WonderDays

What WonderDays does

WonderDays is a UK-based online marketplace that aggregates and resells experience day vouchers and gift cards, serving primarily individual gift buyers in the United Kingdom and Republic of Ireland. Founded in 2019 and headquartered in Telford, the company operates the wonderdays.co.uk e-commerce platform, which lists 25+ experience categories (driving, flying, dining, spa, adventure, theatre, short breaks, water sports, creative workshops, animal encounters, and more) across 100+ UK and Ireland launch locations. The platform partners with third-party experience providers (driving schools, spa operators, restaurants, balloon flight operators, venue operators) and earns a margin on each voucher sold; products are priced on a per-unit basis from approximately £19 to £376+ and include flexible features such as 12-month validity, free exchanges, a 30-day refund policy, and instant e-voucher delivery.

The technology stack is a conventional e-commerce platform with a proprietary voucher management system that enables online activation, booking information display, validity extension, and experience exchange at checkout. WonderDays is an authorized retailer of Virgin Balloon Flights experiences and holds a UK registered trademark (UK00003407904). The company has begun to extend its go-to-market beyond D2C: a dedicated corporate gifting section targets employee rewards and client gifting, a student discount program addresses a younger segment, and a November 2025 partnership with Edenred Payment Solutions opens B2B corporate rewards, employee benefits, and retail gift card distribution via API integration and third-party processing. Marketing is primarily content- and SEO-driven, with an extensively categorized site architecture, a blog, email newsletter acquisition, and seasonal promotional campaigns. The company is privately held, has disclosed no external funding, and operates with 1-10 employees.

Name

WonderDays

Legal name

WonderDays Limited

Website

https://wonderdays.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WonderDays is a UK-based online marketplace selling experience day vouchers and gift cards across 25+ categories, serving individual gift buyers and corporate clients throughout the United Kingdom and Republic of Ireland.

Ownership category

akta.pro rank

Product category

Online Experience Gift Marketplace

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

Keywords

• Experience gifts
• Gift vouchers
• Experience days
• Gift cards
• Corporate gifting

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Experience Voucher Sales: WonderDays generates revenue by selling vouchers for experiences provided by third-party suppliers. The company aggregates experiences from driving schools, spa providers, restaurants, and activity operators, earning a margin on each transaction. Vouchers are sold at various price points ranging from approximately £19 to £376+ depending on the experience type.
2. Gift Card Program: WonderDays sells gift cards which can be redeemed for experiences on the platform. Distribution expanded through Edenred Payment Solutions partnership into corporate rewards and retail channels.
3. Corporate Gifting: Dedicated corporate gifting section offering bulk purchase options for employee rewards, client gifts, and corporate incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WonderDays operates an online e-commerce platform that aggregates experience day offerings from third-party providers (driving schools, spa providers, restaurants, activity operators, balloon flight operators) and sells vouchers and gift cards directly to consumers and corporate buyers. Customers browse 25+ experience categories, purchase vouchers online, and receive e-vouchers via instant email delivery, which recipients redeem and book directly with the underlying experience provider.

Product overview

WonderDays is the UK's most flexible experience gift company, operating as a marketplace platform connecting consumers with experience providers across 25+ distinct product categories. The core offering consists of experience vouchers and gift cards, enabling recipients to choose from driving experiences (supercars, junior driving, off-road), flying experiences (helicopters, hot air balloons, microlights), dining (afternoon tea, fine dining, cooking lessons), theatre and entertainment, spa and wellness, short breaks and accommodation, adventure activities, water sports, drinks tastings, creative crafting, animal encounters, and unique bucket list experiences. The Top 25 Experiences collection curates bestsellers, while Special Offers provides discounted options. Gift Cards enable flexible redemption across all experiences. The company partners with providers like Virgin for balloon flights and Edenred for gift card distribution expansion. Experiences range from under £50 to luxury offerings exceeding £200.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Vouchers Digital and physical vouchers for experience days across driving, flying, dining, spa, adventure, and other categories. Purchased as gifts, recipients redeem and book their chosen experience.
• Gift Cards Prepaid gift cards that allow recipients to choose any experience from the WonderDays portfolio. Supports third-party distribution channels including corporate rewards and retail via Edenred Payment Solutions partnership.
• Corporate Gifting Gift experiences and vouchers for corporate rewards, employee benefits, and business gifting programs, with bulk purchase options for employers.
• Top 25 Experiences Curated collection of the 25 most popular experience day gifts chosen by customers, including bestsellers like The Shard dining, supercar driving, afternoon tea, and helicopter flights.
• Special Offers Time-limited discounts and special offers on various experiences, with savings up to 71% off original prices.

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 based on buyer reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Edenred Payment SolutionscoreChannel Partner/ Reseller/ Distributor · 16 November 2025Edenred Payment Solutions (EPS) partnered with WonderDays to support its expansion into third-party channels for gift card processing. This collaboration aims to increase WonderDays' market visibility, improve its technical infrastructure, and diversify distribution channels including corporate rewards and retail. The partnership provides WonderDays with distribution access, API platform, and technical support to expand their gift card program in the UK experience gift market across B2B, B2C, employee benefits, and rewards sectors.
• Edenred Payment SolutionscoreTechnology or Integration · 10 November 2025Edenred Payment Solutions partnered with WonderDays to expand the latter's gift card program via distribution access, API platform, and technical support. The collaboration supports WonderDays' growth in the UK experience gift market across B2B, B2C, employee benefits, and rewards sectors.
• Virgin Balloon FlightsflagshipChannel Partner/ Reseller/ DistributorWonderDays is an authorised retailer of Virgin Balloon Flights experiences, operated by Virgin's own expert pilots. WonderDays retails these experiences alongside their own portfolio, offering customers access to Virgin's iconic balloon flights with WonderDays' flexible booking and voucher system. WonderDays is part of a trusted network of UK experience providers and owns/operates the UK's independent balloon network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buyagift: Major UK experience gift retailer offering over 4,000 experiences across more than 60 categories. Closely comparable marketplace model and target customer (gift-buyers, couples, families) competing for the same seasonal and corporate gifting demand.
• Red Letter Days: One of the UK's longest-running experience gift retailers, offering vouchers across driving, flying, dining, spa, and adventure categories. Direct competitor to WonderDays in the UK experience gifting marketplace with overlapping product mix and customer base.
• Prezzybox: UK online gift retailer offering a broad range of gift experiences, personalized gifts, and gift boxes. Comparable direct-to-consumer gifting marketplace competing for the same seasonal UK gift demand as WonderDays.
• Virgin Experience Days: UK experience gift platform operating under the Virgin brand umbrella, offering a wide portfolio of vouchers including balloon flights, driving, dining, and short breaks. Direct competitor, with WonderDays already operating as an authorized retailer for Virgin Balloon Flights.
• Activity Superstore: UK-based experience gift retailer specializing in driving, flying, and adventure experiences for individuals and couples. Direct competitor focused on similar product categories and price points to WonderDays.

Broad incumbents

• Moonpig: UK-listed online greeting card and gift platform offering personalized cards, flowers, and gifts including experiences. Larger, publicly listed incumbent operating in adjacent online gifting with overlapping customer base and gift-occasion demand.
• Smartbox Group: Ireland-headquartered parent of Red Letter Days and other experience gift brands across Europe, with operations in multiple countries. Larger, multi-brand incumbent operating in the same experience gifting space with broader geographic reach and resources than WonderDays.
• Not On The High Street: UK online marketplace curating personalized gifts and experiences from independent makers and suppliers. Comparable marketplace model and customer segment, though broader in scope beyond pure experience gifts.

Emerging players

• Ingestre Orange: Smaller UK experience gift card and activity voucher operator focused on multi-retailer gift cards redeemable across experience venues. Comparable B2B and consumer voucher-led model but smaller scale than WonderDays.

Others

• Edenred Payment Solutions: Global employee benefits and corporate rewards infrastructure provider that recently partnered with WonderDays to distribute gift cards through corporate channels. Operates adjacent infrastructure layer (gift card processing, corporate rewards) and is also a strategic distribution partner for WonderDays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WonderDaysLtd
• Facebookfacebook.com/WonderDaysExperiences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WonderDays