What mediaworx does

mediaworx berlin GmbH is a Berlin-based full-service digital agency founded in 1996 and operating as part of the MAI Group, with a headcount of 11-50 employees. The company delivers integrated services spanning strategic consulting, user experience and design systems, growth marketing (SEO, SEA, content marketing, CRO), marketing automation and CRM implementation, web and business intelligence analytics, custom technology and portal development, and artificial intelligence consulting. Its primary customer base consists of mid-market and enterprise clients concentrated in German-speaking regulated industries, particularly banking, insurance, financial services, eCommerce, and industrial sectors; named clients include ARAG, Signal Iduna, Zurich, Postbank, DSL Bank, Sparkassen Rating und Risikosysteme, LGT, DA-direkt, Starpool, Impuls Finanzvertrieb, Deutsche Post, Flyeralarm, Klöpferholz, and Duden Mentor. The agency holds certified HubSpot Platinum Partner status and delivers on a multi-vendor technology stack that includes Microsoft (Copilot, Azure, Power BI, Dynamics 365, Fabric), Google (GA4, GCP, Gemini), Salesforce, Marketo, Mautic, Snowflake, and OpenAI.

The underlying technology architecture is architecture-agnostic and full-stack: mediaworx builds on PHP, Java, and Python for development, operates across CMS platforms (HubSpot, WordPress, OpenCms, Typo3, Pimcore), implements e-commerce on Shopware and Magento, deploys on AWS, Azure, and GCP, and integrates identity layers via KeyCloak, OAuth2, and SAML. Two proprietary platforms create deeper client lock-in beyond pure agency services: Leadmachine, a lead generation and management system developed for Starpool that powers in-house lead acquisition for 1,500+ advisors, and the Caballito platform, which underpins nearly all Sparkassen risk management applications with 26 deployed apps and annual releases since 2017. The agency also maintains internal assets including a User Research Methods Tool and a server-side tracking infrastructure designed to protect data from ad blockers and ITP while supporting GDPR compliance.

Revenue is generated through professional services on a quote-based, project, and multi-year retainer engagement model, with no publicly disclosed pricing. GTM is sales-led and relationship-driven, targeting enterprise and mid-market accounts in DACH primarily and selected European engagements (e.g., LGT Private Banking). Channels include direct enterprise sales, HubSpot Marketplace listings, and HUG Berlin community organizing. Distribution relies on a content marketing engine (active blog covering analytics, AI, marketing, and technology), SEO, email newsletters via HubSpot, paid search, and social media. The company is privately held with no disclosed funding, no disclosed revenue, and operates within the MAI Group portfolio alongside affiliated entity mediaworx apps GmbH.

Name

mediaworx

Legal name

mediaworx berlin GmbH

Website

https://mediaworx.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

mediaworx is a Berlin-based full-service digital agency founded in 1996 and operating under the MAI Group, serving enterprise and mid-market clients in banking, insurance, eCommerce, and industrial sectors with strategy, UX, growth marketing, HubSpot CRM implementation, analytics, and AI consulting services.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital agency services
• HubSpot platinum partner
• Marketing automation consulting
• Growth marketing services
• User experience design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Professional Services: Full-service digital agency providing strategy, UX/UI design, development, marketing automation, CRM implementation, SEO, SEA, content marketing, analytics, and AI consulting services on a project and retainer basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

mediaworx is a full-service digital agency selling integrated consulting, design, technology and marketing services to enterprise and mid-market clients. Core offerings include AI consulting, digital strategy and advisory, UX research and design systems, growth marketing (SEO, SEA, content marketing, CRO), marketing automation, CRM implementation (HubSpot Platinum Partner plus Marketo, Mautic, Salesforce, Dynamics), web analytics and business intelligence, and technology services for portal and multi-tenant platform development. Services are delivered as projects and multi-year managed retainers across banking, insurance, eCommerce, industry, automotive, energy and education sectors.

Product overview

mediaworx is a full-service digital agency providing integrated services across strategy, technology, and marketing. The portfolio centers on HubSpot CRM implementation (as a certified Platinum Partner) supplemented by marketing automation services, and is structured in layers: strategy services (consulting, UX research, design systems) feed into execution layers (content marketing, performance marketing including SEO/SEA, CRO, analytics), supported by technology services (web analytics, server-side tracking, business intelligence, AI consulting) and AI capabilities (process automation, conversational AI, RAG systems, predictive analytics). The service offering is architecture-agnostic, working with multiple CRM platforms (HubSpot, Salesforce, MS Dynamics), marketing automation tools (Marketo, Mautic, Emarsys), and analytics platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot CRM Implementation & Onboarding End-to-end HubSpot CRM consulting, onboarding workshops, data migration and implementation of Marketing Hub, Sales Hub, Service Hub and CMS, delivered as part of mediaworx's Platinum Partner status with AI capabilities (Breeze AI) integrated for enterprise and mid-market clients in education, industry, energy, automotive and finance sectors.
• Growth Marketing Comprehensive growth marketing service spanning SEO, SEA, content marketing, conversion optimization, marketing automation and analytics, delivered to enterprise and mid-market clients to drive measurable business growth and qualified lead generation.
• Marketing Automation Marketing automation services spanning lead generation, segmentation, nurturing, scoring and multi-channel campaign management, delivered as an agency partner for HubSpot, Marketo, Act-on, Emarsys, Salesforce Marketing Cloud, Pardot and Mautic platforms.
• CRM Consulting CRM strategy, software evaluation, implementation support and process optimization for sales, marketing and customer service processes, plus custom CRM development on platforms including HubSpot, Salesforce and Microsoft Dynamics 365.
• Content Marketing Content strategy, creation and distribution service spanning articles, infographics, videos and personalized content designed to build engagement and generate qualified leads for enterprise and mid-market clients.
• Search Engine Optimization (SEO) Search engine optimization service including technical SEO, content optimization, backlink strategies and ongoing monitoring/reporting, delivered for sustained organic search visibility improvements (e.g., +800% ranking growth, +1000% organic rankings for clients since 2012).
• Search Engine Advertising (SEA) & PPC Paid search advertising service for Google Ads and other search engines, including campaign setup, bid optimization, A/B testing and performance reporting for enterprise clients.
• Conversion Rate Optimization (CRO) Data-driven conversion rate optimization using A/B testing, UX analysis and behavioral psychology, leveraging platforms including Optimizely, Adobe Target, Dynamic Yield, Monetate and AB Tasty, with documented conversion lifts of +20% to +50% and revenue increases of +20%.
• Web Analytics & Digital Analytics Analytics service covering tracking implementation, dashboard creation and business insights for marketing, sales and product decisions, with expertise across GA4, Matomo, Piwik PRO, econda, etracker, Webtrends, MAPP and Supermetrics (500+ analytics projects completed).
• Server-Side Tracking Server-side tracking implementation service deployed in cloud (Google Cloud Platform, Azure, AWS) or self-hosted environments, protecting tracking data from ad blockers and Intelligent Tracking Prevention while improving GDPR/DSGVO privacy compliance.
• Business Intelligence Business intelligence service including data warehouse setup, dashboard engineering, data mining and advanced analytics using Microsoft Power BI, Looker Studio, Tableau, Qlik Sense, Snowflake, Microsoft Fabric, Azure Synapse and ETL/ELT pipelines (Airflow, Airbyte, dbt, AWS Glue).
• User Experience (UX) Design End-to-end UX design service including user research, persona development, journey mapping, prototyping, usability testing, accessibility/Barrierefreiheit and design systems, with documented engagements for SIGNAL IDUNA, Flyeralarm and provincial insurers.
• Design Systems Design system development service including style guides, UI component libraries, code snippets and collaboration tooling using Figma, Storybook and Miro, with documented engagements at Signal Iduna, DA-direkt and EWS Schönau.
• Strategic Consulting & Advisory Digital strategy consulting service spanning market analysis, business strategy, brand strategy, change management and marketing strategy, designed to align management, business, IT and communications stakeholders into a clear execution roadmap with KPIs.
• Marketing Strategy Consulting Marketing strategy consulting including goal setting, funnel optimization, marketing mix definition, organizational design and agile marketing process implementation for enterprise clients.
• User Research User research service combining quantitative methods (analytics, A/B testing) and qualitative methods (interviews, usability testing, focus groups, role plays), used to build personas, journey maps and validated insights for clients such as SIGNAL IDUNA, Provincial Versicherungen and Flyeralarm.
• Artificial Intelligence (AI) Consulting End-to-end AI consulting covering use case identification, AI workshops, proof-of-concept development and enterprise AI integration for process automation, conversational AI chatbots, RAG-based knowledge retrieval, predictive analytics and generative AI, leveraging Microsoft Copilot Studio, Azure, OpenAI GPT, Google Gemini, kore.ai and Botpress with documented efficiency gains up to 90%.
• Technology Services Technology services covering portal development, process automation, system integration, multi-tenant platform delivery, B2B portals and IT ecosystem orchestration across cloud platforms (Azure, AWS, GCP) and identity standards (KeyCloak, OAuth2, SAML), demonstrated by the Caballito multi-Sparkassen platform.
• Google Analytics Implementation Google Analytics implementation, consulting and optimization service covering GA4, GA4 360, event tracking, e-commerce tracking and Google Tag Manager for website traffic analysis and conversion measurement.

Quantifiable outcome

• Lead cost reduction of 65% after 3 months for Impuls Finanzvertrieb
• +11 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration69 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCertified Platinum Partner of HubSpot, implementing Marketing Hub, Sales Hub, Service Hub, CMS, and Operations Hub. Specializes in AI-powered marketing automation (Breeze AI), CRM implementation, and custom integrations. Official organizer of HUG Berlin user group. Over 100 HubSpot projects delivered with 100% client recommendation rate.
• MicrosoftcoreTechnology or IntegrationDeep technology partnership including Microsoft Copilot Studio for AI chatbot development, Microsoft Azure cloud platform, Microsoft Power BI for dashboards, Microsoft Fabric, Microsoft Dynamics 365 CRM, and Azure Synapse Analytics. AI solutions built on Microsoft technology stack.
• GooglecoreTechnology or IntegrationAgency partner for Google Analytics (including GA4, GA4 360), Google Tag Manager, Google Ads, Google Search Console, Google Cloud Platform, Google Looker (Looker Studio), and Google Dataform. Manages server-side tracking infrastructure using GCP.
• MAI GroupcoreStrategic or Co-development Partnermediaworx is part of MAI Group (referred to as 'Part of MAI Group' on the website). The company operates as the digital agency brand within the MAI Group portfolio, which includes mediaworx berlin GmbH and mediaworx apps GmbH.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept: Global full-service digital agency offering strategy, creative, technology, marketing, and data services to enterprise clients. Comparable to mediaworx in its end-to-end digital agency model, though significantly larger and operating across multiple geographies.
• SYZYGY Group: German publicly-listed digital agency group offering strategy, creative, technology, and media services. Highly comparable to mediaworx in offering mix, German mid-market to enterprise client focus, and full-service digital agency positioning.
• dmcgroup: German digital agency group offering strategy, content, technology, and media services to enterprise clients. Comparable to mediaworx in its mid-market to enterprise client base and full-service digital agency offering.
• denkwerk: Independent German digital agency based in Cologne offering strategy, UX, technology, and digital marketing services. Closely comparable to mediaworx in agency structure, service portfolio, and German enterprise client focus.
• Arithnea: German digital agency specializing in digital strategy, e-commerce, content, and marketing technology implementations. Highly comparable to mediaworx in technology-implementation focus, enterprise client base, and DACH mid-market positioning.
• UDG United Digital Group: German digital agency group providing strategy, technology, and marketing services to enterprise clients. Comparable to mediaworx as a full-service German digital agency serving similar regulated-industry verticals.
• nexum: Cologne-based independent German digital agency offering strategy, creation, technology, and media services. Directly comparable to mediaworx in agency scope and German enterprise client focus.
• Valtech: International digital agency focused on digital transformation, commerce, and marketing technology implementations. Comparable to mediaworx in CRM and marketing automation implementation focus and enterprise client base, though operating globally.
• Scholz & Volkmer: Wiesbaden-based German digital agency known for UX design and digital brand experiences for enterprise clients. Comparable to mediaworx in design-led digital agency positioning and German enterprise client focus.

Broad incumbents

• Accenture Song (formerly SinnerSchrader): Formerly SinnerSchrader, one of Germany's leading independent digital agencies (Hamburg) now part of Accenture Song. Direct comparable in German market with similar services, but now embedded within a global incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediaworx