Martinsen Radgivning & Revision

What Martinsen Radgivning & Revision does

Martinsen Rådgivning & Revision is a Danish authorized public accounting and advisory firm (Martinsen Statsautoriseret Revisionspartnerselskab; CVR 32 28 52 01) founded in 1940 and headquartered in Risskov, Aarhus. The firm provides integrated audit, accounting, tax and VAT, business advisory, ESG and sustainability consulting, payroll administration, and IT consulting to small and medium-sized enterprises across Denmark. It employs approximately 330 staff as of 2026 and operates from 10 physical offices in Vejle, Vejen, Skjern, København, Kolding, Grindsted, Esbjerg, Aarhus (Risskov), Brædstrup, and Odder.

The revenue model is professional-services fees, with each engagement custom-quoted based on scope rather than via published pricing. The go-to-market motion is sales-led: client acquisition is driven by local office presence, professional and partner networks, and thought-leadership content (newsletters, 72+ articles, and recurring publications such as Doing Business in Denmark 2026, FACIT, Skatteinformation, and the annual Skattefri rejse- og befordringsgodtgørelse guide). The firm distributes via digital channels including Facebook, LinkedIn, TikTok, and a digital self-service stack comprising a customer portal (Kundeportal), MitID-based digital signatures via eSignatur, TeamViewer remote support, and authorization into the Danish Tax Agency's TastSelv system for direct tax filing on behalf of clients.

The company holds no disclosed external private equity or parent ownership, operating under the traditional partner-led Danish statsautoriseret revisionspartnerselskab structure. Its customer concentration is horizontal across Danish SMEs, with limited disclosed enterprise logos (one published case: Dragsholm Slot). The firm is a purely domestic operator — there are no international subsidiaries, no cross-border offices, and no documented M&A, funding rounds, or IPO activity. Recent observable activity consists of lateral talent acquisition (notably from PwC Aarhus), internal professional qualification of state-authorized auditors, and a Brædstrup office relocation in February 2026.

Name

Martinsen Radgivning & Revision

Legal name

Martinsen Statsautoriseret Revisionspartnerselskab

Website

https://martinsen.dk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

Martinsen Rådgivning & Revision is a Danish authorized public accounting and advisory firm founded in 1940, employing approximately 330 staff across 10 offices to provide audit, accounting, tax, ESG, and business advisory services primarily to small and medium-sized enterprises throughout Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services: Revenue generated from providing professional services including auditing, accounting, tax advisory, ESG and sustainability consulting, payroll administration, and business advisory to small and medium-sized enterprises.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Martinsen Rådgivning & Revision is a Danish certified public accounting and advisory firm that delivers statutory auditing, financial accounting, corporate and personal tax advisory, VAT services, ESG and sustainability consulting, payroll administration, and broader business advisory (including ownership succession, company structuring, strategy, IT consulting, and establishment in Germany) to small and medium-sized enterprises across Denmark. The firm operates through a national network of 10 offices supported by a client portal, MitID-based digital signature workflows, and remote IT support for service delivery.

Product overview

Martinsen Statsautoriseret Revisionspartnerselskab is a Danish certified public accounting and advisory firm founded in 1940. The company operates as a single unified professional services firm offering audit (Revision), accounting (Regnskab), tax advisory (Skat & Moms), consulting (Rådgivning), and business services (Erhvervsservice). Their core audit and accounting services form the foundation, supplemented by specialized advisory practices including ESG/sustainability consulting, generational business transitions, strategy, IT consulting, and payroll administration. They also provide a client portal for secure document exchange, digital signature services via MitID/eSignatur, and tax filing assistance through the Danish Tax Agency's TastSelv system. The firm publishes annual tax guides (including Skattefri rejse- og befordringsgodtgørelse, Beløbsgrænser og skattesatser, Biler – skat og moms), ESG and annual reports, and maintains a library of 72+ professional knowledge articles covering tax, VAT, accounting, and business topics. With approximately 330 employees across 10 offices in Denmark (Vejle, Vejen, Skjern, København, Kolding, Grindsted, Esbjerg, Aarhus, Brædstrup, Odder), the firm primarily serves small and medium-sized enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Revision & Regnskab (Audit & Accounting) Core audit and accounting services including financial statement preparation, audit opinions, and assurance engagements for small and medium-sized enterprises in Denmark.
• Skat & Moms (Tax & VAT Advisory) Tax advisory and VAT services covering corporate tax, personal income tax, generational transfers, international tax, and VAT on real estate and other transactions.
• Rådgivning (Business Consulting) Business advisory services including ESG and sustainability consulting, ownership and generational transitions, strategy and sparring, company structuring, entrepreneurship support, IT consulting, and establishment support in Germany.
• Erhvervsservice (Business Services) Business support services including bookkeeping (Bogføring) and payroll administration (Lønadministration) for SME clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Dragsholm Slotnotable client advisoryOthers · 30 June 2026Martinsen advised the owner of Dragsholm Slot in connection with M+ Group becoming a strategic co-owner of the Dragsholm Slot Group. This was a complex transaction focusing on common strategic initiatives between the historic estate and M+ Group.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Beierholm: One of Denmark's largest independent accounting and advisory firms with a national office network and a similar SME focus. Directly comparable in service mix (audit, tax, advisory) and target customer segment to Martinsen.
• BDO Denmark: Major mid-tier accounting and advisory firm operating across Denmark with broad service lines including audit, tax, and consulting. Competes with Martinsen for SME and mid-market clients, with the additional backing of the BDO international network.
• RSM Denmark: International mid-tier accounting network with significant Danish operations offering audit, tax, and consulting to SMEs and mid-market clients. Directly comparable on target customer profile and service breadth.
• Mazars Denmark: International mid-tier accounting and advisory firm with a Danish presence serving SMEs through audit, tax, and consulting. Comparable mid-market positioning and full-service advisory offering.
• Baker Tilly Denmark: Mid-tier international accounting and advisory network operating in Denmark with audit, tax, and consulting services to owner-managed businesses. Direct competitor in the SME advisory space.

Others

• Grant Thornton Denmark:

Broad incumbents

• Azets: Large PE-backed Nordic accounting, payroll, and advisory platform with operations in Denmark. Comparable in service mix (audit, tax, advisory, payroll) but operates at significantly larger scale across multiple Nordic countries.
• Rödl & Partner: International mid-tier accounting and legal firm with strong German-Danish cross-border presence. Comparable on cross-border advisory (notably Germany expansion) which directly overlaps with Martinsen's "Etablering i Tyskland" service line.
• PwC Denmark: Big 4 accounting and advisory firm with full Danish presence. Overlaps with Martinsen on audit and tax services and actively competes for SME and mid-market clients, as well as larger enterprises.

Emerging players

• Reviso: Nordic cloud-based accounting and bookkeeping platform. Not a direct service peer, but represents the technology-driven automation wave threatening traditional bookkeeping and compliance revenue that forms part of Martinsen's service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/martinsenraadgivningogrevision
• LinkedInlinkedin.com/company/martinsen
• TikToktiktok.com/@martinsendk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinsen Radgivning & Revision