WonderDays
WonderDays is a UK-based online marketplace selling experience day vouchers and gift cards across 25+ categories, serving individual gift buyers and corporate clients throughout the United Kingdom and Republic of Ireland.
- Company typePrivate
- Founded2019
- HeadquartersTelford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WonderDays does
WonderDays is a UK-based online marketplace that aggregates and resells experience day vouchers and gift cards, serving primarily individual gift buyers in the United Kingdom and Republic of Ireland. Founded in 2019 and headquartered in Telford, the company operates the wonderdays.co.uk e-commerce platform, which lists 25+ experience categories (driving, flying, dining, spa, adventure, theatre, short breaks, water sports, creative workshops, animal encounters, and more) across 100+ UK and Ireland launch locations. The platform partners with third-party experience providers (driving schools, spa operators, restaurants, balloon flight operators, venue operators) and earns a margin on each voucher sold; products are priced on a per-unit basis from approximately £19 to £376+ and include flexible features such as 12-month validity, free exchanges, a 30-day refund policy, and instant e-voucher delivery.
The technology stack is a conventional e-commerce platform with a proprietary voucher management system that enables online activation, booking information display, validity extension, and experience exchange at checkout. WonderDays is an authorized retailer of Virgin Balloon Flights experiences and holds a UK registered trademark (UK00003407904). The company has begun to extend its go-to-market beyond D2C: a dedicated corporate gifting section targets employee rewards and client gifting, a student discount program addresses a younger segment, and a November 2025 partnership with Edenred Payment Solutions opens B2B corporate rewards, employee benefits, and retail gift card distribution via API integration and third-party processing. Marketing is primarily content- and SEO-driven, with an extensively categorized site architecture, a blog, email newsletter acquisition, and seasonal promotional campaigns. The company is privately held, has disclosed no external funding, and operates with 1-10 employees.
WonderDays firmographics
Firmographics- Name
- WonderDays
- Legal name
- WonderDays Limited
- Website
- https://wonderdays.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WonderDays is a UK-based online marketplace selling experience day vouchers and gift cards across 25+ categories, serving individual gift buyers and corporate clients throughout the United Kingdom and Republic of Ireland.
- Ownership category
- akta.pro rank
WonderDays industry classification
Industry- Product category
- Online Experience Gift Marketplace
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family, Honeymoon & Romance Travel Agencies (THAKABAE)
Keywords
Where WonderDays is headquartered
LocationHeadquarters
- HQ city
- Telford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WonderDays business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Experience Voucher Sales: WonderDays generates revenue by selling vouchers for experiences provided by third-party suppliers. The company aggregates experiences from driving schools, spa providers, restaurants, and activity operators, earning a margin on each transaction. Vouchers are sold at various price points ranging from approximately £19 to £376+ depending on the experience type.
- Gift Card Program: WonderDays sells gift cards which can be redeemed for experiences on the platform. Distribution expanded through Edenred Payment Solutions partnership into corporate rewards and retail channels.
- Corporate Gifting: Dedicated corporate gifting section offering bulk purchase options for employee rewards, client gifts, and corporate incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget experiences under £50 |
| Unit Pricing | Pay-as-you-go | Mid-range experiences £50-£200 |
| Unit Pricing | Pay-as-you-go | Premium experiences over £200 |
| Unit Pricing | Pay-as-you-go | Kids Learner Driving Experience - 1 Hour |
| Unit Pricing | Pay-as-you-go | Kids Learner Driving Experience - 2 Hour |
| Unit Pricing | Pay-as-you-go | Junior Supercar Experiences |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
WonderDays product offering
Product offeringCore offering
WonderDays operates an online e-commerce platform that aggregates experience day offerings from third-party providers (driving schools, spa providers, restaurants, activity operators, balloon flight operators) and sells vouchers and gift cards directly to consumers and corporate buyers. Customers browse 25+ experience categories, purchase vouchers online, and receive e-vouchers via instant email delivery, which recipients redeem and book directly with the underlying experience provider.
Product overview
WonderDays is the UK's most flexible experience gift company, operating as a marketplace platform connecting consumers with experience providers across 25+ distinct product categories. The core offering consists of experience vouchers and gift cards, enabling recipients to choose from driving experiences (supercars, junior driving, off-road), flying experiences (helicopters, hot air balloons, microlights), dining (afternoon tea, fine dining, cooking lessons), theatre and entertainment, spa and wellness, short breaks and accommodation, adventure activities, water sports, drinks tastings, creative crafting, animal encounters, and unique bucket list experiences. The Top 25 Experiences collection curates bestsellers, while Special Offers provides discounted options. Gift Cards enable flexible redemption across all experiences. The company partners with providers like Virgin for balloon flights and Edenred for gift card distribution expansion. Experiences range from under £50 to luxury offerings exceeding £200.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Vouchers Digital and physical vouchers for experience days across driving, flying, dining, spa, adventure, and other categories. Purchased as gifts, recipients redeem and book their chosen experience.
- Gift Cards Prepaid gift cards that allow recipients to choose any experience from the WonderDays portfolio. Supports third-party distribution channels including corporate rewards and retail via Edenred Payment Solutions partnership.
- Corporate Gifting Gift experiences and vouchers for corporate rewards, employee benefits, and business gifting programs, with bulk purchase options for employers.
- Top 25 Experiences Curated collection of the 25 most popular experience day gifts chosen by customers, including bestsellers like The Shard dining, supercar driving, afternoon tea, and helicopter flights.
- Special Offers Time-limited discounts and special offers on various experiences, with savings up to 71% off original prices.
Quantifiable outcome
- Customer satisfaction rating of 4.9 out of 5 based on buyer reviews
- +2 more outcomes
Companies that use WonderDays
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
WonderDays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WonderDays partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Edenred Payment SolutionscoreEdenred Payment Solutions (EPS) partnered with WonderDays to support its expansion into third-party channels for gift card processing. This collaboration aims to increase WonderDays' market visibility, improve its technical infrastructure, and diversify distribution channels including corporate rewards and retail. The partnership provides WonderDays with distribution access, API platform, and technical support to expand their gift card program in the UK experience gift market across B2B, B2C, employee benefits, and rewards sectors.
- Edenred Payment SolutionscoreEdenred Payment Solutions partnered with WonderDays to expand the latter's gift card program via distribution access, API platform, and technical support. The collaboration supports WonderDays' growth in the UK experience gift market across B2B, B2C, employee benefits, and rewards sectors.
- Virgin Balloon FlightsflagshipWonderDays is an authorised retailer of Virgin Balloon Flights experiences, operated by Virgin's own expert pilots. WonderDays retails these experiences alongside their own portfolio, offering customers access to Virgin's iconic balloon flights with WonderDays' flexible booking and voucher system. WonderDays is part of a trusted network of UK experience providers and owns/operates the UK's independent balloon network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WonderDays competitors and assessment
Company assessmentDirect peers
- Buyagift: Major UK experience gift retailer offering over 4,000 experiences across more than 60 categories. Closely comparable marketplace model and target customer (gift-buyers, couples, families) competing for the same seasonal and corporate gifting demand.
- Red Letter Days: One of the UK's longest-running experience gift retailers, offering vouchers across driving, flying, dining, spa, and adventure categories. Direct competitor to WonderDays in the UK experience gifting marketplace with overlapping product mix and customer base.
- Prezzybox: UK online gift retailer offering a broad range of gift experiences, personalized gifts, and gift boxes. Comparable direct-to-consumer gifting marketplace competing for the same seasonal UK gift demand as WonderDays.
- Virgin Experience Days: UK experience gift platform operating under the Virgin brand umbrella, offering a wide portfolio of vouchers including balloon flights, driving, dining, and short breaks. Direct competitor, with WonderDays already operating as an authorized retailer for Virgin Balloon Flights.
- Activity Superstore: UK-based experience gift retailer specializing in driving, flying, and adventure experiences for individuals and couples. Direct competitor focused on similar product categories and price points to WonderDays.
Broad incumbents
- Moonpig: UK-listed online greeting card and gift platform offering personalized cards, flowers, and gifts including experiences. Larger, publicly listed incumbent operating in adjacent online gifting with overlapping customer base and gift-occasion demand.
- Smartbox Group: Ireland-headquartered parent of Red Letter Days and other experience gift brands across Europe, with operations in multiple countries. Larger, multi-brand incumbent operating in the same experience gifting space with broader geographic reach and resources than WonderDays.
- Not On The High Street: UK online marketplace curating personalized gifts and experiences from independent makers and suppliers. Comparable marketplace model and customer segment, though broader in scope beyond pure experience gifts.
Emerging players
- Ingestre Orange: Smaller UK experience gift card and activity voucher operator focused on multi-retailer gift cards redeemable across experience venues. Comparable B2B and consumer voucher-led model but smaller scale than WonderDays.
Others
- Edenred Payment Solutions: Global employee benefits and corporate rewards infrastructure provider that recently partnered with WonderDays to distribute gift cards through corporate channels. Operates adjacent infrastructure layer (gift card processing, corporate rewards) and is also a strategic distribution partner for WonderDays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WonderDays social profiles
Digital presenceWonderDays financial estimates
Financial estimateRevenue estimate
Valuation estimate
WonderDays leadership team
Management profileNumber of profiles
WonderDays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WonderDays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WonderDays
What does WonderDays do?
WonderDays operates an online e-commerce platform that aggregates experience day offerings from third-party providers (driving schools, spa providers, restaurants, activity operators, balloon flight operators) and sells vouchers and gift cards directly to consumers and corporate buyers. Customers browse 25+ experience categories, purchase vouchers online, and receive e-vouchers via instant email delivery, which recipients redeem and book directly with the underlying experience provider.
Is WonderDays a public or private company?
WonderDays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WonderDays founded?
WonderDays was founded in 2019. It employs 1 to 10 people.
Where is WonderDays based?
WonderDays is headquartered in Telford, United Kingdom, in the Europe region.
How does WonderDays make money?
Three revenue lines are on record. Experience Voucher Sales are the primary driver. The others are gift Card Program and corporate Gifting.
Who are WonderDays's main competitors?
Direct peers on record are Buyagift, Red Letter Days, Prezzybox, Virgin Experience Days and Activity Superstore. Broad incumbents are Moonpig, Smartbox Group and Not On The High Street. Ingestre Orange is listed as an emerging player. Edenred Payment Solutions is listed as an others.
Does WonderDays have an API?
No public API is recorded for WonderDays.
What industry is WonderDays in?
WonderDays's product category is Online Experience Gift Marketplace. Its primary akta.pro industry code is THAKABAE, Family, Honeymoon & Romance Travel Agencies. Its NAICS code is 71399 and its SIC code is 7990.