L&M Taylor Soccer

What L&M Taylor Soccer does

L&M Taylor Soccer is a family-owned soccer specialty retailer founded in 1994, operating two physical storefronts in the Greater Toronto Area (3222 Yonge St in Toronto and 1650 Dundas St E in Whitby, Ontario) and a Shopify-powered ecommerce website. The company sells licensed soccer and rugby merchandise — including apparel, footwear, and equipment — sourced from major brands such as Nike, Adidas, and Puma, alongside coaching, goalkeeper, referee, and teamwear categories. Product pricing spans roughly $15 for clearance accessories to approximately $385 for premium soccer boots, with regular clearance promotions offering up to 80% discounts. The business serves individual soccer players at all skill levels, organized teams and clubs (over 45 accounts including North Toronto Nitros, SC Toronto, Toronto Azzurri SC, and Etobicoke Youth SC), coaches, referees, and soccer fans, including a dedicated FIFA World Cup 2026 collection and North Toronto Nitros fundraising merchandise.

Revenue is generated through one-time retail product sales across both in-store and online channels, with a teamwear catalog program enabling bulk and custom uniform ordering for clubs. The go-to-market is direct-to-consumer, combining the physical retail experience with ecommerce, supported by social media presence on Facebook, Twitter, and Instagram, and community partnerships that function as low-cost customer acquisition channels. Ancillary services include e-gift cards, special-order sourcing for hard-to-find items, and a 'League Soccer' community program. The company has remained privately held under family ownership for over 30 years with no disclosed external funding, M&A activity, or institutional investment, operating as a stable, lifestyle-scale specialty retailer in the Ontario market.

Name

L&M Taylor Soccer

Legal name

L&M Taylor Soccer

Website

https://taylorsoccer.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

L&M Taylor Soccer is a family-owned soccer specialty retailer founded in 1994, operating two Greater Toronto Area storefronts and a Shopify ecommerce site, selling licensed apparel, footwear, and equipment from Nike, Adidas, and Puma to individual players, teams, clubs, and fans.

Ownership category

akta.pro rank

Product category

Soccer Specialty Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer specialty retail
• Licensed soccer apparel
• Soccer footwear
• Teamwear equipment
• Sporting goods

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail revenue from selling soccer equipment, footwear, apparel, and licensed merchandise both in-store and through their ecommerce platform. Products include licensed team apparel, soccer boots, goalkeeper gear, coaching equipment, referee gear, and rugby equipment from major brands like Nike, Adidas, and Puma.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

L&M Taylor Soccer is a family-owned soccer specialty retailer that sells licensed soccer apparel, footwear, and equipment from major brands such as Nike, Adidas, and Puma. The company operates two physical store locations in the Greater Toronto Area (Toronto and Whitby) and a Shopify-powered e-commerce website, serving individual soccer players, teams, clubs, coaches, referees, and fans with products ranging from entry-level to elite-grade gear.

Product overview

L&M Taylor Soccer is a family-owned soccer specialty retail store operating two physical locations in the Toronto area (Toronto and Whitby, Ontario) with over 30 years in business. The company operates as an e-commerce platform powered by Shopify, offering a comprehensive range of soccer and rugby merchandise. The product portfolio centers on licensed apparel from major sportswear brands (Nike, Adidas, Puma) featuring national team and club team merchandise, particularly strong FIFA World Cup 26 collections. Footwear offerings span all player categories with specialized boots for different ground conditions (FG, MG/AG, SG, Turf, Indoor). Equipment categories include player gear, shin guards, goalkeeper supplies, coaching equipment, referee gear, and rugby equipment. Additional services include custom teamwear ordering, e-gift cards, and league soccer programs. The store also operates a North Toronto fundraiser program supporting youth sports accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Taylor Soccer: Primary trading brand for L&M Taylor Soccer, a soccer specialty retailer offering licensed apparel, footwear, equipment, and teamwear.

Products and services

• Licensed Soccer Apparel
• Licensed Soccer Accessories
• Adult Soccer Footwear
• Youth Soccer Footwear
• Women's Soccer Footwear
• Player Equipment
• Shin Guards
• Teamwear
• Goalkeeper Gear
• Coaching Equipment
• Referee Gear
• Rugby Gear
• Teamwear Catalogs Service
• e-Gift Cards
• Special Order Service
• League Soccer Programs

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• North Toronto NitrosminorGTM or Marketing PartnerL&M Taylor Soccer supports North Toronto Nitros through fundraising merchandise sales, including Nitro's hoodies and toques sold online. Proceeds support North Toronto Programs including Fee Assistance, Schools, and All Abilities Programs that remove barriers to soccer participation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pro:Direct Soccer: UK-based soccer specialty retailer offering boots, apparel, replica kits, and equipment from Nike, Adidas, and Puma. Closely comparable product mix and brand partnerships, but operating in Europe.
• Soccer.com: US-based soccer specialty retailer offering soccer footwear, apparel, equipment, and teamwear from top brands. Direct comparable in product mix, customer segments (players, clubs, fans), and teamwear catalog business.
• Kitbag: Licensed soccer merchandise retailer offering replica jerseys, training wear, and accessories for clubs and national teams. Comparable in licensed soccer merchandise and fan apparel focus.
• Classic Football Shirts: Soccer apparel specialist selling classic and current jerseys, training wear, and fan merchandise. Comparable licensed soccer apparel retail model with strong heritage and brand curation.
• World Soccer Shop: Specialty soccer retailer focused on soccer boots, jerseys, and equipment from major brands worldwide. Directly comparable in licensed national/club merchandise and boot specialist positioning, though US-based.
• Subside Sports: Independent soccer retailer specializing in replica kits, training wear, and accessories. Comparable in soccer-only focus and licensed merchandise emphasis, though UK-based.

Broad incumbents

• Sport Chek: Canada's largest sporting goods retailer, offering apparel, footwear, and equipment across many sports including soccer. Comparable as the dominant Canadian multi-sport competitor overlapping on soccer footwear, licensed apparel, and teamwear customers.
• Decathlon: Global sporting goods retailer with growing Canadian presence including soccer footwear, apparel, and equipment under its own Kipsta brand. Comparable as a large-scale sporting goods competitor with overlapping soccer product range.
• Atmosphere (Sporting Life): Canadian sporting goods retailer carrying soccer footwear, apparel, and equipment. Comparable as a multi-sport Canadian retailer overlapping on key soccer categories.
• Nike Soccer: Brand-side direct competitor via Nike.com DTC channels for soccer footwear and licensed merchandise. Comparable as the dominant upstream brand whose authorization and DTC strategy directly shape Taylor Soccer's assortment and margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lmtaylorsoccer
• Facebookfacebook.com/LMTaylorSoccer
• Instagraminstagram.com/lmtaylorsoccerr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L&M Taylor Soccer