Oddo Body

What Oddo Body does

ODDO Body operates as ODDO, PBC, a Delaware public benefit corporation headquartered at 45 Hanratty St., Kingston, NY. The company designs and sells 100% organic Pima cotton intimate apparel — primarily underwear, bras, loungewear, swimwear, and related basics — under the ODDO Body brand. The product is differentiated by GOTS organic and Fair Trade certifications, and is positioned around vaginal health and reduced infection risk, a framing reinforced by the company's "Body Manuals" educational content. The product range has been extended into men's underwear, children's wear, movement/loungewear, and a swim collection, indicating a deliberate broadening of the household-level addressable market.

Name

Oddo Body

Legal name

ODDO, PBC

Website

https://oddobody.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Organic Cotton Intimate Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Panties & Briefs (CRAAAIAB), Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG), Underwear & Socks (Children) (CRAAAHAI)

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of underwear, bras, loungewear, swimwear, and accessories. Products range from $22-$92. Volume discount of 15% off for orders of 3+ items.
2. ODDOrenew Subscription: Recurring subscription delivering organic cotton underwear every 1-6 months. Subscribers receive 15% off + free shipping on every order. Subscription auto-renews with 15-day cancellation notice required.
3. Wholesale Distribution: B2B wholesale channel via Faire.com allowing retailers to stock Oddo Body products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Oddo Body designs, manufactures, and sells 100% organic Pima cotton intimate apparel and lifestyle products — including underwear (French Cut, Brief, Thong, Tanga, String Bikini, High Sleep Short), bras, biker shorts, lounge pants, and swimwear — directly to consumers via its own e-commerce site, with an ODDOrenew recurring subscription service and a wholesale channel through Faire.com. Each purchase is bundled with free Body Manuals, an educational content program covering anatomy, vulva care, cycles, pelvic floor, menopause, and sexual health.

Product overview

ODDO Body is an organic cotton intimate apparel and lifestyle brand offering a core collection of 100% organic Pima cotton underwear, bras, and movement/loungewear, plus swimwear and subscription services. The product line includes multiple underwear styles (French Cut, Brief, Thong, Tanga, String) in various rises, a shelf bra, biker shorts, lounge pants, and swim. All products feature 100% organic Pima cotton sourced from Peru with GOTS and Fair Trade certifications. The company differentiates through health-focused messaging (doctors recommend cotton for vaginal health) and educational Body Manuals included free with every purchase. An ODDO Renew subscription delivers products every 1-6 months with 15% discount and free shipping. Pricing ranges from $22-$92 across styles.

Differentiator

Problem solved

Functional benefit

Products and services

• ODDO Underwear Collection Core underwear collection made from 100% organic Pima cotton. Includes French Cut, Brief, Thong, Tanga, and String Bikini styles in various rises and coverage levels. Designed for health-conscious consumers seeking breathable everyday underwear.
• 100% Organic Cotton Bras (Shelf Bra) Wireless shelf bra offering gentle lift without compression. Made with thicker ribbed 100% organic Pima cotton knit fabric with elastic enclosed in organic cotton for flexibility. Targets consumers seeking non-underwire, breathable bra alternatives.
• Biker Short Active fabric biker short with zero plastics, designed for movement. Made from buttery soft ribbed organic cotton with cotton-covered waistband; no camel toes or thigh pinching. Targets consumers seeking plastic-free activewear.
• Lounge Pant High-waisted, wide-legged pant made from lightweight 100% organic Pima cotton with natural stretch. Designed to replace sweatpants and leggings with breathable comfort; features pockets.
• 100% Organic Cotton Swim Collection Swim collection made from 100% organic cotton using the same proprietary organic Pima cotton fabric as the rest of the brand. Features classic silhouettes positioned as a healthier alternative to synthetic swimwear.
• ODDOrenew Subscription Service Recurring subscription service delivering fresh organic cotton underwear every 1–6 months. Offers 15% off and free shipping on every order; subscribers can cancel or change frequency any time (with 15-day cancellation notice and a 3-fulfilled-orders minimum).
• Body Manuals (Educational Resource Series) Free educational resource included with every purchase. Deep-dive guides into body-related topics including anatomy, vulva care, menstrual cycles, pelvic floor health, menopause, and sexual health. Created in collaboration with medical experts and artists. Differentiates the brand and drives customer loyalty.

Quantifiable outcome

• 300 million annual vaginal infection cases worldwide creates health-focused market opportunity

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GOTS (Global Organic Textile Standard)coreTechnology or IntegrationGOTS certification ensures the organic cotton is grown without pesticides, chemical fertilizers, or GMO seeds, and processed according to strict environmental and social standards from harvest through production.
• Fair TradecoreTechnology or IntegrationFair Trade certification ensures ethical treatment of workers in the manufacturing process. The production facility meets Fair Trade standards for worker welfare and sustainable practices.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the oddobody.com storefront. Handles shopping cart, customer accounts, payment processing, and order management.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace enabling retailers to discover and purchase Oddo Body products for resale. Accessed via faire.com/direct/oddobody.
• Body Manual Contributors (Artists and Experts)coreStrategic or Co-development PartnerCollaborates with medical experts and artists to create the Body Manual educational content provided free with every purchase. Covers topics including anatomy, vulva care, cycles, pelvic floor, menopause, and sexual health.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ThirdLove: Broader incumbent: ThirdLove is a larger, venture-backed intimates and bra brand with a broad product portfolio across bras, underwear, and loungewear. Comparable on the intimates category and DTC scale, though it competes on broader sizing/fit technology rather than organic-fabric purity.

Direct peers

• TomboyX: Direct peer: TomboyX is an inclusive-size intimates and underwear brand with strong DTC and wholesale presence. Directly comparable on size-inclusivity, DTC intimates focus, and earned-media-driven brand building.
• Boody Eco Wear: Direct peer: Boody makes bamboo-based basics including underwear, bras, and loungewear sold DTC and through wholesale. Comparable on natural-fabric essentials positioning and multi-category SKU strategy.
• MeUndies: Direct peer: MeUndies is a subscription-led DTC underwear and loungewear brand. Closely comparable on subscription model mechanics, DTC-first motion, and category extension into loungewear.
• Organic Basics: Direct peer: Organic Basics is a sustainable underwear and essentials DTC brand out of Denmark using organic cotton and recycled materials. Directly comparable on sustainability positioning, premium pricing, and DTC intimates focus.
• Subset (formerly Knickey competitor): Direct peer: Subset is an organic cotton underwear brand with a sustainability and circularity (recycling old underwear) mission. Comparable on organic-cotton-only positioning and DTC intimates focus.
• Pact: Direct peer: Pact is an organic-cotton basics brand selling underwear, loungewear, and apparel DTC with similar GOTS-certified supply chain and sustainability positioning. Overlaps on organic cotton, horizontal segmentation, and DTC-plus-wholesale go-to-market.
• WAMA Underwear: Direct peer: WAMA makes hemp-cotton blend underwear marketed around breathability and vaginal health. Closely comparable on the health/natural-fabric positioning and DTC intimates category.
• Thunderpants: Direct peer: Thunderpants is a small organic-cotton underwear brand with a long-standing sustainability and ethical-production narrative. Comparable on organic-only fabric positioning, ethical supply chain, and DTC focus.
• Knickey: Direct peer: Knickey sells organic cotton underwear and basics DTC with a strong sustainability narrative. Closely comparable on product category (organic cotton intimates), GOTS positioning, and DTC-first motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oddobody
• Instagraminstagram.com/oddobody
• TikToktiktok.com/@oddobody
• Pinterestpinterest.com/ODDOBODY
• LinkedInlinkedin.com/company/oddo-body

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddo Body