Waggoner Diagnostics

What Waggoner Diagnostics does

Waggoner Diagnostics is a privately-held medical diagnostics company founded in 1996 and headquartered in Rogers, Arkansas. It develops and sells computerized color vision testing solutions, principally the Waggoner Computerized Color Vision Test (WCCVT) software and the PIP24 clinical booklet test. The company's products use computer vision to deliver objective assessments of color perception deficiencies and are positioned as alternatives to traditional subjective color vision screening methods.

The company serves five primary verticals: aviation (FAA-compliant testing), clinical healthcare (optometrists and ophthalmologists), occupational safety (manufacturing and electrical trades), research institutions, and military organizations. Its WCCVT platform is validated against FAA and military standards and is distributed through direct institutional sales channels to clinics, researchers, and organizations across more than 80 countries. In December 2025, the company announced a strategic partnership with Virtual Vision to integrate its color vision testing into a VR headset platform, enabling reimbursable clinical assessments via CPT code 92283 at approximately $50 per test.

Waggoner's revenue model combines one-time software and booklet licensing with a growing transactional layer tied to per-test insurance reimbursement. The company operates with a small team (1-10 employees) and has not disclosed any external funding, ownership structure, or revenue figures. Its go-to-market is enterprise field sales to healthcare providers and institutional buyers, with the VR integration representing a new telehealth delivery channel that expands the addressable clinical footprint.

Name

Waggoner Diagnostics

Legal name

Waggoner Diagnostics

Website

https://waggonerdiagnostics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Waggoner Diagnostics develops computerized color vision testing software (WCCVT) and clinical booklet tests for aviation, healthcare, occupational safety, military, and research clients globally.

Ownership category

akta.pro rank

Product category

Ophthalmic Diagnostic Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical and Diagnostic Laboratories (62151)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)

akta.pro secondary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Color vision testing
• Computerized vision assessment
• Ophthalmic diagnostic software
• Aviation vision screening
• Clinical vision diagnostics

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Color Vision Testing Services: Revenue generated through color vision testing services and products used in clinical settings. The CPT code 92283 indicates standard medical billing for color vision testing with average reimbursement of approximately $50 per test.
2. Product Sales: Sale of WCCVT software licenses and PIP24 booklet tests to clinics, researchers, and institutions worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Waggoner Diagnostics develops and sells computerized color vision testing solutions, including the WCCVT digital testing software and the PIP24 booklet clinical assessment, used by clinics, researchers, and institutions worldwide. Its products support FAA-compliant, military-compliant, and clinical color vision evaluations, including reimbursable assessments delivered through a Virtual Vision VR headset integration.

Product overview

Waggoner Diagnostics offers a portfolio of color vision testing solutions centered around the Waggoner CCVT technology and the WCCVT Software platform, complemented by the PIP24 booklet tests and general diagnostic tools. The core Waggoner CCVT system provides computerized, objective color vision assessments used worldwide across aviation, clinical care, and occupational safety applications. The WCCVT Software delivers digital testing capabilities, while the PIP24 Booklet provides traditional clinical assessment format. All products are validated and research-backed, with applications aligned to FAA and military standards.

Differentiator

Problem solved

Functional benefit

Brands

• WCCVT (Waggoner Computerized Color Vision Test): Digital color vision testing software
• PIP24 Booklet

Products and services

• WCCVT Software (Waggoner Computerized Color Vision Test) Digital color vision testing software providing computerized, objective assessment of color vision deficiencies; used by clinics, researchers, and institutions worldwide for FAA- and military-aligned color vision evaluations.
• PIP24 Booklet Clinical color vision assessment booklet test designed for identifying color vision deficiencies in medical and research professional settings.
• Waggoner CCVT VR-enabled Assessment WCCVT technology integrated into Virtual Vision's VR headset platform, enabling clinicians to conduct reimbursable color vision assessments in virtual reality environments using CPT code 92283.

Quantifiable outcome

• Global adoption in 80+ countries for aviation, clinical, and occupational applications

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Virtual VisioncoreTechnology or Integration · 8 December 2025Strategic partnership to integrate Waggoner's CCVT color vision testing into Virtual Vision's VR headset platform. The collaboration enables clinicians to conduct reimbursable color vision assessments using CPT code 92283, with an average reimbursement of approximately $50 per test. This integration brings advanced color vision testing into virtual reality environments for clinical use.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Topcon Healthcare: Major ophthalmic and optometric equipment manufacturer with broad diagnostic device lines; comparable end-customer base and ability to integrate computerized vision screening.
• Heidelberg Engineering: Specialist in ophthalmic diagnostic imaging (OCT, perimetry); overlaps in clinical ophthalmic diagnostics and represents a broader-incumbent threat if it expands into functional vision testing.
• Carl Zeiss Meditec: Large ophthalmic device incumbent whose diagnostic portfolio spans refraction, perimetry, and imaging; could readily bundle digital color vision testing as a feature, posing a competitive threat to Waggoner.

Direct peers

• Bernell Corporation: Supplies vision testing and therapy products to optometrists, schools, and researchers, including color vision tools — overlaps with Waggoner's clinical and research distribution.
• Gulden Ophthalmics: Manufacturer and distributor of ophthalmic diagnostic and screening instruments used by optometrists and occupational testers; comparable clinical-product peer.
• Konan Medical: Specializes in computerized vision testing instrumentation used by ophthalmologists and optometrists; overlaps directly with Waggoner's computerized CCVT value proposition.
• Good-Lite Company: Publishes and distributes standardized vision screening tools including color vision tests used in clinical and occupational settings — a direct channel-and-product peer for Waggoner's PIP24 and clinical color vision workflow.
• Stereo Optical Company: Long-standing U.S. manufacturer of color vision tests (including Ishihara plates and other screening products) sold to clinicians, aviation, and occupational screening — the most direct legacy competitor to Waggoner's PIP24 booklet and CCVT.
• M&S Technologies: Develops computerized visual testing systems for clinical and research use; comparable digital testing modality and customer base to Waggoner's WCCVT software platform.

Emerging players

• Virtual Vision: VR headset platform partnered with Waggoner Diagnostics (announced Dec 2025) to deliver reimbursable color vision assessments via CPT 92283; comparable as the adjacent emerging player enabling Waggoner's telehealth distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WaggonerDx
• Facebookfacebook.com/waggonerdiagnostics
• LinkedInlinkedin.com/company/waggoner-diagnostics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waggoner Diagnostics