Stuzubi
- Company typePrivate
- Founded1994
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Stuzubi firmographics
Firmographics- Name
- Stuzubi
- Legal name
- Stuzubi GmbH
- Website
- https://stuzubi.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stuzubi industry classification
Industry- Product category
- Career Orientation Fairs and Events
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Certification Expos Organizers (THAHABAD)
- akta.pro secondary industry
- Career Exploration & Industry Exposure (Guest Speakers, Company Visits) (EDAMAHAJ)
Keywords
Where Stuzubi is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Stuzubi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Fees: Companies, universities, and institutions pay to participate as exhibitors at Stuzubi fairs. The company mentions more than 2000 satisfied exhibitors. This is the primary revenue stream.
- Digital Event Sponsorships: Sponsorships and promotional opportunities during the Stuzubi Digital online fairs and through the online magazine and newsletter channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free admission for all visitors |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Stuzubi product offering
Product offeringCore offering
Stuzubi organizes career orientation fairs (Studien- und Ausbildungsmessen) for German students transitioning from school into university studies, vocational training (Ausbildung), dual studies, or gap years. The company runs 22+ in-person fairs across 15 German cities and a twice-yearly online fair (Stuzubi Digital), connecting students with exhibiting companies, universities, and training institutions. Visitor admission is free; revenue is generated primarily through exhibitor booth fees and digital event sponsorships, supported by a proprietary event platform (vystem), an online job board, an aptitude test, and a content magazine.
Product overview
Stuzubi is a German career orientation platform for Generation Z and Alpha students, offering a portfolio of interconnected services centered around its core fair events. The primary offerings include 22 in-person Studien- und Ausbildungsmessen at 15 German locations and Stuzubi Digital as a twice-yearly online fair. These core events are supported by supplementary digital products: the Stuzubi Online Magazin (editorial content hub), the Stuzubi Stellenbörse (job board), and the Orientierungstest (aptitude test) — all accessible through the vystem event platform. Additional services for schools include Stuzubi@School and parent webinars. The platform targets students transitioning from school, helping them discover and compare study, Ausbildung (vocational training), dual study, and gap year options through direct interaction with exhibitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Stuzubi Studien- und Ausbildungsmessen (In-Person Career Fairs) In-person career and education fairs held at 15 German cities, providing students with direct contact with universities, vocational training companies, and educational institutions. Each fair operates on a scheduled time-slot visitor management model.
- Stuzubi Digital (Online Career Fair) Twice-yearly online-only career fair providing live lectures, career counseling, and virtual booth interactions via video call or chat, accessible from anywhere in Germany.
- Stuzubi Stellenbörse (Job Board) Online job listing portal featuring study programs, vocational training positions, internships, and traineeships across Germany.
- Stuzubi@School (School Program) Program for schools providing career orientation support, teacher materials, downloadable resources, and coordination of school field trips to Stuzubi fairs.
- Stuzubi Recruiting Partner Program (Exhibitor Services) B2B service allowing companies, universities, vocational schools, and government institutions to register as exhibitors at Stuzubi fairs and access the business portal (business.stuzubi.de) to manage their participation.
- vystem Event Registration Platform Stuzubi's proprietary event ticketing and registration platform powering fair entry management, QR code scanning for GDPR-compliant contact data sharing, and ticket/time-slot booking for all Stuzubi fairs.
Quantifiable outcome
- 93.91% recommendation rate among fair visitors in 2025
- +2 more outcomes
Companies that use Stuzubi
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Stuzubi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Stuzubi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Deutsche BahnminorPartnership providing exclusive discounts on Deutsche Bahn tickets for Stuzubi fair visitors, making it easier and more sustainable for students to attend the fairs.
- Universitätsklinik LeipzigminorCooperation partner for practical training placements during nursing education programs mentioned in Stuzubi content about nursing careers.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Stuzubi competitors and assessment
Company assessmentDirect peers
- vocatium (IfT Institut für Talententwicklung): Operates the vocatium fair series, Germany's largest network of in-school and on-site career orientation fairs for students. Direct competitor to Stuzubi's Studien- und Ausbildungsmessen with similar exhibitor-paid, student-free model.
- Einstieg (Einstieg GmbH): Organizes the Einstieg Messe education and career fairs in Germany targeting school leavers choosing between study, Ausbildung, and gap year options. Direct competitor to Stuzubi's in-person career fair offering.
- Jobmesse (interesse international Personalmanagement): Runs a Germany-wide series of job and career fairs connecting employers with students, graduates, and young professionals. Closely comparable to Stuzubi in event format, target audience, and exhibitor-paid business model.
Emerging players
- Ausbildung.de: Germany's leading online platform for vocational training (Ausbildung) information and matching. Overlaps with Stuzubi's Stellenbörse and Online Magazin on the Ausbildung discovery and matching side, but operates purely online.
- Absolventa: Online career platform focused on graduates, trainees, and young professionals in Germany. Competes with Stuzubi's job board and digital career orientation services for the same candidate demographic.
- e-fellows.net: German online career and scholarship platform targeting students and graduates pursuing university study paths. Comparable audience to Stuzubi with a digital-only, content-driven approach.
- Azubis.de: Online portal for apprenticeship and dual study program discovery in Germany. Competes with Stuzubi's Stellenbörse on the vocational training/apprenticeship matching side of the market.
Broad incumbents
- Bundesagentur für Arbeit: Germany's federal employment agency provides free career counseling, job matching, and educational guidance. Represents a large, publicly funded incumbent in the career orientation space where Stuzubi operates.
- Stepstone: Major German job board and recruitment platform. Overlaps with Stuzubi's Stellenbörse and exhibitor-recruitment value proposition, particularly for entry-level and apprenticeship roles.
- LinkedIn: Global professional network increasingly used by German students, graduates, and employers for early-career recruitment. Represents a broad incumbent encroaching on Stuzubi's student-to-employer connection use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stuzubi social profiles
Digital presenceStuzubi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stuzubi leadership team
Management profileNumber of profiles
Profiles3 records
Stuzubi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stuzubi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stuzubi
What does Stuzubi do?
Stuzubi organizes career orientation fairs (Studien- und Ausbildungsmessen) for German students transitioning from school into university studies, vocational training (Ausbildung), dual studies, or gap years. The company runs 22+ in-person fairs across 15 German cities and a twice-yearly online fair (Stuzubi Digital), connecting students with exhibiting companies, universities, and training institutions. Visitor admission is free; revenue is generated primarily through exhibitor booth fees and digital event sponsorships, supported by a proprietary event platform (vystem), an online job board, an aptitude test, and a content magazine.
Is Stuzubi a public or private company?
Stuzubi is a private company. It is classified as family owned and is currently operating.
When was Stuzubi founded?
Stuzubi was founded in 1994. It employs 11 to 50 people.
Where is Stuzubi based?
Stuzubi is headquartered in Munich, Germany, in the Europe region.
How does Stuzubi make money?
Two revenue lines are on record. Exhibitor Fees are the primary driver. The others are digital Event Sponsorships.
Who are Stuzubi's main competitors?
Direct peers on record are vocatium (IfT Institut für Talententwicklung), Einstieg (Einstieg GmbH) and Jobmesse (interesse international Personalmanagement). Emerging players are Ausbildung.de, Absolventa, e-fellows.net and Azubis.de. Broad incumbents are Bundesagentur für Arbeit, Stepstone and LinkedIn.
Does Stuzubi have an API?
No public API is recorded for Stuzubi.
What industry is Stuzubi in?
Stuzubi's product category is Career Orientation Fairs and Events. Its primary akta.pro industry code is THAHABAD, Professional & Certification Expos Organizers, with a secondary code of EDAMAHAJ, Career Exploration & Industry Exposure (Guest Speakers, Company Visits). Its NAICS code is 561920 and its SIC code is 7900.