Red Letter Days
- Company typePrivate
- Founded1989
- HeadquartersStevenage, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Red Letter Days firmographics
Firmographics- Name
- Red Letter Days
- Legal name
- Red Letter Days
- Website
- https://redletterdays.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Red Letter Days industry classification
Industry- Product category
- Experience Gifts & Online Gift Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industry
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where Red Letter Days is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Red Letter Days business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain
Revenue model
- Experience Voucher Sales: Red Letter Days sells gift vouchers and experience packages directly to consumers and corporate clients. The company acts as a marketplace intermediary, earning revenue from the margin between wholesale costs paid to experience providers and retail prices charged to customers. Revenue is generated through one-time transaction fees on each voucher sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available in £50, £75, £100, £150, £200, and £250 denominations |
| Unit Pricing | Pay-as-you-go | Individual experience products ranging from budget to luxury |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Red Letter Days product offering
Product offeringCore offering
Red Letter Days is an online experience-gifts marketplace that curates and sells more than 6,000 experience days from a network of over 5,000 UK venues, packaged as gift cards, vouchers, and themed experience collections. Its offerings span driving, flying, spa, short breaks, and adventure categories, and are sold to consumers for personal gifting and to businesses for corporate rewards, incentives, and client gifting via a dedicated corporate portal.
Product overview
Red Letter Days is an experience gifts platform offering over 6,000 experience-based gifts across the UK. The product portfolio is organized into a unified platform with multiple product categories including Days Out & Tours, Driving Experiences, Food & Drink Experiences (with partner restaurants like Gordon Ramsay, Hell's Kitchen, Côte Brasserie), Afternoon Tea, Spa & Beauty (Bannatyne, Champneys), Adventure Days, Immersive Experiences (The Traitors Live Experience, ABBA Voyage), Flying Experiences, Short Breaks (overnight and multi-night hotel stays), Theatre Shows & Cinema, Sports Experiences (including football stadium tours), Animal Experiences, Arts & Craft, Watersports, Photoshoots, Gift Vouchers, Bundled Experiences, and At Home Experiences. The platform enables customers to purchase experiences as gifts or for personal use, with vouchers valid for 12 months and redeemable at over 5,000 partner venues across the UK.
Differentiator
Problem solved
Functional benefit
Companies that use Red Letter Days
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Red Letter Days technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Red Letter Days partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, flagship and minor.
- Gordon Ramsay RestaurantscoreExclusive partnerships featuring Gordon Ramsay's restaurant brands including Hell's Kitchen, Savoy Grill, and Lucky Cat. Offerings include three-course dinners, lunches, and feasting menus at various London locations.
- Bannatyne SpacoreLong-standing spa partner offering Elemis spa days, Japanese head spa treatments, and multi-treatment packages at Bannatyne locations across the UK.
- Merlin Theme ParkscorePartnership with Merlin Entertainments offering tickets to Alton Towers, THORPE PARK, Chessington World of Adventures, and LEGOLAND Windsor with exclusive bundle deals.
- The Traitors Live ExperienceflagshipExclusive Red Letter Days partnership for The Traitors Live Experience in Covent Garden, West End.
- Port Lympne Hotel and ReservecorePremium partnership offering giraffe lodges, pinewood pod stays, safari experiences, and animal encounters at Port Lympne wildlife reserve.
- Whittlebury Hall Hotel & SpacoreSpa and hotel partner offering overnight breaks with spa treatments, thermal access, and dining packages.
- West End TheatrescorePartnership with West End theatres offering Silver, Gold, and Bronze theatre ticket packages to shows including Wicked, Mamma Mia, The Lion King, and more.
- Ferrari, Lamborghini, Aston Martin, McLaren, PorschecoreLuxury supercar driving experiences featuring premium automotive brands at racing circuits across the UK.
- Côte BrasseriecoreExclusive dining partnerships offering three-course dinners at Côte Brasserie restaurants nationwide.
- Crowne Plaza HotelsminorSpa weekend packages and luxury breaks at Crowne Plaza Marlow and other locations.
- Macdonald HotelsminorSpa breaks and hotel stays at Macdonald Hotels across the UK.
- Lifehouse Spa and HotelminorSpa escape packages and overnight spa retreats.
- ABBA VoyagecoreConcert experience tickets and packages for ABBA Voyage at London venue.
- Go ApeminorTreetop adventure experiences at Go Ape locations across the UK.
- The View from The ShardcorePremium London attraction tickets with digital photo package.
- Galvin RestaurantscoreMichelin-starred dining experiences at Galvin La Chapelle.
- Marco Pierre WhitecoreFine dining experiences at Marco Pierre White's London Steakhouse Co., including six-course gourmet meals.
- iFLY Indoor SkydivingminorIndoor skydiving experiences at iFLY venues.
- PrezzominorRed Letter Days Exclusive Prosecco Afternoon Tea packages at Prezzo Italian restaurants.
- Champneys SpaminorLuxury spa days and treatments at Champneys Spa locations.
- Coombe AbbeyminorOvernight stays, medieval banquets, and romantic breaks at Coombe Abbey hotel.
- VUE CinemaminorCinema experience packages.
- The Quiet SiteminorGlamping cabin experiences in the Lake District and Snowdonia.
- Greenwoods SpaminorSpa escape packages with dinner and treatments at Greenwoods Hotel and Spa.
- Oastbrook EstateminorLuxury glamping with vineyard tours and wine tasting in Robertsbridge.
- Football Stadium Tours (Manchester United, Arsenal, Liverpool, Manchester City, West Ham)minorStadium tour experiences at major UK football clubs.
- TeamSportminorIndoor karting experiences at TeamSport venues.
- SilverstonecoreDriving experiences at the iconic Silverstone racing circuit.
- Moonpig GroupflagshipRed Letter Days is a wholly-owned subsidiary of the Moonpig Group, a publicly-known greetings card and gifting company. The parent company provides corporate backing and strategic direction.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red Letter Days competitors and assessment
Company assessmentDirect peers
- Buyagift: UK's leading experience gifting voucher platform offering a near-identical catalogue model of curated third-party experiences redeemed via voucher. Directly competes in the same occasions, segments, and price points as Red Letter Days.
- Virgin Experience Days: Virgin-branded experience voucher marketplace in the UK covering driving, dining, short breaks, and adrenaline activities. Competes head-to-head with Red Letter Days for the same gifting occasions and consumer segments.
- Activity Superstore: UK experience days retailer owned by Smartbox Group, selling gift boxes and vouchers redeemable at venues nationwide. Closely comparable catalogue structure and target audience.
- Experience Days: Independent UK experience gift retailer offering vouchers across similar categories (driving, flying, dining, spa). Direct competitor with overlapping product and price positioning.
- Not On The High Street: UK curated gifting marketplace connecting consumers with unique gift products and experiences. Overlaps in the gifting-purchase funnel and corporate gifting use cases.
Broad incumbents
- Moonpig Group: Parent company and broader gifting platform covering greeting cards, flowers, and personalised gifts. Comparable in category leadership but operates at a wider portfolio level beyond experiences only.
- Groupon UK: Global deals marketplace with deep UK experience and local-activity inventory. Competes on price-sensitive experience bookings and gift purchases, though distribution is much broader than experiences-only.
- Lastminute.com: UK/European travel and experience booking platform selling short breaks, theatre tickets, and activities. Overlaps in the short-breaks and experiences category though its core is travel rather than pure gifting.
- Smartbox Group: Parent of Activity Superstore and other experience-box brands across Europe. Operates a multi-brand portfolio of gift-box products directly comparable to Red Letter Days' voucher model.
Emerging players
- Treatwell: UK beauty and wellness booking marketplace overlapping with Red Letter Days' spa, pampering, and beauty-treatment categories. Comparable in the spa vertical but narrower in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Letter Days social profiles
Digital presenceRed Letter Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Letter Days leadership team
Management profileNumber of profiles
Red Letter Days funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Letter Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Letter Days
What does Red Letter Days do?
Red Letter Days is an online experience-gifts marketplace that curates and sells more than 6,000 experience days from a network of over 5,000 UK venues, packaged as gift cards, vouchers, and themed experience collections. Its offerings span driving, flying, spa, short breaks, and adventure categories, and are sold to consumers for personal gifting and to businesses for corporate rewards, incentives, and client gifting via a dedicated corporate portal.
Is Red Letter Days a public or private company?
Red Letter Days is a private company. It is classified as corporate owned and is currently operating.
When was Red Letter Days founded?
Red Letter Days was founded in 1989. It employs 101 to 250 people.
Where is Red Letter Days based?
Red Letter Days is headquartered in Stevenage, United Kingdom, in the Europe region.
How does Red Letter Days make money?
One revenue line is on record: experience Voucher Sales.
Who are Red Letter Days's main competitors?
Direct peers on record are Buyagift, Virgin Experience Days, Activity Superstore, Experience Days and Not On The High Street. Broad incumbents are Moonpig Group, Groupon UK, Lastminute.com and Smartbox Group. Treatwell is listed as an emerging player.
Does Red Letter Days have an API?
No public API is recorded for Red Letter Days.
What industry is Red Letter Days in?
Red Letter Days's product category is Experience Gifts & Online Gift Marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant). Its NAICS code is 45942 and its SIC code is 5945.