Cili Holdings

What Cili Holdings does

Cili Holdings (UAB Cili Holdings) is a Lithuanian restaurant chain operator headquartered in Vilnius, Lithuania, founded in 1994. The company operates under the "Čili pizza" brand, offering pizza and related food-and-beverage products to consumers in the Lithuanian market. With 501-1000 employees, Cili Holdings is a mid-sized domestic hospitality operator with over three decades of operating history in a single geographic market.

The company's core product offering is its Čili pizza restaurant chain, with customer orders fulfilled through dine-in service and digital channels. The digital ordering infrastructure is provided via the Wolt food delivery platform, where the company maintains a branded ordering page (order.site/cilipizza). The company does not operate a proprietary mobile app or API infrastructure; its technology footprint consists of a Wolt-hosted ordering interface that enables online order placement and delivery logistics in Lithuania.

Cili Holdings generates revenue through direct food and beverage sales to consumers — both dine-in transactions and delivery orders processed via the Wolt platform. The business model is a traditional B2C restaurant chain operating on a per-transaction basis with one-time sales to individual consumers. The company has not disclosed pricing models, revenue figures, or unit economics. Its sole disclosed capital event was a 2014 funding round led by Goldfish Fund, and it is led by CEO Jonas Karosas. The company maintains no disclosed international presence beyond Lithuania.

Name

Cili Holdings

Legal name

Cili Holdings

Website

https://cili.lt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cili Holdings is a Vilnius-based restaurant chain operating since 1994 under the Čili pizza brand, serving consumers in Lithuania with dine-in and delivery orders processed via the Wolt food delivery platform. The company employs 501-1000 people and operates exclusively in the Lithuanian market.

Ownership category

akta.pro rank

Product category

Pizza Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• Food delivery service
• Quick service restaurant
• Casual dining
• Online food ordering

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Čili pizza generates revenue through direct food sales to consumers, both dine-in and delivery orders placed through the Wolt platform.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Cili Holdings operates the Čili pizza restaurant chain, a quick-service pizza concept sold to individual consumers in Lithuania through both dine-in service at company-operated locations and online ordering for delivery and pickup. Orders are placed through a digital storefront hosted on the Wolt food delivery platform, which provides the order management and last-mile delivery infrastructure underpinning the offering.

Product overview

Čili pizza is a single-product pizza restaurant offering. The company operates an online ordering platform accessible via web (order.site/cilipizza/lt/ltu), allowing customers to place orders by selecting their location. The product image/logo is hosted via Wolt's image proxy service.

Differentiator

Problem solved

Functional benefit

Products and services

• Čili pizza Čili pizza is a pizza restaurant offering for individual consumers in Lithuania, available both at company-operated dine-in locations and through online delivery and pickup orders placed via the Wolt-hosted ordering storefront at order.site/cilipizza/lt/ltu. Customers begin the order flow by selecting their location, after which they choose pizzas for delivery or pickup.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• WoltminorChannel Partner/ Reseller/ DistributorWolt is a food delivery technology platform that enables Čili pizza to reach customers through online ordering and delivery services in Lithuania. The partnership provides the technology infrastructure for order management and delivery logistics.

Recent moves3 records

Expansion highlights2 records

Others

• Wolt: Wolt is a Finnish-headquartered food delivery marketplace operating in Lithuania. It is an enablement partner to Čili pizza rather than a competitor, providing the discovery, ordering, and last-mile delivery infrastructure for the chain's off-premise channel.
• Čili Holdings airline-style brand operations (e.g., Pizza di Roma): Other Lithuania-based casual restaurant chains operating dine-in and delivery under multiple sub-brands. They are comparable in terms of local market dynamics, real estate footprint, and aggregated average consumer spend per visit.

Direct peers

• Pizza Hut: Pizza Hut is a global pizza QSR chain with dine-in and delivery operations. It is the most direct international competitor to Čili pizza in the pizza category and competes for the same value-conscious family and group occasions in Lithuania and the broader Baltic region.
• Little Caesars: Little Caesars is a global pizza QSR focused on value-priced carryout and delivery. It is a direct comparable to Čili on the value-pizza segment and on multi-unit franchise economics.
• Papa John's Pizza: Papa John's operates a global pizza franchise and delivery model. It competes with Čili on premium pizza positioning and delivery convenience, particularly in European markets where the brand has expanded.
• Domino's Pizza: Domino's is the largest pizza delivery-focused chain globally. It directly competes with Čili for delivery occasions and is exposed to the same Wolt and aggregator channel dynamics in international markets including the Baltics.

Broad incumbents

• McDonald's: McDonald's is a global QSR incumbent with locations across Lithuania. It competes with Čili for casual dining occasions and share-of-stomach, and serves as a comparable for multi-unit operating economics and delivery-platform partnerships.

Regional players

• Charlie Pizza: Charlie Pizza is a Lithuanian pizza chain operating dine-in and delivery locations. It is a direct local competitor to Čili in the same Lithuanian market with overlapping product and channel offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cili Holdings