It, street name hardware, stencils), and sign-making materials (reflective sheeting, die cuts). The company also provides manufacturing capabilities including custom routing, welding and fabrication, custom signs, digital/screen printing, and painting services. Zumar operates as a value-added reseller of TraffiCalm electronic traffic control products and holds 3M Certified Sign Fabricator status.

Differentiator

Problem solved

Functional benefit

Brands

• SQR-LOC: Perforated Single Post Sign Support System - MASH TL-3 Approved sign support system
• Vis-Z-Shield
• TraffiCalm
• Band-It
• Push 2 Cross

Products and services

• State of California MASH Approved Sign Post MASH TL-3 approved perforated single post sign support system designed for California road and traffic conditions, compliant with state DOT specifications.
• State of Washington MASH Approved Sign Post MASH TL-3 approved perforated single post sign support system designed for Washington state road and traffic conditions.
• K71/K825-Starcurb/NBL Defender/K72 Bike Lane Bollards Bike lane bollard system including K71 bike bollard, K825 Starcurb, NBL Defender, and K72 models for protected bike lane infrastructure.
• TraffiCalm Electronic Traffic Control Devices Electronic traffic control devices including driver feedback signs, push-to-cross systems, and speed detection displays using radar technology (5-127 mph range). Distributed by Zumar under partnership with TraffiCalm manufacturer.
• Traffix Sleds Portable traffic control devices designed for temporary work zones and traffic management applications (TL-1 rated).
• LDS Panels Traffic control panels for work zones and temporary traffic management.
• Sign Blanks Unfinished sign substrates available in various sizes with optional pre-punched holes for mounting, compatible with adhesive printed overlays.
• Sign Posts Sign mounting infrastructure including square posts, round posts, and U-channel posts for traffic and commercial signage.
• Traffic Signs Complete traffic control signs including regulatory, warning, and informational signs compliant with MUTCD and FHWA standards.
• Vis-Z-Shield Safety barrier and visibility enhancement product for work zones providing additional protection and sign visibility.
• Preformed Thermoplastic Pavement Markings Pre-formed thermoplastic pavement markings for durable road surface markings and symbols.
• Delineators and Channelizers Portable and permanent traffic delineators and channelizing devices for lane guidance and work zone safety.
• Band-It Sign Mounting Bands Sign mounting band and hardware for secure attachment of signs to posts and structures.
• Street Name Hardware Brackets, caps, and mounting hardware for street name signs including post caps, cross pieces, and cantilever brackets.
• Custom Routing Services Custom sign routing services for specialized shapes and designs for traffic safety and signage applications.
• Custom Welding & Fabrication Services Custom metal fabrication and welding services for sign structures and custom traffic control devices.
• Custom Signs Manufacturing Custom sign design and manufacturing services for specialized traffic safety and commercial signage requirements.
• Digital & Screen Printing Services Digital and screen printing services for applying graphics and text to signs and substrates.
• Painting Services Professional painting services for signs and traffic control products.

Quantifiable outcome

• LED technology reduces energy costs by up to 75% compared to traditional incandescent lighting, with lifespan of 80,000-100,000 hours vs 1,000 hours for incandescent bulbs.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 3McoreTechnology or Integration3M certified sign fabricator partnership. Zumar holds official certification from 3M enabling them to manufacture signs using 3M reflective sheeting materials, ensuring high-quality retroreflective products that meet federal visibility standards.
• TraffiCalmcoreTechnology or IntegrationTraffiCalm manufactures electronic driver feedback signs, radar speed detection devices, and LED traffic control systems. Zumar distributes TraffiCalm products as part of their electronic traffic safety offerings, including driver feedback signs, Push 2 Cross pedestrian systems, and sequential chevrons.
• American Traffic Safety Services Association (ATSSA)minorOthersIndustry trade association membership. ATSSA promotes safety on roads and highways through standards development, training, and advocacy. Zumar participates as a member supporting the traffic safety industry.
• Institute of Transportation Engineers (ITE)minorOthersProfessional association for transportation professionals. Zumar maintains membership supporting industry knowledge sharing and professional development.
• American Public Works Association (APWA)minorOthersProfessional association for public works professionals. Membership supports Zumar's government and municipal customer relationships.
• International Municipal Signal Association (IMSA)minorOthersAssociation for municipal signal and traffic safety professionals. Zumar maintains membership to support expertise in traffic control devices and municipal standards.
• Traffic Control Supervisors Association (TCSA)minorOthersAssociation focused on traffic control supervisor training and certification. Membership supports Zumar's work zone safety product expertise.
• Flasher Barricade AssociationminorOthersIndustry association for flasher and barricade manufacturers. Membership supports product quality standards and industry collaboration.
• Maintenance Superintendents AssociationminorOthersAssociation for maintenance professionals supporting infrastructure. Membership aids customer relationships with maintenance-focused organizations.
• Federal Highway Administration (FHWA)coreOthersRegulatory agency whose Manual on Uniform Traffic Control Devices (MUTCD) sets national standards. Zumar's products must comply with FHWA MUTCD standards. Links provided on resources page.
• California Department of Transportation (Caltrans)coreOthersCalifornia state DOT for which Zumar manufactures MASH TL-3 approved sign posts. Caltrans specifications are referenced on resources page.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MDI Traffic Control Products: Manufacturer and supplier of traffic control devices including barricades, cones, signs, and delineators used in work zones and roadway infrastructure. Direct peer in product mix (signs, posts, delineators) and customer base (DOTs and contractors).
• Pexco (Davidson Traffic Control Products): Manufacturer of plastic and reflective traffic safety products including delineators, posts, and channelizers for work zones and roadway infrastructure. Direct peer on delineator and channelizer SKUs serving DOTs and contractors.
• Impact Recovery Systems: Manufacturer of traffic safety products including bollards, delineators, and pedestrian channelizers used in bike lanes, parking facilities, and work zones. Comparable in engineered non-commodity products (bollards, channelizers) and municipality/contractor customers.
• Hall Signs: Indiana-based traffic and custom sign manufacturer serving state DOTs, municipalities, and contractors with MUTCD-compliant signs, posts, and overlays. Closely mirrors Zumar's core manufactured-sign offering and government/contractor customer base.
• RoadSafe Traffic Systems: Provider of traffic control products and services — including signs, pavement markings, and work-zone safety products — to DOTs and contractors nationwide. Comparable in both product range and primary customer verticals.
• Brimar Industries: Manufacturer and supplier of traffic signs, sign posts, and related hardware serving government agencies and contractors. Closely matches Zumar's manufactured sign, post, and hardware portfolio across the same primary verticals.
• Traffic Safety Corporation: Specialty manufacturer of traffic safety products including impact attenuators, barriers, and work-zone devices, with comparable regulatory focus (NCHRP 350 / MASH) and government/contractor customer mix.
• Cortina Safety Products: Manufacturer and distributor of traffic safety and occupational safety products including cones, barriers, signs, and reflective materials. Comparable product breadth (signs, delineators, barriers) and contract-channel distribution.
• TAPCO (Traffic & Parking Control Company): Wisconsin-based manufacturer and distributor of traffic signs, parking signs, and traffic safety products, including electronic driver feedback and pedestrian crossing systems. Directly comparable to Zumar across product mix, vertical customer base (DOTs, municipalities, schools, contractors), and custom manufacturing capabilities.

Others

• US Reflector: Manufacturer of the K71 bike lane bollard (which Zumar distributes) and other reflective safety products. Functions as a supplier partner on the K71 product line rather than a direct competitor on Zumar's broader sign/post portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZumarIndustries
• LinkedInlinkedin.com/company/zumar-industries-inc-
• Xx.com/zumarindustries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zumar Industries