Womanly Magazine

What Womanly Magazine does

Womanly Magazine monetizes through a diversified, small-ticket revenue model rather than subscriptions: one-time sales of print issues ($9–$20), photography prints (from $57), merchandise and stickers ($5), digital gift cards ($15–$150), donations starting at $5, and sponsored content/affiliate partnerships (e.g., ODDOBODY via ShareASale). The publication maintains a social-impact program whereby each magazine sold funds five free magazines distributed to underserved communities. Go-to-market is direct-to-consumer across content marketing (blog, email newsletter), organic social (Instagram, Facebook, Twitter, Pinterest), and community programming through creative workshops, panels, and art activations. The company is privately held and bootstrapped, with no disclosed institutional funding; operating geographies are claimed worldwide, and formal recognition includes the Library of Congress induction (2019), a Creative Power Award (2023), and acknowledgment by BeyGOOD Foundation, Brooklyn Arts Fund, CLMP, and Rachel Cargle / The Loveland Group.

Name

Womanly Magazine

Legal name

Womanly Magazine

Website

https://womanlymag.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Womanly Magazine is a Brooklyn-based, Black-owned arts and health publication founded in 2017 that provides accessible health education to women and non-binary people through themed print issues, illustrated health guides, photography prints, and community programming distributed worldwide.

Ownership category

akta.pro rank

Product category

Independent Literary and Health Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

Women’s Interest & Parenting Magazines (MPAJAEAB), Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Arts and health publication
• Women's health media
• Independent print magazine
• Illustrated health guides
• Culturally competent health education

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Sales: Sale of physical print magazines covering health topics such as food and nutrition, high blood pressure prevention, healthy aging, stress relief, reproductive health, and more.
2. Art Prints and Merchandise: Sale of archival photography prints featuring work from artists, stickers, and other branded merchandise through the online shop.
3. Digital Gift Cards: Digital gift cards sold in denominations from $15 to $150, allowing recipients to purchase magazines and merchandise.
4. Donations: The organization accepts donations to support its mission of providing health education to underserved communities.
5. Sponsored Content and Advertising: Sponsored content partnerships with brands like ODDOBODY appearing on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Womanly Magazine is an arts and health publication that delivers accessible health information to women and non-binary people through visual and literary art. It sells themed print and digital magazine issues, illustrated health guides, archival photography prints, and small branded merchandise (stickers and gift cards), and supplements sales with donations and sponsored content.

Product overview

Womanly Magazine is an arts and health publication offering a portfolio of products including its core print and digital magazine featuring themed issues on health topics (reproductive health, mental well-being, chronic illness, food/nutrition), photography art prints by emerging artists, illustrated health guides, branded merchandise (stickers, gift cards), and community programming through creative workshops, panels, and art activations. The publication serves women and non-binary individuals seeking accessible health education through artistic and creative experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Womanly Magazine (print and digital magazine) An arts and health publication providing accessible health information to women and non-binary people through art and creative experiences. Distributed both online and in print worldwide, featuring stories, interviews, photography, and health guides.
• Womanly Magazine Print Issues Themed physical and digital magazine issues covering reproductive health, mental well-being, chronic illness, food and nutrition, stress relief, healthy aging, and other health topics; each issue focuses on a specific theme (e.g., Issue No. 8: THE FUTURE IS FAT, Issue No. 6: Eating Good, Issue No. 5: Stressed Out!, Issue No. 4: Black Maternal Health, Issue No. 3: Words from the Wise, Special Issue: High Blood Pressure). Priced $9–$20.
• Health Guides Illustrated Illustrated health education resources covering blood pressure, diabetes, food allergies, endometriosis, digestive health, anatomy, sex education, and other wellness topics, presented through visual diagrams and wellness tips.
• Photography Art Prints Archival photography prints by artists such as Cara Elise Taylor, featuring themes of Black identity, culture, and diaspora (e.g., 'Los Angeles to Guyana', 'Black Generations'). Available in multiple sizes (8x10 or 11x14) starting from $57.
• Womanly Gift Card Digital gift cards available in denominations from $15 to $150 ($15, $25, $50, $75, $100, $125, $150) that never expire, allowing recipients to purchase Womanly Magazine products.
• Trans Existence is Resistance Sticker Limited edition vinyl sticker designed by Jae Lin supporting trans people and trans futures, priced at $5.00, with all proceeds going to G.L.I.T.S. (Gays and Lesbians Living In a Transgender Society).

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• G.L.I.T.S. Inc. (Gays and Lesbians Living In a Transgender Society)coreStrategic or Co-development PartnerThe 'Trans Existence is Resistance' sticker is a limited edition item designed by Jae Lin, with all proceeds going to G.L.I.T.S., a program committed to fighting for Trans lives everyday.
• ODDOBODYminorGTM or Marketing PartnerODDOBODY advertising partnership featuring The Softest Underwear on the Planet - 100% Organic Cotton. ShareASale affiliate partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Self Magazine:

Regional players

• gal-dem: UK-based independent publication and media platform centering women and non-binary people of color. Highly comparable to Womanly's mission-driven editorial approach and arts-meets-activism positioning, though serving primarily a UK audience.
• Black Ballad: UK-based subscription media platform for Black women covering culture, lifestyle, and identity. Comparable to Womanly in audience focus (Black women) and digital-first publishing approach, though primarily UK-focused.

Broad incumbents

• Women's Health (Hearst): Mainstream women's health and wellness magazine published by Hearst. Comparable category (women's health publishing) but operates at vastly larger scale with mass-market positioning, contrasting with Womanly's niche arts-and-identity focus.

Direct peers

• The Gentlewoman: Independent print magazine featuring modern women through fashion, culture, and profiles. Comparable to Womanly as a design-forward independent women's magazine sold at premium price points through curated stockists and direct-to-consumer channels.
• Riposte Magazine: Independent print and digital magazine for women featuring intelligent, design-led content on culture, work, and identity. Comparable to Womanly as a small independent women's magazine with premium print product, design-forward aesthetic, and curated editorial voice.
• Lenny Letter: Newsletter and digital magazine covering feminism, culture, and women's issues with a curated editorial voice. Comparable to Womanly in audience (progressive women) and editorial-led direct-to-consumer media model, though broader cultural rather than health focus.
• The Establishment: Independently operated media publication covering politics, culture, and identity from a feminist perspective. Comparable to Womanly as a women-led independent digital media outlet with similar values-driven editorial positioning.

Emerging players

• Heartyyyy: Online wellness platform centering women and non-binary people of color with culturally relevant health and self-care content. Highly comparable to Womanly's specific intersection of women/non-binary audiences, health focus, and culturally competent editorial mission.
• Girls' Night In: Independent media brand and community platform for women covering culture, wellness, and lifestyle with an inclusive editorial voice. Comparable to Womanly as an independent women-focused media outlet emphasizing community and cultural relevance over mainstream scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WomanlyMag
• Facebookfacebook.com/womanlymag
• Instagraminstagram.com/womanlymag
• LinkedInlinkedin.com/company/womanly-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Womanly Magazine