SIMA
SIMA is a privately-held French distributor and light service provider, founded in 1961 and based in Lormont, specializing in lifting equipment and marine/rescue safety products for industrial, construction, marine-offshore and rope-course customers.
- Company typePrivate
- Founded1961
- HeadquartersLormont, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SIMA does
SIMA SAS is a privately-held French industrial distributor and light manufacturer established in 1961 and headquartered in Lormont, near Bordeaux. The company organizes its offering around two interlocking verticals: lifting equipment (wire ropes, chains, slings, textile slings, lashings, hoists, lifting accessories, and stainless-steel hardware) and rescue/marine safety (PPE, lifejackets, survival equipment, pyrotechnics, buoys, ropes, life rafts and rescue boats). Its catalogue is composed primarily of branded products from international OEMs it distributes in France — including Crosby, Tractel, Van Beest, Secumar, Survitec, Zodiac, Rema, Huchez and Protecta — alongside SIMA-branded items. Technology content is concentrated in partner-offered proprietary construction (e.g., Zodiac's thermobonding technique for life rafts) and in the company's own regulatory-compliance expertise on SOLAS 74/88 and ISO 9650/15372 specifications.
The business combines product distribution with a service station that performs maintenance, repair, equipment rental, and periodic statutory inspections (Vérification Générale Périodique, or VGP), plus a purchase-assistance team. Revenues come mainly from one-time B2B product sales into construction, industrial, marine/offshore, rope-course-park and architectural customers, complemented by recurring inspection and maintenance work on installed equipment. The company operates a PrestaShop-based e-commerce storefront (simafrance.com) supported by direct phone and email sales channels, distinct email addresses for marine and industrial buyers, and an online VGP portal (vgponline.simafrance.com). Customer segments are verticalized in the company's go-to-market (industry–construction and marine offshore tagged as primary), and the customer base is diffuse across small-to-mid B2B buyers with no named enterprise anchors.
SIMA is structured as a Société par Actions Simplifiée with €300,000 in declared share capital, registered in Bordeaux (RCS B381 151 174), with 101–250 employees and no disclosed parent, subsidiaries, funding rounds, or institutional investors. Its operating geography is regional (Western Europe), and there are no signals in the source material of organic growth investments, M&A, geographic expansion, or new product development beyond routine catalog maintenance. The defensible read is of a stable, mature, multi-decade SME focused on product distribution and compliance-driven service in a low-growth industrial niche.
SIMA firmographics
Firmographics- Name
- SIMA
- Legal name
- SIMA
- Website
- https://simafrance.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SIMA is a privately-held French distributor and light service provider, founded in 1961 and based in Lormont, specializing in lifting equipment and marine/rescue safety products for industrial, construction, marine-offshore and rope-course customers.
- Ownership category
- akta.pro rank
SIMA industry classification
Industry- Product category
- Industrial Lifting Equipment
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Ship Building and Repairing (336611)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industries
- Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where SIMA is headquartered
LocationHeadquarters
- HQ city
- Lormont
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SIMA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - Lifting Equipment: SIMA generates revenue through the sale of lifting equipment including wire ropes, chains, slings, textile slings, lashings, lifting accessories, and stainless steel products. These are primarily one-time product purchases with no recurring revenue model mentioned.
- Product Sales - Safety/Rescue Equipment: Sale of safety and rescue materials including life jackets, life rafts, survival equipment, pyrotechnics, and rescue boats. One-time product transactions.
- Equipment Rental: SIMA offers equipment rental services for lifting and safety equipment
- Service Station and Maintenance: Service station for maintenance and repair of equipment, control of lifting equipment (Vérification Générale Périodique - VGP), and related services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SIMA product offering
Product offeringCore offering
SIMA designs, manufactures, and distributes lifting equipment and safety-rescue materials for industrial, construction, and marine offshore applications. The product portfolio spans wire ropes, chains, slings, textile slings, lashings, hoists, lifting accessories, stainless steel hardware, PPE, life rafts, rescue boats, ropes, buoys, and survival equipment. The company also offers complementary services including equipment rental, periodic inspection (VGP), maintenance and repair, and purchase assistance.
Product overview
SIMA is a French company specializing in lifting equipment and safety-rescue materials for industrial and maritime applications. The company operates as a single unified product and service portfolio organized around four core categories: (1) Lifting Equipment including wire ropes, chains, slings, textile slings, lashings, hoists, lifting accessories, and stainless steel products; (2) Rescue and Safety including PPE (fall arresters, harnesses, lanyards), lifejackets, lifesuits, survival equipment, pyrotechnics, and emergency markers; (3) Marine Offshore including life rafts (professional and pleasure craft), rescue boats (Survitec RIBO series and Zodiac Milpro), buoys, floats, ropes (polyester, nylon, polypropylene, HMPE/Dyneema, copolymer), and naval equipment; (4) Professional Services including equipment rental, periodic inspection/certification, maintenance/repair, and purchase assistance. The product portfolio includes branded products from partners such as Survitec (life rafts, rescue boats), Zodiac Milpro (inflatable boats), and Crosby, Tractel, Van Beest (lifting accessories). SIMA serves industries including construction, marine/offshore, adventure parks, and architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Wire Ropes Wire ropes for lifting and marine applications, including antigiratory, coated, standard, and technical variants for industrial and maritime customers.
- Chains Lifting chains, marine chains, and general-purpose chains for various industrial and maritime applications.
- Slings Chain slings and wire rope slings for lifting operations, including related accessories.
- Textile Slings Textile slings designed for gentle lifting applications and surface-sensitive loads.
- Lashings Webbing lashings and chain lashings for cargo securing, available in grade 10 and grade 12.
- Lifting Equipment Hoists (electric and manual chain hoists, lever chain hoists), trolleys, clamps, jacks, beams, jib cranes, winches (creeper and manual), and clamps for material handling operations.
- Lifting Accessories Lifting eyes, open wedge sockets, thimbles, lifting hooks, shortening hooks, sockets, swivels, connecting links, master links, quick links, aluminium ferrules, shackles, blocks, sheaves, wire rope clips, and turnbuckles.
- Stainless Steel Range Stainless steel accessories, lifting accessories, slings, cables, shackles, turnbuckles, and cable terminations for corrosion-resistant and marine-grade applications.
- Personal Protective Equipment (PPE) Fall arresters, harnesses, lanyards, helmets, lifeline systems, and carabiners for worker safety at height.
- Rescue Equipment Permanent buoyancy lifejackets, professional inflatable lifejackets, lifesuits, and lifejacket accessories for maritime rescue personnel.
- Buoys and Floats Buoys, protections, floats, marking balisages, and rescue sauvetages for marine applications.
- Ropes
Companies that use SIMA
Customer profileSegments4 records
Ideal customer profiles3 records
SIMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SIMA partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- Van BeestminorManufacturer partner supplying lifting hardware and accessories to SIMA's catalogue
- TractelminorManufacturer partner supplying lifting and safety equipment products
- CrosbyminorManufacturer partner supplying rigging hardware and lifting accessories
- SecumarminorManufacturer partner supplying life jackets and maritime safety equipment
- SurvitecminorManufacturer partner supplying life rafts, rescue boats, and maritime survival equipment
- ZodiacminorManufacturer partner supplying life rafts and inflatable rescue boats
- ProtectaminorManufacturer partner supplying safety equipment products
- RemaminorManufacturer partner supplying lifting and handling equipment
- HuchezminorManufacturer partner supplying lifting equipment
- BealminorManufacturer partner supplying ropes and cordage products
- EENOVminorWeb agency responsible for website design and development (eenov.com), based in Mérignac, France
- OVHminorWeb hosting provider for simafrance.com, headquartered in Roubaix, France
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SIMA competitors and assessment
Company assessmentBroad incumbents
- Crosby Group: Crosby Group is one of the world's largest manufacturers of lifting accessories (shackles, hooks, master links, wire rope clips) and rigging hardware. While SIMA distributes Crosby products, Crosby also sells directly through its own European subsidiaries, making it a broad incumbent peer in the lifting-accessories category.
- Beal: Beal is a French rope and cordage manufacturer producing dynamic and static ropes, accessory cords, and slings for climbing, rescue, and industrial use. Although SIMA distributes Beal products, Beal also sells directly, making it a relevant incumbent peer in SIMA's rope and safety-equipment lines.
- Gunnebo Industries: Gunnebo Industries manufactures and distributes load-handling and lifting equipment (chain blocks, lever hoists, lifting chains, slings) across Europe and globally. It is a much larger incumbent serving the same industrial buyer base as SIMA but with broader geographic and category reach.
Direct peers
- Marlow Ropes: Marlow Ropes is a UK-based manufacturer of marine and industrial ropes (polyester, nylon, HMPE/Dyneema, polypropylene) used for mooring, towing, lifting, and safety. It directly overlaps with SIMA's rope catalogue across maritime and industrial customers.
- Camp Safety: Camp Safety (part of Camp Group) designs and distributes PPE, harnesses, lanyards, and rescue equipment for work-at-height, rope access, and industrial fall protection. It competes with SIMA's PPE line, particularly into the rope-course park and construction segments SIMA explicitly targets.
- Wichard: Wichard manufactures marine hardware (shackles, snap hooks, blocks, rigging fittings, quick-release fittings) for sailing and offshore applications. Its forged stainless-steel rigging and lifting accessories compete head-on with SIMA's lifting-accessories and stainless-steel ranges for marine buyers.
- Plastimo: Plastimo is a French marine-safety and leisure-equipment manufacturer offering lifejackets, harnesses, buoys, and other safety gear for boating and offshore use. It is the closest French-headquartered peer in SIMA's Marine Offshore and Rescue & Safety categories.
- Petzl: Petzl is a French manufacturer of PPE, harnesses, lanyards, fall arresters, headlamps, and rescue equipment for work-at-height and vertical-rescue professionals. It is the most direct European peer in SIMA's rescue-and-safety line, with overlapping distribution channels into rope-course parks and industrial safety.
- SpanSet: SpanSet designs and manufactures lashing, lifting, and load-securing products (textile slings, round slings, cargo lashings, fall-arrest systems). It directly competes with SIMA's slings, lashings, and PPE offerings across European industrial and transport customers.
- Tractel: Tractel manufactures and distributes lifting, hoisting, fall-protection, and load-securing equipment globally. Although SIMA distributes some Tractel products, Tractel also sells direct through its own subsidiaries in Europe, making it the closest comparable for the lifting/PPE/rescue overlap with SIMA's industrial catalogue.
Market position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SIMA social profiles
Digital presenceSIMA compliance and trust
Trust signalCompliance13 records
SIMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIMA leadership team
Management profileNumber of profiles
Profiles2 records
SIMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIMA
What does SIMA do?
SIMA designs, manufactures, and distributes lifting equipment and safety-rescue materials for industrial, construction, and marine offshore applications. The product portfolio spans wire ropes, chains, slings, textile slings, lashings, hoists, lifting accessories, stainless steel hardware, PPE, life rafts, rescue boats, ropes, buoys, and survival equipment. The company also offers complementary services including equipment rental, periodic inspection (VGP), maintenance and repair, and purchase assistance.
Is SIMA a public or private company?
SIMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIMA founded?
SIMA was founded in 1961. It employs 101 to 250 people.
Where is SIMA based?
SIMA is headquartered in Lormont, France, in the Europe region.
How does SIMA make money?
Four revenue lines are on record. Product Sales - Lifting Equipment is the primary driver. The others are product Sales - Safety/Rescue Equipment, equipment Rental and service Station and Maintenance.
Who are SIMA's main competitors?
Broad incumbents on record are Crosby Group, Beal and Gunnebo Industries. Direct peers are Marlow Ropes, Camp Safety, Wichard, Plastimo, Petzl, SpanSet and Tractel.
Does SIMA have an API?
No public API is recorded for SIMA.
What industry is SIMA in?
SIMA's product category is Industrial Lifting Equipment. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMAJAIAG, Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting). Its NAICS code is 3331 and its SIC code is 3530.