PIIB
PIIB (Professional Indemnity Insurance Brokers Ltd) is a Bristol-based UK specialist insurance broker founded in 2011 that arranges professional indemnity insurance for 15+ professional verticals including accountants, solicitors, architects, surveyors, FinTech, and technology firms, via a self-serve online platform and broker advisory channel backed by a panel of 15+ insurer partners.
- Company typePrivate
- Founded2011
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PIIB does
PIIB (Professional Indemnity Insurance Brokers Ltd) is a UK specialist commercial insurance broker founded in 2011, headquartered in Bristol, that focuses exclusively on professional indemnity (PI) insurance for professional service firms. The company serves 15+ professional verticals including accountants, solicitors, architects, chartered surveyors, engineers, financial advisers, FinTech firms, technology companies, mortgage brokers, recruitment consultants, estate and letting agents, and design-and-construct building contractors, as well as offering a medical malpractice pathway. Its core products comprise PI insurance placement, an advisory service, claims management, run-off planning, market intelligence, a free cover review service, and a Cyber Insurance add-on.
The firm operates through two channels: a digital self-serve online quotation and purchase platform powered by PIA (an online insurance technology provider) targeting smaller professional firms with turnover up to approximately £150,000, and a direct broker advisory channel for larger or more complex risks. The technology stack is modest — a WordPress content site, Google Analytics, Google reCAPTCHA, and the PIA quotation engine — with no proprietary AI or ML systems disclosed. Insurance capacity is drawn from a panel of more than 15 insurer and MGA partners including Hiscox, Lloyd's of London, Markel, Zurich, Liberty Mutual, Intact, Travelers, CFC, Pen Underwriting, Manchester Underwriting Management, and others, enabling multi-carrier comparison and placement.
PIIB earns revenue primarily through commission from insurers calculated as a percentage of annual PI premium placed, with billing on policy inception and renewal, plus ancillary fees for mid-term adjustments, cancellations, and premium finance arranged via Close Brothers Premium Finance. The firm is privately held, independent, and operates as an Appointed Representative of Acrisure Eleven Network Limited (TEn Insurance Services Ltd, FCA FRN314593), which provides its regulatory permissions. The company is sub-10 employees with a single Bristol office and no disclosed revenue, funding, or M&A activity.
PIIB firmographics
Firmographics- Name
- PIIB
- Legal name
- Professional Indemnity Insurance Brokers Ltd
- Website
- https://professionalindemnity.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PIIB (Professional Indemnity Insurance Brokers Ltd) is a Bristol-based UK specialist insurance broker founded in 2011 that arranges professional indemnity insurance for 15+ professional verticals including accountants, solicitors, architects, surveyors, FinTech, and technology firms, via a self-serve online platform and broker advisory channel backed by a panel of 15+ insurer partners.
- Ownership category
- akta.pro rank
PIIB industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where PIIB is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PIIB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Broker Commission: PIIB acts as an insurance intermediary and earns commission from insurers, typically calculated as a percentage of the annual insurance premium placed. Commission is received upon policy inception and renewal. The firm may also charge additional fees for services such as mid-term adjustments, cancellations, and premium finance arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional indemnity insurance pricing based on profession, turnover, and risk factors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PIIB product offering
Product offeringCore offering
PIIB is a specialist UK commercial insurance broker focused exclusively on professional indemnity (PI) insurance. It places PI coverage with a network of insurer partners on behalf of professional service firms, and provides related services including advisory, claims management, cover reviews, run-off planning, market intelligence, and cyber insurance. Customers can obtain cover either through an automated online quotation platform (powered by PIA) or via direct broker advisory.
Product overview
PIIB (Professional Indemnity Insurance Brokers Ltd) operates as a specialist commercial insurance broker offering professional indemnity insurance products and related services. The core offering is Professional Indemnity Insurance, which is available through an automated online quotation and purchase platform. The company provides additional services including Advisory Service, Claims Management, Cyber Insurance, Run Off Planning, and Market Intelligence. Their online quotation system is powered by PIA technology and connects customers with multiple A-rated insurance providers for comparison. The business model combines digital self-service capabilities with broker-supported services for complex insurance needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Indemnity Insurance Specialist PI insurance policy covering professional negligence, errors or omissions, breach of professional duty and civil liabilities for UK professional firms and individual professionals, placed with a panel of A-rated insurers.
- Online Quotation System
- Claim Notification Service
- Advisory Service
- Claims Management
- Cyber Insurance
- Run Off Planning
- Market Intelligence
- Free Professional Indemnity Cover Review
Quantifiable outcome
- Over 500 different occupation types now purchase professional indemnity insurance in the UK, with an estimated premium value of £3.3 billion and 1.5 million UK policyholders (market context from source)
Companies that use PIIB
Customer profileSegments4 records
Ideal customer profiles2 records
PIIB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
PIIB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- HiscoxcoreInsurance partner providing professional indemnity insurance capacity. Hiscox is one of the listed trusted insurance partners of PIIB, offering coverage options through the broker's quotation platform.
- Lloyds (London)corePIIB works with Lloyds of London syndicates, which represent the largest professional indemnity insurer in the UK market. Lloyds provides capacity for a significant portion of PI policies placed through the broker.
- Manchester Underwriting ManagementcoreManaging General Agent (MGA) specialising in professional indemnity insurance. Manchester Underwriting provides underwriting authority and capacity for PI policies distributed through PIIB.
- MarkelcoreListed as a trusted insurance partner providing professional indemnity coverage options through PIIB's quotation platform.
- ZurichcoreMajor global insurer listed as a trusted partner providing professional indemnity insurance capacity for PIIB's clients.
- Liberty MutualcoreInsurance partner providing professional indemnity capacity. Listed among PIIB's trusted insurance partner network.
- IntactcoreInsurance partner (formerly Royal and Sun Alliance) listed among PIIB's trusted insurance partners for professional indemnity coverage.
- TravelerscoreListed as a trusted insurance partner providing professional indemnity insurance capacity through PIIB's distribution network.
- Pen UnderwritingcoreManaging General Agent providing specialist professional indemnity underwriting capacity. Listed as a trusted insurance partner of PIIB.
- CFCcoreSpecialist MGA known for technology and professional indemnity insurance products. Listed as a trusted insurance partner for PIIB.
- TEn Insurance Services Ltd / Acrisure Eleven Network LimitedcorePIIB is an Appointed Representative of TEn Insurance Services Ltd (trading as Eleven), which is authorised and regulated by the Financial Conduct Authority (FRN314593). This regulatory partnership provides PIIB with the FCA authorisation needed to arrange, advise on, and deal as an agent of insurers and clients for non-investment insurance policies.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
PIIB competitors and assessment
Company assessmentDirect peers
- Jensten Insurance Brokers: UK national insurance broker with a dedicated professional indemnity team, named alongside PIIB among independent UK PI specialists and offering overlapping profession-specific cover.
- PolicyBee: UK specialist professional indemnity insurance broker serving SMEs and regulated professionals with online quotation and tailored cover, explicitly named alongside PIIB among independent UK PI specialists.
- Ntegrity Insurance Solutions: UK independent insurance broker with a strong professional indemnity specialism serving professional services firms, identified alongside PIIB as a specialist PI competitor.
- Griffiths & Armour: Liverpool-headquartered broker specialising in professional indemnity for professions including construction, accountancy and law — directly comparable to PIIB's regulated-professions focus.
- Brunel Professional Indemnity: Bristol-based specialist PI broker focused on construction, property and professional services risks, directly competing for the same UK professional indemnity mandates as PIIB.
Others
- Hiscox UK: Major UK professional indemnity insurer and PIIB partner that also distributes directly online, making it both a capacity provider and a competitor for direct SMB PI placements.
- CFC Underwriting: Specialist London MGA offering professional indemnity and cyber cover, both an underwriting partner of PIIB and a competitor via its direct broker and platform channels.
Broad incumbents
- Howden Insurance Brokers: Large UK retail and commercial broker with a substantial professional indemnity practice, competing with PIIB for mid-market and enterprise PI placements across regulated professions.
- Marsh: Global insurance broker with a deep UK professional indemnity and errors & omissions practice serving large professional services firms; competes with PIIB at the enterprise end of the market.
- Aon: Global insurance and reinsurance broker with significant UK professional indemnity capability, particularly for larger law, accountancy and financial advisory firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PIIB social profiles
Digital presencePIIB compliance and trust
Trust signalCompliance3 records
PIIB financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIIB leadership team
Management profileNumber of profiles
Profiles1 record
PIIB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIIB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIIB
What does PIIB do?
PIIB is a specialist UK commercial insurance broker focused exclusively on professional indemnity (PI) insurance. It places PI coverage with a network of insurer partners on behalf of professional service firms, and provides related services including advisory, claims management, cover reviews, run-off planning, market intelligence, and cyber insurance. Customers can obtain cover either through an automated online quotation platform (powered by PIA) or via direct broker advisory.
Is PIIB a public or private company?
PIIB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIIB founded?
PIIB was founded in 2011. It employs 1 to 10 people.
Where is PIIB based?
PIIB is headquartered in Bristol, United Kingdom, in the Europe region.
How does PIIB make money?
One revenue line is on record: insurance Broker Commission.
Who are PIIB's main competitors?
Direct peers on record are Jensten Insurance Brokers, PolicyBee, Ntegrity Insurance Solutions, Griffiths & Armour and Brunel Professional Indemnity. Others are Hiscox UK and CFC Underwriting. Broad incumbents are Howden Insurance Brokers, Marsh and Aon.
Does PIIB have an API?
No public API is recorded for PIIB.
What industry is PIIB in?
PIIB's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.