One Represents
One Represents is a London-based creative agency representing photographers, stylists, makeup artists, hair stylists, set designers, and motion directors, connecting its curated roster with fashion brands, editorial publications, and interior retailers across two divisions: Fashion and Interiors & Still Life.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What One Represents does
One Represents is a London-based creative talent representation agency incorporated in the UK as ONE Represents LTD and founded in 2012. The agency connects curated creative professionals with brands and publications, operating through two divisions: Fashion and Interiors & Still Life. Its roster spans photographers, creative directors, art directors, stylists, set designers, makeup artists, hair stylists, groomers, manicurists, motion directors, and animators, with dedicated agents for each discipline (Photographic, Style/Creative Direction, Beauty, and Interiors & Still Life). Belinda Sage serves as Director, supported by Managing Agents, Senior Agents, Agents, a Junior Producer, and an Accounts Manager at the firm's sole office at 27 Poland Street, London.
The firm's product offering is its artist roster and the booking, negotiation, and production services wrapped around it. The platform is essentially a digital storefront — separate websites for Fashion (london.onerepresents.com) and Interiors & Still Life (interiors.onerepresents.com), supported by Instagram — paired with a sales-led agent workflow. There is no proprietary software, AI tooling, or marketplace technology disclosed; the value proposition rests on the curation of talent, agency-side project management, and contractual intermediation between artists and clients. Pricing is negotiated per artist, per project, with industry-standard day rates, overtime scales, and usage-fee uplifts governed by agent-mediated contracts that require clients to discuss any change of usage with the agent.
Revenue is generated through agency commissions on artist bookings, with terms requiring 30-day invoice payment. The customer base is concentrated in enterprise fashion and luxury brands (Dior, Gucci, Ralph Lauren, Givenchy, Lacoste, Zara, Clarks, Abercrombie & Fitch, M.A.C Cosmetics, Godiva, David Beckham Eyewear), editorial publications (Vogue, Harper's Bazaar, ELLE, Architectural Digest, British Vogue, Grazia, Condé Nast Traveller, L'Officiel), and interior/retail clients (John Lewis, Harrods, Selfridges, Habitat, Samsung, Habitat, Carl Hansen, Crate & Barrel, Fortnum Mason, Liberty, Made, Nespresso, The White Company, Amazon, Design Hotels). No financial figures, funding, or investor information are disclosed.
One Represents firmographics
Firmographics- Name
- One Represents
- Legal name
- ONE Represents LTD
- Website
- https://onerepresents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Represents is a London-based creative agency representing photographers, stylists, makeup artists, hair stylists, set designers, and motion directors, connecting its curated roster with fashion brands, editorial publications, and interior retailers across two divisions: Fashion and Interiors & Still Life.
- Ownership category
- akta.pro rank
One Represents industry classification
Industry- Product category
- Talent Representation & Creative Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Full-Service Artist Management (MPAIAGAA)
Keywords
Where One Represents is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
One Represents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Agency Commission on Artist Bookings: One Represents operates as a talent representation agency, earning commissions on bookings of their rostered artists for fashion, interiors, and still life photography, styling, and production services. Fees and budgets are negotiated per artist, per project through the agency, with clients agreeing not to negotiate directly with artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based fee negotiation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
One Represents product offering
Product offeringCore offering
One Represents is a London-based creative talent agency that represents photographers, creative directors, art directors, stylists, set designers, makeup artists, hair stylists, groomers, and manicurists for fashion, interiors, and still life projects. The agency operates two divisions (Fashion and Interiors & Still Life) and facilitates bookings, fee negotiation, and contractual arrangements between its rostered artists and client brands, publications, and production companies. The agency earns commissions on bookings and provides industry knowledge, creative direction, and production services for both stills and moving image projects.
Product overview
One Represents is a London-based creative agency offering artist management and representation services through two distinct divisions: Fashion and Interiors & Still Life. The Fashion division manages photographers, creative directors, art directors, stylists, set designers, makeup artists, hair stylists, groomers, and manicurists. The Interiors & Still Life division represents photographers, stylists, set designers, directors, and animators. The agency's core offering is its curated roster of creative talent that collectively provides industry expertise, creative consulting, and production capabilities for editorial, commercial, and advertising projects across both stills and moving image.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Division Representation
- Interiors & Still Life Division Representation
Companies that use One Represents
Customer profileNamed customers43 records
Segments3 records
Ideal customer profiles4 records
One Represents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One Represents partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
One Represents competitors and assessment
Company assessmentDirect peers
- Art Partner: London-based creative agency representing photographers, stylists, hair/makeup artists, and set designers for fashion, beauty, and editorial campaigns. Direct competitor for the same blue-chip luxury and editorial clients served by One Represents.
- Streeters: Long-established London talent agency representing hair stylists, makeup artists, set designers, and stylists for fashion and beauty campaigns. One of the most direct competitive benchmarks for One Represents' Fashion division.
- CLM (Claire Lush Management): London-based agency representing fashion stylists, editors, and creative directors. Closely comparable roster composition and client base to One Represents' Style/Creative Direction bench.
- East Representatives: London talent agency representing stylists, set designers, makeup artists, and hair stylists. Direct competitor for the same fashion editorial and commercial briefs One Represents competes for.
- Lalaland Artists: UK-based representation agency for hair, makeup, and styling talent working across fashion, beauty, and editorial. Operates with a similar boutique multi-discipline model to One Represents.
- The Wall Group: Los Angeles-based creative agency representing hair, makeup, and stylists for fashion, editorial, and celebrity. Comparable service model to One Represents, though US-focused and at greater scale.
- House of Artists: London-based agency representing hair and makeup artists for fashion, beauty, editorial, and advertising. Overlaps with One Represents' Beauty agents and shares enterprise fashion clients.
- LGA Management: London talent agency representing makeup artists, hair stylists, and beauty specialists for fashion and editorial. A close direct peer to One Represents' Beauty division.
Emerging players
- The Collective Shift: London-based representation agency for stylists, makeup artists, and hair stylists. Smaller, fashion-focused emerging competitor overlapping with One Represents' editorial and commercial work.
Broad incumbents
- IMG Models: Global talent management firm representing models, stylists, and creative talent at far greater scale. Competes indirectly with One Represents for fashion campaigns and editorial commissions, with deeper resources and international offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
One Represents social profiles
Digital presenceOne Represents financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Represents leadership team
Management profileNumber of profiles
Profiles12 records
One Represents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Represents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Represents
What does One Represents do?
One Represents is a London-based creative talent agency that represents photographers, creative directors, art directors, stylists, set designers, makeup artists, hair stylists, groomers, and manicurists for fashion, interiors, and still life projects. The agency operates two divisions (Fashion and Interiors & Still Life) and facilitates bookings, fee negotiation, and contractual arrangements between its rostered artists and client brands, publications, and production companies. The agency earns commissions on bookings and provides industry knowledge, creative direction, and production services for both stills and moving image projects.
Is One Represents a public or private company?
One Represents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Represents founded?
One Represents was founded in 2012. It employs 11 to 50 people.
Where is One Represents based?
One Represents is headquartered in London, United Kingdom, in the Europe region.
How does One Represents make money?
One revenue line is on record: agency Commission on Artist Bookings.
Who are One Represents's main competitors?
Direct peers on record are Art Partner, Streeters, CLM (Claire Lush Management), East Representatives, Lalaland Artists, The Wall Group, House of Artists and LGA Management. The Collective Shift is listed as an emerging player. IMG Models is listed as a broad incumbent.
Does One Represents have an API?
No public API is recorded for One Represents.
What industry is One Represents in?
One Represents's product category is Talent Representation & Creative Agency Services. Its primary akta.pro industry code is HSACAHAI, Creative Talent Booking (Photographers, Videographers, Content Creators), with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 711410 and its SIC code is 7330.