What Roslagbostäder does

Roslagsbostäder AB is a Swedish municipal housing company (allmännyttigt bostadsbolag) wholly owned by Norrtälje Kommun, founded in 1945 and headquartered in Norrtälje. The company operates the largest rental housing portfolio in Norrtälje municipality, managing approximately 2,100 rental apartments across four towns (Norrtälje, Rimbo, Hallstavik, and Älmsta) and over 100 commercial premises. Residential units range from studios to four-room apartments and are allocated through a proprietary points-based queue system (Bostadskö) that awards one point per day from age 15, with average wait times ranging from approximately four years in Hallstavik/Älmsta to twelve years in Norrtälje.

The company's core technology stack centers on the Mina Sidor tenant portal — a BankID-authenticated digital self-service platform available via web and native mobile apps (iOS and Android) — that handles rent management, maintenance requests (felanmälan), laundry booking, queue point tracking, and contract administration. All apartments are connected via fiber infrastructure operated by Öppen Fiber with Telia providing digital TV services; tenants can select internet providers through Bredbandswebben. Additional integrations include Kivra (digital invoicing), AktivBo (tenant satisfaction surveys every ~1.5 years), KTC MeView (utility consumption tracking), and Rentokil (pest control services). Internal operations are supported by contracted service providers for building, electrical, plumbing, ventilation, and cleaning work.

Roslagsbostäder's revenue model is entirely subscription-based, generated from monthly residential rents (paid one month in advance), commercial space rentals, and parking/garage fees, with municipal ownership positioning the company as a non-profit public utility focused on affordable housing supply rather than shareholder returns. Marketing is community-oriented through the Bonytt customer magazine (twice yearly), the Områdesnytt area newsletter (quarterly), and tenant engagement programs such as Sommarlovsdagar (summer activities with Norrtälje Naturcentrum) and the Tillsammansodling community gardening initiative with Coompanion. Customer segments are split between individual residential tenants (primary) and small commercial tenants (secondary), with student housing needs directed to the partner Campus Roslagen (360 units).

Name

Roslagbostäder

Legal name

Roslagsbostäder AB

Website

https://roslagsbostader.se

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Roslagsbostäder AB is a municipal housing company owned by Norrtälje Kommun that manages approximately 2,100 rental apartments and 100+ commercial premises across Norrtälje, Rimbo, Hallstavik, and Älmsta in Sweden, allocating units through a points-based queue system.

Ownership category

akta.pro rank

Product category

Public / Municipal Residential Housing Rental

NAICS

Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential rental housing
• Municipal housing services
• Apartment rentals
• Commercial property leasing
• Housing queue system

Headquarters

HQ city

Norrtälje

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Residential Rental Income: Monthly rental payments from approximately 2,100 apartments across Norrtälje, Rimbo, Hallstavik, and Älmsta. Rent is paid one month in advance. Revenue also includes rental income from commercial premises (lokaler) and parking spaces.
2. Commercial Property Rental: Rental income from over 100 commercial spaces leased to businesses including shops, salons, restaurants, and banks across Norrtälje municipality
3. Parking Space Rental: Monthly rental of parking spaces, carports, and garages to tenants. VAT may apply based on location and property type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roslagsbostäder AB is a municipal housing company that owns, manages, and rents out approximately 2,100 residential apartments across four locations (Norrtälje, Rimbo, Hallstavik, and Älmsta) within Norrtälje Municipality in Sweden. The company also leases over 100 commercial premises, storage units, and parking facilities, and allocates apartments through a points-based housing queue system accessible via its Mina sidor digital tenant portal.

Product overview

Roslagsbostäder AB is a municipal housing company (owned by Norrtälje Kommun) that manages approximately 2,100 rental apartments across four districts: Norrtälje, Rimbo, Hallstavik, and Älmsta. Founded in 1945, the company operates a portfolio-based housing system where properties are organized by geographic district. The core product is rental housing with the tenant portal Mina sidor serving as the digital interface for all tenant services including rent management, maintenance requests, and queue tracking. The company also offers commercial spaces, storage units, and parking facilities. Supplementary services include community initiatives (Bonytt magazine, Områdesnytt newsletter, community gardening, summer holiday activities), and the housing queue system with points-based allocation. Technology services include fiber internet, digital TV via Telia, and smart metering for utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Apartments (Hyreslägenheter) Approximately 2,100 rental apartments ranging from studios to 4-room units, located across Norrtälje, Rimbo, Hallstavik, and Älmsta. Apartments are allocated through the company's points-based housing queue (Bostadskö) and rented directly to individuals and families, with rent paid one month in advance and tenant service delivered via the Mina sidor portal.
• Commercial Spaces and Storage (Lokaler och Förråd) Over 100 commercial premises available for rent to local businesses including shops, salons, restaurants, and banks, plus storage units in select areas. Located in central positions across Norrtälje, Rimbo, and Hallstavik.
• Parking Facilities (Fordonsplatser) Parking spaces, carports, and garages rented directly to tenants in their residential areas. Tenants may rent up to two spaces per household, with allocation through the same queue system used for apartments. VAT of 25% will apply from April 1, 2027.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Norrtälje NaturcentrumminorStrategic or Co-development PartnerCollaboration with Norrtälje Naturcentrum to organize annual summer vacation activities (sommarlovsdagar) for tenant families. Activities include crafts, games, and community events at various locations.
• Campus RoslagenminorChannel Partner/ Reseller/ DistributorReferral partnership for student housing. Campus Roslagen offers 360 student apartments in Norrtälje for post-secondary students and new employees. Roslagsbostäder directs students to Campus Roslagen for student-specific housing options.
• TeliacoreTechnology or IntegrationTelia provides digital TV services (Start or Lagom packages) and fiber internet infrastructure. All apartments have fiber connectivity. Tenants receive free basic TV packages, with option to purchase additional services.
• Öppen FibercoreTechnology or IntegrationÖppen Fiber operates the fiber network infrastructure across all Roslagsbostäder properties, enabling high-speed internet access for tenants.
• RentokilminorImplementation/ SI/ Consulting PartnerPest control services partnership. Rentokil provides free pest control services to tenants when needed, including bed bug treatment and inspection.
• LänsförsäkringarminorGTM or Marketing PartnerInsurance partnership offering discounted home insurance (hemförsäkring) to Roslagsbostäder tenants.
• Norrtälje KommuncoreOthersRoslagsbostäder is wholly owned by Norrtälje Municipality. The company's primary purpose is to build, own, and manage rental housing while contributing to the municipality's sustainable development.
• Various Contractors (LP BYGG, Roslagens Styr, Nohrins, etc.)minorImplementation/ SI/ Consulting PartnerMultiple contracted service providers for maintenance and repairs including building (LP BYGG), electrical (Roslagens Styr), cleaning (Nohrins), plumbing (Knuttes Rör), ventilation (Norrtälje Ventilation), and other property services.
• CoompanionminorStrategic or Co-development PartnerPartnership with Coompanion for community gardening program (tillsammansodling) at Färsna gård farm. Project enables tenants to participate in collective vegetable growing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Svenska Bostäder: Stockholm municipal housing company wholly owned by Stockholms stad. Closely comparable operating model (queue system, municipal owner, rental focus) to Roslagsbostäder, just in a larger city.
• Stockholmshem: Stockholm's municipal housing company managing tens of thousands of rental apartments. Directly comparable as a Swedish allmännyttigt bostadsbolag providing queue-based allocation and digital tenant services at municipal scale.
• Botkyrkabyggen: Municipal housing company in Botkyrka, south of Stockholm. Comparable as a smaller Swedish municipal housing company with a similar portfolio scale, queue-based allocation, and local public-service mandate.
• Familjebostäder: Stockholm municipal housing company owned by the City of Stockholm. Another direct municipal-housing peer operating queue-based rental allocation for ~30,000 apartments, with similar public-mandate economics.

Regional players

• MKB Fastigheter: Malmö's municipal housing company. Comparable as a Swedish municipal allmännyttan operator but in a different (southern) region, useful for cross-regional benchmarking of municipal-housing unit economics.

Broad incumbents

• Heimstaden: Large Swedish/European residential landlord operating across multiple countries. Comparable on the residential rental product, but differs as a commercial (for-profit) operator serving many regions rather than a single municipality.
• Akelius Residential Property: Swedish-founded residential real estate company operating across Europe. Comparable core offering of urban rental apartments, but as a large for-profit landlord rather than a municipal non-profit.
• Stena Fastigheter: One of Sweden's largest private residential property managers, focused on rental apartments in Stockholm, Gothenburg, and other cities. Comparable rental product and tenant-facing services, but commercial and multi-region.
• Rikshem: Swedish residential real estate company focused on rental housing. Comparable product offering (long-term residential rentals, including senior housing), but operates as a commercial landlord across multiple Swedish cities.

Others

• Wallenstam: Swedish real estate company with a mix of residential and commercial properties, primarily in Stockholm and Gothenburg. Comparable only indirectly; useful for valuation benchmarking of Swedish residential portfolios, but not a municipal-housing peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roslagbostäder