The Eye Center of North Florida

What The Eye Center of North Florida does

The Eye Center of North Florida is a multi-specialty ophthalmology and optometry practice headquartered in Panama City, Florida, serving patients across the Florida Panhandle through three clinical locations and an adjacent Medicare-certified ambulatory surgery center dedicated exclusively to eye surgery. The practice offers a comprehensive continuum of eye care services spanning routine comprehensive exams, contact lens fittings, cataract surgery (using LenSx and Ziemer Z8 femtosecond lasers with ORA intraoperative aberrometry and premium intraocular lenses), PRK, MIGS glaucoma procedures (iStent, OMNI), retina care, dry eye treatment (TearScience/LipiFlow), oculoplastic and cosmetic surgery, and a low vision rehabilitation clinic. The clinical team comprises two board-certified ophthalmologists and six optometrists covering subspecialties including oculoplastics, glaucoma, retina, dry eye, pediatrics, and specialty contact lens fittings.

The practice generates revenue through professional services billed primarily via insurance, supplemented by out-of-pocket elective procedures (premium IOLs, PRK, cosmetic surgery) financed through CareCredit, and direct retail sales from an on-site optical shop offering designer frames, prescription lenses, and contact lenses. It operates an integrated care model combining medical services, surgery, optical retail, and a contact lens distribution operation, with digital channels including a MyPatientVisit patient portal, online bill pay, and an e-commerce contact lens ordering platform. The practice is an affiliate of EyeSouth Partners, a healthcare management services organization supporting ophthalmology groups, and maintains a physician-controlled clinical research program providing access to investigational treatments.

Technology differentiation centers on being the first provider in Florida to offer laser cataract surgery and operating the only regional center combining LenSx and Ziemer Z8 femtosecond lasers with ORA intraoperative aberrometry, alongside a dedicated TearScience dry eye suite with LipiFlow thermal pulsation. Diagnostic capabilities include Optomap ultra-widefield retinal imaging, LipiView interferometry, and Macula Risk PGx pharmacogenetic testing. The practice has accumulated 70,000+ cataract and refractive procedures since 1999, operates a 25,000 sq ft main facility with 120+ employees, and draws its patient base from Panama City, Chipley, Panama City Beach, and surrounding North Florida communities.

Name

The Eye Center of North Florida

Legal name

The Eye Center of North Florida

Website

https://eyecarenow.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eye Center of North Florida is a multi-specialty ophthalmology and optometry practice in Panama City, Florida, operating three clinical locations and a dedicated eye surgery center serving the Florida Panhandle with cataract surgery, glaucoma, retina, dry eye, refractive, and cosmetic services.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Optometry Clinics (Primary Eye Care) (HLAKAKAB), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Glaucoma Specialists (HLAKAKAG)

Keywords

• Ophthalmology services
• Cataract surgery
• Optometry care
• LASIK eye surgery
• Comprehensive eye exams

Headquarters

HQ city

Chipley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical and Surgical Eye Care Services: Revenue from comprehensive ophthalmology and optometry medical services including cataract surgery, glaucoma treatment, retina care, and general eye examinations. Billed through insurance plans with patient co-pays, deductibles, and co-insurance.
2. Optical Retail (Eyeglasses and Sunglasses): On-site optical shop offering designer frames, prescription lenses, sunglasses, and sport/safety eyewear. Revenue from direct patient purchases with packages starting at $99.
3. Contact Lens Sales and Fitting: Contact lens fittings, specialty lenses, and ongoing supply management. Offers online ordering, mail-order delivery, and drive-through pickup. Revenue from lens sales and fitting fees.
4. Premium IOL and Refractive Surgery: Premium intraocular lenses (trifocal, multifocal, EDOF, astigmatism-correcting) and procedures like PRK. These are typically not covered by standard insurance and represent out-of-pocket patient expenses or CareCredit financing.
5. Cosmetic and Elective Procedures: Cosmetic procedures including Botox, blepharoplasty, Pelleve wrinkle reduction, and dermal fillers. Typically not covered by insurance and paid out-of-pocket or through CareCredit financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Eye Center of North Florida is a multi-specialty ophthalmology and optometry practice providing comprehensive eye care services including routine eye exams, cataract surgery using LenSx femtosecond laser technology, glaucoma management, retina care, dry eye treatment, PRK refractive surgery, and oculoplastic/cosmetic procedures. The practice operates three clinical locations and a dedicated Laser & Surgery Center, supported by an on-site optical shop and contact lens department.

Product overview

The Eye Center of North Florida is a multi-location ophthalmology and optometry practice offering a comprehensive range of eye care services across three locations in Panama City, Chipley, and Panama City Beach. The practice operates as an integrated eye care system combining routine eye exams, medical eye care, and advanced surgical services including cataract surgery (with LenSx femtosecond laser, ORA intraoperative aberrometry, and Ziemer Z8 laser), PRK laser eye surgery, glaucoma treatment (including MIGS), retina services, dry eye treatment (using TearScience/LipiFlow), and oculoplastic/cosmetic surgery. The practice also maintains an on-site optical shop, contact lens department, and an adjacent Medicare-certified Laser & Surgery Center dedicated exclusively to ophthalmic procedures. Key products include premium intraocular lenses (multifocal, extended depth of focus, trifocal, and toric), implantable contact lenses (Verisyse, EVO), and designer eyewear. The practice supports patients through a MyPatientVisit portal, online bill pay systems, and an active clinical research program.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery Advanced microincision cataract surgery using LenSx femtosecond laser, ORA intraoperative aberrometry, and Ziemer laser technology. Offers dropless surgery option and multiple premium IOL options including multifocal, extended depth of focus, trifocal, and astigmatism-correcting lenses for patients requiring surgical intervention to restore vision.
• PRK (Photorefractive Keratectomy) Permanent vision correction procedure that reshapes the cornea using laser technology to correct nearsightedness, farsightedness, and astigmatism. Suitable for patients with thin corneas or corneal irregularities who are not candidates for LASIK.
• Comprehensive Eye Exams Routine and medical eye examinations assessing visual acuity, ocular health, and risk factors for systemic and ocular disease. Includes refractions, medical evaluation, and coordination of surgical referrals.
• Glaucoma Treatment Diagnosis and long-term management of glaucoma including medications, selective laser trabeculoplasty (SLT), and minimally invasive glaucoma surgery (MIGS) using iStent and OMNI surgical system.
• Retina Services Comprehensive care for retinal conditions including diabetic retinopathy and macular degeneration. Uses Optomap imaging, Macula Risk PGx genetic testing, and various treatment protocols to preserve vision.
• Dry Eye Treatment TearScience-based diagnostic testing including LipiView interferometry, Meibomian Gland Evaluator, and LipiFlow thermal pulsation therapy. Targets Meibomian gland dysfunction with 86% success rate for chronic dry eye symptoms.
• Cosmetic and Oculoplastic Surgery Blepharoplasty and other eyelid/periocular procedures performed by board-certified oculoplastic surgeon. Includes Botox, Pelleve wrinkle reduction, and dermal fillers (Juvederm, Restylane).
• Optical Shop On-site optical department offering designer frames (Tory Burch, Carolina Herrera, Coach, Polo Ralph Lauren), sunglasses (RayBan, Costa, Maui Jim), and lens options (Varilux, Crizal, Transitions). Complete pairs starting at $99.
• Contact Lenses Routine and specialty contact lens fittings including toric, multifocal, and difficult-to-fit lenses. Offers online ordering, mail-order delivery, and drive-through pickup.
• Laser & Surgery Center State-licensed, Medicare-certified ambulatory surgery center dedicated exclusively to eye surgery. Adjacent to main office with advanced technology including LenSx and Ziemer Z8 lasers and ORA system.
• Clinical Research Program Physician-controlled clinical studies providing select patients access to investigational treatments in cataract surgery, dry eye, and diabetic eye disease. Includes eligibility screening and intensive follow-up.
• Implantable Contact Lenses (ICL) Permanent vision correction using FDA-approved Verisyse and EVO Implantable Contact Lenses placed inside the eye. Ideal for patients not candidates for LASIK, including those with extreme nearsightedness.
• Pediatric Eye Care Family-oriented primary eye care including exams for children and teens, screening for amblyopia and strabismus, and child-friendly contact lens fittings.

Quantifiable outcome

• 86% success rate in relieving dry eye symptoms with LipiFlow treatment
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Bay Pathology AssociatesminorOthersPathology services provider utilized when patient care requires pathology services. Located at 760 Airport Drive, Panama City, FL 32405. Contact: (850) 769-7963.
• Jackson Anesthesia AssociatesminorOthersAnesthesia services provider for Laser & Surgery Center procedures. Located at P.O. Box 1565, Marianna, FL 32447. Contact: 1-800-818-2930.
• Designer Frame Brands (Tory Burch, Carolina Herrera, Coach, Ralph Lauren, Ray-Ban, Costa, Maui Jim)minorChannel Partner/ Reseller/ DistributorPartnership with designer and premium eyewear brands including Tory Burch, Carolina Herrera, Coach New York, Polo Ralph Lauren, Ray-Ban, Costa, and Maui Jim for frames and sunglasses offerings.
• Wiley XminorChannel Partner/ Reseller/ DistributorSport and safety eyewear partner offering protective sunglasses with removable facial cavity seal, top down ventilation, and fog-free lenses for sports including golf, swim, motorcycle, football, basketball, volleyball, soccer, baseball, and cycling.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• EyeSouth Partners: Physician services organization and direct affiliate/parent of The Eye Center of North Florida. Provides management services to affiliated ophthalmology practices across the southeastern U.S. and is the corporate platform that supports the subject company's operations.

Direct peers

• Barnet Dulaney Perkins Eye Center: Multi-location ophthalmology and optometry practice in Arizona offering cataract surgery, LASIK, glaucoma care, and optical services. Comparable to The Eye Center of North Florida in regional multi-specialty model, ASC ownership, and patient self-pay refractive service line.
• Mann Eye Institute: Texas-based multi-location ophthalmology practice offering cataract surgery, LASIK, dry eye treatment, and optical services. Directly comparable in scale, multi-specialty service mix, regional multi-location footprint, and emphasis on advanced laser cataract surgery technology.
• ICON Eyecare: Multi-location ophthalmology group in Colorado and the western U.S. providing cataract surgery, glaucoma care, and refractive services. Comparable in regional multi-specialty positioning, ASC presence, and focus on premium IOL and refractive offerings.
• TLC Laser Eye Centers (LASIKPlus): National refractive surgery chain specializing in LASIK and PRK. Comparable to the refractive surgery arm of The Eye Center of North Florida, with similar technology positioning and consumer-facing premium service offering.

Emerging players

• Retina Consultants of America: Network of retina specialty practices offering advanced care for macular degeneration, diabetic retinopathy, and retinal disease. Comparable to the retina service line at The Eye Center of North Florida, with overlap in AMD treatment, imaging diagnostics, and pharmacogenetic testing.

Broad incumbents

• Vision Integrated Partners: Management services organization supporting ophthalmology and optometry practices across multiple states. Comparable in offering MSO infrastructure for multi-specialty eye care groups, but operates at broader geographic scale as a platform.
• EyeCare Partners: One of the largest U.S. ophthalmology and optometry platforms with hundreds of locations across multiple states. Comparable in offering cataract surgery, refractive, and medical eye care, but operates at significantly larger scale as a national consolidator.
• OCLI Vision: Large multi-state ophthalmology platform offering comprehensive medical and surgical eye care, refractive surgery, and clinical research. Comparable in multi-specialty service portfolio and premium IOL focus, but operates at significantly greater geographic and physician scale.

Regional players

• Stanford Eye Laser Center: Academic-affiliated ophthalmology and refractive surgery center offering advanced laser cataract and refractive procedures. Comparable in advanced technology positioning (femtosecond laser, premium IOLs), but operates in a different geographic market with academic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/eyecarenowpanamacity
• Facebookfacebook.com/eyecarenow

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eye Center of North Florida